 A key aspect of filmmaking that is usually overlooked is art direction. Let's talk about what it is and how it can level up your videos. Art direction is basically everything that has to do with the look of your production, like set design, furniture, props and wardrobe. The importance of art direction is to help you set the tone and style for your film, as well as giving it its unique identity. It can set the mood for your scene, reflect the characteristics for your character and give us visual clues as to where the scene is taking place. In this scene, our character is a fashion vlogger. Her room is very poppy, it has a lot of vibrant colors and visual contrast. Her wardrobe is in frame as well as some other clothes and accessories that are spread around the room. All of these help tell the story of the character and build an identity around her. In this next example, we have a character with a passion for filmmaking. Everything in the room is there to help establish that fact about him. He has an editing software open on his computer. The sticky notes and the crumpled piece of paper on the desk can point that he's writing different ideas for his films. On the wall, there is a corkboard with a storyboard pinned on it and a poster of a quote by Stanley Kubrick. The messy room can tell you that he would rather make his films than clean up. Even the color of the walls convey the feeling that this guy is serious about filmmaking. All that is thought out in the process of art direction. So before you go out and shoot your next film, think about art direction and how it can motivate your story. Till the next time, stay creative.