 What is up everybody, welcome back to the channel. You guys in this one, I'm gonna show you a simple three page funnel to capture leads and to book appointments. Now, one thing that I'm a huge, huge, huge fan of you guys is giving away something for free, giving away something of value in order for someone to give you their information, right? I call it bait. Everyone in the marketing world calls it bait. You wanna throw your bait out to catch your fish. It has to be enticing, it has to be a value. It has to be relevant, it has to be something that that audience would enjoy and love, right? And so I'm a big, huge believer in giving away something of value in order to get information back from your ideal client or your audience. So with this simple three page funnel, what I'm gonna show you and the copy is not done yet, I just have the template up and then I'm gonna come in here and actually edit everything. But let me show you just the way it simply looks and the way it flows. And then I can kind of walk you through it as well. So let me show you the opt-in page and then the thank you page and then the confirmation page when they schedule an appointment, okay? So I'm gonna show you the simple, simple pages you guys, three pages that can really help you crush it, okay? So here we go. Here is the opt-in page. So you're driving traffic to a page like this, right? You're targeting that audience, you're giving away something of value. And normally that something of value comes in the form of a PDF or even some type of training video, but really a PDF can really, really, really help you crush it. Simple PDF, a simple book that you could put together. And I have a link in the description. There's a Fiverr link, which gives you a discount. What you can always do is you can come to Fiverr and you can reach out to these ghost writers. These ghost writers on Fiverr, Fiverr is an amazing site, man. I've used them a million times, but you can come in here, you can go to writing and translation and you can literally find someone to ghost write you a few page PDF. They'll put it in a Word document, they'll put a bunch of text, you give them the title, you give them exactly what you're looking to do. They'll write up a few pages for you. And then when you get that book back, you can then elaborate and add on it. And you can easily come over here and find anyone. I will create your best-selling book description. I will ghost write page turning e-books for you. So you can come in here and find some amazing ghost writers. I would look for the highest rating, five star. I will write a selling Kindle book description. You don't want just a description. I need someone to write the damn book. I will ghost write yourself help book. I will write an e-book on any topic. Now you don't want to spend nowhere near 300. We can come in here and we can go budget five bucks. Actually, let's go a little higher. Let's go 15 bucks to 25 bucks. And then you can search and apply for that and you can find so many people in here. I will act as your ghost writer for books, novels, short stories, poems, 20 bucks, man, five star, 126 reviews. So there's a ton in here, you guys. There's a link in the description if you need help with an actual book. But when you could put together something like this and target an audience and give it away for free in order to capture a lead, that could be super powerful. So that's kind of what we did over here with this book that I'm gonna show you, that I'm gonna show you. This is a simple opt-in page, right? They come to this page, we're driving traffic to this page. Now, again, a lot of this text needs to be edited, a couple of real estate agents. And yeah, so it just needs to be edited, right? And then what I'm gonna do also now that I'm really, really thinking about it, let me come into the page real quick and I need to tie the opt-in form to the actual page. Let's go in real quick. Okay, so let's go in and let's edit this real quick. And so what I created was three simple pages, an opt-in form, a calendar, and that's it. And that's it. So let me show you what it's all about. Let me connect this opt-in form filled to the opt-in form. So right when they come to this opt-in page, there needs to be a form, right? And so I created the form, damn, my bad. You guys, let me turn off my wifi. Okay, hopefully that's a little better. Okay, so they come to this page, right? And again, disregard the text, don't look, don't mind the text. But there's a form tied to that. And then down here, what I wanna do, this button, send me your buyer guide. I wanna tie this button to the form as well, which I don't think it is. So we come over here, we hit link, and then it's gonna be an opt-in form. And it's going to be, oh, I mean, I could put this one for now. Actually, you know what? Let me go back real quick. There's the one I'm looking for. Okay, cool. So this right here, actually, no, I don't want that one. Actually, you know what? That's fine. So here's what I'm gonna do. And I'll come in here, change the text, change the color and all that stuff. So I'm gonna tie it to an opt-in form. And the opt-in form is buyer guide. Okay. And I can come in here, download. Okay, download buyer guide now. And then I can come in here to the form part and I can go to the button. I can even change that