 Live coverage here in Nuremberg, Germany. Let's start day one first video Gonna connect right now Like this So guys watching Let me know there's some drug frames I think it means That I need to pause this for a second Okay, we are resuming now That the quality is good So You be okay to be in the video. Uh, yes Let's start over here Hey seed I'll check out the seed just after Okay, so please okay Okay I'll come close to you and I'll ask you questions and you can introduce yourself Okay, let's try okay, and then you show the coolest stuff Let's say I've filmed this It would be good if you come close to the microphone to speak not too far away Yeah, because the microphone is straight ahead. Okay. Okay. Let's try Can I confirm the your question before the And it's cool to show it close to the camera You're okay to be Yeah, okay, let's start like this Okay, one second. Hi. Hi, please introduce yourself. I'm nozomakizia working at Murata And what is the coolest new technology here the embedded world? Okay? We have a six suggest radar module. It's which is a very smallest and High-performance radar module Can we see it? Okay, of course So it's a module that does what That's all right. Let me try to get close to it. So what does it do? This is about radar module left to side there go. Yeah, 60 gigahertz. Yeah And 60 gigahertz is useful for what kind of radio On all the IOT kind of devices. Yeah, this is an evaluation for too easy And it will go in the car where we'll go. Yeah Those are all the applications Yeah, we have a similar target application one is in cabin sensing and Out of cabin sensing for the parking assistant automated one and the security and automotive Lomo and the song Many That's cool. And what else is cool here to show what else you can show You can try it Yeah, I'm not in charge of it as a product. Okay. Okay. Thank you. Thank you. Let's go around here What do you show here? Okay, what what should I do out of us? Okay, what is this? This is our Murata Murata AI module This module is using a Google chipset. It's called a coral. We are using Murata module for this demo. It's showing Human detection. It's showing our arm and our leg and our head It's like our body parts like And this is just This is computer vision. This is Just with a camera. Yes and analyze very quick. Yes, right And where's the board to do this This one is our product. You call it the coral. Yes For the coral and it's Best on Google chipset Yes It says the coral edge GPU 1WV SEATEC award Yes, four tops. It's a high performance. Low power. Is it arm? Not arm CPU. It's using the CPU from Google. It's called the coral All right, so it's a different kind of architecture. Yes Nice. Here's this also. Yes, it's a real module of What's the price price it depends on the quantity, but around the 20 20 dollars Yes, and we can buy this module from a website of Google Wow Yes What's happened when people do the QR code they can get a free board There's more information here How high is it 102 times faster than v4 or depends what you do, right? It's very powerful And and then you partner with this with the camera and yes, you're right they are the partner of They are the customer who is using a coral module for camera. So now we have Now there are three customers. They are using a camera and on the website of Google you can see more customer Who is using a Nice, what else is cool here debut? What is the coolest demo? I think this demo is very nice about this. Yes, it's no problem. What is this? They more for our ultra-wide-band module Okay, and is it this this is a evaluation board over our module What's the name of this Type 2 AB this module is based on Colombo chipset and this module is using Nordic icing. It's included over this module That's cool We are using a Evaluation board for this one is a tag Like this one. It's including type 2 AB to every module What is a type 2 AB in the connect? What does it do? It's working with the coin battery and the disk both this board have type 2 a module And we're not to make the batteries any batteries. This is this battery is made by brother This side is the anchor side is also using type 2 AB module Nice, and we are using five anchors for this demo one is at the here and one is at the here and at the here and we put one anchor on the most like That you have the Molo rode the booth and then based on that you can do positioning. Yes, right We can show the position on this map. We have a two blue points It's showing the location of our tag Nice rotation If I move this tag to Booth E That's cool. Yes, blue points go Booth E. It's very fast. Yes And it's for all indoor application Can they connect with Mobile phones or it's not for this kind of application about this demo is only for indoor location, but Use case of you older white band is not only in the location We can use this module to check distance and to check on board So yes, and it works with every Billy every Bluetooth device will be compatible It's including a Bluetooth but we are using a older white band to check the location And here I see it says houseless Nordic component for the BLE and Then yeah, I'm trying to understand what devices will be compatible With this indoor network with this indoor GPS, you know kind of yes There are some technology to check the locations. For example, one is a GPS and one is a Bluetooth but The accuracy of the to check a distance is a little white man is the best Little I demand is better than GPS and BLE so we are using a little little light band for this demo What is over there cellulet modules? You can speak about this and sorry unfortunate. I can't which other one is coolest at the booth I We have a other demo So so what are you showing here ultra white band radar and ranging There's like a part you work together with nxp You can see we have a module And what did they do Distance Nice Wow is very accurate How does it work To do that is it thinking is it some kind of a sonar It doesn't work in different directions only straight in front Are there already Applications in the market or is brand new No Every reasonable it's already market How much it's price And then people can play with it and they can try to use it what would be the product at the end Yeah, what could be the end product for this? So you can put this in your garage on the wall and then you put your car exactly at zero centimeters from the wall Yeah Because your garage is just limit because you have an American card. It's a little bit too long Something like that Yeah, it's rebooting on the Raspberry Pi You're rebooting that one Something that's cool, but I just saw it. We just saw it which other part of the booth you think I should film That's really cool. Do you have some idea? What should I film here? What's the next okay, I'll just walk around Okay So that was here Here's stuff to do with the software Hey, do you want to speak about this on video and a major view? Okay? Yeah So What is this software here? This is the code invented. This is the CAE software Yeah We can do this kind of software including this eight solvers So what is for designing? designed for Design for yeah application itself lots of applications like this It's very advanced, right? It's a calculate the heat Thermal Electro magnetic Electro piezo acoustic So what is missing which party don't have atomic? No, no need So it's like everything that happens to Something concrete something real and industrial or Yes, all right Not military Except the military. Yeah. Yeah, it's peace peace in the world Nobody needs to measure anything to the military. There's looks like magnets or oils and this is the choir All right, thanks a lot And here we see do you know if anybody can speak about this? Let's try to do Some video right here with the wireless Ecosystem. Hi Please introduce yourself. Hi. Okay. Okay. Okay. Hi. I'm Anders Roosevelt from embedded artists and we are a partner to Murata so You make these yeah, we and the green worry based we based in Sweden And you make Yep, so we we are a company that makes a computer modules So we do both computer modules and Wi-Fi and Bluetooth modules where we use the Murata modules and and then we add In the M M.2 form factor. Is it different boards or the same? So I'm looking at here. Yeah, so we have a lot of different Wi-Fi and Bluetooth options They are in the M.2 form factor that makes a perfect fit for evaluating the different options you can evaluate the different modules with performance and the cost and and Power consumption for example, you have a bunch of NXP Exactly. Yeah We only work with the I.MX family from NXP So we are specialized in the NXP application and Microcontroller processors. Is this the powerful one? Exactly. This is the newest one that we have just released That's the I.MX 93. It's just a few days old, so to say So what is a partnership you have with the Murata they have some different parts that go on there So we started out with Murata to develop the M.2 form factor to I mean Seamless wireless integration for the I.MX family is the title of this Display card, so we we're working on making this really easy When you want to evaluate the Wi-Fi module for the I.MX family. We have the Linux BSP is completely Ready to go you just hit the on button and then you have the drivers and everything in place. You don't need to Recompile the kernel or anything to get things started and your Linux is very stable. Yeah, absolutely We work with the latest one that that NXP releases so Three times a year there comes or four times a year. I mean it comes to new Linux BSP There's been a lot of Developments and the Linux for the embedded in the last few years, right? Yeah, definitely. Yeah, we find it very stable We haven't heard any problems for from any one of our Customers, what is this board here? So this is the evaluation platform the black part here is the We call it the carrier board that's a reference design for the end customers Carrier board, so you can use this as a starting point to design your own hardware And how do you connect? Where do you connect the stuff on these and how does it work? What is the standard on the bottom? so on the bottom side various hero shape df-40c connectors that's a more or less standard in the Industry to use these connectors And here the Murata booth you're talking a lot about all the different solutions that are exactly We have solution for the matter protocol also, so this is Development platform based around the I.MX8 mini and we have the 2 EL Module here that also both support Wi-Fi Bluetooth and thread that's Three wireless technologies that is supported by the matter. It's very trendy the matter A lot of people are working with this. Yeah, exactly And this is the display of the three different platforms that you can use from Murata to get started Immediately with your development work and we're in Sweden. Are you based? So we are based in the south of Sweden in the Malmö region So just next to Copenhagen exactly you have any Danish working in the company? No, no, we don't but But we would love a big company. No, we are a very small company actually How many years have been working on the embedded we have been in business for? 23 years actually and we've been working very closely with both nxp and Murata for many many years Nice. This is a great show. No, it's very busy. Exactly. A lot of people coming exactly It's a real nice thing to see now of the COVID also The floor is packed really That's awesome, okay Do you know if something cool here the booth that I didn't cover I'll need to go on maybe the I'll try I tried these guys already Here's something about the jail at the station Did you have some secrets in the meeting room you want to show Alright, so Please wait around for one second. I'll be right back with the live stream Please introduce yourself. Hi. I'm Marcus from cow electronics We develop and produce computer Sorry, let me start again. I didn't press record, but it's live streaming. It's like Hi, please introduce yourself. I am Marcus from cow electronics in Germany, ahem. We manufacture computer modules late in Germany. I am from the software department Yeah, and I can That's the coolest new boards you talk about here. We have to I don't have mix 93 over here Latest one the smallest form factor So that's high performance If you can go this side. Yeah, so I get your sound right there. Yes, so high performance on Cortex a-55 dual core, right The landmark is just this small What is this? This is the module. This is the form factor of the module everything on this Board comes with processor theorem flash Nice management unit. What is the whole thing we see here? This is the evaluation board you can buy as a customer to develop your first kind of software for product and It's made to later on design your own baseboard where you just sold around this this module How much is a module? Yeah, module pricing is done with our sales depends how many people order of course can be small quantity big quantity Depends on quantity but everyone is welcome to contact ourselves for further information. And is this like a ram? It looks like yes, it's a form factor. This is another form factor from us. We developed our own standards this is the plug-in standard and Mostly identical pinout with the solar down standard same chip