 All right today. I'm really excited to be with Tad Hargrave and he is going to be doing something really cool Which is coaching some of my clients through how to describe their niche More clearly more effectively. I think this is something that Everybody watching this can benefit from because all of us a lot of us have trouble introducing ourselves or Getting really clear about it. What kind of people do we serve and what do we do for them? Tad if you don't know who he is has been coaching people on this for more than 10 years You know lots and lots of people. I mean he has he has run courses on this stuff He has coached lots of people personally. He has done challenges that have reached hundreds of p.m He's really really good at this stuff So I hope that by watching him coach some of my clients through this You'll really benefit and see how you can do it yourself. And also we're doing this in celebration of The launch of his niche in course, so I'll say a little bit about the mission course now And then we'll also talk about it at the end So his niche in course is basically the a to z of how do you figure out? What it what the heck you're doing in the world for your work? I mean, how do you just how do you know? How do you describe what it is that you do? How do you pick the right niche? All that stuff. So if you're like really unclear like mmm, should I should I go in this direction of that direction of my business? I would recommend that you at least look at pads niching spiral course and if you buy the course through me What happens? I'm gonna give you $150 of course value from me meaning you can get a hundred feet dollars of my course any course that you haven't yet bought from me You can get that and value so it's a good deal for those of you who are my clients already you can get that and cash back so Anyway, so I'm really excited for for Tad to show you what he does He does it masterfully and that you'll enjoy this so without further ado tad hard rave. Thank you so much for being here Thank you. Good to be here So yeah for those who are here good to be here with you for those watching later Yeah, you know, it's niching is a very difficult thing This is something I've seen in this industry is of course the first week of most of these six-week courses is figure out your niche and Which is fine and it makes sense. But of course, it's not enough and so for some people this works and some people are really Left in the dust and everything seems to hinge on this getting this right and particularly for service providers very specifically It's this question of who are you trying to reach? that's the the kind of red hot white hot center of This whole niche business or the part that needs to be tended to and until that's there very difficult to Figure anything out. This is something I learned over the years is until one has this this sense of who we're trying to reach Figured out. Well, what are the hubs? Where do you find them? We'll find who? How do you come up with a really compelling offer for them? Well, who is it different offers for different people? How are you gonna get good word of mouth when word of mouth is based on getting good results? But how do you get good results with everybody? You see items everything comes back to this At the end of the day and so I didn't you know walk into this the marketing business knowing this but It just and it wasn't honestly Primarily from learning from other people it was through seeing people in my workshop struggle and seeing this is what was at the heart of it So I could talk theory all day about niching. I mean literally I could for days and days But it's probably easier and more helpful to have the theory appear in some practical examples So that's what we're gonna do We're gonna dive into these specific target market examples these will make case studies and hopefully we can have some of this There is a much larger richer world view. You know, there's this 90-day home study program I have and it's 90 days because there's just that much to say so of course not all that appear but maybe we can plant some seeds of you know wander and insight and curiosity about this and Get some good progress on these target markets to do Okay, awesome. So Tad Would you like me to share my screen and we could look at the actual statements that my clients have submitted They're all here live on our zoom calls. So I don't know if you want to have some back and forth with them as well Okay, cool, so I'll meet let me share my screen and then you can get going with that Sure. Okay. So here's our first one from Anne Marie Pizarro. So Anne. Thanks for joining us All I'll mute you if that's okay, and then You know and then hi, Anne Hey, I'm good to see you Thanks for joining us. So So so Tad, do you want to just go ahead and kind of read it and then any notes you want? Yeah, we're just I'll let you take it away Okay, and so you wrote you said I help I Can't see the whole thing there. There we go. I help holistic practitioners entrepreneurs and creative agents receive answers and tools For their life's most pressing questions through the Akashi records and the human energy field. Okay So this is an interesting one to give feedback on here's what works about it really well is Holistic practitioners and entrepreneurs. That's very clear holistic practitioners. I'd say is the most clear Entrepreneurs is pretty broad. I mean this could mean literally every kind of person who started a business ever And so that's a bit That loses me more. I know a bit more. I know they're not working for government. I know they're not working in a nonprofit I know they've started a business. They're not, you know unemployed But I I Don't know much more. Yeah And then the creative agents so creative agents I would say is what I would call an umbrella phrase This is a probably jargon. It's a bit of industry speak. It's it's a term that is I would use for what's called the The big circle kind of umbrella phrase if you if you will That's helpful for us internally, but not that useful in marketing So for example, I might say hippie entrepreneurs was great for me But it's it's a limited use frankly in the market or heart-based businesses Good for me, but when we get into the practical nuts and bolts of marketing, it's not that helpful um But