 So we took them from doing around 5k a month and scaling up to around 100k a month And we did this around in a period of around 25 to 30 days or so And in this video, I'm really gonna give you everything that you need to know to get you there and much more Okay, so I'm really gonna give you that strategy that we use the scaling strategy as well as the expensive mistakes that We definitely made throughout the process right and things that definitely can't be avoided when we're scanning the campaigns at first But we are really on pace to do around 330k a month or so like purely based on Shopify right and that several things happen, which I think we can learn from right also How to scale and actually produce increasing returns so your business actually ages like fine wine it gets better over time Right, so if you're running any sort of e-commerce for example Shopify Magento WooCommerce or Info product businesses or a high-ticket service-based agency Right, this is this I really think this video is gonna be useful for you Right is using the same principles as well. Okay, if you're not outputting at least two million dollars a year in sales Right, then this will get you there like on hygiene standard Okay, if you want to be doing however like mid to high seven figures per year, then you definitely additional systems in place But that's a story for another another day. Okay, so just follow me into the ads manager I will dive in and then a few PowerPoints and slides and stuff and then I'll just break down How structure campaigns and basically the back end of it. Okay. Yeah So I'm in my Shopify dashboard dashboard right now. So I'm just gonna refresh the page one time Right. So in case anybody sees anything like it's not fake. Okay, so just gonna refresh the page one time Okay, so You can clearly see okay, so let me just stretch back. Okay, so from like I think September 1st September 1st to September 30th Yeah, yeah, did it like 5k month and then in the next like October 1st, right? So you search to November 2nd, right? Then you got that 100k month right there, right? So The thing is we our conversion rate sucks actually like it's really very bad So I feel really good because it's that's like a lot of room for improvement, right? So if you actually extend it back all the way to I think August 1st To today's December 6th. Yeah, right? So in total 245k, but I think our span was like Not counting the previous sales, right? So we started October 1st So that's yeah, so around to around 230k in sales, right? So let me just explain to you what the graph what's happening, right? So like here we are like scaling up and then we like really really how to least killing up and then at this point Literally at the peak, right? My client was like, hey, we're running our stock and I was like, oh shit That's not good. And yeah, so we're running our stock then and then so basically you can see everything's inconsistent afterwards because I was like Okay, let's just try to clear a stock Let's just try to get the conversions and just clear the stock inventory, right? And then afterwards it is like close close to Black Friday already So and then so basically we build up our email list without asset list and as well as like our Notifications list, right? So the assets were we're like on fire like the creatives on fire and assets were building up very very aggressively At the same time. Okay, and then At this point just ran our stock completely. Okay, and then so I was like, okay, that's not good Then my client was like, okay, since it's Black Friday and Christmas, right? How about we do credit sales, right? So we accept money before we actually delivered the product and the product will be delivered only after Christmas, right? And so I mean, okay, I mean just try it, right? Why not, right? So and then so when we open the floodgates and stuff and I just did like really simple email marketing and stuff We didn't touch email marketing at all, right? Then we're getting like these numbers on Black Friday and stuff, okay? So as you can see, right? Brand equity, brand awareness like mean something, right? People really actually remember you and the amount of traffic that's driving through the site is really really insane. Yep So Although we can't we can't really scale that you can see very very nice consistent graphs and stuff Which is actually what I wanted But I mean we have inventory issues and that's the issues that I was talking to you about and I'm going to show You afterwards as well like the mistakes. Okay, so I mean in analytics, right? For example, the first like October 1st October 31st, right? Yeah, you can clearly see like The conversion rate is really really bad. It's really really bad. I would like to say that Yeah, so it's like there's really really a lot of things that can be improved and which I feel good about. Yeah, okay So this Shopify, let me just show you ads manager itself. So okay, this December 31st Okay, so if we stretch back the same October 1st, right? And then December December 6 Yeah So update so I mean total ad spend and check Total ad spend around 55k so 55k and then I remember it was like 230k, right? So around around a four times four times plus row S Yeah, 230k so around four plus row S right there. Okay. Yeah, so Okay, on the left hand side here, I will put a black box because it's like private information and stuff But you can see row S, right? Row S numbers like The thing about media buying stuff in general, it's not consistent, right? It's harder than the science. So if you see numbers like this like it's quite decent But for every ad account is different. So what I realized about this ad account and definitely you definitely need a skilled media buyer Someone who already knows and understand ads if you're actually running ads yourself, right? Is that this account the behavior needs actually a plus 0.9 to plus 1.5 row S So this trip on one tree is actually like a fall in actual fact, right? That's why we are able to scale very very consistently and like very very confidently