same chip both I dot MX 93 So where is it? I dot MX You point to it This is that one. This is and what is the other stuff? The other stuff we have the Flash over here. Yeah Yeah, I think sorry. I'm just a software guy. What I think Nanya was the flash And a bunch of other chips. Yeah, we have the ethernet fire also power management and DRAM nice DDR4 L how many years Carol has been doing this kind of Exist since in the 90s to give you the exact year Come producing since Work with arm work with NXP to see our company exists since 1988 Wow, and yeah, we work with NXP SCM 32 and also In is us that was a arm arm 3 in 1988 I'm choking Okay, and these are renaissance our RZG yield RZG2L yes, yeah, as you can see they also follow along the plug-in standard and also the solar down standard Is it cheaper to do this foam factor or it's more expensive because it's smaller maybe Depends on what you need which form factor Mostly price depends on components which are on there. What kind of software do you work with? develop Linux Linux Compiled by Yachto with kernel bootloader. You can also have Debian on arm 64, but Yeah, to talk from software side. That's not a good way to go with a better Linux Why is Debian not good way? let's say graphic stacks library or Every hardware related stuff isn't supported very good in the deal. Oh has graphics. Of course Yachto Supported. Yeah, Yachto compiles all the libraries you need for GPU runtime and other stuff So Yachto is much more customizable and much more lightweight what you is because lightweight is what you need for embedded Products and what is more kind of a big blob? It's fun Debian Yeah, it's more difficult than the embedded one. It's very easy for someone to start with Debian but With Yachto, you know, my opinion is you cannot go past Yachto if you want to make a real product and here we have ST32 MP1 that's Dual cluster with a a7 and also with a microcontroller and Yachto is good on this on all of them the same. Yes, we run our own BSP So we extend the layers from the manufacturer of the processor and make it work for all our hardware So you get all the features you need Cool What's the latest developments that been happening with the Yachto a lot of Advancements in the last couple years two years a lot of things are better and better Yachto is continuously growing But Yachto itself stayed basic what's growing is software around Yachto like Linux is developing very fast in the last years. I think we ran in the last two years from Linux 5 to Linux 6 All our modules are on Linux 5.15 at the moment on the long-term stable version And I think that's one of our benefits We can use for so Yachto itself is a solid tool to configure your own embedded linux How good it is new NXP is a great I'm very impressed by the Cortex-A55 since it's just a dual core. It's Very fast. Maybe I can show you a boot up process. Yeah We can just reset it so To tell you what's going on. It now starts the linux kernel Then it boots into western well and desktop and then it launches and then electron chromium based Web app, which is our demonstration application. So you see Bought seconds booted up seven. Yeah, and we would be able to even make this a bit faster like we have one second Boot delay where the developer could interrupt into into the boot load or something We could speed this up even more if you'd like to so You saw in six seconds demonstration application was up and running and I'm very impressed that your customers do Many cool projects. Yeah, we have a bunch of cool projects. What are the coolest stuff? I might remember since I'm a big fan of big machinery and then explicators we have a customer who does Controlling so control software for big explicators and I think this is the coolest one But there are many others you might imagine Cool. All right, great show. No busy Yeah, I'm sure it's coming to them better world different customers showing up Yeah Okay, cool. Thanks a lot. Yeah, you're welcome. Have a good day I'll come back Sorry, I'm trying to queue up the next interview of a filming With Secco With Google and some other stuff SGM It's really busy. It's not like last year Big show Takes a while to get from one hole to the next. How's your internet? How's my video? Make you feel like you're here at the show Psycho So this year Got a more basic system with the YOLO box pro Just hanging around my neck trying to make it more compact lighter Here I can click on your chat smooth high-quality Stank thanks for the efforts Totally possible to do that. And if I sound weird It's because I'm listening to myself headphones Every microsecond So I'll put you in a break for a second. I need to queue up the next video. Hello. Hello to everybody I'm Maurizio Caporaleo and chief product officer of seco group. We are here with Cristina And We are here to present the collaboration with Google cloud and seco with the clear platform with the integration of the clear stack inside the Google cloud to manage the Data ingestion from the age device to the cloud and to arrive on top with all the Google services That we have the possibility to analyze data to have all the information Is clear stack a lot of software? Yes We have all the tools for developers to starting from the age part of from a smart sensor Gateway and device to integrate to manage thanks to the Interface of clear to manage order the data from sensor and to transport the data BNTT directly on the Google cloud where the open suits part of Clear that is based on a start and the jogger can manage the device manager can manage at the data orchestration And create pipeline data flow directly on the service of Google. What kind of service? Could be is interesting on the embedded field our main focus is on data analytics with where we have our Our Products that we can offer there and with data analysis dashboarding and vertex AI with our end-to-end machine learning platform where we can build easily machine learning also protocols like Applications for predictive maintenance for anomaly detection and everything So we are very happy to work together so that we can build this edge-to-cloud platform and we can combine our Expertise from the hardware from the edge to the cloud data analytics machine learning and bring this You enabling kind of like the next level of embedded Ecosystem right when you start to be smart about what you do. It's not just a bunch of devices that are not very smart Yes, absolutely. Also in For the AI part the other important aspect is the possibility to manage Remotely the AI model and to transfer the model directly on the device Another important aspect is the possibility for us to help customers to define the right age device the right solution in the sense of Cheaper that can integrate also the possibility to manage the Inference on the age respect to the cloud and then distribute the data The data analysis from the age to the cloud. This is very important for us How difficult is it for a Company or somebody who wants to deploy something into this ecosystem. There's all kinds of ways for them to I Think that's exactly why we are working together to make it easy to make it out of the box So to have a platform from the edge to the cloud that is tightly integrated so all the products can work together and we can very easily start from the proof of concept and scale into production For give you an example the developer can start with Python SDK to create all the interface and to manage all the data from The machine the complete machine with different sensor for example in one day And they have all the data on the cloud on the Google cloud Thanks to the clear platform and here the embedded world at your booth. You're showing a lot of hardware Absolutely, yeah, let's go to see How follow you okay for first time I can introduce Solution of for this year Okay, let's walk this walk right here So what do you show here? Gold partner for an XP and we have the last solution is the serious nine of the mxx is the Inside we have Quad core armor processor plus the machine learning accelerator as I mentioned the importance to have the possibility to manage On top of this device that the inference and the AI algorithm This media tech has built-in basement broadband. Yeah, this is a base on 600 solution of media tech is very flexible very Efficient from power point of view. This is the base our solution is the base for hmi solution starting from the smart model We are going to the to present a set of hmi that arrived To 27 4k hmi Solution of Calisto is The last comment space solution based on 13 generation intercool then I will show you Directly everything everything I will show you directly on Them the wall all the products Let's start with the model the computer on model. There are our core products. We are Partner of different consortium for standardization We start of our Q7 solution to go to smart Express home HPC. We have a complete set of solutions that Spread in a Starting from a low consumption solution very flexible Q7 a module full Q7 and the nano Q7 with NSP Intel Solution as you can see also one of the last series of my MXP mini nano MX6 8m MX6 8 there's all different kind of form factors here Yeah, yeah, because Q7 standard can permit to have a solution that is the full solution and Good seven mini that is this one On the other end smart model we have A different kind of solution we have a last generation of low consumption atom series of processor that is in this case all the lake and We have a day MX6 9 I have a show before I Is the wall? This is a solution very interesting also for industrial application at the lake very flexible home And we start with different kind of processor with industrial Industrial solution with also the compatibility and the possibility to enable the certification of functional safety This is very important for industrial application This solution this mark is ready for the certification of functional safety of the industrial machine that help a lot the OIMs on this way and Very flexible on the choice of different kind of process Levy MX6 8 plus this is interesting because also in this case You have the possibility to use and pure that is integrate on this process or is 2.4 teraflops and very This point of view and then all the cities NXP we have also Some products that are very small and from factor on modular solution is Internal standard mayon and tripods very flexible for small small form factor of battery application and solution Come express as you can see starting from this solution Calisto Raptor Lake P of Intel 13th generation Intel core Very powerful very flexible industrial grade a very impressive solution on this way What kind of customers use the Intel? Compared to choosing an XP One of the main differences for an XP. You have the local consumption a solution on very small also in form factor or you have the MX 8m mini and nano very simple on GPU on Power consumption for Intel you are a no step one step up Regarding the power of the solution we have we start from medium to arrive Top solution like say on life for me. This is the main difference It's the end of what kind of application of for low power low consumption solution I think speed is the right solution then when you want to scale up with power Intensive application Are they all fully stable fully supported up or does some parts that are much more Market and have difficult to support other parts more in general all the solution is very supported for industrial application starting from the NXP we have a solid BSP all base of all NXP Intel are all based on Yachto OS and we have the final so on top of the standard Yachto s our solution that is based That the name internally is a jog o s That give also a set of tools for developers to implement the IoT industrial the application as I have explained before then a set of tools that give you the opportunity to Manage the OTA updates updates in a secure way your OS and your system also in the kernel side Driver etc. And on top of these also the possibility to update application containerized application inside the OS then full Support on this way also full support for Intel on the bios side the possibility to configure a dedicated bios for a customer Nice and where are you guys working this? in Italy or Around the world you have software teams. We have nine We have nine R&D team all around the world the core team are located for R&D in Italy. We have two teams one is a more dedicated for embedded electronics and Another one is based for the software application on the other end we have two stronger R&D team in Germany one in Hamburg and one in Wuppert and Going for more complete solution single board computer in this case Rockchip is another chip vendor The sailor is RK3568 there's many things happening on the board here, and this is also a rock chip This is a rock ship the px-30 is an interesting solution very flexible also on a power consumption with good power performance this is More powerful and this is The last one And This is an upgrade very very important. They're very interesting This is the Acceleron modular AI chip that can give to this device more than 100 100 tops for AI inference that can permit something very Interesting from lots compared to the other stuff Impressive We can manage 16 Video flow directly