something like holistic practitioners that's much more specific as an iteration. So when you say Yeah, when you say creative agents, you know, if I were to ask everyone in this call to type out When you hear creative agents what comes to mind? I promise you everyone would have something different So we're leaving a lot to chance there and that's not that useful to do in marketing You know, I had a a version of this in one of the Similar sessions I did to this and it was creative agents are just creatives. I work with creatives And I asked everyone to type out what they saw and it was everything from Graphic designers to sculptors to people who live a bohemian lifestyle. You see what I'm saying It was just there was really no consensus And the most important thing we can do Okay, there's three things in marketing that need to be established in this order Relevance credibility and value. Yeah relevance credibility value And all we're talking about in this statement is relevance. That's the only thing we need to achieve the other two come later And when I say relevance, I mean people need to look at what we've written and say that's me not that's nice yeah, because People say that's nice is not helpful Those people won't buy we need somebody looks and says oh my god, that's me So if you were to say this at a party somebody hears and says, oh my god, that's me It's confronting. Did my did my mother send you, you know We want this kind of a strong reaction And and people connect with it. Okay. So the first part I think I've said enough so receive answers and tools for their life's most pressing questions I would think something very helpful here can be to give three examples You know receive answers and tools to life's most They're my life's most pressing questions such as You know give the big three And because the truth is there may be some that you're just more excited to work with than others There's some questions It's like I love it when people ask me about this and not so much when they ask me about this And I wonder and do you have any do you do any come to mind quickly like Or something you've seen clients ask you again and again Well, I was just wondering when you say life's most pressing questions around health wealth And relationships Right. Those are the big three that always get named That's fine That that does help a bit And I'm gonna say there's the opportunity to further refine here You don't have to but that's one way you could go you could pick one of those three categories Um, or you could pick even a subset of those categories. It's possible Not that not that one has to go that is certainly an option It's just I would say receiving answers and tools to life's most pressing questions. There's no niche there in terms of there's no Red hot center, right, right, you know, there's no You know, here's here's one of the best ways I think we can talk about target markets is What's the situation? What's the story? One of my favorite Questions I got about figuring out was niches from Jeffrey van Dyke and he said Is the question is what's the perfect moment for you to show up? Meaning there's moments too soon. There's a moment. It's too late So what's the sweet spot another way to wonder about this is what's the breaking point? I mean because people are sure people have lots of questions in their life They wander around with and they're perfectly happy to never get the answer. Oh, well So they don't have answers to these questions. So what what is it about them that makes it pressing is part of what I wonder But that's the key right there Is that it could be any time But but the work we do is when we are doing the work, they're really bringing the most Importance the most pressing the most timely and so it's kind of Densing it into a very direct statement even though it feels so general Yes, so what I would say is I mean, it's just interesting if I were to get there's a lot to say the I think there's more that can be massaged here around I mean great. So they have a pressing question, but so what? You know the What is it about this moment? There's something that them not having the answer to this question is having consequences in their life And that's what I'm wondering so what what are the consequences? What what is happening or not happening not able to happen in their life because they don't know so there's something about that moment of You know, so if you were to ask me to party let's say I'm you and you asked me what I do. I said, well um I uh You know how people they hit moments in their life where there's something big they can't figure out Yeah, maybe it's a health question or direction to go career-wise or you know, should I stay or should I go in relation and it's just so They don't know and kind of everything on their life is on hold Until they can figure this thing out I help them figure it out You know, I help them get clear So they can make a decision of what to do moving forward. So they're no longer trapped or stuck Uh one other additional wrinkle and this may be useful for everyone is that you can sometimes give a metaphor for it to me there'd be this question is metaphorically, what is this like is this like they're um Trapped in a room. They just can't get out of until the answer to this question or they're carrying around a heavy weight of this question or they Yeah, you know what if you can come up with the metaphor sometimes somebody will say oh my god I know that exact thing. Okay. And then there's this part through the akashic records in human energy field So the this could be this is one of these things where this could be the greatest strength of this phrase Or the greatest weakness and it really depends who Because what is implied in this is these people already know what the akashic records are and they already know what the human energy field is So if that's what you're going for you've nailed it It's exactly what i'm going for. Okay, great. So then Perfect and I would just say The you know in terms of okay, even within that it's fairly okay. So we're we're looking for people Who are stuck with some big question on their life? They get what the akashic records and human energy field is they totally buy into that. They yes, that's i'm a fan and um Yeah, they're looking for help. So I guess then that's