 Good evening to everyone and amongst us we have what we say Professor K. Siddhata who has been mentoring a lot of IS officers etc. and his knowledge is not only restricted for mentoring the students and other persons but he has also been a key resource person for sharing his knowledge. Therefore we thought that why not take a topic which will help to facilitate people to understand things which we can also say it's more like a virgin area that is the perception and knowledge management. This is a topic which we thought that it is offbeat but it is offbeat picking up and it's a new concept we would like to understand from a person. His perception when we have talked to him not on this platform but otherwise because I think it's more than around one and a half to two years that we've been connected where we think about to make knowledge as a which goes down to the poorest of the people, remotest of the people and one of the key mantras with Mr. Siddhata is believing is that if there is a knowledge management, perception management, it can make India as a wish group. It's not that we are not leading in this front and that is one of the reasons that we always believe that there is a brain brain. But if we can put all the resources and all the knowledge, we have a strong belief that it will become a wish group. But what are the key areas for perception and knowledge management in India, why this topic has not picked the manner in which it should be picked. What are the key takeaways which in the today's session we will be discussing and we would also like to understand from Mr. Siddhata as to supposedly someone doesn't know about the perception and knowledge management in theory and practice. Then what are the likely consequences and what are I would also take a flip and to believe that what is a way that one could inculcate in itself and then make forward because we all know that we all love India like anything and especially once you are the ages of the underable administration throughout India. Without taking much time we will request Mr. Siddhata to share his knowledge and we are indebted to him and also to Puneet Sharma who was the connecting point who helped him to connect with K. Siddhata we are indebted to him for all this regard. Over to you sir. Thank you Vikasi. Thank you. It has been a pleasurable experience all in all and dealing with you talking to you. And despite the gap that you mentioned it, it doesn't look like that we have been at a distance at all either intellectually, physically or emotionally as well. Now, I have been picking up this topic of perception and knowledge management in different universities. Of course, this is a topic which is not picked up in civil services as you mentioned, but civil services was long back where I was associated with. Of course, this is a skill that I have not forgotten but then I am more of a strategic thinker, a Jewish strategist where I do go on to aid governments in building narrative and also to set a lot of policies in policy intervention. See, knowledge and perception management is essentially a tool. It is also a science. It is also one of those techniques. And at the same time, this is a methodology which is used by some countries by some powers also in a very nefarious manner with some various designs as. Now what we know is that there is a when you prompt people to think the way that you want them to think, not exactly what exactly they want to think, but you prompt them to think in the manner that you want them to think. It is about perception management in the most simplest of the terms. And if our thinking is not in our control, which of course, which has happened, which has been happening, and it should keep on happening if certain measures are not taken, then it is not going to be too far away that we will be essentially a slave, which we are still. I mean, we are talking about India. That is about perception management. Knowledge management is going to be all about it. How do we process the information? And how is it that we come to logic? That means, do we have a process well developed to come to a logic? Generally, you'll go on to find that people will talk about a lot of things here say that is what is called as a gup. And most of the things that they conclude it hasn't got any basis. Now, if I can go on to say so, it is fatal for a country where a majority of the population is indulging in such type of here say such type of talk that it is definitely going to be very, very bad for a country and sometimes disastrous. I'll go to extend it further to talk about that it is going to be a security issue. It is a security problem. Now, all in all, I just want to pick up some examples that is if anyone thinks in India that the thing originally the majority of the people don't want to do it. Take an example. Some time back, there had been some of the films that have been admitted in Oscar. And people were overjoyed. Now, is it that Oscar is the only means of judging whether a film is correct or not, whether a film is good or not? The answer is, of course not. And last time when they, when any Indian feature film featured in Oscar, that was Slumdog Millionaire. And can you imagine why it was? It was a means of the Western countries to show they're acted towards India. And that is why it was talked about Slumdog. Indians are living in slum and they're like dogs. And they somehow go on to become millionaires. There was again an overjoyment in India with respect to that. I'll just go to pick up another example in this case. The British came, they looted and they ran away with the money. How is it that they looted us? They looted us with our own money. They took our own money. And now we keep on saying that the British are very rich, very rich and so on. This is a handiwork of perception and knowledge management both. Now, all in all, you're also going to find, that is, I have seen in the hill regions of Himachal Pradesh and of course Huttarakhand, a good number of people making their houses with concrete, with their slabs, cement slabs, by sinking pillars inside. Now, this is not the methodology that is going to be used at all. This was not a methodology that was used. This is largely because people lack in knowledge about how to do it so, and that's