for example call with YOLO 4 This device with this accelerator integrate can give you the opportunity to manage 8 to 60 to from 16 Video flow in real time with YOLO is very impressive is completely a change of view for this kind of this We are work is the beginning we are working together with Acceleron our partner to define at the right SDK With all the functionality and all the simplicity to deploy in a fast way all the solution Give to the developer a simple way to to manage this and we are in a Good situation. We will release soon the solution and all this What does it mean Acceleron Acceleron is the company the base That produce the chip is a European company. This is another important aspect They produce entirely in Europe the chip The chip the chip or AI That this is a dedicated to AI is a AI chip SLC and on the SS so they design it the design and the produce no no no There are this is Acceleron is only Acceleron All right, the in this case is a is a key to is a high key that is based in this case of Rockship here We can see the Phoenix Solution that is our of the shelf solution That in this case is the key to Phoenix AI vision gateway because Have integrated the Acceleron chip as M2 modules inside as the same way of the single-board Rockship in this case you have 11 generation Intel Coree you can choose from a set starting from seller on to arrive to i7 Then it's very flexible This factor of M2 because it's possible to integrate to where the customer need more power very More power of elaborating something that goes on top. Yeah You can see is standard M2 connected Just plug and compile with the SDK of Acceleron the model the model for example YOLO and you have the solution ready that Perform in an incredible way also for the consumption point of view Because we are right from six to ten For consumption that's why we see it on top of the chip here. Yeah, this extra board That that connects and adds. Yeah to the board then the customer can choose. I I need some application I need more powerful. I need to manage a camera system for camera. I just put this Accelerator on top using the standard connector And I have all the performance that I need CPU GPU of the main processor is free It's completely free for other kind of application all the processing of the cameras of the i models We can manage not only one models Two three models five models with this chip This is also very capable and doing a bunch of AI and also you need or and you do all at the same time Yeah, if you need more you add this and you are okay. Is the Accelera arm based or is it a DSP that accelerates something specific? I I don't know the specific aspect of Accelera, but it is Specific chip dedicated to manage the inference not is not arm-based Dedicated on this for this kind of application compatible with arm x it is x anything All right Last part of the product. We are very strong on System HMI solution complete HMI for different kind of application we have a different kind of solution size and Based on this case on nxp mix 8 8m mini family You can see the two version for the flexi-vision You have the flexibility to use also x86 and All so armor base on a rock chip. This is the 3399 for this kind of solution then you can use Android Windows You work with a company to make the perfect Display touch and everything would you make it? They touch display at the LCD and we have a Production line in a rezzo dedicated on system integration that all the integration all the system are in Europe are Producing No, no made in China. No, no all in Europe. Yeah in Italy. Maybe in Italy and Germany. We have the main Production line is in Italy and Germany in Germany. We have two production line in Italy. We have other two production line one is based on electronics solution and the other one on system integration A lot of other stuff is showing here the booth, huh? Here we have the final four main vertical market For industrial solution we operate on healthcare We produce Many solution and the decade of this market also with the solution certificate for this market On top of our solution we use clear for our customer to create application to create Final application vertical application that is developed on top of What is this clear is that what you talk about is what I talk about also is the part of the Google collaboration is a Solution for developer that give the opportunity the possibility to implement in the fast way IoT application we give SDK to connect the device to transfer the data from the edge to the cloud in a simple way and We give all the tools also to develop application on top of front-end application directly Using clear that is the core platform the base platform to manage this then the customer is very fast to develop a specific application specific vertical and we offer all tools clear is Hardware agnostic then it's not important to have our hardware You have all the SDK for a different kind of solution army 36 linux android ASP 32 the developer directly Use this as the key to Connect the device to send the data to the cloud then it's very flex on this way and also is cloud agnostic You can use the cloud of our partner Google or our partner Microsoft Azure It's not a problem that the clear packages is also possible to have platform as a service is containerized can be deployed immediately on the cloud of the customer also in Directly on the server of the customer if they want On premise solution, what is showing right here? Yeah is an application of an example application of our customers that in this case is testing a solution for security reason for Hospital where there are a patient that are Lie down on the bed and need to be alert when I try to get up and in this case of we use on the on the edge device an application that is an AI application Based on computer vision that is deploy using PIA that manage the alert and send the data Through the front end here the customer at develop a front-end application The specific need that where I have the information about the room the status the room information and the alert that directly on the mobile devices This is one of the latest This is one solution is not the latest but is one of the Main solution that we have that is based on an Intel chip Atom the atom have very good potentiality as you can see there from point of view of video analysis we arrive 13 FPS No problem for this kind of application this AI model is performed on GPU on the Intel GPU that is optimized through open Veno We use open Veno to deploy this application and to optimize this application nice There's many cool demos at the show at the at the booth here, right? Let's go to the industrial solution very interesting solution Yeah as I did I do is Our customers in this case this solution is based on the solution of UFC the alley is the smart solution based on Functional safety This solution is dedicated to functional safety in the sense that We have the possibility to Analyze the status of the device and to see it if all it's okay Automatically the system can detect the person that are in in front of the system and can perform a stop of The the solution I will show you Now is enabled the functional safety Solution okay When you have said Is very similar aspect is based also in the alley solution That is a radar From inspector they produce this kind of radar at the same time for a security reason Of industrial machinery that move in a physical space that can detect Critical aspect they immediately and this is thank thanks to the functional safety enabled certification The inspect have the possibility to develop a solution immediately ready for this market This is all the data that are coming from this industrial machine can be managed directly with clear in this case Clear is installed directly on the plant on this server. This is this case a gateway Our gateway all the server Clear platform is here all the raw data is sent directly here manager from a point of view of Quality of the production we have the possibility to analyze directly the quality of production production daily production Daily consumption per place and we can also manage Energy status energy Efficiency with the clear platform that manage the different kind of problems. What's running here? Here is a product of kamatsu. This is based on our HMI flex vision This is the real-time solution in this case this arm manage the weight measuring the weight when he take the the pieces and Can manage also force controller will take this part and can manage this force control all the data are visualized by the application of kamatsu the application is manager from the level point of view by clear to update the application to see the status of The HMI and all the data the analyzer data are sent to the clear servers for the integration IOT solution integrator so seco is In energy all these is huge industries We work in many we work in many industries obviously We produce solutions that are very flexible on this way. We are Very strong to define the right solution of for our customer that could be in different market and we help the customers to find the right solution in sense of Potentiality electronics power electronic flexibility and software embedded software And all the solution to arrive at to transport the data to the age And here you have a whole meeting area if all your potential customers talk Yes here because it's a busy show It's a busy show is a show more related on this aspect to have the possibility to meet here all The partners all the customers to meet up new customers Meeting to discuss about technology to discuss about the possibility of the market innovation, etc all right Well, was there more you wanted to show the coffee machines This is a key to dedicate on fast charger solution we Solution of modular that is based on smart devices with carrier board with the possibility to configure a different Kind of LCD 32 inches LCD plus Touch display 10 inch Plus our payment system He here is only a demo a complete demo to show the possibility of the solution This demo is done up together with the imaginer. They produce the inverter is very cutting-edge technology of inverter is based on Intel FPGA to optimize the production of energy that Forming of the energy in this case imagine arrive actually at 200 kilowatts for the inverter with a very very most as more Small dimension this is very impressive if you can see other inverter that arrived 100 150 Because they need dissipation here the energy production is very optimized Thanks to the solution and we don't need too much dissipation That's awesome. All right. So thanks a lot Thing here the embedded world 2023 and people can just contact you absolutely the future Thank you. Thank you so much Cool. All right All right, this is the question about your light. Okay, let's do right like this. Okay. Hey, hey, please introduce yourself So I'm Bowen John and I'm working for the sand chip company and now we're at a new method So the exhibition and what do you show here is bunch of rock chip products? These products are developed and manufactured from our company, but the chips are based on rock chip. So you also One of the greatest advantage of those bean balls is that they can support Android system as well as the Linux system what Linux which Linux you support. This is the Linux system Debian Yachto project some different kind of Linux and And what is a rock chip you have arcade 3 5 8 8 for example, which one is one It's not here. It's not here. Yes. It's coming soon. Yeah, it's already embedded in this box. So it's here Yeah, so it's here. What is this? So as you can see this is a Edge computing box and it's also based on the arcade 35 double 8 has multiple interfaces So we can support different applications in smart city commercial use and like a robot industry robot as well and for the Multimedia player and yes, etc. It's got many ports many connectors What I'm looking here speaker outputs to Wi-Fi. Yes Wi-Fi mean Wi-Fi and Wi-Fi sub Interference in my microphone. Yes, and I call we can also According to your needs at different functions. So Customization is always available by the same chip company Nice What's the price? The price is secret that I can't see now. I can't not see it Defends how many? Yeah, people contact you. Yeah, we can you can contact our sales manager Julie So she will tell you the details about the prices. Is this the display? Yeah, we touch. Yeah, of course. You make this. Yes, of course Is that your office in Shenzhen? Yeah, this is Shenzhen and this is the video about the company Right. And what are these boards? This board It's got the 3 3 9 9 or 3 2 8 8 3 3 2 8 Yes, all right. All this. Yes All right. Also based on the rock chip. It's good embedded world for you Very busy. I think it's pretty good. Yeah, the people here are really friendly and The booths here are very colorful and different Companies from different areas also join this Adventure and I really enjoy this Cool. Thanks a lot. Yeah. Thanks very much Yeah, this one so the video go here if you want send me a little email with a Proud name for this Description what I should write on the YouTube. Okay, you can send it to me and then Publish and let let your colleagues know and Shenzhen that maybe they should invite me. I do video at their office