 Pow, what's up everybody once again it's Brandon man Sean and this video is brought to you by Brandonmannetwork.com because I signed myself. Now I gotta say something man, y'all gotta watch who you get your advice from and I don't mean this in even a negative way but there's a piece of advice that I'm seeing a lot more frequently lately and by lately I kinda mean maybe over the last four five maybe six months and I think artists have to be able to take it with a grain of salt. Here it is and I'm gonna put it into context. What is the advice? Singles are better to drop than albums or EPs. Now I understand where it's coming from we all know that in this era of music right singles are a huge driver of streams especially when we consider consumer behavior the way platforms are working yada yada yada yada yada I get it I get it I get it and people are telling a lot of artists that yo so you need to drop singles and one of the huge reasons I hear people talk about doing that is so you don't waste music and all those things but at the end of the day a lot of the people who are saying that are working for labels or have some experience with labels where a lot of the artists that they're working with are at labels and there's nothing wrong with that this advice is not incorrect advice however there's a lot of context that is required because an independent artist needs to move differently than a artist at a label that should be implied that should be assumed however we forget to consider what perspective a lot of people are coming from when they give their advice so let me just break it down from my personal perspective. Yes when we're talking about hacking algorithms getting the most out of one song just for your resources and doing things when it comes to the charts then pushing a single is extremely beneficial and there's some more reasons I can cite but those are just a few of them but when you're talking about an independent artist right I always talk about the value of time and the value of a tension so the thing is once you get people's attention we always talk about that catalog that that rule will never like not applies once you get people's attention you need to be able to hold that attention for as long as possible right you have that window of time to sell how are you going to convince them how are you going to close the deal how much music will they be able to consume before they say you know what you know this person isn't for me and if you only have a couple of songs we already know where that's going to go and for those of you who have seen me talk about the fact that you should drop singles and I do promote dropping singles as a strategy here's the clarity on what I'm referring to usually when I'm talking to artists and talking about hey you know you should drop some singles for a while it's always around the idea of them getting better at marketing themselves when I say focus on one song and now you're building your systems around that song you're building your experience and ability to market because a lot of these artists right independent artists are actually doing their own marketing so that gives you an opportunity to not just waste and it gives you the opportunity to learn so I'm talking more about marketing singles one at a time versus marketing a project at a time that's a slight difference but we do want to make sure that you're building a catalog relatively quickly in the more quality music that you have when one of these songs finally does take off the better off you will be now of course you might want to actually save some songs that you feel like should be hit hits because at the end of the day you want to make sure those get certain amount of attention but if you record a hundred songs you should have a solid you know let's just say 20 I'm gonna throw a number out there right you should have a solid 20 to 40 good songs that are worth putting out versus maybe the five songs or the two songs that you think might be huge songs and I'm gonna wait and hold these off right there should be other music that should be good enough to at least start building some fans and again bringing it back to the beginning in this whole idea of just dropping singles just dropping singles because it works better for the streaming era and all that kind of stuff that has nothing to do with the general artists the independent upcoming artists because they don't have the resources to actually leverage that thing right they don't have the resources or even the care to be thinking about charting or gaming the streaming system that's far less important to an artist what you need to be focusing on is building a real fan base especially if you want to move as an independent artist not just until you get a deal but move as an independent artist like forever right or for a very long period of time until you find something that makes sense you need to be thinking a lot more about what is going to get me the most fans for the least amount of action versus how do I game this system and get certain things popping virally so no it's not a lie it's not horrible advice and it's not even coming from a bad place when people say just drop singles but a lot of these people are thinking more so from a general industry perspective when you think from an indie perspective especially a lone indie artist perspective oftentimes a lot of things are counterintuitive to what those people have to move like at the labels to become successful they have a lot of factors that do not apply to you and vice versa so as always this video is brought to you by brandmannetwork.com because I saw myself if you liked this video go ahead and like button if you like it might as well share it and if you're not subscribed you know what to do hit that subscribe