 It was early 2017, Jimmy and I were about a year and a half out of college, both working, you know, a nine to five office job. Not in food. Not in anything. Not in food. Okay. No. I had gone to school for music business, which is pretty common in Nashville. I wanted to work in the country music industry. I was one of the lucky people who actually got a job in the music industry, which I felt very excited about coming out of college. But then I was about a year and a half into going into an office every day, sitting in a cubicle, staring at a computer, putting data and basically doing a job that I felt like a robot should be doing. And I was just miserable. I felt like I had no control over my future, over my success, how far I could advance, what I was spending my time doing. And it's like when you're working a nine to five job, most of your life is spent at work. You know, like the things you're doing outside of work are not how you're spending most of your time. So I was so miserable doing that that it was just bleeding into the rest of my life. And I was questioning everything at that point. Why did I go to college? This isn't as great. Why did I go to college and spend, you know, over a hundred grand on a degree to work in this industry to sit in this cubicle? And why did I intern full time during college to get this experience? And that was kind of the point where I was like, I just can't do this anymore. You know, I'm wasting my life away. And I had only ever created one thing that was original to me. And that was a cookie dough recipe. I love cookie dough. I always have. It might sound weird, but it's like that was my dessert of choice. You know, some people have like a candy stash in their cabinet. Some people have pints of Ben and Jerry's in their freezer, you know, for when they want that late night snack or whenever the case may be. But I had flour, sugar and butter always because I would make, you know, some kind of confection that resembled cookie dough that I felt like I could eat because I was leaving eggs out of it. And so I had created this chocolate chip recipe that was safe to eat. I thought it tasted delicious. And I was like, I can't possibly be the only person in the world who likes to eat cookie dough as a snack food. I just can't be possible. So I took that. I took that recipe. I took the idea of starting what is now no baked. And I just said to myself, I can't do this job anymore. I should try to do my own thing and just see what happens. And did you quit right away? Or was there a time where you're like, you did, you went cold turkey? So kind of basically I spent all of my lunch breaks at this job that I was working creating like a Squarespace website and an Instagram page. And I delivered samples of the cookie dough to local Nashville influencers just in the area. And I told them like, I'm launching on this day. If you could just post about it, that would be awesome. You know, we're a local up and coming business. I really had no plan. I had no idea what I was going to do, but I at least like sold this small vision to them. Yeah. And Nashville is the kind of place that really supports local and new things. It's very collaborative. Yeah. Yeah. A great community for businesses. So I did that just kind of hoping they would post and I would at least get some kind of traction. And so it was March 30th of 2017. And I launched the website where people could order online. And I just said, you know, we'll deliver it to you or ship it to you. I really didn't have a plan. Again, I was just kind of winging it, still had my job. It was a Sunday and I think I maybe got 10 orders. OK, which is huge. I mean, that's at that moment in time. I was like, oh, my gosh, like the first order came through. And I was like, wow, someone actually bought this. I can't even believe it wasn't your cousin or your mom. No, just a random person. And I was like, OK, and I went into work the next day, still had my job. And I think I spent the first two hours staring at my computer, going to like the phone room, calling Jimmy, calling my mom, being like, I want to quit. Like, I think I should quit. I think I should quit right now. Oh, wow. And it was just this internal argument with myself where I was like, OK, I have this job at this huge company in the music industry. I spent the past four years of my life going to school, interning, getting the experience that I needed to get this job. If I walk away from this today, I'm never like I can't come back. To kiss a death. Yeah, you can't come back from that. You know, you're walking away from a very notable place that people will listen to what they say. Yeah. And I just said to myself, OK, like I either make no baked work or I don't know what I'll do.