 Today, free play music fights back against Machinima, over 60% of young viewers are more interested in trying products endorsed by YouTubers, and YouTube launches the hashtag Dear Me campaign. Hello and welcome to YouTube News for March 11th, 2015. I'm your host Alex and I'll be walking you through some of the most important and interesting topics revolving around the YouTube platform. First up in honor of National Women's Day, YouTube launched the hashtag Dear Me campaign on March 8th to empower young women. The campaign's focus was asking the question, what advice would you give your younger self, in which they provide advice and encouragement to their younger selves? Did any of you participate in this campaign? Feel free to link us to your video if you didn't. Next up, Define Media published a report where they asked consumers between the ages of 13 and 24 how they consume video media. It turns out that these viewers watched 11.3 hours of free online video per week compared to the 8.3 hours of broadcast television. And 63% of viewers said they likely tried a product endorsed by a YouTube star compared to the 48% when it came to a traditional media celebrity. And that brings me to the question of the day, do you personally feel more inclined to try a product endorsed by a YouTuber star that you watch? Or are you just as likely, if not more so, inclined to try one that's endorsed by a television or movie celebrity? Tell us in the comment section down below and let's have a discussion about it. And lastly, remember a few episodes ago where I brought up that machinima and collective digital were joining forces to take on the copyright-troll Free Play Music in a lawsuit? Well, it looks like Free Play Music has also gone on the offensive and is trying to turn things around, making the case that the ones that are actually at fault are machinima and collective because they've quote, exploited hundreds of copyrights owned and or controlled by Free Play Music LLC. And while this turns things on its head, nobody's actually gone to court yet, so I'll be sure to keep you guys updated as things progress. Anyways, that's it for me this week guys, tune in next Wednesday for the latest in YouTube news. Thanks for watching. 15. YouTube Music Key, a deal with the NFL and their brand new YouTube Kids app, all seem to be pointing in that direction. And while we're off to a solid start, we'll have to just see how this plays out by the end of the year.