color. In fact, that's what I'm gonna do. I'm gonna change the color to this blue over here. Let's copy that blue, and then let's come over here, change that green to that blue, change this green to the blue. Okay, so, and then let me change the text, download now. Okay, so we got that, got that, hit done. And then we have another one down here. So there's just three different sections, right? Three different sections that they can actually click to download it. So not just one, right? I want a few, and I'll go back with the same one. Okay, and then I'll change this green, change that to the blue, tie it to the buyer guide form. And then go to the button, change that green to blue and then download now. Okay, so download now. Okay, so let's, okay, so we'll hit done. And then, so we got that filled right there. Let's button, I'm actually gonna change the color of that button as well. Okay, and let's go download now. Okay, so there goes the actual text. Let's see what the shadow looks like. Okay, so it just has a little shadow, that's fine. Okay, cool, so we bolded it, okay, cool. So let's add a shadow down here as well. Let's see if I can add a shadow to this. And again, I'm gonna change all this damn text. I gotta change all of that. But let's go to text. Let's go to, actually, yeah, that might, here we go. We'll go button shadow, we'll go large. Okay, let me hit done. Okay, cool, okay, good. And then we'll just, we can just leave that bottom one, that's fine. Okay, so that is, that's the opt-in page. So here's what it is. Let's publish live. So I say progress and then I publish live and then I return a dashboard. I think you can go straight to publish live, but I actually just wanna, you know, save it twice. So I'll just go, save progress, publish live, and then return a dashboard. So now here's what it is, you guys. Here's where we're at, okay? So three page funnel. Let's refresh this. Okay, so now we're good. Okay, so actually, you know what? I don't think I needed to add the, actually, yeah, that's fine. Okay, cool, perfect. Okay, so let's go back real quick. Okay, so here's where it starts, right? And then if I hit that button, there's the opt-in form. Okay, now again, disregard the text. I gotta change all the damn text. And then I hit that button, there goes the actual opt-in form. Okay, so this is the opt-in page, okay? So we got the opt-in page. This is where we're driving traffic, running Facebook ads, running Instagram ads, running YouTube ads, running paid traffic. And when I'm talking to clients every day, I'm like, dude, the only reason why you need a landing page is if you're running Facebook ads. If you're not running Facebook ads, don't waste your money on landing page software because you're not gonna take this link and post it on social media every damn day. Like, first of all, 99% of your friends that follow you on Facebook don't care. Unless you have thousands of people that are actually in your niche, then okay, whatever. But it's not like you can post this link on Instagram. You can post the link on Twitter, but again, if you're just posting it every day, all day, it's like, damn dude, people are gonna get sick of you, right? So if you can run an ad, target that exact audience and drive traffic to this page of interested people, that's where you're gonna win, okay? So the whole entire strategy here is to give away something of value and give away a free seller guide. So here's how we're gonna do it. This is the opt-in page, driving traffic to here. When they fill out the form and they click download now, it's gonna take them straight to this page right here where they can book a quick call. So this is gonna be a video. Hey guys, thank you so much for downloading your free 2020 buyer guide. My name is David. I am a real estate professional with EXP Realty. I just wanted to personally introduce myself and let you know what to expect and kind of walk you through what the 2020 buyer guide is all about. On page one, we talk about, right? So this will be a short video introduction, thanking them for downloading it, and then a call to action, telling them to book a quick call. Okay, so this is what we call the thank you page. And so I'll edit all this text right here, but there goes the image, there goes the Google reviews, and that's what we call a thank you page. When they come and book a quick call, let's see if I have to... Yeah, they hit the button to book a quick call and that takes them straight to the calendar, okay? When they actually book an appointment, okay? When they book an appointment, then they're taken to this call right here. Your call has been booked. We'll catch you shortly to discuss your property. And this right here could be a video or it could be an image of you, right? It could be an image, but right here, short 20 second video. Hey guys, thank you so much for scheduling a quick call again. This is David. I'm excited to talk to you. And just to prepare for our call coming up, here's what I suggest you do, right? Simple video, you guys. Simple video saying thank you for scheduling a call. The call is confirmed and then letting them know what to expect on that call, right? That's powerful, man. And again, if you're a video person, that's a video right there. Super short, straight to the point video can be super, super effective. Now, here's