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Gary Vaynerchuk interviews Hardy Wallace of The Natural Process Alliance for Cork'd

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Uploaded on Aug 11, 2010

Hardy Wallace is truly just livin' the dream. A little more than a year ago, the former Atlanta, Georgia resident worked your standard "9 to 5" during the day. It was during the evenings that his real passion took center stage, as creator of the popular Dirty South Wine blog. His love for wine combined with a knack for "Web 2.0" put him in prime position to pursue his dreams. Less than a year later, Wallace's world was been flipped upside down. He packed his bags and headed out west, having won a position as a Wine Country Lifestyle correspondent for Murphy-Goode Winery, through the highly publicized "A Really Goode Job" contest. He's since moved onto a new and exciting project with The Natural Process Alliance, where he plays a key role in making and promoting, what he calls, "the pull your pants down, freaky juice, that gets you crazed with possibility". Gary got a chance to catch up with Wallace at the VinTank offices recently, and chat about the exciting roller-coaster ride Wallace has been cruising aboard the last year or so... and his kick ass shoes!

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