 You're watching the number one fitness podcast on YouTube. This is a mine pump. Hey, look, uh, if you leave a comment underneath in the first 30 minutes that we post this video, this podcast, and we like your comment, we pick it, we think it's the best one. Look what you win. You win this amazing t-shirt proven to add inches to your biceps or shrink your waist, whichever one you want. Um, actually just looks cool. Doesn't do those things, but you can actually win this t-shirt. So put a comment right now in the first 30 minutes. Also subscribe to this channel. Uh, make sure you like it, share it with your friends and turn on your notifications so that next time you're in here first and you might be able to win something else. Uh, we give away shirts, but we're also going to give away a lot of other stuff. By the way, if you hear us talking about, uh, a product from one of our sponsors or whatever in the episode, you want to check out and see if there's like a discount code, go to mind pump partners.com. Uh, and you can look at all that stuff also this month, we're running a promotion on a workout program bundle called the phase two bundle. It includes maps performance, which is our athletic working a workout program. It's about three to four months long and maps aesthetic, which is our body builder workout program, which is also about three or four months long. Put them together. You get a beautiful blend of sexy body, sexy moves. It's really cool stuff. It's like if Justin and Adam had a baby together, right? If they had a baby tried, that's what the phase two bundle. What you did, which that's the face is all about. Um, by the way at retail would cost you almost 300 bucks, but this phase two bundle special, $79.99. That's it. One time payment 79 99. Just go to maps, February.com. Enjoy the show. Yeah. Be mindful of your breathing, your heavy breathing. I think it's Justin ever since he started getting all bulky and big, dude, man, I think he weighs the same dude. Yeah. I'm two 27 weight on the dot. Yeah. 0.6 on the dot. Doug, does that mean everything's go? Everything is just to go here. We are go. I want to talk about the, uh, uh, national women's day competition we're doing. You guys see that we're doing that. Yeah. So March 1st is, uh, national women's day. So we're going to do a cool little, does that mean we got to buy you something? Yeah. Real funny guys. We got jokes today. This is for all the women out there. We're doing a, uh, a debt, like a deadlift thing, right? So, uh, I don't remember what sparked this. I was talking to Chokey the other day and she posted, reposted some of the videos. Like a lot of times on the story, she'll repost people that put, um, their videos up in tag. Mind pump. And she was reposting, uh, a couple of like deadlifting videos. And some of these girls are like really strong and that gave me this idea. I'm like, you know what, uh, national women's day is coming up soon. We always talk about deadlifting and squatting more, especially deadlifting because I think a lot of people don't deadlift. Um, let's do something tied to that. Let's do a hashtag and everybody that posts it in their story will enter in a chance to win some giveaway. So when this is live right now, you should be able to go over to the Instagram media page, right? Yes. The mind pump Instagram page and look at, uh, the details on what you can win and what to do. What would you say? I think I'd say deadlifts and squats are probably sexiest exercises. Yeah. If you're in the gym, you never see it in those magazines, you know, like shape magazine and all these things that are always like, yeah, with these little tiny weights. Oh no, I saw you see a, you see a woman and I don't mean it in a perverted way. I mean, if you see a woman squat or deadlift properly and they're strong, it's just the most, you just appreciate it so much. Yeah. Wow. It's a thing of beauty. We've talked about this on the show before. I think it's, uh, I think it's a trainer thing. I think it's like for us, it's movement is sexy. Yeah. So I think when you, when you spend most your career critiquing form and trying to help people get great form, it's rare to see really good form. Yes. Exactly. So when you see it, it's a, it's a very attractive quality dude. Speaking of Instagram, I am permanently shadow banned. I think I saw that permanently. Do you know people, people send me pictures. They try to look me up, right? They try to like, they type in mind pump, Adam or mind pump, Justin or mind pumps out. My name will not come up. You have to type in it. In fact, what are your other options? You deserve it. You on those stupid memes, Instagram, social media, not so dumb. Permanently banned. So ridiculous. It's so ready. You know what? Everybody should follow me. Mind pump sell showed Instagram. What time it is that works to give them the finger. Yeah. It's crazy. It's been months. Stop offending people. What did I do? I didn't even do it. You know which one it was? It was literally, it was a picture of 50 cent, not the money, but the wrapper. And he had Donald Trump's hair. And I got a notification that it's a doctored photo. And then I, and then that was it after that. Donald Trump related. You're done. Ridiculous. I got a notification for posting Tom McDonald that had something related with COVID. Oh, it said COVID. Yeah. I got a COVID warning for that. I'm like, what the hell? We're on, we're on, they're looking at us. It's all your fault. They won't even pay attention to Justin. Hey, yikes. No, nobody pays attention to you guys. If you hang out with me, man, social media, watch this. My views have been going through the roof. Yeah. Damn it. Yeah. I know. It sucks, but whatever it's the way it is. And it brings me to something I did watch fake famous. Oh, thank you. Thank you. Can I talk about it? Dude? Did you watch it, Justin? I didn't. All right. I will listen to this conversation. He was that kid who never used to do his homework. You know that? All right. Yeah. You guys have ideas. My dog ate my homework. You want to watch the other things? Where were you watching? Yeah. No, it was like in the dark, I think is the name of it's on Netflix. It was about this like blind girl. She's really funny. It's actually a really good show. But again, this is like totally not in my normal go to type of a show, but worth looking into. Is it about her life and how she lives? Yeah. And she's like, she's really sarcastic and like, you know, wants everybody to treat her normal and everything. And so she's just like, you know, like, anyway, she's she's like an alcoholic and has all these issues and stuff. But but like it's really funny, like in a satirical kind of is it on Netflix? Yeah. OK, I'll check it out. All right. Back to fake famous. So fake famous is crazy because I didn't realize I knew people would go and buy followers. Yeah. But I did not realize just how advanced the fake follower business is. I had no idea. I used to think that I could tell if someone had fake followers because I'd see their followers, then I'd look at their comments and their likes. They didn't match. Oh, it's a whole bunch. So I think originally, I think originally that that was true. So I originally, that's how it started. But I think it's oh, I'm the first. Did we not call that? You know what? Hold on a second. It's to tell the audience you're talking shit before we got started. I was. So we changed our mics so that, you know, you can see our faces more on camera. And I'm like, there's no way you guys are going to touch your mic. Because with the problem with these mics, if you touch them, you can kind of hear it. So Doug's like, don't touch your mic. And I can't. My legs are huge, bro. Every time I cross my legs, I hit everything. It's the legs. I crossed my legs. Anyways, anyway, it's back to fake famous. So the algorithm originally was that they you would do that, right? You would buy these followers, but Instagram changed their algorithm to pick that stuff up so they can tell. So of course, somebody's came up with businesses to I didn't realize it was it's literally like a billion dollar business to to fake to fake out Instagram. So in other words, you buy followers. You also buy likes, you buy comments. They trickle in the followers, the likes and the comments so that it looks real. But here's the crazy part that blew me away. First of all, they estimate that some of the biggest followings on Instagram, people like Kim Kardashian, for example, up to 50 to 60% of her followers are probably fake. Yeah. Okay. Christiano Ronaldo, right? It's got 500 million followers on Instagram, right? Probably two to 300 million are not real. Now you ask yourself, why aren't they policing this? Here's the part that blew me away because it's in everybody's best interest to turn a blind eye, right? The influencers, they like to fake followers because it gives them the appearance of being more famous and more popular than they are, especially people who have like 100,000 followers, 300,000 followers, those kind of, what they call like, micro influencers. They have, for them, it's good because it looks like they're more popular