 Welcome everybody. Good morning, good afternoon, good evening, good night. JR Fisher here. I am joined by the lovely and talented Jessica. Hey everybody, thank you so much for being here this Friday. If you would, do me a favor so I can make sure everybody can hear me. If you would, put a comment in that comment section there, the chat box. All the comments are private so nobody's going to see your comment. Don't worry about that. We'll see it. Of course, we'll see it. You know, put in there who you are, where you're from, what time it is, all that good stuff so we know that people can hear us. And I know there's a little bit of a delay so I'll give you a second to do that. I see Eric says he's in Pensacola. We've got Margaret from New York State, Albany. We've got Dennis from Minneapolis. We've got Omar from the UK. We've got Eric from, looks like Ottawa, Canada. We've got Tony in there. Who else we got on your side, Jessica? What's up, Lena? What's going on? Who's that? Mirna. What's going on, Mirna? Good to see you today. Miami Beach, Florida. I know what's nice and warm there. My daughter is in Tampa and you guys need to congratulate me because she had twins this morning. I guess full term is full term as you can be with twins. And yeah, so we've got two new members of the family. So Jessica and I are grandparents again, because she already has a son that's two years old. So now she's got two more boys, guys. So she's got twins and a two year old. So how would you like to be in that position, huh? That would be fun. Put your comments if you'd like to do something like that. And she has a dog. Okay. And she has a husband. So the only other female in the whole house is the dog. Everybody else is male. So what are you getting your comments over there, Jessica? Sonia is in New Jersey. Sonia, good to see you. John and the UK. Thank you, Mirna. You said congratulations on my twin grandchildren. Thank you so much. I don't know. I don't know. I haven't talked to her. What happened was she had the babies at like 6 30 a.m. Eastern time, which was nine 30 our time. And she instructed her husband to text, you know, the appropriate people, but we don't know any of the details yet. So she's still, I guess in recovery and all that good stuff. Yeah, but they had separate embellical cords. Yeah, it's also possible that they're not so. Yeah, but you guys didn't come to listen to that, did you? I thought I would share that with you. You came here to learn about marketing. So that's what we're going to do today. And I'm going to talk about one of my favorite companies today. And I'm also going to give you a sneak preview on a video that is. Been edited and we just got it up on YouTube, but you guys of course get to see it before anybody else does. And it's going to be about Tesla cyber truck marketing secrets revealed because they did some pretty cool stuff. And I'll share with you the rest of it in just a second. So Tesla in the beginning and I don't have any orders they got now, but they took over 300,000 orders of which one of them was mine by the way. I ordered one too. Silly looking truck, but I want one of them. So that's 30 million dollars guys. That's 30 million dollars interest free money. So Elon Musk at 30 million dollars interest free until he builds those trucks. They're not ready yet. They're not even ready. And he got 30 million dollars. So that's pretty insane. And I don't know if you guys have been following, you know, the stock market at all. I bought it. I thought it was a 137, but it wasn't a check. It was 180, but I bought Tesla at 180 bucks and we can learn a lot from this company guys. They are at and I'm looking it up as I talk right now. They're at $480 a share. So I started with $180 a share and now I'm at $480 a share, which ain't bad. It's not bad at all because I've only held it for what, three years. I think something like that, about three years. So how'd they do that? I mean, how'd they do that? Okay, so let's talk about this first off. And this is something you guys want to do for your business is they built a brand. Okay, a brand is so much more important than a product. I mean, a product is nothing really. A product is just like we sell people. A brand is something that you market. And if you want to think about brands, you think about the Kardashians. Okay, those girls can, you know, come out with a makeup line or a clothing line or a head scarf or whatever the heck it is. People are just going to buy it only because their name is on it. And why do you think that so many companies try to use celebrities to attach themselves, you know, to this. And by the way, you can ask questions as I'm talking. This is live today. It's Friday, the 10th of January, 2020. Who would have thought I'd been alive this long? So you can ask your questions there, guys. We are live today and while I answer them live, this is our inner circle call. I know we invited a couple of people who are not inner circle people. Our inner circle is really growing. We're really, really starting to see momentum there. If you're not a member, there's a link down there where you can join the inner circle. It's JR inner circle.com forward slash enroll. So feel free to do that. But it's this brand thing. And we're going to talk about how they built that brand in a second because there's a lot of components to a brand. That brand is totally separate from a product. Like I said, the next thing they did is they gave people what they want and they exceeded expectations. So, you know, for years, we've all been driving around these gasoline cars that pollute the environment and we got to stop and put gas in them. And we got belts and hoses and we've got transmissions in them. We got radiators in them. All these things don't exist in a Tesla. They're just not there. So your repair bills are pretty much non existent. The only thing you've got is a battery. You've got windshield wipers that have to be changed. You've got brakes and tires. And that's pretty