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Market Research for School Businesses (subtitled)

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Published on Mar 28, 2017

Market research tells you about the market and the customers who will buy your product or service.

In this video you will learn:
1. What market research is and why it’s important
2. How to prepare and carry out surveys, focus groups and observations
3. How to analyse the results of your research

Carrying out market research is a fun activity which allows students to get out of the classroom and develop many skills including communication and critical thinking.

Schools taking part on the Bronze, Silver and Gold Levels of the School Enterprise Challenge should update their market research each year to make sure they are on top of the latest trends!

For more information, visit the website https://www.schoolenterprisechallenge... or send us an email to info@schoolenterprisechallenge.org

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