 I think it's that are you ready for the next interaction because business is won and lost in every moment in every location and every digital moment passing by and if you're not ready to interact and transact rather your systems on your behalf then you're behind the curve it's easy to be displaced people swipe left and pick your competitor so I think that's the next bumper sticker I make I would say our my favorite billboard so far of what we've run is cover your staff which is what is how what is the data layer to manage the next level of staff applications the next generation and we think single sort of before that