Okay, so they can send me email And I will send you the video. It's already live. It was live, but tonight they will be in 4k Okay You should buy it. Where do you live? I live I live in Germany and where an element Is that near which one? So this is a new back. So it only takes 20 minutes from the new back Oh, you're right next to here. Yeah. Yeah. Oh, I see that student. Yeah, what do you study? So electrical engineering and information technology Yeah, yeah, but I'm filming the wall I think I'll put you in a break for a second you may have I Please introduce yourself. Hi, I'm Joe speed with ampere computing and This is your chip right here. This is a this is doing a lot of noise in the industry It is it's 128 core CPU with 128 PCIe lanes and These are used in everything from Google cloud to To vehicles and 5g base stations and So it's a big chip It's a lot of cores and it's also a lot of performance. Yeah, it's a lot of performance But it's a lot of efficiency. So this is three times the performance per watt of x86 like legacy architectures three times That's a lot quite a bit. Yes. That's like a big Shift and he didn't better world. The argument is that you want to bring this to the edge. That means yes potentially millions Millions of devices we would we would settle for millions millions would be okay. That's millions of base stations 5g Yeah, so 5g base stations smart city industrial automation Mill arrow and all kinds of other applications. What are we looking at here? Maybe you can explain. What is this? So this is so this is a In industrial PC. So this is a fanless ruggedized industrial PC with the ampere processor And with optional NVIDIA GPUs you can have a ampere CPU with your NVIDIA ampere GPU This is a full contained self-contained the whole thing. Yeah. Yeah. Yeah. Yep. Yep, and then this this is a AI Computer for autonomous race cars. It's race cars. Yes, so informally one We'll see the but it's not really it's people ask sometimes like is it about humans competing against machines. It's actually So I've been a long time involved with a program called the India autonomous challenge and These aren't in the vehicles yet. We want to work with our friends d-space to put ampere into theirs and they and So it's a university software contest When you put a 128 core in a car you get a lot of potential self-driving happening in there Well, it's really a software problem, but we help we do our part Because Is that also the market for this this one go in the cars? So probably not all the cars, but I think they're very good for R&D fleets for specialty vehicles Autonomous people movers earthmoving mining agriculture things like that Um, can you hold this board? Oh sure and try to explain what are we seeing of this on this board? So So this so this launched here Today, so this is a dev kit. This is the ampere ultra dev kit It's made by our friends at ad link and you can visit them over in hall three and it comes with The memory the heat sink storage Really all the things you need to do to like if you're making Devices, okay and things and you need to develop device drivers and tell us them or you need to see how easily your software Can port to this architecture. This is the kind of thing that you would use What do you connect here? So this is three PSI by 16 so you could for example put like two full length full height NVIDIA GPUs plus a Camera frame frame grabber Well, you could all of that. Yeah. Yeah Plus to what? This is a two PCI by I think four or eight. I don't have to check the so you could put like Nick's network inner network cards and other things and what's going to up here. Oh, so we have more Gigi gigi USB VGA serial just normal things nothing nothing exotic Yeah, it's we kind of work hard to make the arm as Boring and painless as x86 is in the data center. It's been a decade long Work work in progress to optimize. Yeah arm. Yeah for Servers and now yes, would you say it's a hundred percent fully smooth and actually even smoother than other architectures I don't the smoother, but it's widely deployed you look at the Oracle cloud Azure cloud Google cloud People like Hatsner Equinix you look at products from people like HPE and super micro It's very much mainstream now. You know people really want they want the density. They want the cost savings They want the energy savings who want to figure out how do they make their compute footprint green and sustainable and reduce the carbon impact And so we help with all of those things and now we're bringing those same benefits to the edge If I go on Google cloud or Azure I can click and I can get yeah ampere instance. Oh sure and it's Yes, great to work with and it's good price Yes, and the Oracle cloud they've been doing impressive thing. They're running like large-scale heavy AI workloads on ampere on the Oracle cloud so that's pretty interesting as well and Here you you are Different boosts where you are ad link AWS also Look at the Yachto project. So the Yachto project is using ampere for all the things are demonstrating there in the booth I'm working with AWS cloud and with the other Yachto project members when I Hear about Yachto. I think about small stuff, right, but it goes all the way to a hundred twenty eight. Yeah. Yeah Yachto has grown up So it's it's happy to work all the way up. Yes. Yes very much. What's the challenge when you Make software and you wanted you want to use so many cores you need to be very good at part of the thing And you actually you know in the open-source community a lot of people take care of that for you So you've got so many workloads are being developed for the cloud and by their nature They tend to scale out across many cores And so any of that software that's designed to scale out across many servers is very happy running in one So see using all hundred and twenty eight cores One thing that I guess is a challenge, but it's hard to talk about is the price of a chip But that's not the main question, right? It's the price of the power to run the chip Sure There's a few things there's like you can look at things like performance per dollar you can look at total cost to ownership You know for the data centers the exercise is how can I get more compute per rack while using less power? Okay, and then you save so much well now We're bringing those same kinds of benefits to the edge where if I can get more compute into a device and use less power You know that's very good, right? Before you said 3x. Yeah, and that was Power Performance per watt performance for what yep, but also if you look at things dollars Oh, yeah When you look at the TCO sure the and that was also looking at things like you know how much compute per rack Or how much compute per device? Okay, that I can get in the same power budget So there's two ways think of it I can get triple the compute for the same power budget or for the same compute I can get using only one third the same power And so that's a really big savings that lets you make very powerful devices that really don't use that much Electricity so that's that's a great benefit. So we see you know for like 5g base stations There's like 30 companies working around 5g base station software accelerators the whole stack integrated And they're using our processor and that I like watching these weird videos on YouTube with people Customizing vans and they have huge Tesla power walls in their van. They have a whole bunch of power. Maybe they could be Driving around with a little base stations and when there's an event they go and add 5g capacity At the same time as you know, they sleep in a van or something maybe this is this kind of stuff Maybe that could go in a van. Yeah. Yeah, definitely. So there's people making some small powerful things with us And and the benchmarks I've seen around like 5g base stations is moving from x86 to ampere for the same power They're getting double the throughput Could you use a Starlink and make a 5g base station out of the Starlink connection? I guess maybe and then suddenly it's just I don't know. It's a real question. Okay, and Here with us seven Starlink, right? It's partnership and doing what kind of Work are they doing with you? Yeah, so they they work with our other partners people like 80 link and gigabyte and super micro around Taking these compute modules and motherboards with the ampere processor and making these rugged extreme rugged frankly Compute for different kinds of applications. So, you know think like buses trains ships All kinds of things. Wow. What happens when you put this on the bus? You're able to do more using less power So if you want to do like a safety or traffic safety with cameras You can do all kinds of interesting things. They could be cameras inside the bus. Make sure everybody's I'm not gonna say distancing, but they're all comfortable Everybody's getting what they want. Yeah, and they get a VIP service on the bus. Maybe or are these? kind of like developing boxes or No, these are this is for development. These are very much for production deployments. So they actually Made by seven selling star like seven selling make what's the difference between this and this I'll see more cooling So what this has is you see the two fans that fans this is sealed But the two fans blow air across the fins so it has more cooling so you can put a more powerful Processor and a more powerful GPU cool So you you were the Mobile World Congress. It was a big story, right? So to run the base stations You're all about doing that and that's a big demand for that. Yes And here then better world is this different kind of demand? Yeah It's a different domain a different application but some similar challenges So what's happening is you're getting more and more sensors and the sensors are becoming higher and higher bandwidth and the Communications is becoming higher bandwidth. And so the challenge, but you don't always have you might be constrained You might have a fixed amount of physical size Weight and power so the swap available for your application. So it becomes this Issue of how do I get more compute into my existing size weight and power? All right, so it's very relevant for everybody here who look for being at the extreme edge. Yes High-performance edge exactly Yeah, and we you know, we don't do everyone talks about the hundred and twenty eight core But we also go down to you know, 32 core right with below 40 watt So, you know, we can actually cover a pretty wide range of compute requirements and power budgets But even at 32 core we're giving you a hundred and twenty eight PCI Elaine So all of your IO so if you need to do like portable NAS or any other kind of application That's really demanding or CDNs. That's a popular application for these You can we have some very we have some much lower power highly efficient Parts that you can use for that as well. And I guess this is a lot of partnerships in the software world Not just Yachto. Yeah. Yeah, so We do a ton with like canonical with red hat with a lot of ISVs We give heavily to the open source community So we have hundreds of engineers who contribute to open source full full time. So we have open source BMC Open source firmware. So the edy tiana core edk 2 Open BMC all these kinds of things and and a lot of upstream contributions to things like GCC and LLVM So all the work that the guys at Leonardo and elsewhere have been working on for for decade Yeah, yeah able to take all this and improve and give back to everybody. Well, I wouldn't say we take it We just contribute upstream. We're just trying to help the community and help everything so you get this Painless out of the box experience. Okay, and everything just works All right, but even though it just works it's still a challenge to learn how to use so much parallel Processing was that just something that everybody that works in the cloud knows how to do. Yeah, it's um, and it's not necessarily Just about like how do I get one process one workload to use 120 core? You have a lot of mixed so think about if you do a robot, okay? You've got perception pipeline path planning control You have all of these different workloads and being able to run them all on the same SOC which In the past maybe it was you would need many separate computers So if you have an application that today is requiring many separate computers, you can collapse that into one chip and I guess your colleagues are very busy on the next Gen and Getting smaller yeah, so nanometers and everything there. So there's a new product that will be announced at some point But it's not it's not a matter of like this is v1 and that's v2 that actually has some you know interesting characteristics and so this is you know for the edge for For these kinds of things. This is very compelling nice, that's awesome and Eventually, maybe even the governments will get involved and start saying Cloud is a certain part of our energy consumption in this in a country in the cities And there was more start saying I'm not going to say they're going to mandate Servers, but they're going to tell everybody to be conscious useless power Yeah, so I certainly won't pretend to speak for government policy or any of those things I will say that we help companies do more with the existing data centers and minimize their impact on the local communities