 Good to see you again. How you doing? How are you? Yeah. How's it going? We're here in Las Vegas. And it's pretty crazy out here, isn't it? Yeah, it's packed actually. It's even better than last year. Yeah, so last year was very good. How are you? Good, thanks. It's day three here. And we're going strong. We've had a lot of great guests. We've had some startups on. We have actually a couple of companies on from Israel today, Exana. And we've got a company later on, Insurance Company. Israel just got on the schedule. I'm not familiar with those guys. Oh, OK. We're going to talk to them. So last year we talked about Israel, the hotbed of innovation. Yeah. And Alex Winikor, your CTO was on with us. Yeah. And we had a great discussion around that. And since then, I've really, I've started a little bit, you know, why Israel is such a hotbed. And then Massachusetts Connection has been pretty interesting. So first of all, you know, welcome. Thank you. Great to have you back. Thank you. Same here. Glad to be here. And Exana, let me set it up. So Exana is a company that got into the business to provide zero data loss solutions. And you found that you could actually do that at asynchronous distance, which was new, right? Everybody needed either synchronous, which creates a problem because if stuff is too close together, then you're not protected because if you have a disaster, everything gets wiped out. So you put things asynchronously, but then it's too far apart and too slow because of the speed of light problem. So you need very complicated and expensive infrastructure like three site data centers. And so you guys have simplified that whole thing with an airplane black box metaphor. We've talked about that a lot. And you make a lot of progress. So give us an update on where you're at. I want to talk about Israel, what's happening over there and startup land. We're out in Israel. That's interesting. But start with Exana. What's new? What's happening here at the show? What are you guys focused on these days? So yes, we're kind of in between evolution and revolution. We're raising the flag of asynchronous replication, zero data loss for everyone. Why cutting the strings? Why settle? Why have an acceptable risk? You used to have an acceptable risk because of cost, because of distances. And what we're saying is not anymore. We're basically saying you can do the infrastructure of asynchronous. You can do IP lines. You can go wherever you want. And you don't want black box or not black box. I always say it could be a pigeon inside. Basically, we have a system that augments, on this show it augments a recovery point from EMC. Recover point is doing excellent in the market. It's progressing like crazy. We're very happy about that because we actually can't influence that. I think we actually can, you know what? Yeah, hopefully we can. Rick was talking about recover point, some of its progress. A good friend and excellent deal. And the relationship to the cloud, and they're really positioning strongly for the cloud. And actually, by the way, if you look at what we do for the cloud, because you're basically cutting the strings of distance, you can actually do any distance. Take a cloud service provider. Whether they are the DR, or whether they are the primary, before they'd have to spend a lot of money in putting data center in every metro area, every area that they wanted to protect, because people wanted to do synchronous and get the right protection. What we've done is basically, again, enable them to, not to be in every metro area, so spend much less money on the data centers, much less money on operational and capital expenditure. And from one location, do a whole country, do everything, the entire area, so they have, and when they did the pockets, they couldn't serve everyone, just 45 miles or 60 miles of pockets of synchronous. With Aksana now, they can do an entire country, like the US, from two data centers, from one data center, spending much less money on their data centers, much less money on communication, and having much more revenue for customers that couldn't be served before. Talking big numbers, right? What's the cost to build a data center? That's in the millions, as you know. It's millions annually, I think. And of course, cloud services, it's all about data centers, right? So the timing's good. Timing's perfect, actually. That's good. So what's the reception been? Last year, I know you were very excited to be at... It was your first EMC world. I know you got a lot of interest at your booth. What's it been like this year? There seems to be a bigger, even bigger show. There's a bigger show. There's a bigger attendance in the booth. We are on EMC Select. When you are on EMC Select, what you do is you basically spend a lot of time on educating the EMC field. And this is where we focus right now. We basically have people on the ground. I think we were just starting sales. We had two people in sales, now we have five. Again, this is startup angle. I'm not talking about a thousand people. We love startups. Five people in sales. But we're talking about expanding now. People on the ground in Europe, people on the ground in the U.S. and what they're doing is actually delivering the message with the help of EMC Select, with the help of the Select team, with the road shows that they have, time, effort, focus on the EMC field, on the EMC core people, on the specialists, and basically getting the message out. They get the message, hey, they love it. They see it as mainstream. They see it as something that goes together with their products. And basically they now do the account mapping with us and I have a customer that can really use that. I have another media company that wants that because they have data centers in New York and in Chicago. They really don't have a solution. Until you came, we could do async. Now we can do sync. What our people are doing is basically going to them, educating them, going to the customers, and we're getting great reaction, great response from the market at this point. You're talking about a pretty serious capability. This is the crown jewels of an organization that they're trying to protect. Having a partnership with EMC is critical. And that's really where most of your focus has been. What can you tell us, and I know you haven't made any announcements outside of the EMC base. What can you tell us about other areas? Is it primarily the focus is on EMC right now, getting that traction, you've got to be focused. Can you tell us anything about other companies? What's the public line on that? I'll say this. The focus is EMC. The focus is EMC. Helping EMC, helping their customers reach what they want to do. In the DNA of the company, strategy of the company, I would say this. This is not something that, and again I don't