 If you travel back in time, there are different technologies that has come and gone for humans to interact with technology. If you look at the computing technology itself, way back in the 70s, we were working with the character mode. When you had to actually type in a syntax and a whole program to make something run. From there, we moved to the graphical user interface which made it much more seamless, right? You could just drag and drop and click on icons and move things here and there. And then came the worldwide web where it's not just you interacting with the machine, but you're interacting with multiple millions of customers and businesses across the world within seconds. And then what happened? All of this got shrunk into a mobile phone which you could hand hold in your palm and then control a cab that you want, travel to the next side of the world or get the content that you need, right? All of this was possible with the mobile phones. Now, if you think about it a bit deeper, the kind of stuff that, for example, our next generation, our kids are able to do with the mobile phones, maybe some of us may not be even aware of it, right? And this shift happened across generation. So every time when there was a technology change for humans to interact with the machines, a part of the generation got left behind simply because they could not adopt with the new technology and how to interact with it. And the reason for all of this is that throughout the years what we were trying to do is that trying to make humans learn how to interact with machines and not the other way around, right? So what we are trying to do here with voice is making machines understand the best way to interact with humans is through the most natural way possible, which is voice. Because that's the most intuitive form of human communication, where there is no learning curve. We are already taught to use voice from birth on how to communicate with each other and pass on what we want and get what we want. And that's the fundamental reason of voice. Now, if you look at some numbers, the primary factor that we want to leave you with is that it's not a medium which is waiting for customers to come and for it to get kick-started. That channel already exists. We already have over 150 million monthly active users using voice technology. And India is one of the fastest market to adopt it, the same as it happened for mobile phones. If you look at our Indian customers' typical day, around two and a half hours per day is spent on audio, right? And these are kind of like the most precious, screenless moment that a customer spends during the day. So if a brand is not doing their part in audio, they are missing a big chunk of that valuable time. Now, it's not just about being relevant and being present, but it's also the kind of information that you can drive with audio, right? So the research shows that the information processing is 20, 22 times faster when it comes to, when it comes to delivering through audio, right? And that means your message gets delivered the moment you want it and the way you intended it to. Now, the other part of it all is language barriers. In a country like India, where every 100 kilometer or so you travel, the culture changes, the food habits change, the hobbies and the passions change and of course the language change. Now, if that is happening and over 70% of Indians prefer to interact with technology in a non-English language, that's where voice can come in and plug the gaps. And what all of this is leading to is that you can actually build a personal connect with the customers because there is no limit to storytelling with audio. I don't know if how many people have tried this, but you can just visualize yourself just closing your eyes and going into a world of audio. It can, if the if done right, it can tell you a story mixing in all the emotions, mixing in using audio and deliver the story in a much more impactful and lasting way if you time it and get it right.