much the whole car. I mean, there's nothing else. The rest is an electric motor that can run hundreds of thousands of miles in a big battery. So it's just the time alone of not having to go to a gas station anymore is pretty cool. But there's so many other things they did. They had great pricing. And I looked at the cyber truck and I'm going to go through in the video I'm going to show you in a second. I went through their site and we looked at every single part of that cyber truck. But really, if you think about the price of it, it started at $39.9 for the single motor. And then it went to $49.9 and I'll cover all this in the video I'm going to show you in a second. And then the high end one I think was $69.9 something like that. But I'll show you all that pricing in just a second. So these are the things that enabled it to get $30 million in interest free money from people who just love the brand. And that's all they had to do. So this is a video I was talking about. This is our thumbnail there. There's a picture of that truck. So I'm going to play this video for you. And this is me going through their site and showing you all the different parts of the cyber truck right here. So let me get over here and I can cue this thing up. Hey, did you see the announcement about the new cyber truck by Tesla? Well, in this video, I'm going to break down whether or not it's a good idea to get the cyber truck or not. And why Tesla and Elon Musk may be one of the smartest marketers of all time. Now, I've got a little bit of inside information about this that I'm also going to share with you that most people don't have access to. And we're starting right now. Hey, I'm JR Fisher. And I've been selling online since 2009. So millions of dollars of both digital and physical products. And on this channel, I share with you how to start, run and grow online businesses. Now, do me a favor. Subscribe. I really would love for you to subscribe. There's a big button down there to subscribe. Click that button. And don't forget, there are notifications. There's a bell right next to it. You need to click that bell and mark all notifications. Now, what is your opinion about that cyber truck? Do you like it? Do you hate it? Do you think it's cool looking? I think it's cool. But let's talk about it and let's talk about that marketing dip that you did. Hey, don't forget I have a free e-powers course that you can get absolutely free. It has a value of $197. Go ahead and click that link and grab that at the end of this video. Okay. First off, let's talk about that truck. What is it about that truck? Now, Elon Musk said that he spent $0 on advertising, zero, and got over 300,000 orders. Oh my God. How could he do that? I mean, how is that even possible? Now, to keep this in perspective, Ford sells about 900,000 of the F-150s a year. And Elon Musk, in a matter of hours, sold 300,000 of his trucks. That's crazy. Okay. So what we're going to do now is let's run over there and let's take a look at what it is about this truck that's so attractive to so many people. Okay. I'm over at the site now for Tesla. And it was funny because the other day I was in here and they had the truck right on the screen, another showing cars. But let's go over to the truck and check it out. It's right here at the top. So here's the side of the truck. Let's click on it. That's it. Okay. So that's the side of the truck. It's a little bit different. All right. So let's get in here and look a little bit more. Now, you're seeing how clean the site is. You know, when you're thinking about selling something on your website, look at this site here. I mean, it's got a menu at the top. But outside of that, he wants you to do one thing and one thing only. And that's buying a truck. And if you notice, you don't have to scroll. You don't have to read anything. He's got an order now button right here on the screen. So you could easily order this truck. Let's scroll down and find out why it's so popular. Okay. Let's take a look there. There's a side view. And this part here talks about the Echo Skeleton. He says it's made for durability and passenger protection. So he's killing two birds with one stone there. Starting with nearly impenetrable Echo Skeleton. Every component is designed for superior strength and endurance from the ultra-hard 30X cold rolled stainless steel structural stands in the Tesla armored glass. Now, I have no idea what 30X cold rolled stainless steel structure is, but apparently it's pretty good. So let's scroll down a little bit more. But then he has, like, part of this truck that's taken apart. And he talks about the 30X cold rolled stainless steel. And what the benefits are. And if you notice this, this is really good for your marketing. Think about the benefits. What he's doing is he's saying what it is, okay, that's the feature, but he's saying it helps eliminate dents and damage, long-term corrosion. He's saying it has a smooth monochrome Echo Skeleton that puts the shell on the outside of the car, provides you and the passengers maximum protection. So what he's doing is he's saying it's going to look good for a long time and it's going to be protection. And if you scroll down here, they've got one driving down the road. Pretty interesting. And if you notice under each one of these pictures, he always has the feature and the benefit. So he's saying Tesla armored glass, ultra-strong glass and polymer layered composite can absorb and redirect impact force for warm food performance and damage tolerance. Don't know what that means, but it's pretty fancy. Then he shows the different usages of this. I think this is pretty cool here because he's showing you all the different places of it. He has unbelievably good pictures in here. There's a solar panel right here that you can get on top, which is pretty cool. He shows it with a trailer right here, which is amazing. And then underneath each one of these, this changes to the new feature and the new benefit. He even shows that