the basic reason. And why is it that they lack in knowledge? They lack in knowledge largely because of the fact that they perceive things in a completely different manner. You'll pick up another example. Chemical fertilizers are disastrous, simply disastrous. And not only that, that is a GDP based economy is disastrous for any country. How is it that you increase your GDP? All the people in India who say that is a India GDP is not increasing, India National income is not increasing. National income increases in a variety of ways. When you establish an industry which is against the norms of the environment, sustainability, people and community, then that is increasing GDP. Now, when these industries produce dispute, and then you keep someone to take care of this dispute, that is again increasing GDP. Thereafter, when you employ someone for the purpose of taking care of the pollution caused by these industries, then there are again some people who finally employment, that is again increasing GDP. And then you again pick up some police force in this place, essentially to take care of the law and order problem, then you are again increasing the GDP. So whether you pollute, whether you do crime, whether you control crime, whether you stab people in the back, whether you stab in the front, whether you really stab it, and then use law for the purpose of taking care of it. And then going to take them to hospital, in every case you are increasing the GDP. But then the perception that the people have, first is that in this case, they don't have a knowledge of it. And then the perception that the building is at it, that is GDP is the ultimate source of yardstick, or measuring any country's economic development. You also understand that it's really contradictory that India produce Miss World and Miss Universe. Now, after some time India has stopped producing Miss World and Miss Universe in general. Now, do you think that is in 1994, where Ashwarya Rai and Sushmita Senwet made Miss World and Miss Universe? It was all of a sudden that Indian girls had started becoming beautiful. No, it was a ploy of the western countries to change the perception of the people in such a manner that the girls start thinking that all of these girls who are skinny or thin, they are one who are going to be beautiful. And that is how they started using jeans. Now, jeans market in India is good for the western countries, it's going to be over 1.5 lakh crores of rupees. And we drain this amount to western countries. It's a simple ploy. There is a group in the United States, Global Corporate Governance. Now, there are two branches of Global Corporate Governance. Rockefeller Foundation and Fort Foundation. What both of them are going to do is that, one of them is Rockefeller Foundation that goes on to own a Maxisee ward, Miss World, Miss Universe. And Fort Foundation prepares the country to launch any project like Green Revolution type project, which of course was launched in India with the help of these institutions. Rockefeller Foundation creates a foundation by creating an order like through Maxisee ward and through Miss World and Miss Universe. While Fort Foundation goes on to launch it. Now, both of these are ploy to change the market structure of any country. And this is what has been happening. Anyone who doesn't want to be having a knowledge about it, anyone, they know that Miss India has produced Miss World or Miss Universe. Only that means that is information. A good number of youngsters, they have only data, they only have information. They are not in a position to understand the reason behind the data being fed to them. They are not in a position to understand how is it that this data can be processed. They are not in a position to understand how is it that the processing can lead to a conclusion. That is the process of coming to logic. That is also part of a knowledge and perception management. And that is a part of knowledge and perception management is also certain things related to politics. Take an example, Ukraine war is not a war. And had it been a war, it would have taken only two days of a time for Russia to incinerate Ukraine completely, completely. This is for public consumption. And people understand that it is war going on, going on, it is going on, kept on going, kept on going. That is being foolish. That is largely because people in any country where this is meant for public consumption, they are not in a position to understand that they are being fooled. And if somehow you are not being fooled, what will happen? You will understand the reasons behind it. You will understand the nuances behind it. You will understand the agenda behind it. You will understand a lot of things behind it. And because you are able to understand these things, consequently, you will go on to take a guard. One of the best ways in which India has been destroyed and devastated is removing the perception shield that there is an enemy which is living in that country. That is what we call in India, Shatrubol. That is people in India do not have that Shatrubol. And what they're going to do? They defend those people and those snakes with whom they are sleeping. They defend those snakes with whom they have not. They go on to deal with those type of people who have been their enemies since the last 1200 years or so. They are the one who deal with it. To just imagine that the most beautiful monument in India is not Taj Mahal. And for that matter, it's not a monument of love at all. Just imagine, how can it be that the Muslims in India, they were able to build and the invaders who came as Arab invaders in India, they don't have any monument built anywhere in the world during this period and during this time. Why only in India? Because simply speaking, they never knew that how to build a monument like that. It was built by the Indians. So Indians built it, agreed, and they built some monument. Now this monument has been dedicated to love, Mumtaz Mahal and so on. Now, what type of love people are going to be talking about? Just think of it. This is not love at all, largely because just after the death of that lady Mumtaz Shah Jahan, maybe that is a, and we are going to be talking about Jahanara was a daughter, or may have been the youngest sister of Mumtaz. Just