that's fairly clear and It's interesting my guess is there could be You know, if you're going to do facebook ads, this is another way you can think about the the target markets Is one could do a facebook ad for Health one could do a facebook ad for the the money one one could do a facebook ad for the really Hey, are you struggling with these kinds of questions around your relationship? You know, you could hone it down a bit Um, and you might get more attraction. It might be easier to find hubs You know for those types of things because right now this is basically self-employed people Who are into these things who are stuck in some area? Which is not so bad, you know, that's actually it's fairly clear and The hubs don't immediately lead to my side from kind of conscious networking entrepreneurship groups The Can I just say um had that for me the heart of this statement is answers and tools Because that's what I provide really is answers and tools. It doesn't matter what the question is I know focusing on those big three Helps the direct but even getting to the clarity of answers and tools And that's even the tagline I got it. I'm showing my business Here's the here's the challenge with that Yeah, um So your ideal client is on island 8. They have some symptoms some troubles. They don't want They want to be on island b with the some result that they're craving your business your offer These readings. This is the boat that could get them from one island to the other yet They This is a big this is an immense question to ask oneself in niching. Am I selling the boat? Or am I selling the journey? Because if you're saying hey, look I do the akashic records and human energy field readings That's my thing. I mean, this is legitimate people say. Hey, I teach nonviolent communication classes and people go because it's Marshall brods and burg stuff. That's why they're going. It's for that modality. So in that case, you're selling the boat The other way to do it and these are not mutually exclusive Is to sell the journey and so I would say right now you're selling the boat primarily because answers and tools Is the same as results? You know, so this is saying hey, is your life not great? I'll help it be better Are you feeling stuck? I'll help you get unstuck. You see what I'm saying? There's a very this is not as specific as let's say. Hey, are you a salesperson that is terrified of cold calling? I'll help you go. Don't you see it? So this is what you're offering in terms of the journey is very broad Now the boat is very there's a couple of very specific boats and it might be that there's enough people to say I'm just looking for somebody I did and then Timmy that the further iteration of this would be like look I do I do these kinds of readings from this perspective And here's my point of view on it. There's a e-book. I wrote called point of view marketing. That's all about this This is my take on those things And this is who I am. This is my vibe. This is what I'm into. These are my hobbies You know, so people sometimes will pick somebody who does those things just because like, oh, I relate to you Here's my politics. Here's my um I don't know my bookshelf. Here's the stuff I read and sometimes it'll be just like, oh Yeah, you sing opera? Sweet. Okay. We're you know, we're I'm gonna work with you So then the niching becomes a bit more About the even who you are, you know, it's good to say there's this six-pedal venn diagram of of niching Which is the who but where went how why? all those six, yeah And so we're just talking about the who but of course the other things do come into play So that would be my thought at this point what's being sold is the boat, which is beautiful Uh, and then it's going to be who's the captain of that boat? Let me meet the captain. I want to talk to her Yeah, awesome Thank you, and thanks so much for letting us uh, Yes, look at this and um, I also want to just encourage anybody watching this if you have any other thoughts for an Please go ahead and comment below. Uh, maybe you have some Yeah, some other ideas that are coming to you regards to how How this makes sense to you what questions do you have? Or you have other ideas that might make this even more appealing to you or to somebody, you know So go ahead and comment below and um, I think it's okay that we spent extra time on this first one because There's some foundational kind of ideas that that you know, I think tab you needed to convey So with that, let's go on to the next one and then we'll we'll continue on Yeah, by the way, my commiseration to you all this is a very difficult situation It's very vulnerable. So bless you all Thank you for being willing to do this. Yeah, so Kim great Said I help women who don't trust themselves move out of the sea of overwhelm self-doubt and self-betrayal to a place of calm confidence And a resilience that aligns with their inner wisdom so they can enjoy a true well-being great relationships and effective leadership. Okay I help women who don't trust themselves um, okay So oh, there's so much to say What's interesting about this one is there's a real important distinction we want to make between their symptoms and our diagnosis So profoundly important the symptom is what they're experiencing Our diagnosis is what we think they need The symptom is my car keeps making this noise the diagnosis is it's your carburetor See what i'm saying and so sometimes we and and by the way the diagnosis I'm really not dismissing it, you know, this whole book. I wrote point of view marketing is all about that That's the credibility piece relevance credibility value, you know, so this is immense This is actually most of marketing is making the case for your perspective and your diagnosis about what the hell's going on But it does not belong here In this statement, we're all we're trying to do is our particularly who this person is Okay, so that I help women who don't trust themselves so that my question is and this isn't a Assertion one way or the other but my question is Is it that they're aware they don't trust themselves and they're walking around saying god I keep second-guessing myself. I keep not trusting myself. What is wrong with me? My gut was saying not to or are they walking around Not trusting themselves without any awareness of this