 Hey guys, how's it going? My name is Jonathan. I'm back again with another video. And today I'm going to be talking about how you can use messenger board marketing to really implement into your marketing strategies to really boost up your conversions and leads. All right, let's get into it. All right. So basically, uh, I'm going to be talking about messenger board marketing today. Right. So like the hype trend from the back end of 2017, all the way to now to 2018, there's been a lot of buzz around messenger marketing. And the reason for that is because Facebook Facebook messenger, they open up the API, so there are a lot of messenger boards that are coming into the market nowadays that will really allow you to capture your customers data from the first touch point, right? So for example, if people were coming and scrolling through your ad, right? For example, through Instagram, you're just scrolling, scrolling, scrolling, and you come to an ad and then they click on that. And then up the up, basically a pop up will come of a lead gen form and people will key in that email, key in the addresses to get the click bait, right? So to whatever value they're getting back in return. However, like messenger marketing is so much more powerful in the sense that an entire messenger window will pop up, uh, giving an automation sequence so I can configure this sequence. And for example, if I was giving a 20% discount, right? Uh, in my automation sequence, I will put type something, something for 20% off. And if someone types that something, something, right? Basically, another automated sequence will come up and basically a direct the customer to wherever you want them to go. But by them responding, like with the specific keyword to your messenger board, they are already being subscribed to your email list. So, um, sorry, being subscribed to your messenger board list. So in a sense that it's already gaining a lead, even though they're not coming to your email because you can effectively target them without even, uh, spending any more money. And the great thing about it is that like on Facebook messenger, right? People are chillax. They are informal. They are their guards are down. They're not about like email marketing, like something very formal, something they're expecting like that. So messenger board is very, very effective because people open Facebook messenger only when they are like chatting with their friends, right? They're only when they're engaging with their friends informally, chatting, not using WhatsApp instead using Facebook messenger. And the great thing about it is that Facebook, everybody has Facebook messenger, so everybody on Facebook, the billion plus people are already on this platform and, uh, that's why Facebook messenger is so powerful. Okay. So even after you've collected like this big list of data, right? So for example, if you're running a $5 PPE at, and then you, um, you have this promotion saying, uh, yeah, you have to comment this to get 20% off. And once they come into your messenger board list and then even if they don't buy, even if they don't take action on your call to action, right, in your messenger board afterwards, for example, a follow-up like a four hour, eight hour thing is exactly like email. You can effectively retarget them and send out a message without spending any more money because they effectively opt in into your messenger. Obviously they can unsubscribe anytime, but that's basically the gist of it. Okay. So, um, the big play in the market right now, if you want to get into messenger more board marketing, and I would really consider this an advanced strategy because apart from email, it's something very different and it's something new, a new technology in the marketing sphere that you could potentially really try out, right? And I'm currently using many chat and I like the platform a lot. And I think as well, it's one of the most popular messenger board, uh, marketing apps in the market right now. So you can go try it out. There's a free version and a paid version, but the paid version is not very expensive as well. It's around 15 to $20 for around 500 to 1000 subscribers, which, uh, in a sense, you won't be collecting that much unless you are really aggressive on testing your products and testing out Facebook ads. Anyway, right? So, but if you are running like a local business as well, uh, definitely something that you can just get it for free. And if you want to upgrade to get your automated sequences and unlimited sequences, that all, all the more the power is to you, right? So I would really suggest if you're not using messenger board marketing right now, you should really try to explore it or, uh, basically try it out for your brand, right? It may not work for some brands, uh, because, uh, in a sense, Ecom, like you may potentially offer it in such that you're giving discounts, you're giving content marketing and stuff. But if, um, something that's not very, uh, not very applicable, right? For example, if you are selling insurance, right? Real estate, that's maybe something that it's, uh, appropriate, but something like insurance, you don't want to keep probing the customer over buying something like that. Okay. So, I mean, there are certain businesses that are definitely, uh, very, very good in using, uh, messenger marketing. There's something you can explore. The other great thing that I would like to talk about is that, uh, the cultural rates on the messenger boards are really very good, right? Experiencing around 80 to 90% open rates, which is just phenomenal, right? Just like if you're spending the same amount of time and the same amount of money to get the same result, whereas on email, generally open rates, like 15 to 30%, right? So if you're getting like a three times return on the same, uh, the same retargeting platform, but then in the fact that this is the new, it's a new technology, right? And it's getting you something and better results. You should definitely explore it, even though, uh, email may be your bread and butter. So you, you kind of have two ways, right? You have them opt in into your messenger, more marketing and through the messenger, more board marketing, you can like retarget them, send out a message saying that, uh, please subscribe to our email list here, here, here, but definitely don't want to be pushy. You want to be, uh, that, that prompt come at the end or a few messages afterwards, after you give value, value, value. Okay. So I'm going to be doing a few, uh, many chat tutorials on this channel as well. So stay tuned for that. If you like this type of content, feel free to subscribe down below and I'll see you in the next one.