four-wheel drive thing. Now, right here, let's go back to this picture. You can see the inside of the car. All there is is a pad right here. It looks like an iPad. There's nothing else on the dashboard. Even the steering wheel, I'm going to go back again. Even the steering wheel itself is just two little handles. There's not even a full steering wheel, but you can see how much rubes in there. Then he shows you the durability of it. He shows it out camping. I guess there's a camping package here. Let me get back to that camping package. There's the trailer. There's the camping package right there. So he's showing it in camping. So from rugged to refined, he says it has 3,500 pounds of payload capacity and adjustable air suspension. So what he's done is he's really improved upon trucks overall in June, on what trucks could do. Then he has one driving right here. Looks pretty cool going down the street, right? Looks really different. He didn't go and take a regular truck and change it up. He did a whole new truck. The only thing that's similar to this truck and anything that's out there, because it has a bed for that, that's about it. Outside of that, he has just totally changed this vehicle. He also talks about enabling acceleration from 0 to 16 and as little as 2.9 seconds and up to 500 miles of range. Now, this is for the high-end one. I've already looked all this over. And then he's got all the specs down here. The basic one here is less than 6.5 seconds, 0 to 60. And then the range for the basic one looks like it's about 250. Now, the Toyota capacity can be up to 7,500 pounds. And that would be for the high-end one. And then you get right back to order now. So let's click on that order now button and check that out and see what that shows. You've got three different models here. You've got the single-motor, rear-wheel drive, which is 39.9. You've got the dual-motor, all-wheel drive, which is 49.9. And then you've got the tri-motor. Tri-motor, so three motors are amazing. For 60.99. So down here, he shows you all the different specifications for each particular vehicle. He's also got the self-driving right here. You can add that one. Let's build it out real quick. We're going to say tri-motor, and we're going to put the self-driving on here. And we're going to put buy now and see what that does. Okay, so then automatically, what's your name, address, payment, all that good stuff so you can put the positive on it. So it's pretty amazing. And then when you add this to your cart here, you can see it changes all the specifications here. The 500-mile range for this one, is 18,000 plus pounds Tokobas. And that is pretty amazing. And 2.9 seconds is 0 to 60. So that's pretty robust also. So anyhow, that's the site. That's where you can get it. It's an amazing vehicle. It really is. I would suggest you check it now. Now let's think about this Cybertruck for a second. First thing is advertising 101 says, get attention. Can you see the truck? It's going to get attention. Now imagine that a construction guy shows up to your house and he's going to beat up a Ford truck. He's got the name of his business on the side and he's bidding on, I don't know, doing a renovation to your house. And then the next contractor pulls up in Cybertruck with their name on the side. Which one do you think you're probably going to do business with? You can tell by him buying that Cybertruck that he's on top of the newest things, the newest vans. And you're probably going to think he's more successful too. So just if I was in construction and I saw that Cybertruck out there, I would definitely get the Cybertruck because that particular thing, that attention-grabbing ability of that truck is amazing. It's going to make me money if I'm doing construction. I know that. Or if I'm on a landscape or whatever my business is where you need a pickup truck, if you pull up in that, you're going to get immediate attention. It also sets up a really positive brand image. If I see somebody who has a truck like that, I'm going to think that they really know what they're doing. This brand image that they're portraying with just that truck really will spill over into their business also and probably gain a whole lot of business. Now the next thing is, it saves you money. Now somebody may be saying, well, the high-end one is pretty expensive. Well, if you haven't been to a car dealership lately, trucks are very, very expensive. The low-end one is only $399, and then the middle-road one is like $499. That's pretty cheap. And on top of that, you've got to figure when you have a Tesla, and a lot of people don't understand what a Tesla is. A Tesla is really a computer for the car body because you don't have oil changes. You don't have belts. You don't have hoses. You don't have radiators. You don't have gasoline. You don't have all these things that a regular car needs this maintenance. You know, valves and all this, you know, transmission fluid. All of that is non-existent in a Tesla. So all of that maintenance that you would normally be doing, you don't have to pay for. And when you spread that out over the lifetime of one of these vehicles, it's a whole lot cheaper than any other truck that's out there. So it's actually going to save you money. Now, let's look at utility. Oh, my gosh, utility. You can get stuff done with this truck. It has a huge bed in the back, which is awesome. It also has that solar panel option so you can actually charge it as you're driving it. That's pretty cool stuff. He even tells you that it has a front. A front? What's that? It's a front truck. So since you don't have a motor or engine in this car, the whole front of the truck opens up and that is your truck or front as he calls it. Now, here's the other cool thing. Obviously technology changes every single day and this vehicle is so far ahead of every single vehicle out there that it's just crazy. Now, I want you to put your comments below on what you think about all these advantages and the side