Cool. All right. Thanks a lot. Hey, real pleasure. Thank you Okay, I'll check out the macroe just later. Maybe tomorrow Okay, wonderful Hey, please introduce yourself. Okay. Yeah. Okay. My name is Martin team I'm in the founder of a seven star lake and the seven star lakes company Focus on the rocket mission the computers So it's a weird design and manufacture all the rocket eyes of the computer based on the military education and autonomous vehicle Basically, is it was a customer need a heavy-duty? Hype compulsion power or the high performance they come with us. Yeah, and what are we looking at here? What is this stuff? Okay, and for the embedding world 2003 as we know is very important the largest in bed in Trisha in a you know in the world and we demonstrate that how we make a lot of PCI one of all Rocket eyes in the military the monitor ball like is it means that most monitor ball they can sustain the more than the hundred G about the shock and also the vibrations and Those product are very good for autonomous driving and also for you know kind of our different kind of heavy-duty vehicles When you say military is military spec, right? So that means Yeah, like for military is it means the product what we design so we can certify from the temperature Range minus 40 degree boot up. I've an up to 70 degrees without any fan And even they can do you know IP 65 water proof or as you can see many different kind of other military vehicles or the ships They are in a very harsh environment. So basically we go designers product So for example, you see like this one is a 19 inch half the recommend chassis is a highly the CPU GPU stuff And then they can easily put it in the transited recommend So they in a battlefield and any ground vehicle they easily to a carry this one and also everything is based on the combustion Cool, so you will see is that no any moving parts inside the system And they can ensure the company system gets the live in the highly vibration and shock and even so you say middle standard Thermal shock vibration. Yes, if I and also including the EMI the EMC certified So these two are the key about the whole seven star lakes product range. What's this? NVIDIA quadro in total Tiger Lake. Yeah, okay Okay, you know the Intel is the global leading semiconductor leaders and the Intel can support a very very The high quality high-performance CPU So we are using based on the Intel Tiger Lake H can up to about eight a physical cores and the 60 the thrace and NVIDIA GPU is one of the best Artificial intelligence body the processors they can deal with it a lot of a huge image and also keep it a good performance So the in the ground vehicles as you know, it's a need to deal with a lot of the sensors visions and the fusion So they need to so these are GPU CPU servers. It's perfect to deal in the battlefield We look we see a truck here. Yeah, what the truck is gonna do with this Okay, as you know what time the driving will be the future to help the human beings to have a model safety The the mobilities as you know from the level three to level four level five the challenging is like about they need always Have a high performance computing nodes as a civic Star Lake It's very good to design with a multiple CPU GPUs So it is not an the trunk could be the the first The vehicle and the highly adept autonomous take a knowledge So that's why we provide the seven Star Lake GPU CPU servers And then with the dual Zeon scalable processor and it was a media GPUs in all different kind of a level five Autons that driving the truck nice Is it already working or it's just a work in progress? No, no, we already actually the seven Star Lake is start to provide The GPU computers are from the global leading or times of vehicle companies including the US the Google and the GM and the Volvo and also in majority of the European the vehicle makers Yes, it's already are down in using the seven Star Lake a GPU computer in a vehicle 6014 until 2022 and Then also I would like to Introduce about this is our the partner the ampere as you know the Intel processor is a good They get up to 16 core 40 core, but but ampere is based on the arm architecture This is a very very low power consumption But with a huge the computing cores and with so we partnered with with ampere to launch about the three Perhaps about the top-age AI computers one for kind of out of the railway running stock and another one for the Autonomous driving For heavy-duty the military The vehicles so how do you design these other very special integration? Yes, nobody else do it Yes, okay, for example the ampere is one of the most important the data center the semi-conductor provider So seven Star Lake partner with ampere to use his processor But we rugged eyes with the complete system to meet the running stock standard EM 51 5 5 as we know nowadays all the running stock and they need to deal with the hundreds about the cameras and with those hundreds of cameras how you can Recording over the the image at those videos and with in anti-vibration and shark system So seven Star Lake customized with ampere the 64 up to 128 core processors in the rugged eyes server Nice is this mass production or just prototype is a much production It's already much protection and the big size of those kind of the high core comp There with the with the ampere's processor We can support up to you know the older flash like up to the 80 terabyte with one computer So it means you see this is a top three edge computer They are not only can supporting the high computing power They also can support the very very large capacity of the storage so it means to the user right there Yeah inside so we can have an insight about this. Yeah, the whole fresh or SSD. Yeah, the MVME So we support very high speed MVME support rear-right So for example, they can deal with the the hundreds about the cameras and the recording put all the datas And therefore running stock at the operator one week. No need to swap the over the SSD So, where is it gonna go? Is it gonna go in the okay, and the van there? Okay, cars yes, and so it's except to the running stock those computer also can be doing cities artificial intelligence the labeling and the object checking With the ampere the processor and with a preview in the algorithm It will object the detection they can they can do a very very very high efficiency And they can detect all the objects and to help the smart CT to provide a More saver the environment Stable environment. Yeah stable. And for example as we know in the coming future All the vehicle will be electrical bus and in the electrical bus they will integrate with the cameras So for so for those of the high-performance the H AI computer the building with MP for says that with AI algorithm They can easily can help the the part transportation operator To do a kind about the he-man and understand where I have the traffic jam And how they can improve the the public safety. We also have the commanding telling about the pedestrian behavior Something I got extra and it's not going to use all the battery on the bus It's power efficient. It's part efficient. For example for this MPS 80 core 64 core is a very very low power compared to other Semiconductor manufacture is only about 30% about the park assumption So it means it's a very longevity and the sustainable for the whole environment and when you on the wall there You show trucks. Yes and buses. Yes vans And they all connect and they what did they do? Okay? What's the mean? Okay? Like with MPS infrastructure We know the no matter which kind of the vehicles if they can integrate with the MPS The top edge AI computer and then we talk about we can collect all the data Okay from the smart cities and we digest the data do the labeling object checking and then we Transmit the data to the cloud so it means that we can help us a city government to build a digital Infrastructure so it means that all kind of the the vehicle is a Mobile the sensors so they can collect the data just digest the data and the transfer data to the back end systems It means from the edge to the cloud. It's a completely The infrastructure can help a city to build a server a Transportation and a better work for human beings. Are you talking to some cities talking some? Yeah, you know the hour the seven Star Lake the smart city solutions has been deployed in the city in the Taipei and in Gaussian and for those cities can can help with the Transportation vermin to decrease about the is the the cut estates in intersections with those solutions like we Can provide a real-time dynamic data the data will including the traffic jam and also the traffic When I think of the future people talk about self-driving cars will be so much safer But before we have every car be self-driving. Maybe you'll have the buses Help all these cars that are not self-driving be more safe. Yes. Okay. Okay. Okay. That's very good That's very good the the agenda as you know the autonomous driving. Maybe it cannot be 100% we adapt in the coming five years. However, if we can adapt these autonomous Driving technology for example level three if we can use those level three technology and with ampere as a processor And with seven Star Lake the algorithm I believe the lost bus they can do a lot of a very good smart traffic management So with those smart a traffic management the solutions we can help the city to monitor all of the traffic transportation status and we can predict where is the Construction the area and how we can improve the traffic situation based on the real-time the data the capture They keep everybody safe. Hopefully everybody safe and lower the contact Nice and over there. Yes. What do you show it? Is this your product? We're talking about a lot of you know the heavy-duty the panel computer and this is The three uvpx and this is you know the airborne computer and this is In the ground vehicle and you see the loss of ruggedized computer like we do a lot of With our the military customers as you know the military The vehicle they need a very ruggedized and they're high reliable. So with the seven Star Lake the Intel the base about the solution And everything is fully certified by military the standard a10 and also emi emc 461 the fully certified Cool. So it's a good embedded world for you. Yes, you know embedded Partly embedded world is the most important and the most successful The computer is the show in the market and the seven Star Lake is participate the this show And with our the partner and we believe it's a very important show for our people Are you also in a compact? Yes, we will be in a compact and are you coming to compacts? Yeah, I hope so. Yeah, for sure. We will also have the our own the forum And also we have the the dignitary party to lecture product So we hope we can invite you become all the guests in what is the history of seven Star Lake? Okay, seven Star Lake company we established in the 2010 and we started to design and manufacture The rocket We started to design the ruggedized the stackable. You see this is a very special connector And what we can do like the rocket stackable and they can keep The product highly reliable and anti-vibration shock with this a very ruggedized messaging type of connector Okay, so we start to do this kind of the CPU module and then we are also making our own the special dc-dc power converter to sustain the all the the the hirashi environments And then the company now we have the two part the hardware We're doing the military heavy rocket as a gpu computer and also they're putting server in the software part We do the oi the ai smart traffic management solutions Is a big team? Yes, everybody in taiwan. Yes, we are all based on the in taiwan is around about the The 40 people so we are very focused on the hardware and the software Cool. All right. Thanks a lot. Thank you. Thank you. Okay, so I'm gonna try to fill in with these guys over there. He's a risk five I'm doing a live show Okay, so I'll put you right back and break sorry for a second Hi, uh, please introduce yourself. Hi. My name is shai kameen brown I'm director of product marketing for low power aji with synaptics And what are you showing here? So we're showing various applications primarily using our dbm 10 l low power audio aji chip um, so one of the key applications is showing here is uh sound event detection So I can play various sounds using this speaker over here And uh, you'll see various devices detecting it all happening in extremely low power So we're talking about between one and three or four milli watts while detecting the The sounds and this is thanks to the low power capabilities of our chip Which is as I said a low power audio aji chip which includes both the dsp and a neural network processor So I see the chip is right there. Is that the one in the middle there? Yeah, this one over here is the chip dbm 10 l This is one of the packages qfn package. There's also a CSP package, which is much smaller How does it work? So, uh, first thing I want to show is uh, glass break detection So I'm going to play a glass break on this phone a glass break sound It's going to go to this speaker over bluetooth. The speaker will play out the sound It'll be picked up by this device over here the white device that includes our chip in it Our low power aji chip