what happens. When they enter their information, so here's what we have. We have pages and then we have the form, okay? And then we have the calendar, obviously. Those are really the main three things. And that's why, again, I was speaking to a client earlier and they're like, David, I have three different softwares. I have a software for my calendar. I have a software for my CRM and I don't have any landing page software. And I'm like, dude, do you understand? You're gonna have to pay for all them things individually if you keep it that way. I use Cartra because everything is in one. My landing pages, my email auto responder, my calendar, and then I can do a bunch of other stuff. But just those three alone, you guys, if you're an online marketer, 9.999% of you guys are looking to capture, lead, or make a sell. It really comes down to these three services. Landing page, email auto responder, and your calendar. So if you're looking to capture, lead, if you're looking to schedule appointments, if you're looking to make sells, those three main components are really all you need. That's why I was telling my client earlier, I'm like, dude, the most popular platform out there is ClickFunnels, and for the same price as Cartra, which is $99 a month, ClickFunnels is that amount, but just for the landing page. And so they're like, damn, David, I get all this with Cartra? I'm like, yes, man, and you get a 14-day trial. So the link is in the description, profitwithCartra.online, but that's the link I sent them. Shout out to Carrie, and I was like, dude, you need to try it out. Try it out, and then I can transfer all these funnels over to you and you can start crushing it, and she was fired up. So my pages, my communications, the list, right? So when they fill out the form, when they come over here and fill out this form, then they're on an actual list. And that list is right over here under my communications, and that's this list right here, buyer guides leads. Okay, so, and then there's the one lead. I just opted in, right? I opted in with Christina's name, which she's gonna get an email and be like, what the hell is this? But so there's the lead right there, and I'll delete it right now so we can test it again. Let's delete this list and we will test it again, because here's what I wanna do now. So, okay, so the whole title of this video, three simple page, a simple three page cells funnel to capture leads and book appointments, okay? Here's what we wanna do first. First of all, those three pages, right? One page, two page, three page, okay? And then of course you got your calendar, but it's really the three pages. It's really the three pages. Now, once we have those three pages set up, here's what we wanna do next. We wanna have some type of buyer guide, some type of free download, some type of seller guide, some type of tip sheet, whatever, that's what I'm saying, fiber, reach out to someone on there, tell them your topic, tell them your niche, tell them the audience that you're going after, have them put together a few pages, you get that rough draft back and you add onto it. Turn the five pages that they do for you for 15 bucks, turn that into 15 pages, put some pictures, and they can even do all that for you if you want. If you have the budget, what I would do is if you're really, really serious about this, again, this is your bait. So for those of you that are looking to capture leads, look no further, have some type of free download and use that, use that to capture leads. I'm telling you, man, it's super, super powerful. So you can build your entire business around that free download alone, because once they download, they're now in your funnel, they're now in your system, they're now on your email list, and that's when you can email even more promotions and more offers after that. So if you're an affiliate marketer, for example, why don't you come up with like a 10 page PDF, 10 tips to become a top producing affiliate marketer in 2020. And so you reach out to someone on Fiverr and you say, hey dude, this is the topic that I'm looking to talk about. Put me together a few pages on the topic of affiliate marketing and making money in the industry. Dude, do you understand how simple that will be, you guys? You can reach out to Fiverr and they'll easily do that for you and you use that. So now you're capturing leads of people who are interested in affiliate marketing, right? So it's like, no matter what your niche is or topic, this right here, real estate agent, chiropractor, yoga instructor, whatever, like dentist, fitness, whatever, it all starts here. There has to be bait, you have to have bait. There has to be something at the top of the funnel that drives people in. Although you have a million products you can offer, although you have all these random services, start with one and create your entire campaign around that. This is your social media campaign, your Facebook ad campaign. Put it all around this free download. And I'm telling you, man, this is how you'll fill your funnel and get people to buy your stuff on the back end, okay? And the back end is that email list. So we're doing all this to capture leads and build a list, okay? So in this case, I have the buyer guide. I have the buyer guide, it is over here. Let me delete this real quick, you guys. Okay, so