imagine that. How is it that it's a monument of love? And anyone who has seen Taj Mahal and who has seen Hampi, they come to know what exactly is architecture, what exactly is art in architecture. Now, but because this is how exactly it is made, then people have made some people, some group of people in some communities in India, they have made a brand for themselves. And that is the brand on which they're earning right now. They're moving also in this case. And that goes on to be one of them. That's the general concept of perception and knowledge management that we talk of. Now, perception and knowledge management in India has not taken shape, taken shape to an extent that there are not too many institutions, organizations associated with it. This is largely because knowledge is not glamorized in India. Knowledge is not a brand in India. People who are very knowledgeable, they are the one who are most unheard of largely because they do not entertain. Respectability is also not a brand in India. And of course, this has been applied. It has been made out to be that respectability doesn't become a brand in India. Now, an understanding of all of this topic is significant because unless you happen to learn this topic, there is no way that you can go on to have a perception shield. You can go on to be having a shield that will help you to fight a war. You will keep on thinking like a slave as it has been so. And India, for all of those countries are aware, perception as a war is ways and India is in the midst of this type of perception war. So all of those places where perception is a war is ways that then people go through three things. The first is that they lose their identity like majority of the youth in India have lost their identity. They don't know what they are. The second part is they lose their self-respect. That is, they will not have any self-respect at all because once you lose identity thereafter, you are going to be targeted by the companies, by the deep state, by anyone who is going to invade you. You are having a fertile mind that is going to be inevitable. And then thereafter, you will turn against your own country, your own people, yourself. That is, you will be your greatest enemy and a good number of people who know that Indian youth are their greatest enemy right now. Of course, there is a bunch of very talented people, but talent is less significant than that of attitude. And that is what is happening with the country right now. That is about the introduction of a perception and a knowledge management that we can go to make it out of. And I think it will be a good exercise on part of Vikasi if he asks me some questions, which we can go to take it forward. In fact, there are a lot of things which will crop up in the mind. I can say you have triggered the right source to think in a different manner that you have started believing. It is also like what they say, like if you go to a market, you feel your perception has been built in such a manner that you feel that the food of this restaurant is so good that even if you don't like it, but the fact that people may say that he is not having a good taste, they will just keep quiet only on this aspect. So that is the trigger or what you say point which you have given us a food for thought. So I will say that at the outset that these views would be of Mr. Siddharth, you can have a difference of opinion. You may feel that it is not this way. In fact, what is built or what is the aura of someone is in fact the manner in which. But I also recollect an article being read. They say sometimes a player's reception is built in such a manner that even if he is built five ducks or four ducks or he is not performing well, the aura is created in such a fashion that you feel that if he is not in the team, the morale of the team will be such a down that even irrespective of the fact that he is making zeros, he has to be in the team. That is one of the key takeaways from the today's session. But you feel that there would be certain courses just like we have image consultants that there will be something known as an image consultant. This reception consultancy would also be there or some courses would be introduced. You feel that there is scope of this course is also being introduced. Actually, without there are courses of this type, of course, not in India, but then outside the country, there are places. I mean, that begins first with getting to know the significance of this topic. For example, perception management is one of the type of tools which works with the security of the country or against the security of the country, both of them. So it's a tool which is used to colonize India. It also persists to a large extent as everyone thinks that they're entitled to have an opinion despite the fact that they can't have an opinion because they don't have variables associated with them at all. Also, that all of those people think that they can criticize everyone. Now criticism is a very, very negative word. You can have your perspective, but you can't criticize it. Imagine if the whole of the country becomes a critic of anything that is good for the country, anything that the Prime Minister is going to be doing, and that is wonderful for the country, then what will happen? This is what exactly has happened with something like, let's say, caste. Caste is something that is not in India at all. It was an over-never staff, but then it was made up to be people who believed to be. So that is going to be one component associated with it. Also, that there are certain inherent problems with the Indian side. For example, the notion of knowledge within Indian people is very, very different. They think that knowledge is nothing but data information. Also, there is another problem that is that Indian side is not tuned to emotional differentiation. Now by emotional differentiation, we mean that you cannot go into all the politicians into one possible. There are development politicians. There are other politicians. There are drawing room politicians. There are electoral politicians. There are intellectual politicians. There are politicians who are a narrative politicians and so on. Now that is emotional differentiation. In a similar manner, you cannot go on to have teachers who