 So what we're going to talk about is avoiding embarrassing and costly mistakes And I told my wife. I said I need a name tag. I said I found one. I'm a recovering perfectionist My wife informed me that I was not a recovering perfectionist. I was a acknowledged I was acknowledged Not a practicing I hadn't learned it yet right so here's my wife and I went sailing and This particular boat I arrived To go sailing had never charged her a boat before the guy said he was gonna have a checklist for me. So we got to the boat He noticed I had a checklist. I said You got a checklist. He said, yeah, we'll do mine first and then we'll do yours So we did his it took 10 minutes mine took an hour and a half So I checked the boat. I had a big checklist He was gonna take me out and he was gonna show me how to do things with the boat Etc. Etc. Make sure that I knew what I was doing after I went to the check with he says take it Cause he knew that I had prepared Then he found out I was an engineer. So he understood a little better So there's some unmentionables that I discovered in preparing this talk and I think they all start with the letter P and the first one is perfectionism So that's the first one and it's anybody in here ever bought more than one domain As anybody spent days and hours trying to change the little header picture As anybody spent days trying to figure out what font to use on your website Actually, so there's a there's a lot of those things that most of us Just it just had to be perfect And then all of a sudden we realized we actually had to write content That was to me. That's the hard part. Everybody agree with it. It's writing the contents really the hard part So I decided that I would Make a list So I did my to-do list So this is my to-do list write it to do this Now what am I doing that starts with a thing? I'm procrastinating I'm procrastinating and how many of you procrastinated? How many of you have gone to a WordCamp meeting and Didn't have a website up and went to meetings for six months and still didn't have a website up anybody need that? Interesting. So you're procrastinating So you need to start My wife finally convinced me that I needed to do the same thing because I have a little website still do with my name on Which hasn't been updated in over a year But it took me five years to put it up Well, I kept thinking about it and it was a spare time frame for me. By the way, I am not a developer. I'm not a designer I actually have a full-time job doing something has nothing to do with WordPress. I just like helping other people with it Never made a penny off of WordPress so So perfectionism Leads to procrastination and that leads to paralysis that was my conclusion No action Agreed So this guy didn't have any problem. I wish I had speakers and everything's anybody ever seen this website This guy had no problem with any of those. He put it up back if we had sound and I went online This is flashing. It's got sound this guy's got great traffic Looks awful But he probably knew one thing maybe some of us hadn't thought about He probably knew who his target audience was really well That's probably why he does so good Anybody have heard this WordPress is so easy my grandmother can use it Everybody believe that when you got started. Is that the way you felt? Is that what all the expert told you? Probably We'll don't believe it if you know how many here have not started still don't have a website. There you go good Well, everybody kept telling me that kept telling me how easy it was I'd already done already had done a jumele site So I had some background, but then I started using WordPress now. I was like my This thing's awkward the way it's laid out. Well, not much of that's changed But the thing is WordPress is easy if you depending on what you compare it to if it's compared to Jumele most people say jumele is harder. I don't really think it is but that's because I have a little bit more logical mind and Some people say that Drupal is that and I've never messed with Drupal. I think there's some Drupal developers in here I don't think Drupal is easy But then there's things like What is it wicks? What's the other one square? We believe and all those things I've kind of played around with those very easy, but they don't do very much So don't believe it So these mistakes this is the conclusion that I came to you can probably add some I came to the conclusion that Some of these mistakes that we make which we may not even know we may they can tarnish our brand image They can cause poor Google rankings They can cannot they can cause financial loss And you can run the risk of legal action depending on what the stake is So I'm gonna talk about the what I call the three big mistakes and you may not even believe some of these But I'll tell you a story that's actually happened. The first one is not owning your own domain Does anybody here not own their own domain that would admit it? I hope that's not true But I know somebody to be it does anybody not own their own web hosting device. It's anybody in here paying don't admit it I hope that's not true And I bet you there's at least one person in here that doesn't have a backup on their system And they keep procrastinating and they don't have a backup because everything seems to be going normal So this is a true story. I Started to put the guy's picture up here and I decided if somebody in the room might know him So I wouldn't put it up here because he's a professional. He's actually a doctor So I decided not to put his picture up here, but I didn't use his name So this is an anonymous person But I got a call about a year ago and this this friend actually young friend up probably old enough to be his father He called me up and he says Charlie got a problem. I said, what's the problem? He says my web developer just called me and he says That