there's the buyer packet, okay? So there it is there. So I download, I have the PDF. So again, when you get it back from Fiverr, for example, they're gonna give you back a Word document. Then you turn that Word document into a PDF, okay? Simple, and then once you have it as a PDF, you're gonna come in here to MyMemberships, you're gonna come to Files, and you're gonna upload that file, okay? So we're gonna come over here, hit Upload, and we're gonna, let's go with shared funnel. We'll just put it there. We'll hit Upload File, and then we'll upload the buyer's packet. Okay, just like that, we'll hit Next, and then that file will upload. And then what I'm gonna do is I'm gonna grab the link and put it in the email that goes out to them the moment they opt in, okay? So this buyer guide shouldn't take that that long. It's not that many pages. So let's see how long this thing takes. And I could have had all this should already pre-done before I even recorded this damn video, but I wanted to walk you through it, man, and this is what it is. So this shouldn't take too, too long. I want to really walk you guys through the real deal and how to do it all. So three simple pages, we set up a form, and I'm gonna walk you through the form right now. We uploaded the actual file, we have a calendar, and that's it, you guys, that's it. You could drive traffic to that opt-in page and fill up that funnel in no time when you're running the right ads. So if you're new to Facebook ads, there's a link in the description, fbadsforbeginners.com, allow me to teach you the most important basics when it comes to Facebook advertising, which objectives to go with, which videos to run, all that good stuff. Subscribe to that newsletter, to that email list for sure, fbadsforbeginners.com, link is in the description. But this right here, go, go, go, go, go. So once this finalizes, I'm gonna grab the link and I'm gonna put it in the email, in the welcome email. Some people will take a person straight from the opt-in page, they opt in and then they go to a thank you page and then this button is a button to download the book. I don't do it that way because this link, anybody can share that link. So if that lead opts in and they're fired up and all of a sudden they wanna share it with their friend, all they have to do is grab that link, copy it and share it with their friend and their friend can download the damn PDF without ever opting in, right? So I don't do it that way, I send the email. And that's where I'm gonna put this actual link, is I'm gonna grab the link and I'm gonna put it in the email, okay? And all that is done in my forms. Let's go, let's go, let's go, let's go, let's go, let's go, let's go. Hope all is well you guys, man. Drinking tea, salute to you guys. Thank you for subscribing. And if you haven't subscribed, man, if you've gotten this damn far, if you're actually waiting here to see the damn blue lion finalize, subscribe to the damn channel, man. If you're really giving me that much time, dude, I appreciate the hell out of you guys, subscribe, smash the bell for notifications, drop me a comment below, let me know where you guys are coming from and let me know how I can bring value to what you're doing online. My name is David, I'm out here in San Diego building a social media agency, an affiliate marketing business, and now a digital publishing company. I'm super fired up about taking my knowledge and putting it all into digital courses and scaling it to the moon. So I've been building an actual agency, a social media agency since 2016 around one specific niche. And so now in 2020, I'm convinced that people can learn it themselves. I don't believe at all, one bit that 2000 a month is worth paying someone to run your Facebook ads when you can learn it yourself. That's where I'm at in 2020. After really diving into Facebook ads, after really learning it, after running ads for clients since 2016, I truly believe it's a few buttons and the ad is live. Anybody can learn how to do that. And so I'm on a mission to teach my niche how to do it themselves. So I no longer have to fish for them. And so now I'm taking all my knowledge, packaging it all up into a course, which I'm also putting here on Cartra. I host my entire online course right here on Cartra. And so if you're into any of that stuff, man, closing clients, building an agency, affiliate marketing, landing pages and all that stuff, subscribe, right? You guys are definitely in the right place. So now we have that file. Here's what I'm gonna do. I'm gonna get the URL. This is the link right here. Then I'm gonna come over here to my forms, right? So we have the three pages. We have the email list. We have the calendar. And now we're gonna finalize it with my form. There's the form right there. And all you gotta do is hit the green button and create a form, okay? Simple, but I'm gonna walk you through it right here. You could title it whatever you want. And so this link, and when people go to this form right here, I can ask for name, email, phone number, freaking all this random crap, right? I can ask for so much information right here, but a tip is you don't want to. The less information you ask upfront from a total stranger, the more likely you are to get it, okay? So name and email is all you wanna ask for. However, I could hit change and