as well, right? So even though like there's a 1.8 tree here. This is actually More than break even right break even I think it's around a 1.6 But then again, this is a plus 0.9 to 1.5. So in that sense We are very very comfortable scaling this these type of campaigns as well. Okay Let me see what I can see show you without actually showing you on the left-hand side, right? So I mean this is a combination of like a retargeting look like audiences custom audiences And then mental bits as well. So you can see like per day spending around 500 300 Campaigns per day, but then there is also different strategies such as a mental bit So you can see this one, right? This is a mental bit campaign right here and it's spent like a thousand dollars per day That kind of thing, right? So you definitely need to test things up and then when you go to the higher levels and stuff Then you can try try multiple different things. Okay, well, that's it This is all ads this all ads you must really really hone in on your product page your copywriting Understanding who your customers as well that is as equally as important I would say even more important than the actual technical side of me to buying but yep That's a story for another day. Okay Well, I'd say it's ready like deep down inside only you really know how well your business is doing, right? I can't say anything because I'm not in a position But my aim for this video is really for you to Gain any sort of value so that you can seriously just incrementally increase your business in any way increase the Converterate by the slightest and I will be happy. I will have done my job. Okay, so if you spend time watching this video Me right, I'm not gonna waste it I'm gonna make sure you take away some advice that you can take and implement right away Okay, so let me just go right into my PowerPoint right here. It's not gonna be boring Okay, so as I said before who is this for right? Who's this video for? It's like anybody who's running e-commerce info product high-ticket service-based business So high-ticket agency style of business, right? Be even if you're in finance, you need you need clients right consultants Design agencies any kind of consulting would do as long as you can charge them high ticket, right? It'll be fine. Okay, and how I'm gonna structure this video is I'm first gonna break down the exact funnel That's being used on this e-commerce store, right? And I'm gonna show you that strategy structuring your campaigns and then afterwards the last of all the expensive lessons that you should definitely avoid Okay, so let me just go into final analytics right here and show you The final breakdown. Okay, so it's actually really very very very simple very very simple And the more simple it is the better because you're trying to reduce the friction To the purchase as much as possible So you can see here, right? It's really literally one traffic source doing this one traffic source, right? On Instagram people run the entire businesses on one one traffic source Okay, so there's Instagram Facebook coming in running through the product page And then it goes to the card page and it goes to the checkout on the checkout We normally do four to six email sequence abandoned card, right? And then it comes back to the checkout and then it goes to the thank you page and then it upsells them Similar product. Okay, so that's how you increase your average order value, right? So if you're actually profitable on the front end, this is what you can see, right? But if you edit email marketing as well, you definitely will like really go on steroids. Okay So I would really suggest you if your business not doing well or like if you're struggling at this point in time, right? Go find that one traffic source first. Okay, you try and scale on cold traffic Then you diversify because what people are trying to do is that hey, okay I'm getting really good row as on why my warm traffic, but anybody can do that, right? Really anybody can do that. I can watch a youtube video and I can do it as well, right? But what you is very very challenging is actually being able to be profitable on cold traffic And people don't understand that right to be able to Grow your business. You need a consistent predictable way to convince people who do not know you to buy a product, right? That's that's how you scale the business, right? So if you're able to scale column profitable, right? Your advertising will be 100% always positive ROI all the time, right? So always keep in mind, right? This is not a traffic problem There's so much traffic in the world like Google and Facebook own basically everything, right? It's a conversion. It's a conversion problem But once you solve this conversion problem, you are basically you're set. You're set for life already You have market resonance in no time and especially when you use my techniques to scale Then you achieve that very very fast, okay? For mature companies or like if you have already solved this, right? You already solved the main conversion funnel where your customers are Then you can you can continuously improve your average order value and get to the high Seven figure mark through this, okay? So that one will probably get you around the two to four million no problem And then this will for mature companies trying to scale up even more You definitely need to plug holes in the leaky funnel, okay? So especially if you're like transitioning to a private equity buyout Or you want to build you need to build assets, right? If you want to transition to an exit in the future, right? So you need to think about how do we build up our email list? How do we maintain that lifetime value and have retention of a customer, right? Having a person continuously purchase from you So that you don't have to continuously go out to call traffic all the time, right? Then then you are extremely extremely profitable at the same time, okay? So I'm just gonna say right email is going to be the most profitable channel in the future when you are a mature company, right? But conversion