 Number one, acknowledge that it is a huge epidemic and it's affecting millions of people, a lot of people in your own families, friends, etc. And it's off the charts. It is something that deserves and needs a full-blown commitment to helping people. So awareness number one, being willing to learn about the diseases of addiction, the diseases of alcoholism, the diseases of drug addiction. These are serious issues that require serious acknowledgement on the part of people who are not addicted so that they can be supportive. I would say in general that's what the public, I would encourage them to do.