than they are and they can attract more attention and get more free stuff from sponsors or whatever. Instagram, they turn a blind eye to the fake followers because it looks like they have more users. And so it reminds me of steroids in professional sports, where they're like, oh, we're gonna test the athletes. Good analogy. But really they're like, eh, we're gonna let them use it. Could they get in trouble with that potentially with their shareholders in terms of, when they report numbers, for instance, but it's totally off in terms of their user base. That's an interesting theory. But how could you possibly, how would you even know? Because the bots are so good. They were showing it on there. And this is all bots because before that, it was like factories of people that were like literally signing up continuously. These bots leave comments. They'll leave a bunch of comments. Did you see how they create them too? They take all these real people and they take pieces from it. So Susie from here, then they use this person's last name and this person's address. So they take... And you can pick fault, you can literally tell, it's a billion dollars. So having fake followers, fake comments, fake likes is a billion dollar industry by itself. And you can literally tell them, I need, I want 50% of the 50,000 followers I'm buying to be conservative or liberal or female or male or between these ages. You can literally mold and shape. It's just all a big facade. It's a big facade. And so what they did in this documentary is they took three regular people and then they used this strategy to see what would happen. Well, one girl in particular ended up getting tons and tons of followers, fake followers and then got real followers. But then she got a bunch of free shit because she looked like she was whatever. But it's so easy to game the whole system. So this is where my thought process is going with this. I'm seeing all this and I see Instagram, for example, or other social media platforms, it's in their best interest to turn a blind eye. Influencers are doing this and they're gaming the system. Nobody's really catching on. This is a bubble. Social media is a bubble. So now do they have a specific number where it sort of, it like tips the scale and like the hockey stick sort of effect? If you get like a hundred or 200,000 or is it like a million where everything really starts to snowball? What do you mean in terms of getting attention? They didn't talk about that, but it is interesting, right? Cause if you have a hundred thousand followers that appear to be real and you get a certain amount of comments at a particular time on a post, it's more likely to go on the explore page. You're going to get more attention. And then of course you appear to be legitimate. And so you can make money. I don't think it's a bubble though. I mean, Oh, it's a bubble. No, I don't think it's a bubble. I think so. You think everything's a bubble. It's just like, it's a bubble. It's a bubble. Everything's a bubble. No, I don't think it's a bubble. I think that I think your analogy actually, I do really like your analogy with sports and like baseball with steroids. You think steroids aren't still happening in baseball? Of course they are, you know, even after the big- It's in their best interest to let it happen. Exactly, because yeah, more people watch. So if anything, because your point of that, it's in the best interest of Instagram because everybody's in on it. They'll find ways to just kind of brush it on the rug, slap a few people on the, like bust a few people just like they do with steroids. It's like- It's like pay to play. We're not gonna pick the biggest people. We're not gonna like shame Ronaldo. He's too famous. He's got too much going for him. That would hurt all of us. We'll find some, we'll find this kid out in Indiana who's got 200,000 followers and we'll make an example out of it. That's what they do in baseball. Here's why I think it's a bubble. First of all, I don't think it means that social media will disappear. When I use the term bubble, what I mean is that the signals are inaccurate. And so at some point, you'll see some kind of a correction. So what are the inaccurate signals? Well, Instagram may say that they have an average, they have a billion users, okay? That's inflated. That's not real. Followers may say that they have so many hundreds of thousands or millions of followers that's inflated. And eventually companies that are spending money trying to get a return are gonna start to see this is not valuable. Very few of these people are valuable enough to invest in on social media. I don't know, back to your analogy with the sports again. Okay, RBI's, home runs, hits, all inflated. All a bubble, all still. Yeah, they're really hitting them. So? They're not fake hits. Yeah, but it's inflated because of steroids. It's inflated. Yeah, but that's a little bit different. It's a little bit different because it's really happening. You're really watching the game with social. And here's my other... I mean, okay, so in the documentary covered this, right? Yeah. Yeah, some of it's fake, but there's still a lot of real. That girl had 100,000 followers. She has five times at least the real followers that she had when she first started it. So you're still getting, and so brands are still gonna get, I think it just changes like the, that's why like... It's such a game. It's why anybody could go on there and make that shit happen for themselves. And it's really crazy to see, but here's my other argument to why it's a bubble. Every study that's coming out in social media, and it's becoming mainstream now, you're starting to see more and more, shows that it's negative, negative, negative. Arthur Brooks brought this up on, when I interviewed him recently where he said, anything over 30 minutes of social media use contributes to more loneliness, more anxiety, more depression. There's studies that show this with kids, with adults, with couples, with everybody. So I think at some point it's gonna, we're getting to the point where it's gonna... And I know, by the way, three, four years ago, I knew nobody that did this. I didn't know anybody that said, I'll screw it. I'm canceling all my social media platforms. I can't do anymore. Do you know how many people I know that have done that in the last year or two? Tons. So I feel like what we see, this explosion of social media, I feel like it's gonna be a correction. I don't think it's gonna go away, but I think it's not gonna be what we think it's gonna be. I think it's like, people are gonna start to come off. I don't know, dude. I don't know if I agree with that. I mean, Doug, you could probably look up Twitter, Instagram, Facebook, YouTube, trend of gaining users over the last five years. Fake users. Fake users. All fake. All fake. Fake users. You know what, Doug? Because in the documentary, one of the guys running it, he said, there's companies that can analyze people's followers and tell you how many are fake or real. So he did it to one of the people that he knew, like for sure, because he did it himself, had, let's say, 50,000 fake followers. So he said, let's see how accurate this is. He went to this company, paid them, they came back and they're like, oh, only 500 followers are fake. The rest are real. And he goes, that whole business is a scam too. Where companies will go to these companies and say, hey, we want to work with this influencer. Can you let us know if their followers are real? They can't. It's too fucked up. I mean, it's even in our space with podcasting. I mean, there's rumors that so many of these podcasters inflate their numbers. I have to deal with this all the time when we talk to partners and sponsorships. That's why the CPMs are so low. They want to pay such a low dollar amount when we first initially meet somebody and I'm like, you're crazy. I know what our business converts. I'm not going to give you that. I don't give a shit if that's what you do with this podcast, this podcast and that podcast. We've been doing this long enough that I know what we should generate. So here's my question to you because you obviously are on the front line with that with us, right? You manage that. You talk to the sponsors all the time. Do you think the days of paying a podcast or paying an influencer based off followers are going to be over soon and it's going to be all based off of conversion? Because that's really the only way to know, right? Yeah. No, they use that as an initial way to get started. So there's this $20 CPM as like a generic number, which is $20 for every thousand people that listen to your podcast, is this generic formula that most partners have been told. You can get online and Google what that is and I don't know who created it or who started it, but that is a starting place for most businesses that want to advertise in the podcasting space will go with and so they'll come to us and they'll be like, okay, so you guys have this many downloads so that means we're gonna pay you this much money and I go, no, it's not how it works. This is how much we charge and they go like, well, that's crazy, we pay this. I