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The Guardian Interviews for Social Media Week: Don Tapscott, Author of Macrowikinomics

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Published on Feb 28, 2012

In a daily morning series during Social Media Week, the Guardian conducted interviews with independent thinkers and game changers, exploring the evolution of social media and what it means for engagement with readers and users. With no owner, the Guardian is uniquely placed as an independent news source and its most important relationship is with its readers: it is committed to an open, collaborative journalistic process. As the Guardian has recently expanded its US operation, journalists from the New York office will be talking to various speakers who are creating lasting imprints within industries.

Join us as the Guardian's Dominic Rushe speaks candidly with Social Media Week's own Global Keynote Don Tapscott on emerging trends and future thought. Since 2001, Dominic has been based in New York, covering diverse areas such as media, retail, and the Wall Street beat.

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