the host Or he's leaving the host he's with and he doesn't have a backup I said, what do you mean? He doesn't have a backup. He's a developer. Surely he has a backup I said, who's the host said WP engine? I said, well, I don't believe that they're a quality hosting company I don't believe that And I said, well, do you pay for the hosting? He said, yeah, I said, who do you write your check to? He said the developer We've got a problem So I went and looked up to see who owned it So then I asked him I said, well your domain. Do you pay somebody for that every year? Oh, no, I pay the developer for that Oh, he doesn't even own his own domain So what eventually happened this guy's a pretty smart guy And what happened was I was able to communicate with with the developer and got him to give us the name So I got his domain name The trouble was getting the backup because he said he didn't have one So anybody here use WP engine I Don't use them, but they were awesome. I called them up. They told me all the legalities You can't they can't give you a backup because you don't own it got a got a got I said, well, is there any way we can get it? I said first of all, did you have a backup? Because the guy told us he had no backup So he said just a minute flipped around For about a minute. He said, oh, yeah, we got a backup It's only about two weeks old It's great. Now we gotta figure how to get it. I said is there any way we can get it and Legally, I don't know if you guys know this but legally they cannot give that back up To you because you're not the owner of that account. You do not own that it might be your business But you do not own that backup. You do not own that web account. Everybody know that Some people don't know that So what happened was we tried to get it from them and WP engine was very helpful. They ended up I think what they did they ended up creating a ticket and Like the other guy had entered it And then they tried to get him to approve giving it to the real owner and he wouldn't do it So now the real owner has his website Domain, but he doesn't have his back up. Luckily He had the backup of everything on his site. I offered to help him He said no, I believe I can do it. He reloaded his entire site himself and Rebuilt it using the same thing. He had enough files on his machine. He rebuilt it So lesson learned on your own domain On your own web there's post Now I'll tell you true story. This was back when I was younger before I started making mistakes No laughs. You can see the teeth So I Started my first site was a wordpress site back in 2007 maybe and I built the site It got transferred from one host to another I moved it kept building some other sites for friends and putting them on my site And one day I was working In what some people might call the back end And this was before the current release of control balance everybody knows what control panel is So I was messing around I'm a hacker Messing around and I don't know how I did it. I erased all of the web websites Not one of them all of them Now today and I haven't tried this but I don't think you could do that anymore because you'll at least get a warning that you're about to race I Think and then it goes into a like it does on your like a recycle bin on your machine But back then I don't I don't know if it worked that way or I panic, but I raced the whole I'll wait I raced about six websites None of them have backups So I thought well the hosting company they keep a backup of all this stuff. Surely they got one Yeah, they had one 30 days old Anybody ever had to do this? That would admit it. I see some mods And I think they charge $25 at that time to recover it It's probably more than that now So don't depend on that do not depend on that make your own backup. That was the lesson And everybody knows to make a backup, but where do you put it? I don't ever hear this discussed Where do you put the backup? Everybody in there knows to do a backup, but where do you put it? You could put it Dropbox one right. That's ball press That right there, that's rack space and put it on a USB you can put it on a remote drive You can put it in your Gmail account or whatever you can put it on your Google Drive or you can put it up on Amazon Those are those are some choices. There's a million other choices you can have To put your backup Now how many of you in here have a backup? We won't say how many don't how many have the backup and Let's take a vote who's on dropbox who's got it on dropbox nobody who's got it on vault press Nobody who's got it on rack space probably a developer Who's got it on a USB you're on a drive off of their computer okay In male somehow in male got it as a male Who's got it in Amazon? Who's got it on their web host what happens if your web host goes down you ever thought about that? If your website's on the host and your backup is on the host isn't that like having your back up on your computer Same same thing or does I say in the south thing difference? So you might it might be okay to keep one back up there If you better have another one somewhere else don't let the host be the only place you have a backup Because if the host goes down if it's on the same computer as your host machine is and Your host goes down you may lose your backup and everything now. How many people actually know how to Restore the backup so the rest of you guys have a backup, but you have no idea How to get it back into the computer if it goes down right? So hopefully you have a friend Or you go to a word a word camp or you go to a Wordpress meetup and hopefully you can find somebody that can get it back in for you But it would probably be a good idea if you actually practiced Create a dummy site create a subdomain of your name And actually practice putting that back in at some point to make sure you know how to restore it Otherwise, I