Yeah, it's how aware are they of the sim because if they're aware of it, it's a symptom If they are not aware of it, it's your diagnosis So another example of this somebody in my mentorship program Her website is a yarrow healing arts.com y a r o w yarrow healing arts.com But she helped people who have These mysterious symptoms, you know, like what the hell's going on and the doctor says you're fine. There's nothing wrong And they don't know what's going on But what they suspect so this is the awareness piece What they're suspecting. That's another way to say it Is I've got these symptoms and I think this might be about some childhood emotional stuff But I don't even know where to start looking at it. You see what I'm saying So the awareness piece filters into if you check out our headline. I mean basically it says what I just said Okay, so that's this open question Are they aware they Don't trust themselves or is that what you think is going on and I'm curious if that came if you'd be going to See to that Yeah, you know, I didn't have that that specific phrase of don't trust themselves And then I thought okay if I look at my journey That's when I started wanting to do something when I was doing exactly that saying why can't I just figure This out why why do I struggle to have a make a decision? Why do I keep doubting myself? Why do I keep second guessing? So I would say it is the awareness of it that Okay, so then what I would say is, you know, listen to this recording again and write down what you just said Because it's very good This second guessing, you know, why can't I make a decision? So this is this is very important when you're doing Copywriting nickel words not 50 cent words Not five dollar words. Dear God. Just simple And we speak in the way that people speak Um, so this is it's um So if you're at a part and I know you were probably given the constraint of words to so it's so uh, you know It's uh, yeah, we We gave them the constraint of 280 characters So it's like trying to convey their uh, their brilliant body of work into almost impossible No, it's like when you tie to your room It gets messier before it gets cleaner because you gotta oh shit I'm gonna pile it up and if you stop in the middle, it's a disaster. So this is true for niching We often have to like this big mess and then we whittle back there to something that's just like So simple that you look at it at the end and if anyone else hadn't gone through the process They would just oh, yeah, just that that's great. Like that cost me years of crafting um So, yeah, it I was at a party And I said kim, what are you doing? You said, well, you know How there are a lot of women there in this place where? They're just saying why am I so indecisive? Why do I second-guess myself all the time? But yeah, I had the red flags about dating this guy and then I did it and the same thing happened again And I knew it like why do I keep doing this? I would just say oh, I know them. Yeah, absolutely If you're talking to a woman, you know, she would know she's in that group or not and some women are not someone would hear that and say No, that's not me great Mission accomplished the clarity's been achieved Okay, so move out of the sea of overwhelm self-doubt and self-betrayal So yeah, so to me there's a little it's a little wordy in a I think that could be said more colloquially So for example, what I just said, you know these women they they just why can't I decide? Why am I? always trusting other people Over my own instincts and intuition and I regret it all the time In some ways, I think that says that overwhelms self-doubt and self-betrayal I mean self-betrayal. This is interesting self-doubt and self-betrayal to me land a bit diagnostic a bit point of view Versus the experience the visceral experience of I did it to myself again Oh my god, I can't believe I did that again You know in life it's doing things Doing stupid things is not so painful doing them again. It's just uh, it's the worst Okay, so then I helped them move out of this sea of overwhelm Uh to a place of calm confidence and resilience that aligns with their inner wisdom so they can enjoy true Well-being great relationships and effective leadership There's a lot in here, but this is I think part of the challenge it becomes overwhelming to hear it One loses the thread and this is okay. This is a real important thing when we're doing this kind of articulation Island a and island b have to be in relationship with each other. It has to be very clear mirror image Island b is the opposite of island a yeah retired You got an energy you're broke. You have money Whatever the the relationship just has to be clear And so if people hear it and they can't see the thread between the two it's just uh That's nice Nobody's gonna say that's me. So So in this you you name a bunch of things on island a and a bunch of things on island b and the just the connection is not We've got you know overwhelmed self doubt Self-patrial but then on that other side we've got calm confidence But also inner wisdom but also well-being but also great relationships also effective leadership and so the the clarity is lost And clarity is so important the confused mind says no This is so important to understand. This is here's somebody nobody has ever said in the history of the world You're at a party You're particularly to they look at you and they say You know, I'm having the most interesting experience. We both speak the same language I understood all of your words separately And yet together I have no idea what you just said What's the most expensive package yourself? Sign me up. Yeah, the confused mind just says no Okay, so but if we go from this place of look, they just don't they keep second guessing themselves that keep not trusting their instincts Then to me island b would be they trust their instincts or they trust their intuition or They they're not second guessing themselves anymore. This is also important by the way The absence of island a is sometimes island b If somebody's in a lot of pain if you've ever been in real bad physical pain You know for sure That when you took those pills and the pain went away. That was the greatest thing you'd ever experienced in your life Just the absence of pain if somebody came to you. So would you like to feel more