effects. Just put those comments in there. I'd love to hear what you've got to say. So once that inside knowledge that I told you I had that nobody else does or very few people do, I spent 25 years in the car business and I got to tell you this is the first time anybody has really built a vehicle and I'm not talking about just the cyber truck. I'm talking about all their cars that really fits the needs of the consumer. All those years I was in the car business when I went to these factories and I met these executives, they would decide what they wanted to build and then they would sell it to the dealership and then tell you, well, you've got to sell this now. Even if it wasn't the right color or the right style or the specifications of what people wanted, they just kind of forced it on us and I think after years and years of doing that, somebody comes along like Elon Musk who has no experience in the car business whatsoever and he's like, I wonder what people want and apparently he went out there and figured that out. Now he's done one of the most amazing jobs with social media of anybody out there. You've got to admit, he stays at the forefront of this. He's always tweeting, he's always testing things. He's teasing people with new things that are going to come out and he said this truck, it won't be for everybody. He knows it won't be for everybody but he's built up such a following at this point that pretty much anything he comes out with, people are buying. They're selling more Teslas than they've ever sold before and for 2019 they sold more Teslas than they've ever sold in the previous two years. So he's just broke all these barriers. He has broke all of the, I guess, critics' ideas of what could happen. They said he couldn't deliver these cars. They said he couldn't sell them for these prices. They said that people wouldn't buy them and everything they said was wrong. I know a few years ago I bought some Teslas sock and I'm pretty happy with it right now and yes, in case you're curious, I put my $100 deposit down on the Tesla truck. I'm already yet, but I'm really excited about it and I'd love to have one. I think it'd be really, really cool. So do you think he would buy a Tesla truck? I'm curious, would you get one? Put it in the comments below if you would get a Tesla truck. It cost a hundred bucks, right? I mean to reserve a truck for a hundred bucks, that's pretty good because before that when he first started selling cars and he required a $10,000 deposit, then $5,000, then $1,000 and now he's like, give me a hundred bucks and you can decide at the time. That's popular. I don't know what the total orders are right now, but at $300,000 how much is it? That's like $30 million that he's got interest free until the truck comes out. Not a bad move on his part. Hey, I hope you like this video. If you did, do me a favor, subscribe. Hit that subscribe button down there. Don't forget to turn on notifications, right? Ring that bell down there and make sure you market for notifications. Also, don't forget, I've got a free e-commerce course down there with $197 and you can get absolutely free. Just click the link below and you can get my course for free. Thanks for watching this video and we'll see you in the next one. Hey, thanks for watching my video. I hope you get to subscribe to my channel and hit that little bell right there to be notified every time I do a new video. All right, let's cut the music. Oh my goodness, let me get out of there. Okay, hey guys, that is actually from my YouTube channel. I don't know if you are a subscriber, but I do about five videos a week. So, if you want to get more training since you are in the inner circle, you certainly have access to that. You want to use this link that's right here. It's BIT.ly forward slash YT for YouTube, can't even talk. Dash JRF and when you go to that link, what it'll do, is it'll pop up this window and it'll say subscribe to this channel and you want to click yes and that way you'll be subscribed and then you want to go into the notifications like I told you on the video and click on notification bell and then click, you got to set it to turn on all notifications. Otherwise, it won't let you know. I know it's kind of goofy. You'd think if you click the bell, it would just do it, but it won't. So, you want to go to that link and click on the bell Y forward slash YT dash JRF so you can get access to those videos there so you don't want to miss that. All right. So, big aha. What's the big aha? What do you think the big aha was? In other words, what was it about Tesla and the Tesla truck that made it so successful? Put your comments in that chat window right now and we're going to see it. Other people will not. Don't worry about that. What is it about Tesla right now? I guarantee you if Tesla came out with a motorcycle tomorrow, it could take orders. If it came out with a, you know, a four-wheel drive, which actually it has one to match that truck, you know, like a little four-wheeler, it would sell them. If it came out with ink pens, if it came out with t-shirts, it didn't matter at this point. It doesn't matter. They've built a brand. But what's the big aha? And Jessica, are we getting some comments over there with the big aha is somebody says no, that's not it. He didn't have money to start. Well, I mean, he did. He was one of the founders of PayPal, but he was also a eight-year-old kid doing programming in South Africa and got himself to Canada through a relative and then got himself transferred to the U.S. so he could run businesses here. So I don't know what you were doing at eight years old, but I wasn't doing that. So he's a pretty smart guy. Somebody else is saying, what are they saying there? Family money? I don't know. I don't know if he had any family money. He didn't start with money though, guys. That's not it. So what is the big aha? He used social media. That's it. That's how he did all this stuff, guys. That's how he's doing all this stuff. And if