don't know how much does somebody charge to restore a website in here. You guys how much about Couple hundred dollars Probably probably a couple hundred dollars to restore your website So probably would pay you to know how to do it plus they probably don't really want to do it They probably do it because they're nice So another takeaway know how to restore your website Okay, here's the top three legal mistakes that people can make and I'll talk about two of them but brand name Make sure You understand this one Images how many of you guys are Designers and get the images off the web and stuff like that So be careful. I Discovered that we won't talk much about that one either But I discovered the other day that you can actually go to images.google.com and you can take your Image that you want to use and drag it into the little Box where you normally type and it will actually look at that image and find all the images like that on the internet where they are What's funny is you can go buy one and then you can go search and find all the people who didn't buy it, but they already have it Interesting and the last one is be careful with company brand and product logos So I'll give you an example of one of these anybody know this guy if I ever seen this guy I'll give a prize somebody knew this guy This guy is Dustin Hartzler He's actually a happiness engineer. He used to have a we still does he has a podcast He has a website and a blog called your website engineer So he's now an employee of automatic So if you listen to one of his podcast he tells you about what happened when he first started and he called his website See if I can get this right Your WordPress engineer Is that all right? Absolutely not. You know why You'll share what why is that not all right? Correct. Is there something you can do that's close if you wanted to in your domain You guys know the answer to this one, right? You can use WP right WP beginner WP Whatever you can do that, but you cannot use WordPress in the primary domain And the way he found out about it was he actually when he started out He said he shared this in one of his podcasts. He actually went to 99 designs to get a Logo or something and the guy that was one of the guys that was I guess bidding on the logo Said Dustin, do you know you cannot use that domain? He was like what? So he didn't know But he quickly changed it by about his third podcast. He had re-labeled and rebranded himself You might know this guy It's a guy. I how would you pronounce the last name first name Jeff? WordPress Foundation has a lawsuit against this guy as of last month. I don't know where this stands and probably can't see that Basically, they've got a suit against him for using the WordPress name in the domain. He's got about three domains He's being pretty obnoxious about it. He's gonna push it. So he's got an attorney Because WordPress is found a lawsuit against him for using them there's an interesting article on it on WT Tavern this was done June 23rd, so this is not that old Which I thought was also interesting because when I saw this I noticed a mistake in their article anybody I don't know if you guys could see this from back there I'm afraid to go up there Anybody see the mistake? It's probably not big enough Let's see how good you really are Anybody see the mistake? The guy's name is Jeff. What does the first line say? Joff what's it? How do you pronounce that Joff? So that one kind of snuck in there So I don't know how many of you ever read this but this is I don't know if you can see this one either But it says I hope to get over here so I can see it It is not okay to use as part of your company product logo or brand itself In other words, you can't use WordPress as part of your brand name You can't use it as part of your logo Is anybody in here with automatic? Nobody Can you Take the logo and kind of twist it around it look kind of like it's Was WordPress. Is that okay? I don't think so. I'm not a lawyer, but I don't think it's okay But I've seen a couple sites where people have done that. I don't think that's okay. I would advise against it So we'll switch gears a little bit So there's something bad wrong with this website in my opinion And you don't even have to read it to be able to see it This is in a totally different area. We're off of the three topics now So this is a totally different area. Anybody see anything from a marketing standpoint that's wrong with us Anybody You see a thing missing there's something missing big thing What is it? Oh, okay Largest what? Well, the big thing I noticed that was missing on it was there's no place to sign up on the email list And how many of us have a website even now that doesn't have a place for people to sign up on it It's got contact us, but that's a contact date. That's not a sign up for an email. I'm still not sure I read you Right. There isn't on this one, but good catch. I actually went to that So another big mistake not putting a sign up on your site from day one Don't wait why even if you don't have a lead magnet What's called a lead magnet where you're going to give a e-book or something away Even if you don't have that at least put it put it up there It will be much better if you had a lead magnet You were giving away something to it, you know to encourage people to sign up on your site But I would do it from day one. Don't wait Now my site which has not been changing over a year Doesn't have any lead magnet and I'm working on a brand new site. So it will definitely have that on it By the way, I have a real job. So I don't get to do this stuff much, but I enjoy it So here's an interesting curve here And I'll tell you the mistake in a minute. You can figure it out real quick Look at the this came from walmart by the way. I think amazon did a similar study. This was from a study That walmart actually did and