is the problem that everybody cannot solve in the first place So think of it, I always see the analogy where paid traffic, right? These are ads paid traffic, right? It's the trade, yeah, email is the rails, right? The thing is that it's the backbone, right? But you still need the trade and the trade will get you there first, you know? So that's kind of how I see it and as you can see, right? There's a lot a lot of tools, messenger affiliate programs, search, SEO, right? Banner, AdWords, full-fledged email marketing sequences, campaigns and stuff, right? So these all are all literally very, very complicated in itself But I'm not going to touch it I'm just going to say if you want to get to a very, very efficient and profitable state Then you definitely need to get to these things, okay? Definitely need powerpoint, okay? So that is the final breakdown Okay, next one would be ad strategy as well as structuring your campaigns, okay? So let me go back into Chrome as well And then, so basically, I'm going to give you all of my documents, really I'm seriously going to give you everything, okay? So you don't have to worry about it So once you come into this Facebook group here, right? You can just search called growth secrets I just want to put it actually media on Facebook, right? And then you come in on the left-hand side on the units section And then in unit one, I've put in all of the links for everything that you need to know So Facebook ad strategy, I put it here And then your ROAS calculator, I put it here So let me just show you what we create or what we use internally at our agency, right? So you can see this is our strategy Let me just go through the slides, okay? So very, very simple Facebook ad strategy, this will change the time, right? As we continuously try to improve our processes and systems as well Then we want to improve our ad strategies as well, okay? So this is the contents of the page, okay? These are like tenants to stick to What this really means is that, like as media buying, right? It's a creative as well as science So science is art plus art, right? And these are the type of mentality that you need to be in Especially when you're testing things in the marketplace, right? You need to let the data decide, okay? So we always say that you're never better than the market So let always let the market let the data decide, okay? So preventing ad fatigue, right? If you want to test creative and copy at the same time And you need to mix and match So for example, I have four videos right here For example, if I produce four videos And I have four pieces of copy, right? So I have how many permutations and computations right here And so on and so forth And you can mix and match And you basically unlimited variations, right? What your competitors are doing is that They have one creative one video And that's all they have, right? You're going to have this And you're going to be producing content on the regular So you are never going to be in the ad fatigue stage And you're always going to be a competitor no matter what, okay? Okay, so if this is like general rules that we use But if the CPMs are getting too high Because Facebook advertising is getting really expensive And competitive at the same time It's not that it's impossible It's just really expensive, right? Right, if it's $30 or then Or conversion ranking is like below average or worse, right? Generally, then you want to set up a new creative, right? That's the indication to you That Facebook telling you that the marketplace Is not liking your creative and not liking your product Okay, so you definitely need to do something about that Okay, yeah, okay So note, so these are like general rules That we always put in place such as For cold traffic, never use photo ads That is our thing, right? I personally think we are really good at Highly converting video ads That's why we are successful, right? And so we never use photo ads And those don't get results straight up, okay? Do not mix audiences, right? These are technical things You can just read when you come into this document Must turn on automated rules So I will talk about risk management later as well Okay, and then what we always do is Like our audience size is always more than one million as well Okay, so what we do is structure it What we call it in my agency is like three levels So we do level one, two and three Level one is just testing So in the same phase, right? You don't know what is happening You really don't Even I don't know what's happening, right? We always let the data decide And so when you put out your creatives, right? You can follow this This is a blueprint I'm just going to give it to you, seriously, right? Because execution is everything at the end of the day, right? So you can see here We test around like more than seven ads at one time Multiple creatives all the time And we're consistently rotating these creatives, right? So this is a rolling campaign What this means is that this campaign is never off We are never turning this off Because this is the experiment factor This is how we, I guess Everyone in the marketplace Because we test more We just test more We experiment with more So we know what works and what doesn't work Okay, so these are like several automated rules That I mean, definitely you can use this You can just replicate what I have But you also can use it and just adapt it to your business And then you can achieve similar results Okay, so all about risk management, right? Generally, if you want to break even rows For example, like within 1.2 to 1.8 And how I see it is like As soon as I'm hitting two times on cold, right? The retargeting warm bucket funnel Sorry, warm bucket traffic Warm traffic bucket, right? You're set to scale, right? That's generally the KPIs that we are using Okay, on the level 2, you can see You want to ride the wave Got to ride the wave Because level 1, you've done the hard work That is literally the hardest part And if you're able to scale profitably on level 1 Level 2 is quite easy Okay, so level 2 What you