well-being just Give me a pill. You just don't want the pain anymore. That's it. So it could just be like You know the absence of the indecision is great, but we can probably do better um So yeah, so this women is the um So you see part of what i'm doing is you could say women don't trust themselves, but then you give a bunch of Things they might say Experiences they might have the dating that I took the wrong job I I just keep you know You give enough examples of it that when somebody hears that they say got it You it's like you make a little quick mosaic and they can see that the image if you will And then you say and so what I help them do is Not do that anymore I help them I help them There's so many different ways you could say, you know trust themselves. I help them Get so in touch with their intuition that they uh They rarely make decisions. They regret anymore. They keep making decisions They feel really good about you know their life that kind of lines up with the synchronicity because You know which could be another level of niching if that's what they believe You know because maybe also part of the problem is this could be another layer is You know women don't trust themselves They're second-guessing themselves and they feel so out of flow with the world and they just think i'm missing out on stuff If I could just trust myself I think my life would be so much better and more beautiful But I keep doing what other people think I should do I keep following the crowd I keep So I help them You know follow their own kind of drummer. I help them Even when it's scared these oh, this is a nice thing to do with niching you could say even if Yeah, even if it's scary even if it's overwhelming even if they're terrified even when it makes no sense Even if it's a logical even if Because that's probably what they're thinking. Oh, I'd love to do this. Sure. I'd love to follow my intuition and make these you know adventurous leaps in my life and leap into the unknown, but It's kind of scary. Yeah, even if it's scary. I help you help them do that um Great and and we should probably move on but this is yeah, I came I hope this is helpful and We have such limited time to do this, but I hope that it's given you some Some really good tidbits to work with going forward. Thank you Yeah, awesome. Okay. So next up we've got um, we've got I work with these susans already working on hers awesome all right, um Ruth you said I work with individuals who feel ready to complete the transformation of core wounds and patterns holding them back I help them embrace themselves in full acceptance align with their essence stand tall and shine out offering their gifts to the world Beautiful. By the way, all this work is beautiful. I mean, I'm like nitpicking on the wording, but I'm thank you for doing it Okay, so I work with individuals. Okay, so that part. Um, so this is everybody So that's everybody who feel ready to complete the transformation of core wounds and patterns holding them back um Again, there is an opportunity to hone in on which types of wounds in particular Uh There's something called big circle and little circles I would say this is very good big circle and there's probably little circles within a big circle Just generally who do you want to work with but little circles you can imagine a little band diagram of three overlapping circles And so this is the type of thing where you could say um Yeah, so big circle generally who do I want to work with broadly broad strokes Little circles very particular target market Very specific issue very specific problem that you're solving Uh, the big circle you could say and people might play. Yeah, that it's a little fuzzier But the little circle or people know if they're in that or not So when you say core wounds and patterns you could tag that with such as And give three specific ones the three that you're most excited to work with Uh, because maybe not all the wounds and patterns are Jazzy quite as much So I help people to transformation core wounds and patterns, you know, so just Holding them back And by the way, I also wonder something about the moment they're in like so it's holding them back. So what? What's the big deal this is always a good question to ask around the problem. So what? So they have that situation. What's the big deal? What's the actual consequence to their life? I mean, we got a core wound a pattern holding them back But there's probably a real reason that matters to them again There's a moment There's a tipping point a breaking point in their life because they've been living with us for years They might even been aware of it for years So then what changed that they come to you? Something has happened in their in their life that's made them say, okay I'm gonna spend the time in the money there And the more clearly we can articulate that moment the more they will see themselves in it um Yeah So It's holding them back from what? The rest of the phrase seems to Shine light on that Okay, so stand tall and shine out offering their gifts to the world. So it's holding them back from that Yeah, uh acceptance and from yeah So, okay, so help them embrace themselves with full acceptance Again, this is very important. Is this what they're craving? Or is this what you think they need is this what they are craving like are they following? This is the important thing for everyone to get we get real honest with ourselves about this Are they falling asleep at night? Seeing those words to themselves if only I could embrace myself with full acceptance Maybe I'm not saying they are they aren't But we often make the assumption that this thing that we want for them Is the same thing that they want for themselves That the way we're wording it is the way they word it and this must be worded In the way they were worded because if we go for our Version of it, they said that's nice Not that's me so Yeah, are they Is this what they're saying the you know embrace themselves with full acceptance Align with their essence. Are they falling asleep at night saying god if only I could align myself with my essence Maybe To me these are questionable. Which is why I lifted up. I'm not sure that's what they they would say in their language in their words Stand tall shine out same thing offering their gifts to the world And the