what it's basically showing without getting into the details It's showing That in the first Zero to one second. That's the conversion rate So if your website loads in one to two seconds, look what the drop is And I will venture to guess most of us in this room have a website that loads it Two to three seconds or more So that's the case How many people are going to come to your website and not even visit it? Talk about seo Did you talk about seo earlier? Leah you in there still Now she didn't even didn't come to listen to me But That's a biggie for seo. So google looks at the performance of your website So not only do your users may not Stay on your website because the performance Google's digging you for that Now here's one way to speed it up. I don't want everybody doesn't do this because most of us you can't be free Everybody know what a cdm is You probably don't have never heard it most of you. By the way, how many of you have or would say are at the beginning level And this is what I hope to get. Okay, good So a cdm actually stands for content delivery network And really what it is if you want to think about it this way without getting too technical It's basically other machines All over the internet that are caching your content So like on your computer when you call up a website it caches it on your computer all those pages On the internet not only can it be cashed on your machine. It can also be cashed On maybe a machine that is closer to you Than where your than where the host company is So it's like cash on the internet for more than just pictures, but we won't go there But the nice thing is you can get one of them for free. Now somebody in some tech mode person in here might say that It's not a cdm, but most of you can probably get cloudflare That right cloudflare for free Most hosts offer it for free Or you could do things like, uh, amazon that's almost free Because amazon can be your cdm and they're almost free and they're all over the place So what that means is when your pictures or whatever get loaded they're not coming from your host they're coming from that cdm which is sitting closer So you can buy a host hosting service for 395 Get the cloudflare for free and your website will run faster than wdengine maybe Maybe So here's another big mistake This is not as big a mistake as it used to be anybody see anything wrong with this This is actually a screen capture from my phone. What's wrong with this website? Oh, come on. What is it? It's not mobile optimized at all, is it? No So you have to sit there and pinch it So hopefully everybody's website in here is mobile responsive And that will depend on the wordpress theme you're using or framework or whatever that you're using Will help with that Or if you're starting from zero And you're a developer Which you'd have to be to make all this work You probably won't want to do that if you're just starting out less your developer you want to Use a theme that does this So this one is the word camera Is core in here This is his website You must see anything wrong with their website See if I can do this Can you guys see that What does it say up there? It says just another website just another wordpress website You want to have that on their website? Do you have trouble getting rid of it? If you just start now that's probably one of the things you'll that'll happen Now to be honest I put that there. That's not really on the website I just wanted to pick on somebody but I searched The other day to see if I could find one on any other website and it's very very easy to find this Let's see So you see that one you can it's it's kind of hidden right up there You see it right there Everybody know how to get rid of that If you don't know how to get rid of it and you have it on your site You should probably go to the happiness bar and they'll show you right if I'm there. I'll show you Here's another one. This one may not be as important as it used to be But did you know that if you have a website with your name on it or any name on it that you actually have two websites You have one that's www that name and you have one that doesn't have the www on it And google used to and I'm not sure if they still do this some of the experts that you might know the answer to this But they used to distinguish the rankings On those two websites google consider them different websites www.myname.com would be different than without the www What that would do to you is that messes up your rankings because now depending on what people type in as to Your ranking So if you merge them together into one that's going to merge the rankings Now I think google's finally gotten smart enough But I tried this the other day and actually looked at a number of websites and tried to Figure out if it made a difference in the rankings because there's a little plug in you could not plug in But extension in chrome Where you can tell what the rankings are and I couldn't see any difference But there is a place there is a setting in google webmaster tools where you can actually tell google which is the one you want to go by So that's you go there tell that which one you want to go by so they'll will know Which one is the right one and they will take all the traffic Not traffic, but they'll take everything else that comes to the other one And they'll move the ranking Yeah, you're you're telling google That you want your domain This is that this is the name you want to go by Or you tell it this is the name and then when you do your business cards or do anything like that or publish anything Inside it you make sure don't publish this one publish this Now there's other things that you can do to make this one change to this one once it's asked for But when you publish it on a business card publish the one you want to decide which one it is Well, there's a couple things that I found