you don't know it, he owns SpaceX and he's flying stuff into orbit for NASA right now. He also owns a boring company and I don't mean there's not much to do there. I mean, they bore holes in the ground and what they do is they're going to shoot rockets around, shoot people around instead of mass transit systems. So he's building that too. But the thing he does is to use social media. Now, he's funny on social media. He's strange on social media. He gets in trouble on social media. So let's kind of take a look. I went and dug through some of his tweets from the last year because you guys need to use social media. You need to tweet stuff. Just look at some of the stuff he does. Okay? Elon Musk is a different kind of guy. I mean, he's just not your standard dude. So these are Elon Musk's top tweets. Top Musk tweets. Here we go. Here's one right here. It says baby Yoda. I don't even understand this one. If you guys understand it, you let me know. Close your eyes, bro. This is okay, bro. What? You understand it? What's the deal here? What do you see, bro? Nothing, bro. This is my life without you, bro. Oh, I get it. I get it. He likes him, huh? That's kind of nice. So that's the kind of stuff he's tweeting. But he follows up with stuff like this. I was always crazy on Twitter, FYI. That's it. I was always crazy on Twitter, okay? And if he knows this was last April, he tweeted this. What else we got here? My Twitter is pretty much complete nonsense at this point. Just, you know, just, I don't know. What else he got here? Oh, got that one in there twice. Sorry about that, guys. My life is a video game. Oh, if life is video game, she already correct him. I didn't get two words out. The graphics are great, but the plot is confusing and the tutorial is way too long. Kind of interesting, right? It's kind of interesting. Nuke Mars. And this actually had to do, not with what you think, like blowing up Mars. It had to do with they were going to put a nuclear rocket or something in there to break through the surface and check for water. I don't know what it was. It was crazy. I tried to research this and I got lost. I'm just not that smart. This one here. Some secrets are too dangerous to be free. Area 51 guard. Me running away with a secret reason why America isn't using the metric system. Area 51 guard. Which I thought was really funny. Because I remember in second grade, they told me that we're switching over to the metric system. And I'm out of second grade. Now way past second grade. And I don't see it happening. So that's Americans. The color orange is named after the fruit. Wow. Okay. Now you would think you would be tweeting about, you know, transmissions and rockets and no, he's not. He's just making a name for himself. Back to Nuke Mars. I got that in there twice. Here's a reply to somebody door hinge. Have no idea what that means. No idea. This one I thought was pretty darn funny. Why aren't more people talking about this? Apparently Romania and Chad have the identical same flag. They need to get together. They need to talk. I don't know who was first. I like this one. Tesla blows. Ha ha. Don't know what that means. Don't know if that's good. Don't know if it's bad. Have no idea. But he got 20,000 people talking about that. Wow. Now, one thing I always get asked on these calls is where do I start my business? How do I get going? You got to get Cartra. Now, if you use my link here, and that is uppercaseJR at the end there, it's BIT.ly. You don't have to put the HTTP in all those lines. Just BIT.ly forward slash Cartra dash uppercaseJR. You can go to this page and you can actually watch a video and that video will walk you through what it's going to do for you. I know it wiped out eight pieces of software for us. Eight pieces of software we were paying for. We no longer pay for because we got Cartra. And then if you want to get a membership for Cartra, you can get a trial membership for $1 if you use that link. So you want to use that link right there. So yeah, let's move on here. That's where you build your membership, your sales pages, your emails, and pretty much everything else. Now, what do you get? I want to go over the inner circle thing because we do have a few invitees. I know most of you guys are inner circle people at this point, but we have a couple invitees. So what do you get? You get access to my current courses. You get private Facebook groups. You get bi-weekly coaching calls, which you guys know I actually do weekly under Promise and Overdeliver. Yearly or more masterminds in San Diego. If you want to show up in San Diego, we'll all get together, have a big party, talk about stuff. I think it's the most important thing. You've got your inner circle friends. If you're not a member of the inner circle Facebook group, Jessica, could you put a link in there to that Facebook group? You want to join the Facebook group because you can talk to other people who are inner circle members in there. I think there's like 70, 80 members in there, which is pretty cool. Networking. Networking is super important because other people in there may be working on similar stuff as you or maybe complementary stuff. You get a business relationship going. There's a lot of value to just being in the inner circle. If you've never even got the training, which you get tons of training and you get these live coaching calls. Remember on these coaching calls, guys, you can submit to us any things that you want us to cover in this coaching call. If you've got a website, landing pages, emails, whatever it is you're trying to work on and you need help with, we're here to help you. Don't forget to submit it. Jessica, do you have the links for submitting or the page they can go do to submit all that stuff? I know you just switched it over, right? I did and I'll tell everybody this afternoon with the new links. Okay, so expect an email today, guys, with all the new links for the inner circle. So if you're in the inner circle, you can use those links