said, I can't speak to these other podcasts and what they do when they convert. What I can show you is all the partners we do work with, what we convert at and what to expect when you work with us, but I'm not gonna play by this rule, this number that somebody just made up at a thin air because that's what the average of everybody else does. But it's skewed because of that because I'm sure there's a lot of fake, I'm sure there's a lot of people. Here's another thing too. We use the analytics from like Libsyn, for example, like iTunes only gives you so much information and data and most partners, there's not a way for them to fact check our stuff. We can just say whatever we want. So you can say whatever you want, so you could say like, oh yeah, we get 10 million downloads per op episode and they'll be like, oh, okay, cool. So then this is what we should start you at. Now the thing is most partners will not sign a, like we have all long-term contracts because we've worked with most of these people already. Once they see the performance, that's what I mean. I feel like it's going to be like that, like followers aren't going to mean shit. It's already happening. It's already happening, at least in our space, it's already happening where partners will be like, okay, well we want to do a trial. Let's do a three commercial, four commercial trial. We'll pay whatever rate you're saying it's worth and then we'll continue. Wasn't there some competitive apps that were coming out for a podcasting that we're trying to provide better metrics and things like that and paid behind wall options? Like chartable and stuff like that, you mean? Yeah, I think that's one of them. So chartable is a pretty good resource to kind of see where things are trending. But then again, it's still, it's really like you. Yeah, it's tough. Yeah, iTunes is... It's because it's in everybody's best interest to keep it a mystery. It's so obnoxious. You know what I'm saying? It's like, can we just go like apples with apples here? Dude, the whole world of social media, and now we knew it was fake. People put their best forward, they doctor their images or whatever, but it's so much more fake than that. It's like the fakeest shit you could ever imagine. The truth is though, even if we knew it was real, it's still, there'd still be a major variance. Okay, so let's take two, you know, insta-famous people that both have exactly a million followers. And let's pretend... Like real. Real. Let's pretend they have exactly real. There could be a huge discrepancy in how one converts versus the other. Of course. Yeah. Which one has more influence? Exactly, so that's why it's gonna be so hard to pin this down is because it's like, okay, I can work with this one influencer that has a million followers. We convert X amount from them. This other one has a million followers. They only convert this. And so regardless if one is saying they have 1.5 million followers or 1.7, it doesn't really matter. Didn't they say, I can't remember the number, but they said something silly like, there's over, it was a big number. Like there's 100 million people on Instagram that have a million followers. There's something insane like that. Yeah, yeah. Like 100 million people on Instagram with a million followers. But like, are that many people really that famous? And you think about it and you're like... No way. And again, now speaking from a consumer standpoint, forget the sponsors and all that stuff. You're a kid or whatever and you go on social media, you are watching the most fake shit ever, ever. It's literally a sitcom, 100%. They were showing in this documentary, like it's also big business in LA to have stages where people show up to pay. That blew my mind. That blew my mind. It's actually a smart business if you think about it. Well, no, absolutely. It's a very smart business, but that there is like little warehouses that are staged, like looking like you're at a fancy restaurant, looking like you're in a private jet. Like, I mean, that's crazy. Yeah, did you see the one where they took like a toilet seat and they had her stand, they had the girl stand next to a picture of life? I wanted to try it. She's like flying over an island and it's a close-up and it looks like she's sitting next to the airplane. Yeah, he's holding a toilet seat cover. Yeah. Yes, yeah. And then the picture when you pan out, it looks like she's really flying or somewhere and it's a window seat. And it's all, it's all total complete bullshit. It's disgusting to me. As I'm watching, I'm sorry. A big ass lie. A big lie. Well, you have that and then you add in the, I forget the name of the app that I brought up like a year ago or whatever that's, I forgot how many users it has, but it had hundreds of millions, I believe how many people were using it, which changes your face, your eye, your skin, like face tune or something like that. Yeah, at what point do you think CGI is gonna get so good and so cheap that companies are gonna make fake people to promote their shit? Well, remember that episode, I was like really geeking out into that AI show that was on YouTube TV. Yes, yes, yes. Yeah, and so you had a Will I Am, right, from the Black Eyed Peas who basically created an avatar, a digital avatar of himself to then represent his Instagram and all this stuff. And so he would actually respond to people and do all that stuff, like, you know, and it was all programmed. And so this is something that they're working on already. Well, here's what I think is gonna happen. This is what I told Katrina. Okay, after watching that fake famous, you go find in LA, struggling actor who's like living paycheck to paycheck, they're broke, they wanna make it so bad, but they have acting skills, decent looking. You go hire them for $20,000, $30,000, which is probably a lot of money to them at the point where they're at in their career. And you do exactly what they've done, but I'm Coca-Cola or I'm Mind Pump. And I go find this person, I invest 20, 30 grand and they, I am gonna build their fake following literally just to promote my business. What a smart investment for some of these companies. I mean, that girl who got up to 100,000 followers, regardless of someone that a percentage were fake, there was still a lot of people that were influenced by what she was telling them to go buy. Who's this dog that you just brought up? Lil McQuaela, this is a AI Instagrammer with over 3 million followers. Oh, wow. God. When it gets to the point where you can't tell, like, this is gonna get weird. Oh, this is gonna get really weird. That's why I feel like it's a bubble. You know what, it's almost like it's gonna go, it's gonna be full circle. At what point do you think people are gonna be like, I only wanna meet people in person? See, you know, it's so crazy. It's like, you feel like we're getting so much transparency because of access to information and everything, but now we're just seeing all the same old tricks coming back, like- Just better. I looked, yeah, dude, I was looking at this one site because I was looking for like actors and talent and things like that. And there's like casting calls literally to come in and take pictures of before and after, you know, for this fitness company. Oh yeah. And I'm like, you motherfuckers. We've known that's been going on forever. I wanna know is how much of a loser do you have to be to follow an AI fucking Instagram account? Well, I mean, there's three million losers there. That's what I mean. That's what I mean. Either that or it's three million AI accounts. Yeah, exactly. It's all bots, dude. But yeah, AI's gonna become self-aware and just follow itself. You know what I'm saying? They're gonna get rid of real people. This is gonna be awesome. We actually haven't talked about this in a long time, but here's what they do with before and afters in fitness, well, it used to be in magazines, but now on Facebook ads. Yeah, this is legit now. I know people who've done this. Here's what they do. Oh, I've been asked to do this. They will take someone, like Adam used to be a pro IFBB competitor, right, was a physique competitor. They find Adam after his competition. So he shredded and whatever. It's how he looks amazing. He'll only look like this once a year. They'll take a picture of him. They'll take a picture of him and that will be the after picture. And then they'll tell Adam, we'll pay you $10,000 to gain 20 pounds of body fat and they'll make that the before picture. And then they show, they flip them. A lot of times they just, yeah, they just get you, you know, like filled up. So you're retaining water and everything else. And it's like almost day of you can make a sum of it. That's a hustle. That's a hustle. They used to hang out. They used to hang out the shows all the time. They hang out the shows. And they go after the top five people. You land in the top five and you have the look that they're looking for. Then they approach you after the show and say, hey, here's just like Sal's saying, well, $10,000, you know, tell people that you took our supplement or whatever I thought. You're gonna go off season anyway. Yeah, yeah, you're