with a single microphone This led will turn on and then the device also has has a ule long range low power Wireless technology that will send a message to this Device over here this commercial fritz box, which will then send a ule message over to this device that will turn on So let's see all of this happening in real time. So I'm playing the sound on here It's picked up by this device Detected glass break and the light turns on all happening wirelessly Okay, now, uh, the next thing I want to play is uh, baby cry So this device will play the baby cry sound In this device, which is connected to one of our evb's will pick up the sound using my one microphone Running a different neural network on the same chip and play back in confirmation that uh, the baby crying was detected So playing it now So hopefully the sound is uh high enough and you could hear the device saying detected baby cry It's like a trigger Yeah, it's a trigger word. No, it's not a trigger words. It's a trigger sound sound. It could be any baby It's not the same baby. Yes, of course any baby just like any glass break any gunshot Any, uh, we detect toilet flush for some customers of ours Uh, next one is we have a really nice industrial application, which is really recently made by our partner imagine mob and so you'll see I'm going to play a welding sound. This is what a good weld sounds like So it's playing out of this speaker picked up by a microphone over here And you can see on the screen that we are detecting. This is a good weld Now I can also play a bad welding sound picked up by the same device And now you're going to see that It's supposed to say bad. Well, maybe we can edit this later. Let me try again So So you see now it says bad weld Okay, it says bad weld because this belt this weld was not good. Okay. Is that difference? When you play the sound from the speaker or actually happening, it's a different echoes and everything Yeah, and you are real time is actually all those demos, of course have some uh, some limitations to them How do you program a scene? How do you program something you want to detect? So the way these things are constructed is using multiple samples Uh, we're talking about hundreds sometimes multiple thousands of samples that are provided either we collect them Or the customer collects them And then uh, we have ways of training basically training an AI model This is done offline And then loading that model onto the chip in real time to detect these uh, these specific sounds Now a similar technology can be used for detecting keywords. So in this case, this is a commercial Remote control from high sense. That's uh, used with this premium tv from high sense and this has the same chip Uh dbm 10 l with a couple of microphones a keyword detection algorithm from amazon And the microphones run our own noise suppression algorithm and beam forming So I can say alexa Go home So this is your standard alexa experience on a remote control and what's special here is because of the low power capabilities of our chip Um, you can design devices at last in this case Maybe something like a year on a couple of AA batteries Really in the case of these devices listening all the time. Yes listening all the time in the case of these devices This device for instance could last Five years on a couple of cr123 batteries Or something like three and a half years on three AA batteries So it's a very very long life which allows our customers to deploy these devices to places where installation is not easy So you don't have to draw any power lines basically You just lick and stick, you know, put this on the wall somewhere sticking on the wall. It lasts five years The last thing I want to show This is biometric voice authentication. So in this case, it's the same chip the dbm 10 l Running a an application or software from a partner of ours called my voice and in this case This is biometric voice authentication. So earlier I enrolled my voice in this And it's a very simple enrollment Just saying a certain command five or six times And then when I'm talking you can see if you turn the camera here You can see when I'm talking it says authenticated You see and that's that's really uh, what says that that the device is authenticating my voice Now if somebody else talks, it's not going to authenticate them You can enroll multiple people and you can use this for various security application Applications parental controls and things like that and this just like all the other demos is done in Sub five milliwatts while it's detecting and so you can last very long time on some data How does that work? How can you make it such low power? So the main trick well first of all we've been designing chips for many years So we know how to design them to for very low power We have tricks in our software for that as well But the main thing here is the fact that we have a neural network Uh, I'm sorry neural network accelerator basically an npu integrated into the chip And so when you design a neural network network model Software that is to run on that processor on that core. It can run an extremely low power. That's how we do So AI neural networking works at two Millie what do you call it one one to five milliwatts Millie one and five milliwatts. Yeah, there you have That's very low power That's extremely low power. Correct. Yes. Yes That's contrary to what you do for instance chips like from you know Nvidia and guys like that to do very high performance for us to trick here and the focus is low power Uh, one thing I've always wanted to do with my hey google and everything and uh, is to give it my own name To customize the trigger words. Yeah, is that something that's potentially possible with these kinds of devices? Yeah, it's not just potentially it's totally possible So I could say hey john If I wanted yeah, basically the device the people who sell the device Let me do that. Yeah, and they put your chip. Yeah in theory. They could Let me train any trigger word I want pretty much. Yeah, I mean google and amazon will never do that But other companies will why wouldn't they they well, that's a branding exercise They want to say google thousand times at home. Exactly. So they remember the google the google brand but also for quality um, when you train a wake word Extensively like google and amazon have and like we have in this case Then or heist instead Uh, you can get very high quality these models where you you train your own wake word They're never as high quality. They're never as their performance is never as good as something that's trained offline with a very very Long process the more you use it the better it gets so that's not how that needs to be developed It needs to be developed for Yeah, it's good. It's good enough for some applications. Yeah It always depends on you know what distance you want to get what noise you have in the environment Uh, how important the performance is those kinds of things need to be considered and what do these hey google kind of devices have Compared to what you do you have a dedicated chip that does the wake word stuff or they also do or they do differently Or it depends. We have uh devices that do hey google detection just like here. I showed you alexa detection So we have we have those as well Uh, what we do that's special compared to for instance your standard amazon echo dot Or google home is that we do this in very low power You haven't seen much and you've seen actually very very few Google okay google enabled and alexa enabled devices running on battery power Yeah, that's amazing to have such low power. Is this the lowest power in the world? For this kind of application. It probably is yes Which it's always we're ready always listening you don't need to push the button to start it Yes, no push to talk. Well, this device also has push to talk option But the point is if you if you have to hold the device In order to activate it you might as well press the buttons But the idea is it's on the coffee table. I'm not touching it. I'm just talking it from far away I don't have to do anything just sit back on my sofa and talk and it's Good to have a close at you the tv is far away. It might be as good as that always helps with performance But we have like I said we have two microphones here and we run our own algorithm Very very high performance algorithm for noise suppression and we actually use beam for me here And so even when it's pretty far away from the user on the coffee table And not directly close proximity to the user and even when the tv is playing full volume It'll still pick up your wakeboard. Actually this environment here in embedded world is extremely noisy So that's why I'm talking so so loud. It's very hard to even hear ourselves talk And this device can still pick up my keyword Nice, and maybe we can speak with your colleagues also. Yes, please go ahead. Yeah. Yeah. All right. All right. Thanks a lot Hi Hi So please introduce yourself. What are you showing here? So my name is François Béchon. I'm fe for synaptics And today we are going to present the tddi technology from synaptics So what we are doing that we are selling Yeah, let me jump right here So we are selling tddi. So touch and display driver. I see To display manufacturer. So the purpose Of this device is to drive the display so to display the content and also did with the touch touch aspect So we are selling one component to the display manufacturer here. We are selling showing here what is currently sold in the EV car in the u.s Lucid it's showing the display technology here. It's an active part active part as well If we have free from display, so it's not only rectangular. We can deal with free from Both on both sides here and there and it's curved as well So meaning that the silicone that we sell can also bend. So this part of the thing that we can deal with um silicone that you sell so there's a chip and there is displays and there's the Like the display and the touch but everything is in one chip Everything is in one chip, but we sell the silicone only to the display manufacturer. They put it on the glass And it's done. We provide the solution for the display and the touch What is this silicone you're talking about this device? tddi touch and display driver. I see And the chip is somewhere The chip is glued on the display right here somewhere Just beneath just beneath there and then there is a glass which is glued which is assembled over it Is that how every touch display is made? Right now. Yes, because it's it's a new technology The advantage of this technology, which is called in-sell. It's that it's cheaper It also has a better optic performances because you have less layer. So do you have less? Reflectance from the light. So it's better So there's been a lot of development over the last decade in capacitive touch. Yeah, and Is this like the best most advanced? implementation. Yes of capacitive touch. Yes, it's capacitive touch The most advantage of that is also it's naturally immune to humidity to humidity to moisture And it's really advantages. It's a lot of performance is very good with a Satisfaction of the customer the the touch is is happening efficiently. Yes, precisely. It's really precise. We have We have a lot of advantages within synaptics, especially on the edge and Regarding yeah, it's really really good really good solution And on top of what we are showing here in this example We are also promoting the knob on display. Yeah, it's a rotary wheel so then You have a wheel right on the onto the display. Yes, exactly. It's glued on the display It's using the touch electrode that are on the display There is no I would say there is no additional component. No needed Right and the beauty of this solution is that it does not rely on the coupling of your end to the display Because it's using the the touch on the that are already existing on the display. So basically I can use chop sticks to do the rotation. It will detect it Chopsticks. Yeah I can use Something like my But it's nice to have something physical But still touch screen Everything is integrated from the one to the other. Yeah and the beauty of this solution is that Because of the insult technology used I can use I'm using here's T-shirt, which is not conductive. Yeah, it's not conductive and I can still detect the rotation, right? So you see I'm rotating and it's been detected That's the beauty of the technology. Can you say if this chipset Is a arm or what is inside the what is architecture? It's our own processor, which is your own design. Yeah, it's own design Do you sell millions and millions of these? Yes around the world One of the market leaders The competition is tough, but yeah, we are And here what we are selling is Presenting here also is the local dimming. So the intention of the local dimming is to So this is the new device that we are promoting at the moment. It's the sp 78 The purpose is to do local dimming. So on top of the fact that it has it can drive the touch and display driver I see it can also drive the back light Which is beneath behind the display. So traditionally when you have this kind of display You have what we call the edge LED. So this is what we call full dimming It's only the led the LEDs are always light The move to the local dimming you have plenty of LEDs behind the