to submit stuff, get questions answered and all that good stuff. You also get insight into high-level masterminds. So when I go to these high-level masterminds, which I do them every year, I bring back that information to you guys. Some of the people in these masterminds are making $10, $20 million a year. So it's kind of nice to hear what they're doing. And then I share that with you guys, too, so you get access to all that. So what do we have here? This dude says, joining something like this inner circle can 12 times your success if you're a member. So if you're not a member, I know there's a few of you on this call today that are not a member. We let you come to the call. You can join. It's well worth it. It's going to save you a lot of headaches. It's going to save you a lot of problems. It'll get questions answered for you. I mean, imagine if I'm sitting over your shoulder every day helping you out with your stuff. That's pretty much what the inner circle is. And then you can ask me questions. I mean, that's well worth. One campaign will pay for the inner circle. That's not a problem there. So how do you use it? Well, you can use WebCash Academy. That's one of the courses in there which is basically, you know, me training local businesses in San Diego how to, you know, market. You can also use Ecom Road, which is a great guide for Shopify. So if you want to have a Shopify store, you know, you don't have to do one thing. You know, you can have a Shopify store. You can have a WordPress site. You can use Cartra. We do all these things. And we have all these things out there. Jessica has books she sells. She has training courses. I have training courses. So don't just stick to one thing. You can actually send out emails and make profit on emails, which is very cool. And of course, you get Facebook ads University for running Facebook ads, which is super important because you got to do that. Right. Or YouTube ads, either way you want to do it. And of course you get Digital Cash Academy, which is an just an incredible course has software that goes with it and all these things come with the inner circle. And if you remember, you know that plus yay, you get the community, right. The community, all these cool people that you can access. So what can you submit? You can submit your ads. You can submit landing pages, sales pages, websites. And we'll actually go over it on these calls that I'm doing like right now. Products. I didn't get, you know, submissions this week that were, you know, something I could go over on this, but send me some. I'll be happy to go over with your pricing. We'll help you with funnels, emails, subject lines, headlines, any ideas that you have, your frustrations, of course, ideas and successes. So all these things you can submit to us and we can go over on these calls here. You can actually be live on the call with me. So we can turn on your microphone and you can talk and we can share screens and you know, everybody can participate. So, you know, make sure you do that stuff. This is what the form looks like when you get there. And I don't know, maybe a little bit different now, right. Since we're doing, you know, we're doing Google form. So it looks a little bit different than this, but basically you just fill in your information. You click the things that you want, you know, and you can submit it. It's really simple. You can upload whatever you want. There's a little button where you can file upload. So it's really cool. So of course there's Cartra again for you guys who didn't get that the first time. It is bit.ly. Everything we do as far as marketing now is through Cartra. The emails that you got about this call were Cartra. You know, all the tagging that you get tagged. So I know that you're on this call or whatever is all Cartra. So just so you know that. So questions. I'm just going to help me out a little bit with this about marketing, about social media, about Tesla. Somebody is saying that they heard that Tesla is the highest valued auto manufacturer in the United States. And that is very true now. They are the highest one. And that means they beat Ford and they beat GM and they beat Chrysler. They have more value than any of those car companies. And they didn't even exist a few years ago. So, you know, everybody thought, well, these car companies have been around for over 100 years. You know, they own the market. They don't. All it takes is a new person and that could be you and your industry, guys. It just takes a new person to come along with a different twist, different way to look at stuff. And, you know, you can take over the market. I mean, it's pretty cool. Jessica, do you have any questions for me on your end over there? I can't see her screen, guys. That's why I asked that. Yeah, so there's a little bit of a delay. So guys, post your questions and I know it'll take a minute for them to actually show up on our end. But while we're waiting because of the delay, I know I I've heard a few very valuable points in the video on how to build a brand and how to market. But can you just maybe summarize the key points from your video if people had a hard time finding the message? I'm going to say the number one thing is build a brand. And the number two thing is the way you're going to build a brand is through social media. Now, I just showed you his Twitter account. You can do this through Facebook. You can do this through YouTube. And the best way to go about figuring out how to build your brand, guys, because it is different for every kind of product and so forth. Though his brand, I can't even figure him out. He doesn't even say anything about his products. But go to your competitors and see what they're doing. If you're an inner circle member in Facebook ads university, you can actually spy on your competitors ads. You can spy on their top social posts. You can find the ones that get the most likes and shares and comments and all that good stuff. And you can do similar things. If you're a