gonna get bulk up over the next couple of weeks anyway. So, you know, call us in six weeks when you're fluffy. That'll be your before. So crazy. Yeah, time is, you know, time is relative anyway, right? So it could be a before and after. Yeah. The old tricks, they're just more effective at it, you know, these days. Anyway, did you guys, speaking of crazy stuff, did you guys see that girl who put gorilla glue in her hair? What? Okay, Doug, can you look up? Why would you ever do that? The same generation that eats tight pops. It's actually, it's funny, but also heartbreaking. So, you know, I didn't destroy her hair. Look up girl who put gorilla glue in her hair. So this woman, what she did is she usually, okay, do you guys know that it's like this really, really tacky- Aquanet. No, it's not Aquanet, it's almost like a, it's called glue and you could put it in your hair and make your hair really, you know what I'm talking about? Yeah, yeah. So she would spray that in her hair and, you know, she would slick it on her scalp so that it was like real tight or whatever. Yeah. And apparently she ran out, there she is right there. So I don't know if you could pull up her picture. So she ran out of that stuff and she used to like to see how her hair looks. Okay. So she ran out and so she said, I'm gonna use gorilla glue. So what you see right there, that picture is her head with gorilla glue on it and it's literally frozen that way. And by the way, for anybody who's never used gorilla glue, that is the strongest she could buy. You could put like two cinder blocks together with gorilla glue. Are you kidding me? It turns into like a hard plastic or something. Anyway, she sprayed it. So it was a spray gorilla glue. Sprayed in her hair, did her hair, that was it. She had to go to a plastic surgeon to get her hair and scalp worked on because that was it. I don't know how you'd possibly get that out. Yeah. How's that? Did they like graft her hair off? Doug's got the article pulled up. I mean, does it say what was going through her head? She just thought it would be a replacement for her. She's not very smart girl, obviously. Obviously. So here's the best part. You're ready for this? How young? I don't know. 40. She's 40? 40? Okay, you should know better. Yeah, this is like a 15 year old makes a decision like this. Well, I guess we could just make fun of her then. So here's the worst part. She is now talking to a lawyer about suing gorilla glue. Gorilla glue? Yes. Oh, man. This is such a weird time. I don't. That is so weird to me. Hey, I used your product and it works. If something's stupid, you should pay for it. Yeah, yeah. I used the gorilla glue in my hair and now it's stuck in my head. It worked out for my buddy, dude. My buddy got $6 million out of something like that. No, he didn't do something like that, dude. I mean, no, he didn't do anything that stupid. But I mean, he stuck his foot in like a grinder thing. Right there, it was like a recycling business thing that he worked in. They run all this equipment and things through it. And it's like, it grinds all this shit up. And the thing, it was on a conveyor belt and the stuff was stuck. And so he gets up on the conveyor belt and starts kicking it to push it through and it sucks his foot in. Oh my God. And then he hits the immersion. Now, how did he win that lawsuit? There was a sign that said you can't kick. There was no sign. No, there was an emergency button that he hit right afterwards. And I think it didn't work. Well, that's legit. It didn't fire up right away. That's legit, though. Really? Yeah, dude. That's not like, I mean. Well, emergency, yeah. I don't know. That's like, there's a malfunction. That's like the McDonald's thing. No. I'm saying like spilling on your lap just because it doesn't have caution and then you sue over that. No, it's not. Because coffee's supposed to be hot. And also, it would be like. Foot grind or things that grind up steel are designed to grind up feet too. Yeah, but then he hit the stop button. Yeah. And the stop button didn't work. That's a lawsuit. Because it's there for safety. It's probably mainly that. Yeah, that makes sense. I mean, that was the case they built around. It sort of reminds me of like suing fast food restaurants for being fat, you know what I mean? Yeah. You guys made me fat. Well, actually, you did, you know? So this woman's trying to sue Gorilla Glue, maybe. But I feel so bad, too. When you watch it. Maybe, well, yeah. I'm pretty sure Gorilla Glue has warnings on the back of it, too. Yeah. OK, here's the thing. Warnings are bullshit, I'm going to be honest with you. First of all, nobody reads them anymore because people have gotten so litigious. You go buy a hairdryer and there's a freaking 1,000-word warning on it. It's so small, nobody reads it anymore. Why do they do that? They got to cover every single base, you know what I mean? Don't blow dry your hair while you're taking a bath. Don't use this on an infant in the shower. Well, look what people do with your products. It's insane. Well, what do you think about that? Do you think that that's a good thing? I think that's stupid. I think too many warnings now mean nothing. Like I said, do you read warnings? You ever open a product, you see the warnings, it's like, I'm not going to read this thing. I read some warnings. Really? Yeah, it depends on what it is. If it's something new that I don't know what I'm messing with or what that I'll read some of that, especially if it's like constructions. Gorilla Glue, I would read the back of it. What's in that even in coffee shops? They've had all these like, you know, could potentially cause cancer for all these things in there. I'm like, what is all this? Oh, you're talking about Prop 65 in California? That's what it was. What is that? So Prop 65 in California is, I believe if there's any amount over a certain amount of lead in a product or whatever or something like that, or if it contains something that has been shown to be cancerous, that it has to have that warning label. Here's the problem with it, is that everything is like that. So you go in the grocery store, Prop 65 on the door. Prop 65 on the back. And so when you have, that's my point, when you have so many warnings for everything, it loses value. Nobody cares anymore. Oh, OK, everything's got Prop 65. I don't care anymore. Well, isn't it shown to that sometimes it did? That's the world we live in right now. Because tobacco did that, right? Like with cigarettes. And it didn't like decrease sales at all, like when they did that, right? You know what worked for tobacco? What? So they don't do it here, because the tobacco industry here is pretty powerful. But in other countries, if you buy a packet of cigarettes, it'll have, and it actually works, it'll have a picture of someone's gnarly-ass teeth and gums, or like a picture of someone like dying from lung disease or whatever on the pack. Now, that worked. The skull and crossbones, they did that, and that didn't work. No, because people get tattooed with that. Like, cool. Yeah, cool, dude, I'm a rebel. But if you buy a pack of cigarettes and you pull it out in front of your girlfriend, your friend's like ugly-ass teeth, like half falling out and shit, you're like, oh, I don't know. I didn't know they did that. Yeah, and I think it's in Europe. That's interesting. Yeah, so you look at the cigarettes and you see, like a gross picture. And I tell you guys about when I use that strategy on my son when he was a kid, it's kind of backfired, felt really bad about it. What would you do? When he was little, he wouldn't let me clip his toenails because it tickled his feet. And so I used to get, like, let me clip it, I don't want it. Come on, and we start to fight, right? It was this big thing. So, you know, 20-year-old, something-year-old Sal, not a very wise dad, is like, I'm going to show him a picture of a really bad ingrown toenail so that he lets me. Oh, God. Yeah, so I pulled it up on the internet and I scarred the shadow of him, you know? He'd cry, oh, I don't want my toes to look like that. I was like, oh, no, son, I'm sorry. He's like paranoid forever. Oh, it's gross, Doug. Oh, no, sorry, buddy. Overly manicurious. It's not a bad strategy, though. Yeah, look at the pictures that they show on the cigarettes. Like, mouth cancer and, I mean, I wouldn't want to buy that shit, you know? Look at that, look at that with the teeth. Look at that guy's throat. Oh, wow. Yeah, see. Brutal. Yeah, gross, anyway. Yeah, good stuff. So, you know what I did yesterday because I ran out of my butcher box is actually bought a grass-fed steak from the grocery store. Oh, to compare. Terrible compared to theirs. Bro, I know. I know. Butcher box has the best, because here's the thing with grass-fed meat does taste different than grain-fed. Grain-fed is obviously it's got more fat in it, more marbling, it's sweeter. In fact, back in the day when my dad, my dad told me back in the day, people would actively choose grain-fed meat because they like to taste more. Of course. But we know grass-fed's a little bit healthy and a lot of stuff. The butcher box does a great job with