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Published on Jul 27, 2011
Famed actor Paz de la Huerta, of HBO's award winning series "Boardwalk Empire", is the focus of Joe's Fall 2011 ad campaign which highlights the collection's key fashions of the season. In celebration of its 10-year anniversary, the brand's creative director, Joe Dahan, chose Paz as the face of Joe's for her sultry nature and beauty. Based on a classic movie star story, the campaign follows Paz through the various acts of her performance.