out to come to play. I'm not the expert But one thing is if if the domain name is long People will tend not to put the ww in front of it because that makes it even longer If they type it in there, that's all right it still works The other thing is that I've seen and I can't remember which way this works When you use a cdm Depending on which way they're set up now. I can't remember which way this works It may get they become the they become the dns So they're they're the ones deciding where your website is right But it depends on which one of those goes to the d it goes to that server first And then which one gets redirected back there from your server and I never can remember which way it is So there is a difference If I was worried about performance, I will I will find out from somebody if you've got a cdm which way to set that up I don't know What is this? Anybody ever seen this? What is it? What is this everybody's anybody ever seen this come up on our display? Nasty This is a 404 Now this one's nasty because it happens to be coming from Microsoft. That's why it's so nasty If you'll note it, oops if you'll notice down there. Whoops. Oh man. I guess I gotta put my glasses on to see Yeah, so if you Did it again if you look If you look right down here 404 if you look closely This is coming from a Windows server. That's why it looks so nasty But can't we do something about that? There's a way to do something about this This is from a WP beginner So what he's done is he's made a special 404 error page So when somebody goes to his site and he types in a page for which there is one or makes a typographical error It goes to this page So it kind of makes fun of it up at the top And then it gives you some call to actions further down in there. You'll see Some call to actions that he's put in there And then he's actually got some blog posts in there and I've got a second page. It's actually or this is actually the same page further down Kind of hard to scroll in an hour point So what he's done is he wants to make sure that customer doesn't get away from him So if somebody accidentally types that in or types in something wrong It goes to that page so he can help them out rather than get on that nasty looking page now some of the Frameworks or child themes or whatever that you guys are using May or may not have a special place to actually go create this page Plus their plug-ins that that you can make this page from and anytime there's a 401 error that it would go to That page that you created rather than the one to something that looks nasty You know I see a thing wrong with this one Different subject I tell you what's wrong with that URL Why that's so nasty with me ever heard of permalinks When you're in WordPress you can set up permalinks and you can set up Whether it's the date the year The blog title yada yada yada If you don't change that at least the default was it may actually depend on Which host you're on as to how they do the default but the default setting I think out of the box is actually used to be Permalink looks like that So you can change that So if you haven't changed that you can change it Is that going to do google any good? Probably not And actually if you look further down the page That's not a list So you don't want to have that up there You're gonna miss one How many of you use one of these companies most of you? And I put the ones up here who were at the Some of the sponsors names I put up there So we know where they were So If most of you got your domain name Did you purchase it from one of these three? most of you Anybody hosting their site on one of those domains or one of these over here Okay And most of you're using Well, you may be using some other things in there How many of you bought your domain name from your web host? Okay So what happens if I put those two together I can do that I can buy hosting Services from go daddy I can buy my domain from any of those What happens if I put them on the same machine? Remember the backup problem? Same problem If you're on the same machine and it goes down how you can move your website that company goes out of business site goes down What are you gonna do? Now technically it may actually not be on the same physical box But if they're on the same Host or the same domain registrar and you got everything in one place You got the likelihood of losing everything if that company goes out of business their system goes down They get hacked whatever Now if I've got it like this in my web host the same with site ground in my web host It goes down They've got a big problem. Can I what do I do? My domain server is over here or domain registrar is over here. My web host is over here And my web host goes belly up and they get hacked my website's on that site What do I do? Anybody Put your backup in there But they're down. Is that what you said? Okay, find some other web host he said Okay, where do I go to tell the other web host? That my site has moved from there to the new where do I go? Excuse me You go to the registrar, right? But the registrar is over there. It's on the same place So how you gonna move it? You certainly loaded there you got the backup, but How you gonna repoint? From that web host who's also your domain registrar How are you going to tell it where your new website is if its bound has been hacked? Say it again Yes And I would pick I mean these are three good ones. I picked go daddy That's the one I picked for My domain so all of my domains are at go daddy, but none of my websites are there Well, I think what you're talking about and this is where it gets confusing You're talking about the DNS box itself So this box down here is what really tells everything on the internet to go to your website, which is up there, right? So how do you tell this guy? Where everything is You have to go to him, right? It's your