I can go new filled and I can ask for all kinds of crap. I can come over here, last name, company, phone number, address, like I can ask for all that stuff, right? But I'm definitely not. So I'm gonna leave it at that and I'm gonna just hit save right here, okay? And then we hit save and next, okay? So it's a single opt-in. I can go double if I want, but single. And then the success page. The success page is the page that they land on after they fill out the form. So when they hit download now, this page over here, the thank you page, that's the success page, okay? So all you're gonna do is hit change and then tie that page right there. Super simple, save and next. The welcome message, this one right here needs to come from your actual domain, your.com, your email. Not a Gmail, not a Yahoo, not an email. So you wanna set up a real domain right here. Go to GoDaddy if you need to, get your domain and set up your email, okay? This is the welcome message right here. So I can change this and this is the message that they get when they actually opt in. So all I'm gonna do is I can either leave it at basic and just write basic text or I can go advanced and I can create, first of all, I can see all these different templates and I can grab a template and I can drag it over. So all I gotta do is just click it, drag it over and drop it. If I want some of these fancy ones, I can create one straight from scratch and just go from there. I can drop it there, I can come over here, I can go text and then I can grab some text and I can drop it right there and then I can just build one out if I want. Images, buttons and so right here, boom, I can take this button, drop it right there, right? So I can totally dec all this out, countdown clock, testimonials, a footer, I can grab a footer and just simply grab it, drag it and drop it, so right there. So I can get really fancy with it, right? And then after I'm done, I can save as a template, I can tie these icons to my social media platforms and then I can save it as a template. So what I'm gonna do in this case is, let's, let me paste this real quick and then I'm going to simply grab, watch this, I'm gonna grab this color code, eyedropper, picker, dropper, damn thing, I'm gonna copy that and then I'm gonna bring it over here and I'm gonna change this color to match the blue. You wanna match everything, that's why I use this color pick eyedropper thing in the top right, color pick eyedropper, Google that, it's a free plugin and that just helps you match everything, super, super powerful. So what I wanna do is I wanna grab that link, I'm gonna copy that and then I'm going to hit the button again, I'm gonna come back to the button and I'm going to simply tie that URL and paste it right there. I'm gonna change the text, download now. Okay, so that's that. Thank you, Jack. And then I can obviously, you know, write out whatever. So here's what I'm gonna do. I'm gonna save, I'm gonna save and next, we'll save and next, save and next and then let's test it. So that's it, you guys, that's it. Let me test it. So right here, buyer guide leads, we have zero. What I'm gonna do is I'm going to simply go into incognito and let's test this damn thing. So I'm gonna go, let's go Dave and let's go Cantoro, Inc plus free download. And this is just a test, you guys, free download at gmail.com, okay? So Dave the tester, okay. So we're gonna hit download now and then it goes straight to this page where it'll be a quick video. Hey guys, thank you so much. This is David. I just wanna introduce myself and thank you for downloading my free 2020 buyer guide on the top five ways to buy a property in 2020. Here's what I want you guys to expect. And by the way, if you're open in these next few days, I'd love to chat, maybe get to know you, see your goals and see what you're looking to purchase. Click the book of call and it'll take you straight to my calendar where you can book your free call. Can't wait to talk to you, right? So that'll be a short video you guys with the call to action to get them to click the button, go to your calendar and book a call, okay? It's that simple, man. It's that simple. So here's what I'm gonna do. I am going to simply check my email. First of all, let's come back to this buyer guide list. Right now it's at zero. Let's refresh it. There goes one. We click on the one and there goes the email, okay? So what I'm gonna do now is let's test it. Let's see if we got the email and let's see if our download now button gives us our download, okay? So this is an email that went out right away from the form, right? We set up that welcome email and there it is there. Thank you, Dave, the tester. So there goes the email, scroll down, download now. I click that button and it takes me straight to the buyer's packet, which is my free download, okay? So we let this upload, we let this load real quick. Damn you guys, damn internet connection must have the damn virus or something. Okay, so boom. There goes our buyer guide, okay? Shout out to Brenda and Jeff. There goes the buyer guide and then all this person has to do is boom, click download and then that download, that PDF is then stored in their actual, on their actual computer. So that's the way you do it, you guys. That's as simple as it gets, man, to capture leads, to build a huge email list and then