other thing is you've got four results there. There's four island bees embrace themselves with full acceptance Align with their essence Stand tall and shine out and offer their gifts to the world Now if you had to pick one of those the one that you think they are craving the most Like if they were going to vote if you said I got a magic one, I can give you one of those four Which one do you want to choose? Which one do you think they would choose the one that they would be yearning for the most? Maybe stand tall and shine out. Okay, so this is the question, yeah Because again, we're looking for that island ab symmetry and Because then if it stands tall and shine out then the island a would be related to that in some way Like you feel like you're You know, so you somebody might say to person who's what are you doing? You say, well, you know how There's so many people who go through their lives kind of collapsed and so didn't and They um And their life is kind of this the quiet life of quiet desperation for a month Well, I helped them stand tall and shine out into the world. Yeah, it would be the Very rough version of it. You see that the parallel they got found versus if you said offering a gift to the world You might say something like this I say with what do you do? You say, well I suppose The world's in very rough shape as you might have noticed And I think a lot of people notice the rough shape the world's in and they want to do something about it but when they Even have these ideas to do something what I have to start a nonprofit or just be more vocal or Speak up when they see injustice. They can't They're so scared and they they they have these gifts that they know they want to offer the world But they're so scared. What would everyone think they'd be judged? They you know, we kicked out of belonging and out of the community or laughed at And so they don't and so I helped them Figure a way to offer their gifts to the world Even if it's real scary Something like that. No, it's it's really not my niche. My niche is of people who have done a lot of work on themselves And yet They haven't really launched out so Okay, what you just said that's clear than what you just wrote That's beautiful. That's good. Yeah So it's like, yeah, you know people that have been in personal growth work for a while And they've read all the books and got all these workshops and yet there's something that's stopping it from launching out And the thing I would deepen the exploration of the articulation of this are launching out. What does that mean? Launching into what what are they creating to? Is there a theme that you see or patterns that you see of the way that they want to launch out into the world Because then that's when you're at a party and you talk to somebody about that but here they say, oh Wow Yeah, that's me. I oh my god. There's my mother You know, or that's I have a friend like this Uh and that little bit about they've already done all this personal growth work And sometimes you can even refine that by saying like such as blah blah blah blah blah and you give the most common ones you've heard They do the yoga. They've done the meditation. They've done the you know breath work Whatever the most common ones that you would see Because somebody hears I'm like, oh It's confronting. That's exactly me. She just named I've done all those things And yet there's something holding in the back and the better you can articulate that holding back And what it is they're trying to launch towards then that becomes the island B island A and B Like hey, are you wanting to launch out in this kind of way? Would you can't even though you've done all this work? I'm your gal and then this is where the point of view comes in because then people say Oh, that's me. Yeah. Why is that? Why do we not? Launch out into the world. Well, here's what I think is really going on See what I said and then that's very compelling Thank you for the work that you're doing. This is beautiful. Thank you Thank you for yours too. That's helpful. Thank you Thank you. Thank you. All right. Well, um, do we have time for one more? And then of course we we have another call setup Which will we'll have more time for but um, how about you tad? What's what do you think? I'm all good Okay, let's do uh, well, let's let's do susan's Um, susan, let me go ahead and just I'm gonna just uh check mark this so that yeah, we're good All right So and then thank you denise and Darcy for your patience. We're gonna get to you next week This gives you more chance to to work on yours So, uh, susan go for it. Okay tap here we go So, you know how uh So many women struggle with their weight and how they cycle through patterns of dieting and reading I help women like this who no longer want their relationship with food to be the primary way they relate to life Okay, beautiful. Well, first of all, what's Here's the strengths and weaknesses of this as I see it on the strong side I know if I'm in that group or not. It is very clear. I'm not in that group I'm not a woman. I don't struggle with my weight. So I just know that's not me But if you were a woman struggle with you would know automatically. So this is Huge check mark here. This is very clear very clear type of person and very clear situation very clear scenario Because this is what we're trying to do in these statements as brief and as pithy as they are we're trying to tell a story Yeah of a particular person in a particular situation that conjures this whole kind of narrative to mind of oh, I know that whole story Yeah, yeah, try to do it with as few words as possible Not easy Okay, and how they cycle through patterns of dying over eating. Well, yeah, that's very clear too You're telling the story of these women. So I would if I was that woman. I would say, uh, totally do that So here's part of the challenge with this is um There's so many boats down in the harbor of Weight loss, you know what I'm saying. That's like the most crowded harbor on the island You go to the harbor of like polyamory and Weird dating stuff. There's a few boats like the freaky burning man boats. There's a few of them. That's cool but it's and if you go to the uh I don't know Growing local food. There's more boats. It's growing But there's like not as many when you go to the weight loss