domain name server But you have to tell this guy Who your name server is Most of us if we've split it between the domain registrar and the web host We tell the domain registrar that the DNS is actually the DNS host is actually on the Web hosting site. That's why it's so confusing So if you don't understand it all technically what and I don't understand all of it myself I wouldn't admit to this if you don't understand all this technically my suggestion is keep your domain registrar and your web host separate Don't put them on the same. Don't get on the same Okay, you're saying if If this is your registrar And blue host goes down And and they're and they're acting as your DNS So that those are the same physically, right? Then if that's true And your website goes down You come back over here and give it some other DNS place to go Just move the DNS Right if your web host machine goes down, you're definitely out of business But you're but you could still move it if you could get to the registrar And you can move your site and have a backup. You just move it to another site Take you five minutes and you're back up here for a hundred or something about a hundred and nine months I don't know I don't disagree with you But for me, I'm a perfectionist So I don't trust them I don't want to put all my eggs in one basket In fact, that's what security is all about if I get layers of security That's why you lock your lock your cars. Don't leave your keys in and don't leave things exposed They're all different layers. So to me, this is a layer of protection Is by me distributing this and it doesn't cost you anything to do this. It's free So there will be differences of opinion, but I've never heard this even talked about that's why I wanted to bring it So the other big mistake is people running the wrong version. This just came off of the WordPress website So only 42.5 percent are at the correct correct or the latest version of WordPress Isn't that interesting? So if you're not at that version, what do you need to do? You need to upgrade, right? And you need to upgrade all the plug-ins same problem, right? So if you're not at that version, that means you're opening yourself up to the liability to get hacked or whatever Okay, here's another mistake. I made this mistake How many of you running your site off of a child thing? Okay, for all of you that don't have a child thing. What happens when you if you bought a thing What happens if that thing gets updated? You just you may lose depending on depending you may lose all of your changes Oh good question child theme is kind of like Like the parent is the main thing I'll try to explain this in layman's terms because I use them but the child theme is basically Overrides it it lets you override things that are in the parent thing. That's basically what it does So you're not actually changing any code in the main in the main thing. You're changing the code in the child thing So if the main parent thing gets upgraded by the company like genesis or wuth commerce or whoever does it Elegant things whoever does that Your stuff is not in their stuff. It's separated over here. That's a quote child thing Can anybody else explain that better than that? It will be in your Where your themes are you'll see your main thing like genesis. Okay And then if if you've created the child theme and used genesis then you gave it a name Whether you did it by a plug-in or whether you did it manually you gave that theme a name That makes sense So that's where it would be and your active theme would be the name of that child thing It would not be genesis I use divi my child theme is I think I called it divi child or something No divi is not the child thing My child thing would be I named it divi child All right, we need to move on and give it the high sign So we did a survey the other day of work and this was the password that somebody was using She's blonde right? I see one blonde They asked her why her password was like that. She said well, they told me I had to have eight characters and at least one capital Point is you need to have a hard to guess password This one's a little seo. I won't blow this one up. But if you look real closely, you'll see the name of this image Is that does that name mean anything? Did lia talk about this earlier in the seo? She talked about this So you should have the name of every file that you have in there That's a picture should have a meaningful name on it Not just image 001 dot jpeg. That's not a good idea Because it's in the url google is looking at all that It's real easy to do that And I would change it before you uploaded it by the way Oh, by the way, I didn't talk about optimization. You should also optimize I look at somebody's website the other day was taking nine seconds to load and I looked at it. It was 2.5 megabytes to load it So their images were way too big Now this one's an interesting one. Everybody know what a I can't pronounce it. Favicon is how you pronounce it. Everybody know what that is? It's that little teeny thing That sits up in the corner. This is out of chrome right here It's that little guy right there and this is out of internet explorer. It's that little guy right there And it's called a favicon and you get to make it You can make it with what photoshop or there's all kinds of things you can make it with But you can also go online and there's all kinds of free services Just search for a make favicon And you'll find all kinds of sites where you can upload Whatever image or logo you have and they will make a little one out of it In the media library. I think I tried that and you can't do that. Anybody else know? Yeah, that's that That's that's right. That's what I've found. So I've had to Delete it and then upload another one just like it naming something different I think that's because it does all these other thumbnails