member of the inner circle, you have access to that. So imagine being able to go in on social media and figure out everything that somebody is doing on Facebook and being able to do the same thing. If you do the same thing, you're going to get similar results. I can promise you that. You can do the same thing on YouTube. If you want to do YouTube videos and we have a YouTube channel you can check mine out which I gave you the link to it. But go in there and look at other people's YouTube channels. What videos you can go up and sort their videos and go to their channel, click on videos and then put sort by most popular. And if you sort by most popular, you'll see the ones that got the most views and you'll see the titles. You can look at their descriptions. You can look at the subject that they worked on. And all those things will lead you to be able to do the same stuff. And then you just do a video that's better. If you thought theirs was too short, make one a little bit longer. If you thought theirs didn't have good lighting, make one with better lighting. That's all you really have to do. Just answered this, but Christine said what are the basics of building a brand? Well, like I say, the basics are trust, you never BS somebody. Don't tell them you're going to do something and not do it. Don't tell them that your product is going to do something for them and it doesn't do it for them. If you just stay honest and I would say interaction is super important. When people ask you a question on social media, you got to friggin answer it. You go, oh my God, I have so many questions, it'll be so hard to do. Well, you know what? In the beginning you won't have many questions first off. And when you answer these questions, other people see it. They see that you're interacting and the more you interact with your group and this is the best part of building a brand, the more you interact with your group, the more you're going to figure out what they want and the more you figure out what they want, the more you can give them what they want and the more they like it. It's a snowball effect. My biggest suggestion is really, build your audience based on what they want. Don't just go out there and do what you want. It's not about you, it's about them, it's about giving them solutions and Christine, I appreciate that question. Matter of fact, I answered you this morning about URL you sent me, does it work? And I tried to figure it out in a couple different ways. I know there's a comma in there instead of a dot and a couple of things, so check out that email, Christine. But what you want to do is just make sure you listen to them, okay? Don't listen to get ready to answer. Listen to figure out what they really want and need, I would say is the biggest thing. And when I say listen, I'm talking about social media, I'm talking about emails, I'm talking about everything they do. Listen to them so you can help them out and get them the results they want. Because if you get them the results they want, guess what? They're going to tell people. They'll tell people about you and you can't buy that kind of advertising. I mean, that's awesome. Big takeaways I got from your video, JR was... The music was too loud? Yeah. We got to fix that music, I just noticed that too. Feature, benefit, feature, benefit, feature, benefit. Yep. So maybe can you... Yeah guys, there's two different things, and of course if you've been in sales before you know this, there's two things that you have. You have features and benefits. So a feature is a thing. So air conditioning in a car is a feature. The benefit is you stay nice and cool and comfortable, okay? To see how those two things are different. Feature in a car is anti-lock brakes. What anti-lock brakes? What does that even mean to me? You know when it's been raining outside and you know you get that slick film on the road and you're coming up to a traffic light and it turns yellow and then it turns red real quick and you slam on the brakes and you don't have anti-lock brakes, the brakes lock up and you slide out into the middle of that intersection and maybe you get T-boned by another car. If you have anti-lock brakes, you slam on the brakes and it bumps a couple of times and it won't let the brakes lock up and it stops the car. So that's the benefit. You don't mention them both, but don't just mention features. Don't say it's got air conditioning, anti-lock brakes, power steering, and I'm doing silly things from the car industry now, but the point is you got to say what are those things going to do for me? Tell them what they're going to do for them. That's a big thing. I got time for maybe one or two more questions. I know that with that video I ran a little bit over. We're getting close into lunchtime now, but what else you got over there? Jessica? I got twins. That's a 2X. You got two times your investment. Oh, yes. We doubled your investment. That's funny as crap. I still haven't talked to her yet. I hope to do that in a couple of minutes here once we get off this call. Let's see. We'll take one more. One more really great one. Here's your chance guy. I'm going to talk for a second. See if you can come up with that question and answer right now. See if you can do it. Something really interesting. There's going to be a prize of a gold star. We'll email it over to you. There's going to be a prize of a gold star for the person who comes up with the best question right now. Just the gold star for the top question. I see people saying I'm going to pick the restaurant. That's not it. Question about marketing and branding and all that stuff, guys. He's going to see it with me and Jessica. Unless we read it off and then of course everybody will hear and they'll know it's you. We get a couple in there, Jessica. He's asking where's the best place to get my logo made? The best place to get my logo made. I thought that was really good in regards to branding. That's why you picked it. That's what you picked. I love it. I love