their grass-fed. It tastes way, it's the best tasting grass-fed that I've ever had. I threw one of their tri-tips on. I just finally fired up the trigger. Oh, you did? Had its first maiden voyage there. Yeah. It was good. It was really good. And we put some of those potatoes that Doug made up in Truckee and put those in there as well too. Wait, what potatoes? Yeah, they had like garlic in them. Was it, not basil, but... Doug made potatoes while we were up there? Rosemary. I don't remember potatoes. Yeah, where was I? You don't remember that? You weren't there. Where was I? Yeah, you guys missed out. Over after Christmas, around New Year's. I had already left. We were the best potatoes, so yeah, we tried to do potatoes. Yeah, I didn't get under that either. Yeah, maybe you left. Doug's like, just the Irish guy's left over, we'll have potatoes. He's a big potato eater. I love potatoes. Hey, so any problems with firing the trigger up? It's a little, you have the same one as I do, right? The digital one you can do with your phone and everything? Yeah, no, so I didn't realize, so you had to burn, you know, like you got to go through it the first time to run it through and everything. And that took forever. So we didn't even get to use it the first night that we were going to plan on using it, because it ended up being like eight o'clock by the time I was going to be able to start using it and start cooking. And so we just saved the meat and marinated it and everything. And so we used it last night, but yeah, everything went fine. What do you marinate it? What do you marinate it in? I don't remember the, honestly, I don't even remember. Courtney put that one together. Oh, did she? Yeah. I like the dry rubs. You guys got me on the dry rubs. That's my favorite. Yeah. I like it because it crusts on there. I have yet to do the coffee one that you said. I wonder, would that be good on a tri-tip? The coffee? 100%. Oh yeah, it'd be really good. How do you cook? Now you did the tri-tip in the trigger. Yeah, so we did in the trigger. So we smoked it first and then I brought it back and then seared it on both sides that way. And then I served it, it was perfect. That's the only thing I don't like about the trigger or any smoker in general for that is that I like the charred taste, like Doug doesn't like as much as I do. That's why I used the Weber before that. So as I say, do you still have a Weber or a gas grill still? Yeah, I might actually start doing that. Yeah, it's like char it, like maybe take it out, like smoke it and then take it out and like char it on the Weber. Yeah, Doug's not a fan of the char, I think, because of the carcinogens, right? Is that what it is? Yeah, partly. Now I also don't want to eat, you know, burnt stuff. Adam likes to do it over an open flame. Yeah, you know what though? Here's my theory on the charred stuff. Like, that's the first ways that hunter-gatherers ever cook meat. So I feel like it's overstated, you know what I'm saying? I think so too. Of all the stuff that we're taking in and that we're doing on it, it's like that's why the way I look at it is like, I know I've seen the research on it, right? It's like, there's so many other rocks in my life that I could probably... It's not just that... I like my meat cooked that way. It's like... But it's even more than that. Like, you can look at individual parts of something and say, oh, there's carcinogens here, therefore it's gonna be bad, but you gotta look and see what the actual effects are because it doesn't always work out that way, right? It doesn't always work out that. Like for example, you generate a shit ton of free radicals when you exercise. In fact, if you were to study someone while they're exercising and afterwards, you'd see it would look like the most unhealthy practice ever. Free radicals, inflammation's going up. Oh my gosh, you should never do this. Obviously it's good for you. Super inflamed. Or you could get a rock and I can analyze it and be like, look at all these beneficial minerals, right? Eating a rock is not gonna be good for you though. So I feel like what they say about the carcinogens in meat that it's cooked or charred, that's how hunter-gatherers cooked all meat or all food. Especially avoiding dysentery and bad bacteria, isn't it? Do you know the origin of that? Like what made that popular? What, that there's carcinogens? Yeah, that people, they started talking about it. It got really popular, I feel like about 10, 15 years ago. Maybe more than that. Was it more than that? Was this when everybody was like boiling their meat? You know, that was a big thing for a while. Yeah, I think it's just because you can analyze stuff now and see carcinogens. So you could see, oh, this has carcinogens, therefore maybe it's bad, but not always. I don't know. I feel like there's more to their origin of that. I bet you there's like came from the vegan community or some crazy shit. That's what I think. Vegan conspiracy? Yeah. I like Adam's conspiracy theories. Those are my type of conspiracies. Yeah, oh my God. Stays in the nutrition conspiracy. Dude, did I tell you guys about my recording session with Doug the other day? No, you were gonna bring it out, but yeah. I thought there was a hidden camera in here. I thought for sure you guys were pulling a prank on me. Why, what happened? Bro, I had, so I did a, you know, I did this, like I read it at the teleprompter and I'm doing this thing for, it was like a landing page for when the book that I wrote is gonna go out, come out soon, right? So that's gonna come out sometime in April. So I'm doing this thing. And it was literally like no exaggeration, a 15 second read. That's it. So I'll stand there, I read it, done, right? Yeah. And so Doug sets up and the setup process can take 30 minutes sometimes because we gotta move cameras, do that stuff. So he sets it up and I swore to God it was at least 20 takes and almost every single one was something like the camera shut off. Oh, it's the wrong chip. There's not enough data on this. Oh, I forgot to record the audio. I don't know why I left the ladder behind you. We gotta do it again. It was like 20 times, like I was waiting for Doug to be like, ha ha, I got you. I paid Doug, yeah. I think Doug and I have talked about this before. I think we've agreed that it's you who's jinxed. It has to be. Yeah, it's you who's jinxed. You bring the tech play. Cause I asked Doug all the time, like why? I mean, we do, because him and I have to do similar stuff but for different things and you know, we would normally fly right through it. I'm like, why do you and Sal have such a problem doing this? I think Sal expects bad things to happen. So I just subconsciously give it to him. Doug delivers law of attraction, dude. Stop attracting all that bullshit. At some point I was like, all right, Doug. At one point I left. You're manifested. Cause we were done, Doug's and it's like, Doug's like, Oh, finally we got it. Everything's working. Thanks, Sal. All right, Doug. I'll see you tomorrow. I'm literally walking out the door. Sal, wait, I left the prop behind you. I'm sorry. I forgot to tell you. Oh my God. Oh my God. It was a fun. I would say it was backwards. I would say that's my least favorite part of the business. What do you feel about it? You don't mind it though. You liked it. No, I actually feel comfortable talking to the camera. Yeah. I do. It feels very natural to me. You make love to the camera. Yeah, I think you like it. That's our Patreon. You have to pay for that content. It's not free on iTunes or YouTube. Justin, how do you like that flavor? How do you like the flavor you're drinking right there? Oh, the orange one. Yeah, yeah. It's not bad, but honestly, like the root beer and the cola, I find far superior. Really? Yeah. Those are my favorites. I mean, this one's okay. So you guys know those like a few episodes ago. You guys asked me what was in my supplement bag, and there was one supplement I talked about that was for gut health. Yeah. I got so many DMs about what to take or whatever. People are very, I think gut health issues are so common. It's insane. I think so many people deal with them. Yeah. It's crazy. So on the topic of olipop, which is what Justin was talking about, which is, what flavor is that? Oh, this is orange squeeze. So olipop is a, a lot of people think it's a soda replacement because it tastes like soda. Tastes really good. No sugar or low sugar. Very low calorie. I think a can is like 30 calories or something like that. It's actually a gut health supplement. So the stuff in olipop are things that help the mucosa lining in your gut, the things that feed beneficial bacteria. So it's actually a, it's a, it does taste like soda. It's not, it's not soda. Again, there's no sugar in it, but it is a product for gut health. Well, it has sugar. How many grams of sugar, Justin? Very little. Right. Yeah, it's little. It's not a lot. And it's, I think it's 35 calories. So what do you got? And it's 45 calories, five grams of sugar. Five grams, the whole can. The whole can. And how many grams of fiber? Nine grams of fiber. Nine grams of fiber. So does it, now are some of the