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Published on Mar 25, 2014
The Big Rethink 2014 US - The 360° CMO March 13th 2014 / New York, NY
Much of what's in the realm of the awesome but experimental today inevitably will become mainstream and essential in the very near-term future. One of the marketing universe's leading futurists revealed the trends and technologies that CMOs will need to master—imminently—to keep their companies on the cutting edge. Covered is everything from Google Glass to digital wallets to the next generation of social media sites and mobile devices.
David Rogers Executive director, BRITE Columbia Business School