provide value to these people over and over and over again. I ran the Facebook ad once, spent money on getting them to click and download once and then after that, man, as long as they remain on my list, I can keep emailing them. I could put them in a sequence, which let's go over here to the list. There's two things. When they fill out that opt-in form, there's two things. They're on an email list and then they can also be in a sequence. The sequence is the automated emails that are gonna go out from this point on. And that's what I would set up for sure, which I haven't, but I would set that up for sure is an email sequence. I'd put together like 10 emails. One email goes out right now. The moment they opt-in, boom, that welcome email, here's your download, click the button, download now. That email went out automatically right away. But tomorrow, I would send another email and that's under my sequences. So tomorrow, hey John, just wanted to follow up. I know yesterday you downloaded my free buyer guide 2020. Just wanted to say hi. Hey, do you remember on page two when I was talking about getting pre-approved? Here's what I meant by it. And also by the way, John, click the link below. It'll take you straight to my calendar where you can schedule the time to chat. I can't wait to speak to you. Have a great day. Two days later, another email goes out. Hey John, just wanted to follow up. This is David. Do you remember downloading my buyer guide a couple of days ago? Hey, do you remember on page seven when I was talking about making sure that you get a hold of the right lender? Here's what I meant by it, right? And so in these emails, the reason why this is so powerful, you guys, because it started with a free download, right? It's what I use as bait to entice that person to get on my list, to come into my funnel, to enter my world, right? Targeted through a Facebook ad, targeted through a YouTube ad or an Instagram ad, right? Targeted, finding that right person. But what's so powerful about it is that the free download gives me information to talk about in my emails. So if this is a 10-page download, that's what I'm gonna make my next 10 emails about. Two days later, another email goes out. Hey John, just wanted to follow up. Hey, I know you downloaded my free buyer guide a couple of days ago. Do you remember on page nine when I was talking about making sure that your debt to income ratio wasn't as high as most people out there? Here's what I meant by it. Hey, and by the way, click the link below. It'll take you straight to my calendar where you can book your best time. I can't wait to talk to you, John. Have a great day. And your next six, seven, eight, nine, 10 emails are all based around that book with a call to action to get them in your calendar to schedule an appointment. So this is super freaking powerful, you guys. Super, super effective and as simple as it gets, man. And I use cartridge for it all, you guys. If it wasn't for this one software to manage all of this crap, I don't know how I would have done it. I don't know how you guys do it with ClickFunnels because you got to use ClickFunnels for the landing page. You got to use MailChimp for the damn MailChimp. You got to use freaking or Active Campaign or Infusionsoft or Confusionsoft or whatever the hell. And then you got to use freaking Calendly or schedule once for your calendar. Like, I don't know how you guys do it with all these multiple services, man. So that right there, you guys. Email Autoresponder, which is your list and your sequence. The pages, that's a three page cells funnel. Super, super simple. And then your form and then your calendars. So hopefully that made sense, you guys. Click the link in the description for the Fiverr. That'll get you your first discount and play around with it, man. Reach out to someone over here and you don't got to buy it right away. Message them first and say, hey man, my name is David. Here's what I'm looking to do. It's going to be a free download. It's going to be a book that I put together. I'm looking for someone to help me ghostwrite it. Here's the topic. Here's the bullet points. Let me know what your fee is, right? And they tell you the fee right there, but sometimes, you know, they have different fees. So hit them up, message them first and find yourself a good ghostwriter. Because again, this ain't something you want to go soft on. Like, don't just come over here and spend five bucks. Like, come over here and really look at it as a real campaign. This is the bait. This is my book. This is what I'm going to base my entire business around. This is how I'm going to capture leads on social media in 2020. So you want to spend some money. Like, I wouldn't spend no more than 50 bucks. Like, you could spend 50 bucks and get yourself a damn good ghostwriter to write you some powerful stuff. So 50 bucks should be your budget for sure. And again, you're going to be able to take this and post it all over social media if you want. But really, man, it's to run paid traffic to a page like this and get tons of people to opt in. Tons of interested people to opt in. And then in the future, do business with, right? So hopefully that made sense, you guys. Profit with cartra.online. There's a 14-day trial in the description. I'll see you guys on the next video. Capture those leads.