want to do is Take all of the winning assets Winning assets, winning creatives Bring into a CBO campaign Right, CBO campaign is campaign budget optimization And then in this CBO campaign Then you can just scale anywhere from $300 per day Per campaign to $3,000 per day If the row has holes, then you continue Okay, only if the row has holes Then that is one thing you definitely need to look out for Because if they don't hold right It just means that on high budgets Your creatives is not going to work Okay, so that's another thing That you definitely have to look into as well Okay, so level 2 here Similarly, these are similar rules So you can go check it out Okay, and level 3 is basically going on steroids So you have really validated the creative Validated the ad copy and stuff And so what level 3 is really doing Is just trying to scale to the moon It's just trying to kill your competitors So right here Okay, it's all put in here But basically what you do is take one at interest And then you basically duplicate the same ad set And then you duplicate that like 5 to 11 times Okay, I put 7 here Because we are... I would say we are insane We are like really aggressive But let's just put like 5 to 11 times You just duplicate the same ad set And then you just put that on a 5 times CPA So the campaign budget would be... I'll put it here Campaign budget would be like 5 times the CPA Right, and then afterwards you can just monitor from there Okay, so automated rules This is just generally what we do You can definitely just see it and check it out And then you obviously adapt it to your business as well Right, custom audience and library and segmentation Okay, so you can see here How we do it is like This is really dark thing, right So we definitely need to know what is happening And what are we actually targeting So when you're re-targeting You definitely need to change copy That's one thing that you need to watch out for Okay, so there's top of funnel, middle funnel and bottom of funnel And this is your LTV retention Okay, audience Right, so as you can see here there's cold traffic And then these are the types of things And then the types of creatives that we use as well That I think you can just share as copy as right There's warm traffic, middle of funnel So there are several custom audiences And I think Facebook is developing on More custom audiences on the warm traffic side as well So I think you can be really excited to add more here As well in the future Okay, and then this one Second last slide is the warm traffic So bottom of funnel So these are people who are definitely going to buy Right, and I think the last one, yes Okay, so this is a lifetime value maximization So people who have purchased before Very, very different But a different type of copy as well Okay, so that's a value for the ad strategy wise Okay, let me go back Just give me one second Sorry, sorry, sorry Yeah, so when I talk about this right And like ad strategies in general Like it's very technical But it's also keep in mind Your creative is very, very important Right, your creative is ready to make a break It doesn't matter how good the media buying is If both of those two things don't work out together You're not going to be successful That is a given, okay So once, however, right However, if you are actually successful In your cold traffic scaling You are set You are really going to dominate and just up it And kill everybody Right, so what's going to happen is that You are slowly Like you know when I said Your businesses, your business ages Like fine wine Right, you will generally go to a certain point Right, where you are thinking Oh no, the road is not too good to a certain point And then afterwards You will hit market resonance So market resonance is the point Where you will outbid all your competitors They have no right at all to be in the space at all Your customers won't even see Your competitors ads anymore And that is the point When the value of the brand will increase exponentially You will see sales just flood in Okay, like even for this case study We have not even gotten to market resonance at that point Because if you're spending like 2K a day That's not even market resonance If you're spending like 5 to 10K per day Then you know You really know You can just dominate that market inside out Okay, so yeah This is really what you will definitely see As well as the conversion value go like tremendously up Okay, so that is it For ad strategy Just remember just to see the Facebook group And it's in the units section Okay, the last part of my presentation Is about the expensive lessons I think everyone People always talk about success But I think it's all about failure as well Right, and if you learn from your failures Then it's even more valuable than anything Right, okay So these expensive lessons I would say like seriously We didn't even get to scale on Black Friday They didn't even get to scale on During the Christmas period Right, so I'm pretty sure We missed out on perhaps like 400K In sales right now And then I mean It's really set up But I mean these are mistakes that we should learn Right, so number one Number one is definitely get your inventory And fulfillment sorted So this is only applicable If you're running physical product e-commerce Right, so if you're actually going to Q4 Then please expect to order The quantity of product right Times 3 times 4 for Q4 Right, last time I kind of like Hey, we're going to scale He didn't really fathom The possibility of scaling Of already going into like 100K a month That kind of thing That kind of scale So because like if you're consistently Just doing 2, 3K a month You won't expect that type of numbers to come in And you won't be prepared Right, so if you're actually working with you Right, then we actually want to scale We actually want to get you like Minimum just 300-400K a month Like minimum right So when you're getting ready to scale Then you definitely need your fulfillment Being solid As well as your foundations Right, if you scale And you cannot fulfill