display But you only light on those who are needed. So for instance On this picture and this picture here, you see the black content So because it's black, you don't need Basically, you don't need to light on this LED. You only need to light on the LEDs which are there And this is what you can achieve here by doing this. You have a much better contrast Is this what they call mini LED? No, yeah, kind of because it's It's based on the fact that you you drive LEDs, but they are not LEDs that are responsible for the For the for the for the pixels. It's but the backlight So you run the back lights also. So we drive the back lights by doing so. So you drive the backlight the touch the displaying the display That's what's left audio I saw something else And what do we see here? So that's the here we see the the demonstration of the local dimming so here on this On this on this particular Display the local dimming is not on so you see here on the on the side There is black, but it's not real black if I enable now the local dimming You will see that the black will be very dark black you see Here now it's enable I will disable again. It's black, but it's not black here. It's black black And this is how we achieve Very high contrast It looks like OLED Yeah, but the advantage But it's LCD and the real good advantage with respect to OLED is that it's tft. It's a well known technology It's uh, yeah, potentially, but also it's less expensive And also in terms of aging it's much more Reliable with respect to the edge compared to OLED The factory is very big for the LCD. Yes Maybe it's a known Exactly. It's a known technology and Although you deal with multiple much more LED to drive you can do much brighter also Potentially right this when you're in a car you want to be able to see the screen. That's why the local dimming in the car has a lot of advantages All right It's basically hdr It's a bit It's a bit content It's yeah We only deal with the we have a lot of Image processing inside our device to improve the quality Of the picture in the end together with the yeah to drive it. It's the background All right, thanks a lot With some of your colleagues David All right, thanks a lot. Thank you. Hi. Hello. Hi, uh, please introduce yourself. Hello. My name is David. I'm head of wireless connectivity sales in europe for synaptics So what's the latest in wireless connectivity? Well, in addition to a large range of low power high performance Wi-Fi and bluetooth solutions We've just recently brought out a new family of products, which is the 4381 and 4382 One of which we've just recently won an award last couple of days So here it says winner winner of In the wireless connectivity category That's correct. So what is what is the product? The product is a single chip solution that has a wi-fi radio In this case, it's two wi-fi radios plus a bluetooth 5.2 core And also support for 802 15.4 thread and matter all in a single chip One chip for all these things. Yep, that's special It is it's very unique in a number of ways In the single chip allows you to correct your products with all those different protocols In addition the wi-fi radio can operate on the 2.4, 5 and 6 gigahertz bands And this particular chip can run on two 3 gigahertz bands at the same time This enables lots of really interesting applications, particularly for heavy media media applications As I understand bluetooth and wi-fi is the same spectrum or something like that And is matter also over there in the same one? Yes, it is and part of the challenges of the radios is a weather share or a frequency band That there can be interference and potentially jamming between them So if you're doing this on a single chip, then it's needed to have some really advanced coexistence mechanisms on the radios So they work together well And we've been doing this for a very long time now to get a really great performance while using the wi-fi And also streaming over bluetooth for the audio And it also enables us to to reduce the number of antennas needed. So this is on there right there? Yes Where's your chip somewhere inside the chip is on this on the small reference design this here on the back side of it or something So it's right there And this is a demo that's running It is the demo we're running is demonstrating a feature Real simultaneous dual band so the radio is connected to the 2.4 gigahertz network for infrastructure So we're streaming content in from the internet And then with the other radio we're setting up a local access point And we're streaming that out on six gigahertz band to a number of small displays From one to a number of displays And what is the protocol for that? It's a feature that we have called rsdb. It's real simultaneous dual band It's a quite a unique feature because it's enabling us to to coordinate two radios working at the same time on the chip Coordinated the traffic on the wi-fi and the bluetooth Plus the other protocols and also enabling a reduced number of antennas So it makes a very small solution and reduces the cost And what you need to have running these Devices is just wi-fi support And that's it. Yeah, these are just standard little little tablets connected to the the five or the six gigahertz network You connect to the wi-fi network and then from here and then the app supports your protocol and boom you receive the signal You'll receive the video. So any any wi-fi standard device can connect to our radio with fully standard compliance interoperable And stream and connects the the data this app is special No, it's it's within the synaptic software that's running on on the chip all right And can you describe what happens with the matter? Why is so many people talking about matter here in the embedded world? And why is it great to have everything and matter on the chip? I think the thing with matter is matter is where the industries come together Five six hundred companies already Where it's enabling devices developed by different companies to be able to share data with each other in a way that they couldn't do before So a lot of home automation systems could be siloed For example a garage door opener wouldn't talk to your alarm system wouldn't talk to your heating system Now with matter that data can be exchanged and and with our devices here, which support us Enables a small gateway to be made where you could aggregate that together within the smart home or smart factory in a very very efficient way some of the other Standards have been people are talking about zigbee and stuff like that Because there was a challenge in range or how's matter range? Is does it matter? Does it matter? Oh, okay. You've been wasting all day to say that. That's all right Um, what is from a protocol point of view? Zigbee had a number of different profiles And it was challenging to get them to interoperate in some ways With with matter. This is where the wider industries come together and to find a way for these devices to talk In a certified an interoperable way, which is which is a great step forward It's similar a way to the wi-fi alliance So anyone who's wi-fi certified their product will talk to other devices, which are wi-fi certified All right, uh, so then we look here does it mean when you show these very famous devices They'll have some Yes Possible table here the very latest generation of products that we spoken about These products are already shipping based upon earlier versions of our chips things from the the dj drone There's google nest door bound Some some tablets and there's a wide range of other devices Particularly in iot Awareness where the very low power consumption of the synaptic radios is so important all right And it goes all the way down or there's more demos over there where it says What's happening there? So we mentioned A ble so in bluetooth 5.2 that's in our latest chips We're adding in support for the le audio streaming And the demo we have here is is um the volume is down It's a noisy here, but we're taking uh content from a video and the video has multi language soundtracks on it I was streaming that that audio content out to ble speakers I was doing it to two different sets of stereo speakers to demonstrate we could do multi language streaming Which is a feature of multi channel streaming off of le is so important The great thing as well is le is extremely low power compared to Bluetooth classic enabling battery life to be way way longer than before Yeah, they've been talking about the bluetooth ble Which is fantastic generation that just saves a lot of power and you have it implemented In the best possible way Yeah, our radios actually sport bluetooth dual mode So they have the classic bluetooth with all the profiles which have been used for many many years And we also have the ble radio in there as well So we can support legacy and all the new applications on on ble All right cool, uh, so This is probably I guess in millions of devices out there Your your existing a very large number of devices. Yes All right, cool. Okay. Thank you. Okay. Thanks a lot And um, let's go let's go around here. Hey Hey, sorry Please introduce yourself. What are you talking about? Hey? Yeah, i'm finita. Can't you uh, run the audio business unit in synaptics So what we're showing here today is a new technology. We call it resonate Resonate is a new audio amplifier technology that drives a piezo Transducer which basically allows you to use the display or any surface as a speaker So this allows you to Eliminate traditional dynamic speakers and replace it with something that's actually already part of the product like the display in a phone You need to put something behind that vibrates the whole thing. Yeah, so it's a piezo electronic material a transducer That's attached to the back of the display And then there's a special amplifier technology that drives that transducer And in this case we're showing it attached to a Phone panel, but it could be attached to the plastics or wood or any other type of surface So has there been some phones already that do that that? Instead of having a little speaker to do it through the display Yeah, there's been some phones that have done it, but they don't use a piezo material They use an lra motor an lra motor is typically used for haptics to vibrate a display to get that haptic feedback But that lra motor doesn't give you very good audio quality So with the piezo it allows you to get the same audio quality or actually better audio quality than you get with traditional speakers But you get the benefits of a slimmer form factor Now you can reduce the thickness because you eliminate the speaker a slower power consumption You actually can get haptics feedback through the through the same material So you can eliminate the lra motor and you don't need holes in the industrial design to allow the audio to come out So it's naturally waterproof and dustproof as well. There was like a phone A few years ago, and they were talking about Getting rid of the bezel And then they would not even even need the speaker grill exactly just do it through the phone Yeah, but it's not as high quality, but you're going to match the quality of a real speaker great. Exactly You're right. It was done in the past. Um, you can eliminate the bezel eliminate the speaker grill But as I said that was using a lra motor technology So it didn't get the same audio quality with this we can match or actually exceed you match You match you exceed you say how do you exceed it because it's a bigger surface Yeah, you can exceed because of yeah, it's a bigger surface That allows you to get a better frequency spectrum a flatter frequency spectrum across more frequencies Um, and it allows you to get better perceived loudness because now the sound is coming directly out the user Instead of going out of the side or out of the back. Does it feel like your phone is a 7.1? Does it feel like you get all the different areas of the phone making different sounds or just one sound source going out? It depends on how many transducers you use so in this case In this case, we're using two transducers. So that basically sound like a stereo Speakers yeah, it's just a question of copyright, but uh for the music Yeah LG has been shipping some tv's that have ints or sony and lg That have it inside the display. Yeah, and you bring it down to any device Yeah, so lg and sony have it in the tv's as you mentioned What our technology allows you to do is do it in smaller form factors Running off batteries because in this case we're operating this at very low noise And very low power consumption So it allows you to do it in devices like phones tablets pcs Do you always need a glass you always need a display or can you do it on like uh, you can attack the Plastic yeah exactly. Yeah, it's a good point. What what what material do you need? Yeah, any material that can vibrate basically so it can be glass can be plastic can be wood Even you can imagine in a car you can even attach it to a door panel or a dashboard metals Metals also if the metal can vibrate it has to be flexible enough to vibrate So some kind of aluminum. Yeah, that kind of thin aluminum for example Can you also mix and match like you have a little bit of glass a little bit of Uh metal a little bit of plastics and somehow they all resonate at the same time or You have