 Hi, this is Jimmy Gathu on SPM Buzz. Alright, inakwaadia tukubadu sethouse, tukubadu kulu, kulu. Tuna zungumza na wa legend zue tuombaus, kuzote kumaisha o metufunisha. Baraba ni me kuskiza. Adakama mi mi ni me kuwam tu o machinani, noeza kukuskiza muakamoda o manshayangu, metufunisha o me ni limisha, nalohi o noeza kuzungumza na DJ tuomiria, SPM Buzz na sautu TV, manshe mi kwaadia. Manshe simabaia ojiwa kama misani, kituambacho, wili kipawamacho kunacho, ni akumbaw naeza, solongaz ukona akili, ukona ikona kumugu, utakufikiria wili kutaka kumaliflani, kumaliflani, iyo ni omwebo. So, kwenlena maisha solongaz omwoma munguaku, omwoma munguaku. Askurumungu. Meka hiu tibia kukunye game omkuna, fukusu yu veri za legend, yu veri hardworking, matikuna kituamba ewewe me jifunza kumaisha ambaio, imekuwe kumbaka lehiyu kaba yu kwa Jimmy Gathu. Reinvention. Re-always nazima kukimumuansema kujirie evaluate, kujileta upia. Waiyo. Manaki game ikona utuwe, kama sasa wewewe ukatika eindas okawi, na wewewe wewa yu wa kuna maumu mega omwe yaona, omwe mejifunza, na atakama mejifunza kutaka kumunami kukitaka, tibia kwewa tuko, ni kama competition. So, nazima ni jue, ni ni ambaio kuna new age technology, kuna watisazi wa pema, kujia wa na feyanini, so nazima ni we na jirii invent. Na yu kutika, kutika world yet, yaa, yaa, encement ama creativity, nazima weki laokati, weji hii invent, na jirie evaluate, minu fanyamba, what can you learn, technology na samanini, utuwe, technology kivip, kuna game zumpia, utuwe zumevi bekatika kujii, uji amne. So, mambo fit. Oka tengu liyanza, sana ama oka tengu liyanza, nubokuni industry, utuwe gizili change, sa technology of course we change. So, media me kutia mambo. Kwanza hia ime change kabiza, ime change vile watu huwa wana, wana consume media. Kitambu li kwa, nazima ufika nyumbani sa moja, wengi ufumbu langu wa shi TV. Skwezi wana ha? Simu. Kitambu nuko nangodia breaking news sa komi, ama sasaba. Skwezi. So, ime change vile media consumption. So, na zima piwo ujiwe oke nao. Iki wa watu huwa wana date na TV nyumbani, then how do I kumap na content nambae ikiyone kana haraka? Nenezu ya haraka, I can benefit from it. So, na zima wana change in technology. Awa zi kuna bakura sayama o, ili work last time, numata wa tia, otho content ni king diyo, lakini, lakini kuna adapt na technology vile iku. Oke, ligada kudiyo amidi. Kweyo nimi tu ombabu meka, umona sirkali mi panga kitu, mi panga kitu amazing sana, hi metu de te atalanta hela, na deyotiku for the amazing project, amazing launch. Kuna yona wosani utesa kufairika kifipi in atalanta hela. I think chamuhimu ni akumba, kama kuna ujiwa mamba iliku kuhimba, kasama kujua vile kui monetize, kuchiz chamuhimu chatalanta hela. Kuezaku kuleta mitinduku ombae ita tulazimisha, amatu kutrozisha sisi creatives. Awana sirakasi, kwa mba uki set up kiti ako flani, na regulations, na vile kui suma kontak, na kuna niwi how to kupes na kui price contenti ako. Manaki size na yuwa we're going blind. And it's working. Manaka mami ni moale awa rstuwangu, ni moa sumesha na hini eh through eh creative economy. Kuwanziya 1990 eh haiku na judekana then, lakini when you look at it mimi ni mekuwa presenter or radio na TV nukumto sarkasi four-third more than 30 years. Awana. Nani nahi hindo emailia awa rstutwangu, awana. So kuna kuna kuna sub blen mese ma technology numpia wajuna consume media ve different eh eh kulingana kitamu. So lakini rastuwangu na kujwa bana kumontaz. Manaki eh iyo sfea ya eh ya