behind the scenes that it's also named For different size screens, etc, etc. I think that's why it just doesn't you can't just change the name Actually, can I can I hold your question just a second not to cut you off? But let me uh, she gave me the high sign That has what? That that's a very good point I'm not sure if you can I'm not sure if you can actually upload a file name with a space in it. Can you use what's called a camel case Like he has a good idea but the bottom line is you can't I don't think the reason the space is not in there I think and you can tell me if it's the right or not It's because you're on a unix system. The unix does not like you're on a patchy. You're on they don't like spaces I'm not using what Oh, sorry. Thank you. I'm not used to using You tell Okay, here's one that doesn't have a favor card. So this site does not have one see what you see You don't see anything. So you're not taking advantage of it. What about on anybody know how this works on iPhone I did this one Mailchimp So I saved the mailchimp homepage through safari to the desktop Now this is something I did not know about till I started researching this a little bit That's not a fapicon. That is another standard. So there's a different standard for iphone droid Um, and I think for windows 8 there are different standards for all of those So to do it right you have to have all of those files on your system So no matter what anybody does that that'll come up in either Explore a chrome it'll come up on the iphone the droid or a windows 8 or chromebook or whatever I did not know that even existed So there's more than just the fapicon So here's some other mistakes. We won't talk about it as close to the end No security plug in obviously is a not a good thing Two-factor authentication That's where when you sign on your own site, you got to get a Get a message or a text on your phone and then put that code in There's a really cool one I could tell you about called clef if you never check it out check out clef c l e f It actually allows your phone To look at the screen and the camera and your phone looks at the screen and then tells your website That you're the right person that's looking at this thing Only disadvantage is you better have your phone with you Uh seo plug in how many people have seo plug ins and they don't have they're not configured It's not going to do any good if it's not configured Um, a lot of people have cheap hosting for their business. So they'll buy the cheapest hosting they can get for 395 and they're running a You know 100,000 200,000 quarter million dollar website on a 395 Hosting plan probably not a good idea um Updating a live site how many of you've done that before that's probably not a good idea either So what you might want to ask for when you're looking for hosting is do they have and the simplest thing to do is ask if they have staging Staging do they have a staging site? And site grounds got it. Uh wp Well, it's not free. It depends on the level that you're at And like wp engine they have it And all those all those guys have that Another one you could probably get in a disagreement on this one, but I would never use your web host as your email service In other words, don't have your web host That's hosting you don't have your web host also hosting your email Because you can host your email with your domain someplace else you can host it You can host it at google Or gmail It doesn't have to have a gmail address. It could be your name dot com and they'll host it Uh last one is knows where next to the last one no site monitoring I see that one all the time. Nobody nobody's monitoring their site. You don't know when it went down Let somebody calls you if you use um Jetpack it has a monitoring piece in there ping has a monitoring piece in there Uh last one is no search. I mean websites if you can't you can't find the search What a real opportunity loss, right? So here's some things that I suggest and and I'm Working on all these myself. The first is join a wordpress community If all of you if none of you some of you here don't belong to a wordpress meetup group That's a good way to learn some of this stuff. Um, and after talking up here and speaking for the first time I'd say putting together a presentation. I learned some things And then the second one I've always done this I call it abc always be curated Find you some tool that when you're when you're looking at stuff online that you can save it Maybe you don't read it that you know, you know, I might have that problem someday So you save it and you might use I use um Evernote There's also a thing called pocket anybody use pocket This pocket ever know there's all kinds of things that you can save those with And the last one is create a checklist So create your own checklist Judy night's talking this afternoon. She has a she has a checklist on her website I'm drawing a blank on what her website name is now She has a checklist borrow somebody else's to get started So my presentation will be at that URL when I upload it later today And my presentation probably won't be much good because it's all pictures But I'll make you one offer This is non-commercial But I'm putting together a checklist. I think my checklist now has about 65 mistakes See what actually had about 100. I think I've got it down to 65 So I'm going to put it together. It's kind of a beta release So if you want to copy of it before I even release it send me an email at that address And I'll send you the rough draft If you got any ideas or you got some stories that can go along with any of those, let me know If you got one I haven't heard of and I think it's a good one I'll put it in there and put your URL in there And so just do just send me an email and tell me that you'd like to have the draft copy of New York So thank you very much. It's lunchtime