to pick what you where you put your resonation Yeah, it's theoretically possible to mix but it depends on the properties of that that particular material and And how it resonates Do you have other demos? So this is a sound portion of resonating what this is showing is that this technology can also be used for haptic feedback So it allows you to vibrate the screen so without the audio So that you can get that you know that vibration and the touch haptics response It allows you to do force sense as well So you can tell how how hard a person is touching on the display So if you want to do a force touch type application if you're touching quickly or for a couple seconds You can get a different type of response Uh is is this Here it says also the winner For sensors category Is this mass production or is it in the future? It's sampling today. It'll be mass production later this year and is When you talk about haptics in the phones, they have vibrations and stuff when you use a keyboard How does that compare? The feeling of the the haptics. Yeah, so with the piezo So today they use a motor an lra motor to get that haptics feedback In this case you use a piezo material. You can get a much sharper crisper haptics feedback So it allows you to get an even a better experience than what you get in the phone today Is it possible that you can even Get the feeling of touching for example, uh Plastic or wood or glass or like it it vibrates in a different way It gives you the feeling of touching something different Uh, you mean if you're touching glass and it makes it feel like you're touching plastic for example or wood or something Uh, I don't know actually to be honest. I don't know. I'm not sure. We haven't actually tried that application Yeah, it's a good idea. We've never tried that. Yeah, but you can shape the the haptics feedback response to however you want I mean, you're just basically playing out our audio file Vibrating at certain frequencies the people that have problem seeing they also need special haptic devices to potentially Get a sense the surroundings, right? Maybe that could be some applications too. Yeah, exactly If you have more granularity in the yeah in haptic feedback Yeah, you can have more granularity of both both cases either how hard you're touching or for how long you're touching As well as the feedback like you said, it could be a short pulse or a long pulse And it's the same device that does the sound and the haptic feedback. Yeah, same device that does it's just different Different frequency range that is playing back the audio You get better bass or Um, no, you don't get better bass with Beezo You get a better flatter frequency response across all the frequency band But you won't get a louder bass necessarily the bass is has to deal with the size of the material itself Could you also combine it with Regular speakers. Yeah, absolutely. Yeah. So if you want a better bass or a louder bass Then you could combine it with a subwoofer or a low frequency traditional dynamic speaker Mix the two and get kind of like a home theater experience from a little device. Yeah, something like that Yeah, exactly. You can get a 5.1 or 7.1 type of experience. Cool. All right. Thanks a lot. Thank you. Thank you Cool. Uh, let's go around right here All right Hey, hey Hey, how are you? Good. Please introduce yourself. Hi. I'm Siddharth Chandrasekhar I'm senior director of marketing for our multimedia socs And we're showcasing here a bunch of solutions Yeah, uh in socs Actually, let's start up here. What's your soc is like, is it the big one there? Yes. That's the evaluation kit Is there? Yes. So you make the big chip. No, no, no, that's the heatsink. So it's actually something like this There that's the chip So can you explain what are we seeing here? So this is actually a system on module So you'll have the chip plus the memory and and a few things that you get a small system on module This is the kind of form factor you fit it in This is a kind of similar to banana pie. So it's actually sorry Raspberry pi we call it banana pi. So it's based on 680. So it's fully functional. Is it an arm? Arm, this is 4073 arm 4073 with a gpu and a powerful npu So like seven for nearly seven tops, uh, npu. That's powerful That's very powerful. And that's why you can see all this complex ai use cases that you can do So here is doing full body pose estimation of all the people Um, that's a different use case where you can see based on depth So this camera is just a single camera. It doesn't have Uh, uh stereoscopic but based on kind of depth it is choosing what's the foreground? What's the background and blurring it out Nice, they're all they're all sorts of kind of use cases Has uh synaptics been doing so c arm so c's for a long time Yes, so actually this dates back to the acquisition of marvell's Multimedia so c's they've been doing it since the early 2010s We've continued doing it. We acquired it in 2017. So we've got we are actually on our sixth generation now Uh, which is the 680 in the 640. That's what you're seeing And our main key differentiator outside of the full video The decode and display pipeline is the ai capabilities And when you see this banana pie right there, uh, is there a big Community if you can grab it right here. Is it this one? Is there a big community? So uh, so this has just been kind of launched so it's still in the ramp phase but there is a different version of the banana pie which is More or less the same thing. This is actually a Baidu pie Yes, by which obviously Baidu is like it's the same chip the 680 but uh All of Baidu's ai models have been purported there. It's being distributed across all sorts of universities in china Similar to a raspberry pie exactly So it's a different version of it's a slightly different because it's designed by Baidu And it's got the same on cortex a 73 and everything that's correct It's the same basic the a 55 is the 640 On the big one you also have small cores. No only big only big only big But the big is scalable. It's still not using too much power Scalable everything can be turned on and off individually The other advantage of our ai engine is it's fully within the trusted execution environment So it's fully secure nobody can ever touch the data or the model As well as you can operate models on any type of content. So think of in the in like a set of box world An operator has launched a service where you can run object detection on any content Whether it's broadcast youtube netflix amazon doesn't matter because you're never breaking any of the drm or security protocols Here is asking What's the package called? So What's the platform? What's it called? So this is called banana pie Yeah, our actual so c is the vs 680 Which is the quad a 73 and the lower end devices of vs 640 which is quad a 55 And both have npu engines The npu on the 680 is seven tops npu on the 640 is one and a half Are you In many like when I when I see their this kind of device it will be inside. Yep. This is a set of box This is actually like a splitter Video splitter or video wall device can take six inputs it up a one 680 powering that This is like an enterprise video conferencing device. It might even be 4k or we are in smart displays. We are in Appliances So again combination of using the display and video but also the ai to make decisions about Temperature Ingredients and the camera and stuff like that. So it comes from the marvel amarda That is exactly that is actually right Part of that that goes in a different market that stays in marvel That's correct and you we took the video side of it basically the multimedia processors has come over to snap And how good are your video processors you can do 8k so no the 680 can Decode two 4k p60 simultaneously or many more lower resolution The 640 can do one 4k p60 plus 110 80 p60 Do you have a lot of partners working on different projects with this? Yes So both products are already in mass production shipping in millions of units today millions. Yes, and what do we see here? Can you hold this? Yeah, what is one of these different boards? Yes, this base Just different boards with different connectivity options And they're all using the same chip all using the same chip And there's a bigger one there correct And this one is more for like Development or this is I think meant milk for more of the The kind of videos sound bar that you see so supporting dual camera and even more interfaces going up Do you support linux? linux and in two flavors both ubuntu and Yocto as well as android a osp, but also android tv flavor because of the What kind of customers do the end the ubuntu and the yocto? What did they use it for? Like the appliance or security so mainly in the industrial space. It's mainly yocto in the in the consumer space. It's primarily android Then in this kind of enterprise space. It's a mix some are android some are you also have like smaller We also have video phones ip phones that instead of just audio. They also support video Those are also android based, but the simpler ones can be yocto and uh here when I look here Um Isn't this one this is just using as one of the inputs for this splitter so because this could take six inputs So if I show this So you can see I can kind of show six inputs at one time We've got six inputs coming in two from the That camera you see there one is the AI demo running off the bydu board And three are just like set the boxes that have been plugged in there. What do we see here? um Is that a raspberry pi? Yeah Running it so it's not one of you boards. It's not one of ours. All right. It's just using the power of this demo all right Um, so lots of projects happening. Yes at the embedded world Lots of advancements Yes, and part of what we're doing here is that we've got some of these songs But we're looking for more partners to build some other variants and extending our ecosystem of partners here Cool. All right. Thanks a lot. Thank you very much. Thank you All right And go around right here Let's finish the boost tour. Hi Hello, uh, please introduce yourself. So I'm Elad Baram and uh, I'm running the marketing here in synaptics for the low power vision AI So I see uh This stuff there. Are you in there? This stuff there is uh, it's it's an edge SOC It's named katana The defining factor is power. So it's a very very low power processor. It's as an m33 Arm core high-phrase 3 dsp and Tiny npu and it's actually a microcontroller that is capable of both vision AI and audio AI Vision and audio AI what audio AI does it do? It can do sound event detection and Things like that here in this demo. It's actually showing all the vision capability. So on the Here it's showing Human detection Moulders this is targeting actually like a smart human sensor so application like battery operated device So today they are all activated by motion sensor But now we want to augment the capability and actually Keep them as a battery operated device but say hey, this is not just a motion. We are seeing a face We are seeing a person. We are seeing a car. We are seeing a dog. So having something which is more And it's very low power. It's this one is working On just a few tens of milliwatts when it's on active and on microbat when it's not It sounds crazy. It's much lower than a security camera Power consumption a regular camera you would take about one watt when it's working on uh on active So this is using thousand times less. We are we are 100 times less. Yeah, something like that. That's this is This is just a small part of a security camera Yeah, you can use it as a small part of the security camera if you want the security camera to be always on Or you just can make it as a standalone sensor like a smart sensor And use it something that would sense the environment and and and then can send the The metadata to the To the control panel saying hey, we are seeing there was some motion here We are seeing a person you should take care of that and not necessarily send the image out because sometimes privacy is a concern so one of the advantages of having those Analysis on the edge is that you don't need to send the image out in order to do the Influence so everything is happening on device All right, and this much mass production is available. Yeah, this is a brand new mass production It's been a while. We have a few designs going on. Yeah, it's pretty exciting Cool. All right And that's here in the I don't want this showing a phase detection. So this is a little bit different use case it's actually so There is a new category which we call an hpd human presence Detection sometimes it's actually a user present detection Which the idea here is not for the security market But actually to make consumer electronics smarter and actually to understand whether there is a user or there is no user So in an example for in the laptop case. This is being used For the system to know if the user is engaged with the content or not engaged If it's not engaged it will dim the screen It can save a lot of power when you walk away It will automatically turn off and we lock and so on and we believe that Laptop is the only first instance of this type of Context awareness and now it's starting to go to other consumer devices that can have the same benefits Cool. All right Thanks a lot. Thank you. Thank you