kumonitize inakua ndogo ino smaller in smaller because of technology. Eh? Ita fika at time eh kudownload lakini rastuwangu umlipi wulambai amechora iyo amahame imbei lengoma or whatever the case may be. Awana. So um uzuri watalanta helhela ni kuwangalia okinao. Um wali ambai nivijana wali ambai wanaanza eee eee wanaenge kateke kreative vendor suisezi wana interact vipi na nii mi wana tege neza manaki taria rana tege na pesa wana tege na pesa vipisi how do we see on the information yote eee katika regulation na policy eee ya kumprotekt wulemu imbaji amturaji ama nani kumprotekt kwanza na kumuizesha kuprice contentia keki ikyo angoflani na kumuizesha asikuwe eee ikiwa odasana ni kama ni kama ni kuprotemsi datanskiwa angoflani wimi saise mapanuana datanskiwa angoflani walape the case mbih kuregilete onpata eee so it's good for the industry eee never happened before spokatiwe toha ikuwa we're driving blindly lakini tukasafani imaji ni kuregilete kukiwa na aa sana sana sa ni oro kumalizi kumalizi skopni aa skopni kubo inki zingina tatafanya tatafanya tatafanya US tatafanya UK tatafanya aa wapi walape uni wai tatafanya bonasise tatafanya eee alright kumalizi ya mbih you been there there is a new media a digital media there's a big transition what is the future for the mainstream now because digital media is taking over digital man teach what's in kumbe unafikiri ya first of all convenience ya uli amba e you create in the content for okay eee manaki lazima yi lingani lingani shina life saliak behaviorak ana consume media wakatigani anmyu kumbe ya eo sfea inakwa ndogo smaller and smaller and smaller kitamu likuwa lazima yi ingiya matatu saezu kimi yi mahi usikosa 7 o'clock ni sasa hauna yo haraka infakili ni ben consume media when you want when you want when you want eee ntai kosa ntai kosa lakini asi ntai download one pattern so ili kitoma yi nabaki muhimu is your content is your content attractive is it consumable is it aggressive aggressive in terms of is it disruptive is it engaging niki kanya ngele content jaman pigi esimu nambia jama ei utani pamuda kitamu manaki lazima yi zee how engaging is it aa how convenient manaki pini kona life saliangu ee start kitum day for ambaita nifanya ni sfea nabias so how engaging how convenient is your content content no matter what happens content do you infalmi all right took to your funds aa sasinu ambenini aa asa ni sena pa kwanza ni seme well done wajua sisi tulipu kuwatu katekaenda situ kiwa vijana tulipu kuwatu nasema siku muwaja ee hauta kuwam juwam tuflanik kateka tizi manaki sisi tu kuwata johat situ ngei kosa babia uezu edu nangu vuzedu ee nasasa ni kiwa nantuka mani yi nbapo mukona ee tv station na mukona ee only video presence aa answered prayer during our time it was very difficult saizi rahayangu ni kuna atahasa ni mimi nili kuwa kateka radio ee na mimi nili kuwa mona muziki piya wakatu etu optikua na muziki nili kuwa nalipa miatano miatano 1989 miatano sa ini kama elfu am seme matuka sema matuka kuwama charge musician sasa nga liya kateka stage wana ima ni moza kiswa ili wakatu zivedu ngei wana ee so mi na shkuru sana iwi no how far the industry has grown nikiwa natu kama ni nyambai ume niya kateka ee industry na fry nikiwa na mafans wana consume atitu kuna mafans asama wana consume local content hamdela asante sante san na shkuru kuwa wasiwa waka na shkuru kuwa ili muha kuna munga kuji disha kuweka wana familiara ku na kila ki drop kosa amvepe no mu li patia drop kama saze kosa ee katasule