boat. Ah that harbor shit They can't fit all the boats in and so this is part of the challenge it becomes Oh, you're another one of those boats And it's yes a wash like how the hell do I differentiate? um, and so um Could you would you tell me very briefly what your kind of philosophy point of view is around this weight loss business? So based on what you were just saying with the previous person about like, what's the breaking point? Like, why do they come to you? It's that they're done. They're done with diets. They're done with shakes. They're done with weigh-ins They'd rather be fat forever than keep living like this But there must be a way That they can improve themselves like This is where I think I'm going into diagnosis rather than them. This is where I get my I mean just time for one second Okay, there's the specific question Why do you think they're overweight? Because I don't believe Deep down That they can stick to anything forever Okay, and do you think So they don't believe they can stick to anything forever And do you think that they're they also believe that they're gonna have to stick to something that's kind of misery making? Yeah, like kale or smoothies or crossfit This is good. I hope you all hear that this is gold what she just said kale smoothies and crossfit This is another way a little tag you can add to the target market thing By the way, if you put my youtube channel, I've got a bunch of these video playlists on target markets and lots of things there But one of them is the without um frame I would call it So it could be like do you want to um Do you want to lose weight without a life? That's only kale and smoothies and crossfit And I can see people saying like yeah, that's me totally. I want to do that. Yeah, it's under the playlists, right? There's um See there's one Neishing exercise to figure it out number 19 is 19 videos there on the left-hand side You know, yeah So there's a bunch of things there I'm gonna be sure to put the link to this playlist in the notes of the video So those of you who are watching this please go ahead and just look below and find the link to this Yeah, this isn't as robust as the home study that some You know some help. Yeah But so this this without frame of like what is it that they want to be able to do without like Hey, uh, do you know some people struggle with depression? Well, I helped them Recover from depression without medications would be an example of that the classic um, so they So it's interesting in some ways I think you you've kind of nailed it in the first two sentences But there isn't a more specific subset of these people It's not just that the initial things they're struggling with their weight. That's filtering number one So if they're not we're done But if they are they drop through the second one and they're in this cycle of dieting and overeating Okay, now that's true. They dropped down to the next one. If not, they're gone But what we're starting to articulate is this other level of They're what you just said where it's it's the the reason they're they're starting to realize So this is another one of those awareness things They're starting to realize or suspect like the reason I can't lose weight Is I've never seen a plan that makes sense To me It's either just eating Yeah, kale and smoothies for the rest of my life. I'm doing crossfit Or it's You know, and this can be very helpful. You could list like what are the major options they see for weight loss It's either this or it's this or it's this these are the three big things you see out there And they look at all of those and I think I can't do these I know I've tried it and I've never been able to stay on the horse long enough So it can't be one of those so if you say You know a lot of women struggle with their weight and they're the cycle of dieting and overeating because That they look at the options for weight loss and it all seems to fit into one of these three categories this this or this And none of those make sense to them anymore But they don't know what else to do So I help them figure a way to lose the weight keep the weight off Uh without doing any of those things could be an example Because when you say I help women like this who no longer want their relationship to food You'd be the primary way they relate to life Again, I just don't know if that's are they going to sleep going like i'm so tired of relating to my life only through food maybe But I think the second part of it. I struggled with but that's Thank you that helps heat after watch that me back articulating that heats better All right, whenever you're struggling with Island b look back to island a If you're struggling with island a look to island b because there should be a symmetry Like a very precise profound One side of the other, you know again You're you're lonely. You're in a relationship. It's a very clear relationship between those two things And if they gets too wordy and there's too many island days and too many island bees The result will be confusing and the result of that is they will say no Um, so This is you're looking for a very specific moment They're in getting their weight loss journey and the more that can be articulated Look better, you know like and I would say what a A question would be what are they beginning to suspect might be true about weight loss? And they can't find anyone to verify it For like that. I have these mysterious symptoms. Maybe it's about my childhood Maybe it might be about some childhood trauma stuff. Huh. I don't know even how to look at that You know how you said something about a metaphor earlier with somebody else because a metaphor I use with my clients that all of them like yes, but I don't know if that goes into my statement It's like that it's a log It's the metaphor is a log So overeating is a log that helps them so for whatever reason they're in a raging river They grab onto this log and it helps them float But then they don't need the log anymore and all their friends are on the shore saying let go of the log Come over here, but they don't trust themselves to let go of that So I don't say it's either log or no log. What about if you can tread water next to it? What about if you can swim around it and enough times that you know That you can let go so it's not like it doesn't have to