things that are in that, are they, were they in that supplement that you're going to start with? No, so there's antimicrobials that you can use for gut health to help kill bacteria. So that's if you deal with SIBO. And then there are things you can take that help nourish, again, the mucosa lining of the gut, which is a protective lining in the gut that keeps it from getting too inflamed with irritants from food. And there are things that help feed beneficial bacteria, things like certain fibers, for example, that can help with that. So olipop is not an antimicrobial. It's more of a pro positive gut health to, you know, nourish those things. Well, I've told you, like Courtney and myself, too, have been going through this process of like trying to figure out, like our gut issues and everything else. And so like, eliminating a lot of like regular sodas, like, and it didn't happen all the time, but like even just mixing like it with alcohol or, you know, throughout the day, if I'm eating like a lunch and I wanted like a soda, so I'll just have, you know, olipop instead has been, you know, helping with that. That's weird. So you soda and alcohol is hurting your gut, huh? Strange. Yes, it is. I'm just going to take a shot in the dark, maybe look into cheese, see what you see. Don't take that from him. Don't take it from Justin. Hey, I wanted to do a video where you want to live. Or yeah. One day we're going to get sponsored by Kraft and you're going to take that back. That's right, that's true. I was talking to Justin like, we should do a video where you open your wallet, you know, and there's like. Yeah, Kraft singles. Yeah, just. I'm going to go strip club with some Kraft singles. They're like dollars. That's what our truckie house looks like. Every time I go up there, there's like stashes and drawers. There's like cheese strings, you say. I have this back up for sure. Maybe it's your family or somebody else. There's like string cheese everywhere. Like there's all, like I'm like, where's all this coming from? This is probably why they think I'm like. Oh, it's not all you. I assume it was mine. Hey, I'll be, I'll tell you, dude, if I could have dairy, dairy's amazing. You know what I'm saying? It's not his family. Are you string cheeseing it? It's not even me. Hey, bro, you're so bad. You fucking sleepwalking by fucking cheese. That's how bad you are. This guy's this guy can't have it. This guy denied. I know I didn't buy none of it. Yeah, it's you do for cheese. Well, that's how it is. That's how you use it. Yeah. First question is from Carly LaTessa. How often should you be adding weight to your routine? I get this question all the time. OK, so obviously it depends on the person. Here's a deal. OK, I want to say this is very clear. There are many, many ways to increase the tension or the difficulty of an exercise. Adding weight is one of them. So if you go into a workout and you're stronger and you want to add weight, one thing you can do is slow down your reps, which will actually produce a very similar effect and actually probably improve your form and reduce your risk of injury. Adding weight, in my opinion, for most people is one of those things that I reserve for later. So when I'm training a client, I notice that they're stronger. I just have them perfect their form or slow down first. Once everything is in, you know, all the pieces are in play. We've done this now for a few weeks and everything looks perfect. They've slowed down the reps. They're controlling things. They're going maybe a little deeper on their squad or whatever. Then I'll add the weight. So the answer to this is you should increase the intensity of your workout whenever possible. But within those parameters I talked about, that would be my answer. Well, Doug, what was the name of the episode? I think it was eight or nine ways to progressively overload. We did an episode. I would refer this person to that, first of all, to your point, Sal. Yeah. And I remember training clients, right? So it really would depend on where this person's level of fitness is at because tempo, rest periods, rep range, those things, I would much rather manipulate that before I start to add weight to the bar for most clients. Now, let's pretend I'm training somebody who's got 10 plus years and they're super advanced. Different story. Yeah, I definitely want to add weight to the bar. And I'm going to push that. Although even that person, I'm still manipulating those other things too. I just would avoid adding weight to the bar if it's someone who's brand new and I think our form is not like perfect. Right. I want that I want to perfect that and get that down really well before I start loading. Yeah, unless I have a real competitive power lifter type client where their entire goal is to keep increasing the amount of load that they can try and achieve. And so, yeah, it's way better to assess how much control you have, how great your form is and then manipulate all those other variables first. But increasing load is just another one of those things that you got to consider in order to gain more strength. Right. And now this is other strategy that's kind of interesting that I've played with in the past that was very effective. This was a strategy that was employed by some of the Eastern Bloc strength athletes. So this is during the when the Soviet Union was a thing and they were dominating in some of the weightlifting sports and we didn't know how they were training. It was what's called the iron curtain. So nobody was sharing training secrets or whatever. Of course, when the Soviet Union collapsed, we got a lot of their coaches and we learned about some of these training techniques. One of them is very interesting is you pick a weight. Let's say for me, you know, let's say deadlifting 315, 315 pounds for eight reps is like 80 percent intensity, right? So which is a good intensity to train with. So today I do eight reps with 315. I do that exact same thing for the next, I don't know, five or six weeks, even if the intensity continues to drop because I'm getting stronger. So I go next week, I do eight reps, but now it feels like it's 75 percent intensive. It doesn't matter. I stay at eight reps. Then the next week, then you do this for about five or six weeks. The weight gets real easy. Then you add a lot of weight rather than adding weight each time. It's a very interesting strategy. I've actually messed with this in the past and I get tremendous strength things from doing it. Well, the reason is because when the weight gets really heavy, the first thing to go is form. Yeah. And it takes a lot of discipline to still maintain form while struggling to push through a weight. So that's the, I mean, to your point about training that way, even what you're practicing, you're practicing, you're getting the mechanics down so well so that when you do start to load the bar and you start to struggle, you don't break form. Totally. If you take a person who's just teaching them how to deadlift or squat or any of these movements and all right, we're getting a little bit of traction. I'm feeling stronger. Adam, let's add some weight. As soon as I add weight, it's like putting them right back down to square one again because they've only got five, six weeks of training and now I've made it at max intensity for them. Their form's going to break down. Right. Now, there's always, there's this other strategy, which is opposite, but also very interesting, where you get incremental weights. Have you guys ever messed with these before? Tune a fractional weights. They're even smaller. They're like magnets. And you literally will go up every week half a pound and you just, every week, you're like. I like this approach. It is kind of like, I don't know, it's kind of annoying that, you know, like it's little tiny bits of load that you don't even really notice, but it's over time. I mean, you start adding that up and like, before you know it, like you've gained like, I don't know, like 20, 30 pounds to that weight. Now, the only reason why I like the other strategy that you first mentioned, Sal, better is because what we know is that you have two days of not the best sleep, you calories weren't up all the way, a little bit of stress in your life. And I don't care how good your programming is and your training consistency is, those other factors play a role in how strongly you're in your workout. And so inevitably you could easily come into a week and be weaker than the week before. And it's not because you're not programming. Well, it's just that there's other factors that contribute to strength. Totally. Next question is from MoreLife. Is there a certain number of pull-ups or chin-ups you consider to be a good marker of strength? I think if a guy can do 15, well, 10 to 15, I was gonna say 15, but 10 to 15, you're strong. And for a woman around five pull-ups, you're doing pretty well. Now, here's a problem with giving these general answers is that there's a lot of factors that can come into play here. You, if you're a bigger person, it's gonna be much harder. If I'm talking about a 240-pound athlete, male, 15 pull-ups, wow, that's a lot of pull-ups to be that heavy. If you're a 150-pound guy, 15 pull-ups might not be that much at all. But I think generally speaking, if you're a guy, 10 to 15 is a good number to aim for and for a woman about five. Yeah, this is such a hard one to answer because I think of somebody like, what's his name with Kabuki strength? I forget his name all the time. What's his name? Chris Duffin. Chris Duffin, thank you. The reason that dude do pull-ups is so impressive to me because he's a beat, what is he, like 270 pounds or something? He does everything. Or Robert Oberst. Remember when he did that? Yeah, or Robert Oberst. And then you have someone like David Goggins who can do like 1,000. I'm less impressed. You know what I'm saying? He's like a paperweight. The difference between those two people doing pull-ups is completely different. So it's hard to gauge what's a good number for the general population. I mean, yeah, the five and 10 thing kind of, but I mean, that completely changes based off that person's body weight. Of course. I mean, if you're a woman and you can't do not one pull-up and then you get to the point where you can do two, that's phenomenal. It's progress. Progress is what's most important. What's the most amount of pull-ups you guys have ever done, by the way? 25. 