 Well, I think the way that we've changed the way we look at data in the energy industry is quite fundamental and it's actually deeply cultural. Maybe in the past, in the past decades, people were maybe more inclined to keep data to themselves, maybe to their function or to their organisation. If we open up the data and share it much more, the way that OSD enables us to, we will in the end make better decisions for our industry, which is key. The link between the hyperscalers and the energy industry, which OSD enables is fundamental and I would first like to point out that we're really happy with the way that the multi-scalers are leaning in into this effort. In a sense, they're helping their own cause because it accelerates the speed with which the energy industry will leverage the cloud through things like OSDU. So they're leaning in exactly at the right points and they're essential for the success of OSDU. The key challenges today in bringing OSDU into operations are the change management. We have to anticipate and to support the changes in their workflows, in the tools and also we have to anticipate and train our final users. The second challenge is the competencies. We have to anticipate the competencies in IT, in data and also in disciplines. And finally, the challenge is we are talking about building the operational run mode in the maturing ecosystem. Alone, it's very complicated to do it, but together with the cloud providers, with the international software vendors and with the operators, we can do this. The OSDU Forum is delivering both data standard for the energy industry and a commodity data platform. OSDU's standard particularly is opening up great opportunities for the entire industry, operators, cloud service providers, as well as independent software vendors. As we open up the standard to enable interoperability of applications, where this really helps operators is it allows us to dynamically change our workflows, build new tools, integrate solutions that are new and best in class to solve our toughest challenges. I think the key thing to know is that the data itself hasn't changed. It's the technology that enables us to work with the data efficiently. As an industry, we have always been challenged with finding the data, trusting the data, using the data and sharing the data. Because it's been siloed, it's been in different applications, it's been tied to specific disciplines. What we see now, what's happening across the industry and other industries, is the data can be pulled out of the silos. It could be made available across, it could be worked as data and not tied to a workflow. And I think that is the journey we're embarking on with OSDU. We're building a solution that we would like to have life cycle on and scaling for 20 years, 30 years through the energy sources we have today into new energy sources. So each of us can't do this alone. We need to do it as a community. I think that is the key.