want to sound too presumptuous, I don't want to sound arrogant about that, but this is not a technology that wants to be with one infrastructure. It doesn't have to be confined. This is a technology that wants to be a layer in data protection. It wants to be in replication. It wants to be in other areas of data protection. Again, today data protection, anything to do with data protection means that the data on the primary has to be out before it's protected. AXANA changes that very little thing that's so profound that some of the data can be protected through a disaster, while a disaster. And the secret sauce is not all the data because then it's a bunker, it's very expensive, it's cut from communication when you have a disaster. That lag, just a little bit of delta, it doesn't want to be with only one infrastructure. So our job, the family of AXANA, is to make sure that it becomes a layer in data protection. Yeah, so this is an important point. A lot of people don't understand this. When you have this data center at a distance, the reason why you can't get no data losses is because it's just a little bit of data that's out of sync. If you're a financial service company and you lose just a couple of zeros, that could be a problem. We essentially have solved that problem by protecting that little amount of data and buying the time so that you can catch up with the network right in the latent season. True, so that little quote-unquote data could be 50 megs, 100 megs, half a gig, even two gigs. But it's not petabytes. It's not terabytes, it's not... By the way, it will become tens of gigs, hundreds of gigs when you have a link failure. What we do with our device, with our system, is that when the replication system knows that it has a link failure, you basically have to stop production, but nobody does that because production is more important than DR. So we keep that data in the box, you know, in the device, which is disaster-proof. So you have now the relaxation, that's our theme in the booth, is that you can actually relax while we take care of business and our box makes sure that you're... Are you guys doing the back rubs? For you, my friend, I will. But this is basically essentially what we allow them to do is protect it against link failure. Another thing that we do, which is very important, and another thing, actually we found that out, we didn't know that. When you're measuring replication, your challenge now is bandwidth. Because you're paying a lot of money for the bandwidth. You had pricing issues, you had terabytes issues for the replication, not anymore. It's one size fits all, you buy a system. Now you hit the next wall, which is the bandwidth. So why do you need a high bandwidth? Because you have peaks and high loads and valleys and all that. It's not just all average. So, you know, you would have to measure your replication bandwidth to the highest peak. Because you don't want data to be stuck and be accumulated. There's a way over buying in that case. Now when you have a high load and you have the disaster while you have a high load, that's going to kill you because now you're losing tens of gigs, if not hundreds. Because it's accumulating. What Aksana does is basically keeps that, keeps that, enables you to buy average line communication, not peak, save you every month. It basically pays for itself. The data is protected. We have a large audience of about 25, 2600 people watching and I want to come back to that, but I want to talk a little bit about Israel, I want to talk about startups. John and I have been talking about startups a lot. Johnson, Silicon Valley and Israel is a hotbed of startups. You started Aksana, let's see, a few years ago now, is that right? Three years ago? Oh, seven. It took us a lot of time to build and integrate with EMC. Yeah, building and integrate, but you raised money, right? So take us back. How'd you get started? Entrepreneurs want to know, aspiring entrepreneurs want to go, how do you get started and what's the climate like in Israel? So first of all it changes all the time. It's never a dull moment. Think about a startup as a little walnut shell. You're on it and you're in the perfect storm. That's our life. And by the way, you say how we started it. I always, I joke but I'm serious. When you go together, Alex and myself were co-founders of the company, so basically I'm Alex's co-founder. And that's true because listen, the guy behind the technology, the brain, the the soul is Alex Winaker. Dr. Alex Winaker. Hello. Hi, how you doing? That's beautiful. How you doing? Stig, thanks for coming by. We got the Stig quick appearance. That was great. And on my time, I'm so happy. Thank you. Thank you. Was that Joe under there? So basically Alex, you had that notion of that challenge. That's why I'm saying it's revolution to evolution because it's not new. People had that problem of sync and async, speed of light, nobody could solve it. They had to be technology to come up, merge, has nothing to do with Aksana and that's flash disks. And we have to have a speedy one, we have to have resilient one. The cost can't be tens of thousands of dollars. It has to be, and that's we're using right now Estec, the Zeus IOPS. And this is a disk that will be resilient enough to be in the box. That's everywhere in the enterprise. And nothing to do with Aksana. But you got to have flash disks inside, otherwise it will be flash trans coming together. So this is one, the 3G communication is the other. Alex saw this happening, basically patented this and very conceptually. And this is where we started. This is where we started from this one very good idea. But as opposed to the startups that I did before where you go and develop and everything, we spent almost 18 months on our own money of market validation. Because we wanted to know that this is a killer application, killer product. That's what happens to you after you've done 2 or 3. That's good. Well, congratulations. And of course, just a quick sideline is Moshe is an investor of the company. Moshe is an investor. Moshe joined our board of directors in January. That's a thrill. The father of Symetrix. Excellent. Appreciate it. Thanks for coming in here. Thank you very much. Another Israeli company we're going to talk to, they want to talk to you before they come on because they're unscheduled fly-by. These Israeli forces coming at us right now. So they want to talk to you for one minute. You carry on. They're going to do a demo. I'm going to do a quick review of the Google news from Google Chromebook. You get your one minute briefing. Come back and I'll take it from there. Thank you very much for coming on the Cube. CEO of Exana. Hot company. Pay attention to them. Great. Get the right things. David Floyers. CTO award pick of two years ago. Thank you. Thanks a lot.