25 for you? Yeah, me too. 25 is the most I ever did. You know what was- And that was focused too, like I was- You were trying to do that one. Yeah, so I did this thing where I would do 50 pull-ups to start every back workout. That was the thing. Because I wanted to get to a place where I could rep 50. So you do however many sets it took? Yes. That's the old Arnold workout. You know what I'm saying? Yeah, Arnold did that. Yeah, I don't remember where I got it, but that was like the thing. It was where every back workout start with pull-ups, you get 50 and I was trying to get 50 as fast as I could get 50. So I jump up, first set I get, you know, maybe 12, 15 and then drop down and then do again to 10 and then eight and then keep doing it like that till I got to the 50. And over time I got to a place where I could rep out about 25 of them. And that was good body weight but that's something I noticed too is like, where my body weight makes a huge difference. Oh yeah. Yeah, this brings up, it's an interesting thing because of like standardization. I've seen too within, I think it was like a sheriff's department. They were giving them grief about like lessening, like not even having this like standardized tests that they had to pass in order to, you know, become a sheriff and they wanted to keep it because it's like you want somebody that's like able-bodied and capable and strong and can perform the job at the highest ability but it was severely limiting the amount of applicants that were applying and so the, you know, the sheriff in charge was like a complaining about that they wanted to eliminate the test completely just because they have such low numbers of people wanting to take on the job. See for that, I have a different opinion on that. Like for something like that, that makes sense to have this standard that you should have to be able to do. You either do the job or you can't. Exactly, because that general population, and we're talking about like a client who just wants to be strong and is trying to say, oh, you know, I heard a mine pump. If I can't do 10 pull-ups, I'm not very sure. No, it's terrible. You know what I'm saying? That doesn't matter. And like it doesn't, and if it doesn't apply to your job every day, then who gives a shit? You could potentially deadlift. I know plenty of people that can deadlift 500 pounds but can't even do 10 pull-ups. Is that person weak? No, they're not weak. They're just, they don't do pull-ups. You know what I'm saying? They don't, they don't strengthen that way. They haven't tried to lean their body out. So like if your job requires it though, I think it makes sense. If you're a firefighter cop, you have to climb a wall, you have to do something like that. Yeah, you should probably be able to pull your body weight up. Speaking of standards, you guys remember, it was a while ago where I brought up that article where the, I think it was a military. I remember what branch was gonna change their standard for throwing a grenade distance, because people were not able to throw a grenade at the standard distance or whatever. I thought that was something to do with the women's, like the women couldn't throw it as far as the men could throw it. And so they were trying to lower the standards for everybody. But it was something like they had to lower it because so many people couldn't, all of a sudden it was this old standard, people just couldn't do it anymore, which is kind of- It was like across the board. Well, that's another example of like, that should stay there. You should have to be able to throw a grenade far enough to not blow your friends up. If you can't do that, you shouldn't be here with us. I don't care, I don't care what- I mean it's pretty logical. Yeah, I think it's very logical. I don't care what sex you are. You need to be able to fucking throw this thing far enough so we don't die. Just like toss it on the ground front of you. Oh, shit. Most impressive, Paul Check impressed the shit out of me with his pull-up. Remember when he came here? He's like 50-something-year-old guy and he's not like small, he's a muscular dude. He's got one-arm pull-ups out there. Like, are you gonna be kidding me? He's a beast, yeah. Next question is from Jen Rose-Hair. What are your thoughts on using a chiropractor for adjusting back issues? If you go to a chiropractor and all they do is adjust you, they suck. Don't go to them anymore. That's 100%. You're just looking to get cracked. Yes, okay, so- It's the same to me as if you go to a trainer and all they do is work you out hard. If you go and you hire a personal trainer and your first five sessions look like this, you just getting your ass kicked and you're coming back up, your trainer sucks. Totally. Chiropractor is the same way. You go see your chiropractor and all he does is pop you, crack you, make you feel good for that moment and you go and that's all of what you get from him. Terrible chiropractor. Right, now here's why, okay? If you do an adjustment on somebody and they feel better, but you don't correct the reason why they're out of alignment, I'm putting in quotes because that's their term of knowledge, right? If you don't correct the reason why they're in pain in the first place, if you don't correct the root cause of why they're out of alignment, they're just gonna go back to where they were before and then they're gonna have to come see you again. So you see this pattern with some chiropractors where they'll sell these big packages of session and you gotta go see them every single week. I gotta go see my chiropractor every Monday, otherwise I start to feel bad. Here's what a good chiropractor looks like. They use adjustments judiciously, but they use a lot of exercise and correctional movements and mobility movements to correct the root cause of why you're hurting in the first place. Those are the ones you wanna go see, but the adjusting people, and then even worse, I don't remember what they called it, but it was like this, in the chiropractor world, there's these people that teach chiropractors how to make more money. And one of the strategies was to have lots of beds lined up in the same room and you set people up in these beds and you adjust this person, adjust that person, adjust. And so you see six or seven people. Like a factory line. Yeah, and I don't remember what it was called, but there was just a terminology for it and it was just, I remember one time, one of my clients went to one of these people. They whack him and crack him. And I saw it and I'm like, oh, this is just an adjustment factory and the dude's charging everybody here. I've been the one like that where it's like, they break up the appointments like eight minutes apart for the entire hour. So this person's getting in five, five, eight people in every hour or two. You also have to place a little bit of guilt back on the consumer coming in because the expectation for them is that they're gonna feel good and be relieved in that instant moment and then walk out and go about their day, but it just doesn't stop there. Like you have to look for somebody that actually is gonna give you a plan and get to the root of the issue and give you something of substance. Well, this is why it's so deceiving. I mean, that was why it was so hard as a trainer to like explain this to clients that had carbide drugs. Many times they get a client and they've had a carbide drug for three years and they love him or her. But I feel good. Yeah, exactly. When they adjust, it feels good. Because they go do it and doesn't even matter. You can sit there and explain everything you just talked about right now. And it's like in one year out the other because I feel better every time I do it. And the truth is it's the adjusting part is not the bad part. It's just they need to complement that with exercises and stretches to go along with it. Yes, yes. And