are going to be all into one category. All the teachers cannot be. All the netizens cannot go on to be one category. Now inability to understand and differentiate is always going to be a problem. And of course, inability to unlearn these things is a major problem in a transitioning towards another skill. Now it is going to be significant for a country which is a big economy like India is going to become a big economy. That is a big economy. You will go on to be a brand in yourself. And supposing you are going to be a brand in yourself like what you are with us, you have done something very different. I am a different person. I have done at least seven or eight different types of things in my life. Now this will require transitioning. And transitioning will require unlearning a lot of things. And when I go to unlearn a lot of things, only then I will be able to gather something that is going to be very, very new. Now, why not? So you imagine that it is once required to be taught about emotional differentiation. They required to be taught about what is knowledge, how to differentiate knowledge. They required to be taught about what has been, how exactly to come to a process of deriving a logic. They have to be taught about that. How is it that knowledge will go on to give them a career. How is it that it is different from attitude and attitude. It is how is it going to be different from a lot of aspects and who can be the role model. Now in India, as we talked about, the building this type of institution is not going to be easy because to begin with, I have talked about that knowledge is not a brand in India. Knowledge does not going to give you respectability as well. Knowledge doesn't going to give you a career. What gives you a career is something that is going to be most of the cases. It's not knowledge. To an extent is skill. But more important than that is going to be your attitude and attitude. A distorted position doesn't allow any country to move fast forward because it creates a lot of blockages. You do any type of work in a democratic setup and you come to a roadblock. Just take the case of civil services coaching. You're going to find that a good number of people started producing the wheels. They are doing nothing. They don't have the capability to be good teachers or to transform someone's career. But still they are running it. Take the case of films. If you go to take the case of films, you have someone like Shah Rukh Khan here. Shah Rukh Khan is more entertainer. Even more he is a businessman. Not exactly an actor. Actors are known through their expression. Actors are known through the way they can go to change everything. Actors do not go on to indulging in all of those types of gimmicks. Creative people are not like that. I am going to take an example from your field. That is a law. Justice is not in law. Justice is all about how we treat each other. Justice and judgment are both of them different words. These are some of the nuances that must go on to become part of a curriculum of any university. Because when you have a course of perception management, knowledge management, you can allow your country to move towards a gig economy. You can allow your country to move towards experiential economy. And imagine both of these economies are going to be coming to India. India will be in the throes of both of these economies. Gig economy, experiential economy and not only that, India will also be setting an example for the whole of the world for civilizational economics. Now, this is a type of economy that is banking on wisdom. That's banking on knowledge. It's like whatever wisdom that you have it, you use it for the purpose of benefiting the people. Everything that is happening right now in India, that is a Western economy model. Western-based economy model and Western-based economy model is not at all sustainable. And that's why we say that we must have a course of perception management, knowledge management. Of course, we have spread out some of these points of its curriculum, but then this is not a forum where we can go to spell out the entire syllabus associated with it. Like you have felt that the perception management would be that you create a perception in someone, that this is the ultimate theory. So how distinguishing you find that there's a difference between an image consultant and a perception consultant. The image consultant is that is building your image. Perception is based on knowledge, perception about that. That is that you can build a perception about a concept. You can build a perception about an idea. You can build a perception about a policy. You can build a perception about a certain type of relationship. For example, Indian-Pakistan relationship. You'll find that a good number of people going to talk about that. Why is it not that the relationship can be normalized? Anyone who knows, I repeated, anyone who knows what is happening between India and Pakistan, they will never think of it that the relationship can ever be normalized. So image management is only one component of it. It's a small component to make you this well, to allow you to go under go personality development. Maybe a project yourself on television, social media in a certain manner. And it has a very small role to play in all perception management. But then with the help of image management, you cannot go for concept marketing. You can go for some amount of product marketing, but concept marketing is out in this case. And that's the basic difference. With perception management and knowledge management, you can not only market, you can brand countries, brand ideas, or create an aura of the country's policy, some of these types of policies. Create aura for some type of relationship and also of the future so that people can start themselves. Once they're going to know that they are in for something very, very good, they can start working on that. Like we have discussed perception management or what will be your take? What is this concept management? Concept management. If I heard it right, how do you talk about concept management? Concept management is there. That is we are going to be talking about perception management of a concept. Like take an example that is there. Why is it that a lawyer should wear something