 The more you look around and pay attention, the more you realize that companies are simply trying to trick people with just simple words. Hey there, NJRoot22.com here with another vlog and it's a product vlog and a basic consumerism type rant today. And I'm downing a new look today. I got this patriotic USA cap over at TJ Maxx. I didn't want to wear my little fruity little Tilly hat or whatever it's called anymore. It was annoying for some reason. I use that for landscaping. I'm going to wear this hat, this hat that was made in Vietnam. How patriotic is that? Anyway, today we're talking about product names and they're deceptive in many ways based on emotional triggers and just key words. It's like everything has become a keyword. If you use that keyword, it's going to pave the road of riches ahead for all these companies. And I'm going to pick four items out of my closet or refrigerator that I don't mind talking about. But we're going to talk about other things. This is sort of inspired by this other article we did on the NJRoot22.com vlog a few months ago. It was about this product that pulled out all the stops when it came to naming their company. And this company was named, if you care about the environment, you'll buy our stuff. And it was all this, whatever, recycled crap. It's utter expensive junk. Everything they sell sucks. It's just substandard, but it has that emotional little trigger that makes you feel bad. If I care about the environment, I'll buy this expensive shit. It's just so stupid. But there are hundreds, if not thousands, of other product names or company names that prey on this emotional, psychological triggering. I'll give you some examples here. Here's a company we use for some of our, by the way, we get these squeeze packs for our kids. And they're horrible. I don't approve of these, but the company is called Earth's Best. They're talking about the Earth, that's trigger number one. Best is trigger number two, which means there's nothing better. And this is some blueberry banana puree. It probably took 100 bananas and 50,000 blueberries to make this pack. I mean, I don't really eat food myself. I'd rather my kids just eat meat, but they're probably a little too young to be carnivore. I don't think it's going to take over in this family anytime soon. I do what I can for myself. But I mean, this has 17 grams of carbs for a 50 pound or 40 pound kid. This is ridiculous. That's like me eating, I don't know, 100 grams of carbs. It's blood sugar spiking. But anyway, Earth's Best, organic. That's a really classic. And they're a good company, I guess, we use their formula. But still, it's just, you can't get any more triggering than. Here's another company, this Jessica Alba's company, Honest. Honest kids, honest this, honest. Honest is another trigger word. Oh, I'm not going to steal. I'm not going to do anything to charge you more. And they're a good company, the billion dollar company. It's amazing. But they're praying on, and just the name of the company alone, Honest, Honest. I mean, don't you, wouldn't you expect every single company to be honest, like, and they just picked one of these major key words to lure you into trusting them without any prior experience. And here's another one at our not so favorite supermarket stop and shop. They have a brand, a house brand, called Nature's Promise. Now, I don't know what a promise nature ever made to me, and how do you hold nature accountable if they break their promise? I mean, who made the promise for nature, like on nature's behalf? Nature doesn't make promises. Nature just does. It just is. Like, there'll be a landslide in your neck of the woods or a tree will fall on your house. Like, what do you tell nature then? Don't live near a tree. I don't know. Nature's promise. They use these words. Promise is a trigger word. Nature. Nature is, if you go to shop right and look at their vitamins, nature or natural is in every single brand they sell. I can't remember, but there's nature in every vitamin brand. And they're all made in a factory with some robot machine pumping. That's not nature. But they use these, I mean, I'm sure this peanut butter is good because it just has organic peanuts and sea salt. So that's fine, even though peanuts shouldn't be eaten in mass quantities. But that's just another example of the words. And now one of the other ones that sort of triggered this video is these dog treats, these El Chippo dog treats at Wegmans. It's called Wegmans nature. Natural dog treats. Nature. There's nothing natural or nature about this. It's just rye flour, absorbic acid, rosemary extract. How did nature extract the rosemary? Preserved with mixed tocophorels, I don't even know how to say that. But it doesn't seem 100% natural by any means. And it's made in some little robot machine, makes these heart shapes unnaturally. But they use these keywords and it's the biggest font on the box, nature. And 95% of the people don't even think about it. They don't criticize it and say, well, what's so natural about this? And I like Wegmans for the most part. I'm not knocking Wegmans, but it's just the whole overall concept of how they pick the words, they name their products or their brands. And I think it takes advantage of people. And they don't think twice about what's in it. I mean, if you want to give your dog a good treat, just give them a piece of the steak you're eating. I don't know. I just think this whole industry of naming things in these buzz words and trigger words that people don't think about what it means. They just feel good about it. So I would beware of this trend. And it's happening at a breakneck pace across all spectrums and not just food, but anything that maybe has toxic chemicals and cleaning products are one of the big industries as well. Like where they have a plant-based this, plant-based that and non-toxic. I mean, heck, bleach is the best cleaner you can use. Or hydrogen peroxide, which is really pretty natural, dangerous if you don't know how to use it. But they're really doing a number on people's buying habits and so on. So I think that's it for now, but I thought it was an interesting thing to bring up and something for more people to pay attention to when they go to the supermarket. Or pointing out the things that you think they chose the word specifically to latch on to these people who are confused and unsure of what to do with this whole big eco-friendly and non-toxic movement. Just stick to raw foods. Eat meat and use bleach. Bleach is great. So whatever. I can go on and on. But that's it for today. I'll see you later in the week with another episode.