this fulfillment right It affects your Facebook page score And the page score actually affects Your entire ad performance Right, so everything is correlated That you need to be providing The best customer experience To your customer as possible Okay, like you must really really like Yeah, yeah, okay I think that's yeah Okay, so no such thing as decreasing ad spend Okay, so once you're there Right, once you're ready Code traffic right And if you cannot do fulfillment Like try to get that Try to get fulfillment sorted ASAP Because once you're trying to decrease ad spend You're going to see everything cut as well Okay, this exponential Return thing is only doing When you're like increasing ad spend But if you're decreasing ad spend right The performance won't be same As your past campaign I don't know why But Facebook just works like this Okay, okay Then as I said before Facebook is very fragile So if you're spending upwards of like 2K a day on traffic right Facebook is like glass Yeah, this is unlike Google I'm not sure why But Facebook is fragile And you cannot just touch it Like you cannot just optimize Or change things immediately Right, so if the ads can't change If the marketing and advertising can't change Then you definitely need to back up On the fulfillment side Okay, but if you're running Info product or software assess Right, then this is not a problem But if you're running a high ticket service Then your sales reps You definitely need a higher More sales reps or something To close your potential leads That are coming in to book Into your calendar Okay, second one would be possible channel Okay, so in the month of November Right, my client told me like Because we're doing like two channels Right, Shopify and Amazon Right, so there's like 310K In November over two point of sale channels Right, so you must really keep Mind if you want to do this Right, it is possible There'll be an insane amount Of organic and referral traffic Coming from Facebook Because your entire brand will lift up People will see your brand on Facebook And search it on Google And perhaps they'll buy on Amazon Because Amazon Prime Is really very powerful Right, that's sort of a One-day shipping sort of thing Right, however In the long run Right, I would really suggest you If you want to go the Amazon route That when your brand matures Then you want to steer clear for Amazon Because they have tighter profit margins And you're not building an asset Right, Amazon has a history of canonizing Other people's brands and products If they are selling well on the platform Because they control the data So you definitely want to control Your point of sale And control the channel as well Okay, the third thing This is really the biggest factor That we have has affected everything Okay, I'll say it's really annoying But I mean this These things can be avoided Okay, so when you're skilling the ad spend It stopped entirely And it absolutely just destroyed the ad performance All of the amount of work that we did To scale the campaigns from the get go Okay, so the solution to this Is that you would please Just get a backup credit card or something That will definitely stop That will prevent the stopping of the ads And then we also realized that Like we're using Amex Right, Amex has a consistent problem Of not allowing to charge the card Which is like dangerous Right, I mean it's your business So like, I'm not sure why It's our experience with Amex Okay, so IP lawyer So during this time it's very interesting as well So another issue that we ran into Was that once we were scaling And about to reach market resonance Then other people were trying to sell our product as well And it was very funny Because they were trying to buy our ad space But obviously they're not going to win I mean we are spending a ton We're just outbidding everybody And so like in the process as well We have to like send a cease and a cease letter So I mean I didn't even know this was a thing But yeah apparently people copy If you want to just prepare this just in case There are a lot of copycats in this space Okay, the last one would be Your funnel doesn't convert Or it's a leaky funnel So if you've been running tons of traffic through a funnel Or a product page just doesn't work right Just stop all the traffic immediately And redo the funnel Redo the product page Because how we see it is like If you're doing the same thing over and over again And you're expecting a different result This is insanity Right, so if the actual product itself Does not convert It's not the marketing Right, just change the value proposition Something, change the copyright thing The entire product page Change the funnel Right, you need to be changing something You can't be throwing money at the wall And expect things to be working fine So this is something that definitely you should look into If that is what you want Okay, so to efficiently scale Let me just reiterate Okay, so get your fulfillment And inventory sorted Number two, Boswell Channel is an Amazon Number three, be wary of credit card issues Number four, IP lawyer Number five, change your funnel if it doesn't convert Okay, I've come to the end of my presentation And I thank you for spending the time with me If you'd like to connect with me or work with me My site, my agency site is oxg-media.com And if you want to follow me on Instagram Yup, it's at J-O-N-P-M-P Yup, okay I hope you've enjoyed watching the video I hope it was informative Okay, so I guess the last The final note that I have for you is that Like this is all knowledge We have real money, real ad spend being put behind the results And like we experiment, experiment a lot of things Right, so please definitely use this knowledge If you need just rewind this video and stuff Right, and use this knowledge to actually implement your business some way Right, absorb the knowledge, implement it and execute In some way so you can incrementally increase your business in some sense Okay, yup Last of all, wishing you and your family Happy holiday, and yup See you soon