 I am here with Naya Sagi at the 18th India Digital Summit. Naya, first off the thing which I want to ask you is, you know, your brand is associated with a lot of celebrities. So how do those integrate with the brand, each of them? So first of all, Kabir, fantastic to be here at the Digital Summit. But you know, I think the Goodlamp group is very uniquely positioned and having the backing of Bollywood that it does. So of course we have top celebrity individuals like Akshay Kumar who we are doing a JV with, on to Dya Mirza who is backing Baby Chakra, Nihar Dhupia, Janki. All of these people who are now public and we have kind of disclosed the public. But one of our very first investors was actually Shraddha Kapoor, if you remember. Right. Two years, two and a half years back she invested in MyGlam. And I think it's really interesting because these are all equity investments in us, right? Which is very special for a group to have with these kind of names on our cap table, right? True. Another very unique investment we've had recently is actually from Dharma, which is the beginning of our partnership and investments from production houses in India. And Dharma of course is the most influential production house that there is in India, right? In Bollywood, across the world, right? So the deal we've actually struck with Dharma revolves around a very strong product and a very strong brand integration into all the blockbuster hits and Dharma is going to basically produce and launch in the next couple of years. Our products will be very deeply integrated in the script, in the storyline, the experience that our leading protagonists actually have with our products and also maybe a potential for launching limited edition ranges. So very, very exciting times ahead. I think we're trying out and testing a lot of new waters that have not been tested before by consumer brands. So we're also learning in this journey, but it's been an exciting journey for us. So obviously a lot to look forward to. Also, how do you integrate the content with your business? If you could tell us more about that. So, you know, the way we describe our group is that we are a digital first FMCG conglomerate of the future and we are powered by content creators and communities, right? And that's how we look at it, right? So while we're of course a personal care, you know, set of brands at the heart of it, and that's our portfolio, how content really powers us is basically gives us connects with a very large base of consumers who come for inspiration to set aspiration, right? So they'll come, discover some social, discover us on our media assets, also discover us through conversations in our community assets, right? That's also content, UGC content, which is super potent. And they also discover us through conversations, not just among peers, but also with experts like makeup artists and doctors, right? Who also form part of our communities, right? So if you look at content, the way we look at content, which is the old like, you know, block content, right? But the way we look at content is there's audio, visual, video content, right? But there's also conversational content. And what ends up happening is when this content comes together, people get inspired by the conversations they see. There'll be a woman who'll be talking in one of our WhatsApp groups or communities about the makeup that she's using, right? And which of those products are actually maybe my glam products, right? Or a makeup artist doing a tutorial on our social media assets, right? Saying this is how you apply a lipstick for your wedding day, right? So that's how we integrate our content into setting aspiration, but also inspiring our potential customers, reaching them at scale, but also inspiring them at scale. Okay, very detailed answer, very good answer. Last question because I have to let her go. You mentioned something very interesting a while back during the panel discussion. You spoke about the time when you were in Paris and about there, how they are using UPI. So if you could just elaborate on that for the audience. So, you know, a couple of months back, I was invited by the Indian government to speak at Vista Tech in Paris, which is the largest technology festival in Europe. It was a real privilege of course to represent India, but I think more importantly, what was really exciting was how everybody in Europe was looking at the digital public infrastructure that had already been set up in India and at scale. And there was no way, there is no UPI. I mean, there was no UPI in France at that point in time, but there was a partnership that the High Commissioner of India to France was actually then orchestrating with the UPI team to actually launch UPI in time for the Paris Olympics. And that's really in a partnership with Lyra as well, right? So that's the partnership that they were talking about. And I think it's really interesting because for the first time in history, and it's made a great pride for us as Indians as well, right? You're looking at technology and solutions on finance, on financial products, on infrastructure, a whole bunch of things that are being scaled from India and replicated in the so-called developed markets. So yeah, I think the eyes of the world are on us, and I think it's a very, very exciting time to be building in India, building for India because what you're building for India actually has global repercussions. True. Thank you so much for taking time out for us and all the best for the future. Thanks Kabir. Thank you.