be instant I'm probably not explaining it very well, but I don't know how to put that in a niche statement No, it's not totally clear, but there's I can smell it There's the scent of of uh, there's a thread there to follow That could be very good because this is the type of thing systems. What do you do? You know a lot of people with weight loss, it's like They're these three major approaches And they're just they're drowning in their concern about weight loss and I hold on to it But uh, there's a point. It's just it doesn't make sense to hold on to it anymore And they've got to let it go, but it's scary because if I let go of that well, then I'm just Condemning myself to be overweight for the rest of my life. I'm just condemned to be unhealthy And I don't want that either. Oh, this isn't really good. Maybe we'll end with this This is one of my favorite ways to articulate target markets is very often island a is actually people feeling torn between two things You know island a is should I stay or should I go in a relationship? I can't decide and that tear is very difficult or it could be the tear of I either try to do these dietary things that feel awful and that I know I can't sustain I don't feel full of shame or I give up These are my two options And they feel trapped pulled between these things and no matter which way they go It's the rock in the hard place. They're doomed And so they don't and so then you know the result could be you know, a lot of people feel torn I helped them Figure out a way to lose their weight sustainably in an enjoyable way. That isn't either of those two That's my people I love it. There you go. Awesome This is great. Thank you. Thank you so much dad I want to just end by well thanking you for you know, take really taking your time and care for all this Thanks to everybody who's here. It's like being willing to have your statements, you know, kind of Analyzed in such a way And lastly, I just want a couple things one is those of you who are watching this Later, um, this the the there will be a copy of this document along with the links to each person So you'll be able to just look look below the video and you'll be able to kind of access this document again And check out each person's um, click on you know, clicking on the link to their name will take take you to their website And the last thing is I want to just show tads, um course so Tads website for this course is called niching spiral dot com and if you go there niching spiral dot com you go to Homesteading course and you will see that It is you know, well described. Um, it's a 90 day program. So like each day tad. There's like a little bit of video each day, right? Yeah, there's a video and I would say basically there are Uh, four chunks to it There's four main areas the first part is just figuring out like a niching 101 Because most people really don't understand niching and it's the confusion around niching that um Screws everything up, you know, it's because you how can you you don't have a good map for it So that's number one number two is this ideal client the big circle and what comes out of that an ideal client page for your website or a um Or your homepage a lot of the content for that so that when people land on your website There's an immediate. I know if I'm this or not. There's no confusion third target markets Really honing in on one of the specific Um issues you could help people with because the big circle the ideal client There's only ever one of those but you could have three little circles And so you'll be guided on how to relate to those and then fourth Is the uh, how do you do little niche experiments and tests? So you don't want to change your whole website overnight, which is madness But how do you do small little beta tests pilot tests minimum viable offer this type of thing? Uh, so you can see and get some feedback and be in conversation with the marketplace But some very specific thoughts on how to do that and lots of examples and tons by the way in this homestay There's just so many examples, there's a whole niching vault full of um All sorts of uh niche case studies from the contests we've done over the years Tons of examples, of course, there's a little facebook group. Um, you know, and and each person who joins will get Your personal Analysis critique suggestions about their niching statement, right? Yeah awesome, awesome, um So kind of similar to what we've been doing today with with each person They'll they'll get that in the group the facebook community The private group will keep going so that they can continue to ask questions kind of bring updates about their Their niche to the group for feedback, etc Um, and the the whole thing with the 90 day program everything is you know with access to the facebook group Perpetual access, I guess The whole thing is only 300 us as of this recording. So Um, I recommend people check it out and as I said, you know, if you buy it through me So in other words buy the program and then tell me that you you found out about it through um through me I will give you another 150 dollars of value for my future courses So any courses that you haven't yet bought for me you get 150 dollars of credit to my courses So it's kind of like, you know spending 300 and getting 450 dollars of value Um, so with that, thank you so much tat for what you do. Is anything else you want to say before we Before we end the call No, that's it. I'm grateful for you just immense blessings on all of you and all of your work and May may it only grow clear and as it grows clear that becomes a kind of a beacon that draws all these Good people towards you, you know, and may that happen soon and quickly And all the people who would mean trouble for you never darken your doorway and just a living room full of ideal clients For the rest of your days Awesome, that's great. Thank you so much tat. Um, the website is again, it's niching spiral and i ch i n g spiral dot com you'll find all the links below and There is another video of tad doing this with a few other clients So you might want to check that out. Of course, there's a link to tad's playlist Anyway, check out the links and I hope you'll I hope I'll see you in the course because I'm also in that facebook group All right, everyone. Thank you so much and we'll see you later