honestly, this is my opinion because maybe some chiropractors have different, but I like a chiropractor who doesn't even put you on a table and adjust you for the first few sessions. The first few sessions. They're doing assessment improvement. Exactly, that's how I feel like a trainer is. If a trainer gets you and it's day one, he just met you and he's out kicking your ass on the floor right away. Fucking terrible trainer. For me, the first, at least three to four sessions is feeling my client out, watching them move, watching them squat, watching them lift away, watching them get up off the ground, asking them questions, assessing their diet. Like all these things factor in when I'm designing a program for them that's going to get them not only their results, but also serve them long term. A good chiropractor should do the same thing. Next question is from John Fowbert. Why is pop culture so anti-red meat? Oh, I hate this. This actually goes way back to when saturated fat and cholesterol became demonized. Now this was based off of really, really crappy, I think it was called the Seven Countries Study or whatever, where they actually omitted a few countries that didn't fit into this narrative. But this was when our government took on this narrative that dietary cholesterol and saturated fat were the reason why we were seeing rising rates of heart disease. Now of course, what has cholesterol and saturated fat? Red meat, so that's where it started, right? Started there, by the way, it's all false. In very small subsets of the population, they should watch their saturated fat intake. Dietary cholesterol, almost nobody needs to care about, actually doesn't really impact your cholesterol. There's a few, again, small percentage of population where this becomes a thing, but for most people, it's not an issue. But that's where it started. Then it was the red meat is bad for the environment, that's what we're hearing now, which we added a great podcast with Rob Wolf where he talks about how it's way more complicated than that. It's not as simple as it seems, but this is total bullshit. If you have a balanced diet, red meat's one of the healthiest things you could eat for most people. The nutrient density of red meat is so phenomenal. It's one of the only foods that you could eat by itself. Now I don't recommend this, okay? I'm not saying this is a good idea, this is a great diet, but it's one of the only foods you could eat by themselves always and eat nothing else and you probably won't have a nutrient deficiency. You can't say that with any other food base at all, especially any plant food. So red meat, very, very, it's fine. There's nothing wrong with it's health, especially if it's quality red meat like grass fed meat that we talked about earlier. The pop culture thing I think has mostly to do with the environment, right? So we're talking about pop culture right now and why is it so popular to be anti-red meat? I mean, you look at the documentaries that we took Game Changers and what the health that came out with this that made people think that if you are not eating meat, you're helping save the planet. And that's been a big movement for the last decade and a half. So that's why I think it's so popular right now is that I know, because I have family like this, I've got a little niece and nephew that, there are teens, 20s and they all of a sudden switched to vegan out of nowhere, not for any health reasons whatsoever, but because they think they're saving the planet by stopping eating red meat. And so that's become trendy and popular to do that. So it's not like, oh, I'm being healthier so much, which I think that was more so what you alluded to before, like with cholesterol and things like that and fat, I think it has more to do with like, I'm saving the earth, it's the Prius drivers. I bet you look up something on that, I bet you they're like half the damn Prius drivers are also vegan because they're saving the planet. Yeah, it's interesting bringing this up. I was talking to Courtney about this too. She's reading through Dr. Becky Campbell's book and I think she had an excerpt in there from Chris Kresser and he actually was talking about like the modern day hunter-gatherers and so there's still tribes out there that just live off of like what they hunt and field and whatnot and they outperformed and are superior on all health markers to people living in the industrialized world. And it's like measures like BMI, blood pressure, vision, bone density, cardiovascular function. And so it's like, just to look at like how we've formed into all these like dietary habits, you gotta put a lens on there and see if we're doing a good job or not. Yes, and when I say red meat, I'm talking about just meat. So if somebody eats a lot of cheeseburgers, then that's not good, right? The meat itself might be okay, it might be not the greatest quality, but there's cheese in there, there's spreads, there's mayonnaise and stuff, there's bread that's in there, probably comes along with some French fries. When I say red meat, I mean just a red meat. I mean, in my experience when I was working with clients, especially women who had issues with menstruation. So I had some times I would get clients who women who'd over-dieted or over-trained and they weren't getting their period and their hormones were all off and I'd work with a functional medicine practitioner alongside one. One of the things that would be recommended always was to increase their red meat consumption, good quality red meat like steak or grass-fed ground beef or whatever. And it would balance them out and they would feel amazing. It's got a high concentration of creatine. Creatine's got some credible health properties. Of course, the amino acid profile is amazing. The fatty acid content of red meat, especially grass-fed red meat is good. It's a very healthy thing to eat, but again, it's not processed meat. So I'm not talking about hot dogs or- Baloney. Baloney or that kind of stuff. I'm talking about like steak or maybe good quality ground beef. Grass-fed, grass-finished. Yeah, there you're gonna have the good quality. But even the grain-fed steak or ground beef is okay. It's not as good, but it's still okay. But no, this crusade against red meat is silly and it's just, they move from one thing to another. In my opinion, one of the reasons why pop culture is so anti-meat in general is because it's one of the foods that really can't be patented. They can produce GMO plants or they could produce fake meat products like Beyond Burger. Beyond Burger is patented. That's a patented formula. I can't make that. Now, if I sell a steak, I have a farm or whatever and I sell a steak, I can't patent my steak, someone else. So there's a lot of money that is behind kind of with nefarious intentions to demonize meat in general because it's not a patentable, this is my opinion, but it's not a product that's patented like GMO soy or corn or that kind of stuff. A vegan that drives a hummer is better for the environment than someone who eats meat and drives a Prius. Is that what it says? It's like a famous article that went viral a couple of years ago. Well, you know, Rob Wolf said that the farming, the animals and farming make up about 3% of all of the greenhouse gas emissions and reducing and eliminating animal products would only cut that down by a half. Well, what tripped me out most about that conversation in that podcast was how he was talking about desert areas and plains that used to be grass and how they can actually bring that back by introducing animals and hunting and having this ecosystem rebuild itself and it can actually then counter a lot of the carbon emissions. Totally. And then from a performance standpoint, I'll tell you what right now, strength athletes from day one were advocates of eating red meat. You notice a difference in your performance and strength. So yeah, I tell you, it was very few people that I'll have when I would train clients. And again, I would always work with nutrition experts, but very few people that we would tell to reduce their saturated fat intake or cholesterol intake who were otherwise eating healthy. Otherwise it was like, all right, let's cut your sugar intake, let's cut your processed food intake. By the way, if you look at the obesity epidemic, they tried to pin it on fat, then they tried to pin it on sugar. The reality is it's heavily processed foods. The more processed foods we eat, the more obesity goes up and it just makes us overeat and that's the problem, it's not meat. So look, Mind Pump is recorded on video as well as audio. You can come find us also on YouTube, Mind Pump podcast. You can also find all of us on Instagram, except for me because I'm shadow band. You can find Justin at Mind Pump Justin. You could try finding me at Mind Pump Sal and you can find Adam at Mind Pump Adam. You can look at, you can speculate on what's gonna happen in the future and how it's gonna suck. No, no, no, don't do that. Just literally take the energy, it's just energy and just shift it about three feet over here and start looking at how you can make this work for you. It's just...