the logo makers. Google free logo maker. You can go to Fiverr. You can go to Upwork. Here's the thing with logos. People don't care about your logo. No offense to anybody out there. They just don't care. Keep that in mind. Logos are not that big of a deal. Just get it done quickly. Logos don't really matter. Content matters. Content is king. You want a lot of content and you want great content. That's what I'm going to leave you with today. You want a lot of content and you want great content. Constantly produce content. I have a video that's coming up on YouTube real soon and it teaches you how to do content where you have endless content. You're going to love that. Make sure you subscribe to my YouTube channel. Jessica, can you put the link in there? It's bit.ly. Go to that and make sure you subscribe. You'll be notified when those videos come out. We have one coming out every single day of the week. Monday through Friday there's a new video. Check that out. I thought that was such a good question because you have talked about before that the logo isn't the end goal at all to your business. Do you remember that Doritos commercial we saw the other night? They completely didn't put a logo in the whole commercial. They said you know what we're talking about. We don't need to show you our logo. I remember it. I thought it was really interesting. I appreciate you being here. Jessica always has words of wisdom on Friday. She always prepares deeply for this. It puts a lot of thought into it. It never forgets to prepare. I'm just in amazement over that. It's so good with these questions. She has the forethought to look at the subject matter. She always relates it to her words of wisdom. Here they come right now. I'm going to turn it over to Jessica. I don't know why you do that. My mind goes blank and he's putting me on the spot. Put her on the spot. Just a little bit. Just a little bit. She has something popped in her head. Who has to do with this coaching? Who has to do with this coaching? Not too long ago. About how to deal with trolls online. Can you put a link to her YouTube channel too? She's going to put that in there. You need to check out her YouTube channel. It's got thousands of subscribers. It's about pet parenting. If you've got a dog or a cat or whatever, she talks about that subject matter. It's really good. You can watch how she does videos. If you have any ideas, I would highly suggest you subscribing to that one too. She'll just give you a link to the channel and then you can just go to the subscribe button. Make sure you subscribe. I would highly recommend you doing that. Jessica, do you have that in there? No, I'm trying. She's trying right now. Plus she's getting together her thoughts about this awesome motivation little speech she's going to give. I turned it from a comment to a speech now. I did an interview with a blogger, a pet parent blogger not too long ago, about dealing with trolls online. When I was researching for my interview, one of the biggest things that kept popping out in my head, no matter what you're doing, and this relates to every aspect of life, including building your business and building a brand and speaking with your group and your tribe and your followers, it doesn't matter what's going on, what you read, what you hear, what you think, research it. It's never going to hurt you to learn more about something. Figure out if something is true, if what you think is true. Take your thoughts what you think people are going to want, what you think people need to know and actually go out and research and see if people need to know about it. See if they have the same views as you do. Maybe what you think is completely wrong. Yeah, and you know, guys, I'll add some to that research. As a kid, we made fun of people who didn't know stuff because we're like, man, all you got to do is put your sneakers on and walk the ten blocks to the library and check out a book on it and read about it. You don't have to even leave your house now, okay? You don't even need to go to a library. You type anything into Google and it's there. Anything, freaking anything. And as far as trolls go, that is of course people who have negative thoughts or says negative things. I get them too. But why would you do that? I mean, why would you ever, ever, ever spend any of your time, any portion of your life just putting negative stuff out there, guys? It's just such a waste of time and I just really feel sorry for that stuff. So, I mean, goodness gracious, just stop it. If you're a troll, quit doing it. If you see a troll, just block them, turn them into Facebook and let them lose their account or YouTube, whatever it is. Yeah, well, and it originally came about that what I was saying in my interview was that we don't know how to research stuff anymore. And that's one of the biggest things you can do for yourself to empower yourself is to actually learn how to research things online and figure out what's fact and fiction and, you know, find sources that you trust. So, that was really what I was talking about, but as it boils down to branding and marketing, that's kind of how I... Gotcha. Well, that is helpful and we do appreciate it. We're going to head out today and we're going to get Mexican food. So, if you're in San Diego, if you want to meet us over at the Mexican restaurant, the problem is you're going to have to figure out which one of the 2,000 Mexican restaurants in San Diego we're going to be eating at. So, we're going to eat at one. If you're my friend on Facebook, check it out. We'll post some pictures there where we're going to be eating at. If you're not my friend, be my friend, you know, go friend on Facebook. I'd love to talk to you on Facebook and we can exchange stuff. And every Friday we go out for Friday lunch and we post pictures of where we're going. So, it's kind of interesting. Check it out. Everybody, have a great weekend. All right, guys, I will talk to you later. Thank you so much for being here.