like a black? Why? You are from law. Is it not colonial? In a lighter way, they say that doctors wear white coats so that they remain cool and calm during their operations. And so that... We both know that this is not the case. We both know that this is not the case. In a lighter way, they say that you have to wear black coat because you require a heated... That also goes on to show that you are under a colonial mindset. This is going to talk about that. Is it not that when a judge delivers some type of word, it's more about judgment. It's not always about justice. Is it not so? So the words are different in this case. That's concept of justice. To me, the concept of justice is justice is not in law. Justice is all about how we treat each other. If we don't want to be having good feelings towards you, I'll always be able to backtrack you. I'll always be able to distract you. That is what exactly is a concept management. That is allowing the people to understand this concept. Law will not be able to handle everything. And I very sure take example of a law. Why is it that so many cases are going to be piling up? It requires a knowledge. This largely because the executive is not pursuing his or her job. So good number of problems that are going to be occurring at the level of execution. So like a bureaucratic, he has not done his job. So what you do, you ultimately are left with no option to come to the court. You spend 20 years of time to get a small justice in this case. And when you are delivered, you are nowhere. That means your life is gone. Your career is gone. Your youth is gone. That is not going to be justice at all. And this is what exactly is going to be talked about. That's concept marketing. You may have talked about concept marketing, but then I'm going to be talking about building a perception that is, that is words will have a different meaning. Words do have a different meaning. For example, religion is not the same as Dharma. Dharma is duty. Dharma is your duty-bound humanity. Religion is a certain set of dictates. Religion is a certain set of protocols that you have to follow where one person, one maybe one at the apex will go to deliver that. This is what you have to do to be identified to belonging to this and this religion. That's the reason that Hinduism is not a religion. Hinduism is a Dharma. A Dharma towards humanity. That is concept. Right, sir. So I think people will have a trigger point in their mind to understand the things. And as we said that the views, somebody may differ with him. It's all the perception and the concept management within the mindset. And whatever examples he has given, it is his personal take. And you may differ, you may agree with it. This is what we all say in the Beyond Law CLC. Even if we talk of certain judgments, we say that his perception towards that particular judgment could be in another manner. Like his perception is that the judgments are somewhat slow. But somebody is having a perception that the government is doing a lot. They are appointing judges. They are giving infrastructure. So as I say, it's a half glass empty, half glass full. What we have taken it from Mr. Siddharth is to the fact that how you build up that concept, how you build up that perception is also one of the takeaways that you have to learn. What type of perception or the concept you are evolving and moving on. Thank you, sir. Let me add one more thing. That is that without undergoing through may not of course, but understanding perception and knowledge management, there is no way you can ever be balanced. It's simply not possible. You're always going to come up with a distorted mindset, a hackneyed notion about everything in the whole of the world. And also you will never be able to come to reality, never be able to understand reality. You may be living in a world of a falsehood, but you'll keep on thinking and keep on thinking and keep on thinking, ultimately die out by thinking that you know the real thing, but you have left it completely in a falsehood. They say that even in what we can understand by his meaning of concept management and reception management is that sometimes you are made to perceive that this is the best thing forward. This product is the best. Maybe, and that is what initially we used to say it's a marketing, meaning thereby you place the memory of recall, recollect and review that to the effect that whenever you think of, let's assume they say that, or you build that perception of the conception to the effect that whenever you think of an ice cream, you only recall that it will be this, that this is the best. Because it is also a tool of work. For example, the day people start thinking that knowledge is a brand, knowledge gives you respectability, which of course is India is not, then imagine India will go on to become a superpower. It will go on to become a Vishnu Guru. And why is it so we say Vishnu Guru and that superpower and Vishnu Guru are different. Vishnu Guru binds people together. Superpower exploits it. A superpower will go on to come to your country, exploit your resources. Vishnu Guru will go on to utilize your resources. A superpower will go on to use and exploit the resources in a manner to engage the GDP to give it to a deeper state. But a Vishnu Guru will be able to distribute it. It will go on to be sustainable. A Vishnu Guru is always going to be building harmony with you. A superpower always believes that divide and rule. Divide it so that you can rule. And that is what exactly is happening within families, breaking of the joint families. Don't you think that it was a ploy by the western countries to break the Indian families so that there are greater number of consumers and all of these people who are living alone, their minds can't be ruled in such a way. That has been the case. So we can sum up by the today's session by saying that we have to build our minds so that there is an inclusive and exclusive growth as well as an extensive study as well as an expansive study that will help us to become the Vishnu Guru and we are quite set present that the government of the today and futures to come will definitely help us to build the dream, what we perceive of, conceive of and visualize of. Thank you everyone. Stay safe. Stay best. Namaskar.