 From the heart of Silicon Valley, it's The Cube. Covering CloudNow's seventh annual Top Women Entrepreneurs in Cloud Innovation Awards. Hi, Lisa Martin with The Cube on the ground at Facebook headquarters. We are here for the seventh annual CloudNow Top Women in Cloud Innovation Awards. Excited to be welcoming to The Cube for the first time. One of tonight's winners, Katherine Crow, the founder and CEO of Digitory Legal. Katherine, welcome. Thank you so much. It's a pleasure to be here. So one of the things I love about your story, Katherine, is you are a practicing attorney for 17 years. Yes. You are one of the assistant DAs in San Francisco. And you are now the founder of a SaaS-based software company. I am. And I was a partner at a major law firm named OREC for many, many years before doing that. So I can imagine back in school when you were in law school didn't envision that you would actually be a female entrepreneur in technology. Oh, heavens know. When I graduated from law school 20 years ago, this was probably dead last on the things that I thought I would be doing. But when I was practicing, it became clear that there was an enormous change in the market and a huge need for better and more powerful tools, particularly around the area of cost management and cost prediction. So tell us a little bit about digital legal and exactly what the software enables legal departments and companies to do. Well, the short answer is we are bringing data-driven cost prediction to law. And we're doing it to really help law firms and corporate legal departments succeed in a changing legal market. Now, for most of the time that I was practicing law, when clients would ask that how much question, the answer, which was perfectly acceptable, was it depends. And that is no longer acceptable. So in order for legal departments to do their job and for law firms to really succeed, we have to, as an industry, dig into our data and do better. And that's what we do. So when you had the idea, tell us about the kind of the process and the phases that you went through to carry it forward and get the angel funding that you're currently receiving. Well, the starting point was a lot of market research, because I knew as a lawyer what my pain point was. I knew how hard it was to answer that how much question in complicated cases and communicate with clients when things would change. But I didn't know if everybody else was feeling that pain. And I didn't know if there were markets out, software tools out there that I just didn't know about. So I dug in and I dug in deep on what was out there, what were the pain points. And it took several months to realize that the problem really is a data problem. And it's been an industry-wide problem for a long time. So to solve cost prediction, we needed to tackle the data problem. And then it was about pulling on my networking, finding the best Silicon Valley talent to help me do that. And speaking of network, here we are at CloudNow, which is the network of women. And your background and actually digging in there and being an attorney looking at these are the challenges I'm having, how much of an advantage has that been in the networking conversations that you've had demonstrating to potential funders and those that are funding you that this is a huge gap in the market that isn't solvable. We have an idea, help us actually start this so we can start enabling organizations to leverage that data as you're saying it's really the only option now. The industry expertise, the deep experience and my background has really helped because I walked away from a big law firm partnership to solve this problem, it was so pressing. And there are very clear trigger points if you understand the industry very well that make it easy to explain why now and why us. And the market has changed and the whole approach of corporate law has changed and we can explain that because I've lived it and breathed it. So it's a big part of this is digital transformation which is a theme we hear at every tech event that we go to but it's not just transforming a tech company, I was talking this morning to a ski resort company that digitized their entire process from paper to electronics. So it's everybody understands we are digital, we are mobile, we need to have that. I'm curious your conversations with maybe traditional law firms maybe such as the ones that you've worked out. How easy is it to get them on board with being data driven is the only way for you as a law firm to continue to succeed and to compete with the next generation that understands data has to drive the business revenue opportunities, et cetera. There's fortunately there's been enough publicity and enough of a market shift and requirements on the client side that law is starting to understand that data driven decision making is the way of the future and if they are not early, they are late. So in order to compete in what has become an incredibly difficult market for law firms, they must be able to help their clients make data driven decisions and be different than the rest of the pack. So fortunately the market has shifted and that shift is very, very clear to even the most traditional law firms. So even in customer conversations, they're getting it. They're getting it and they know that I experienced their pain so it's working. Excellent. So in order to wrap things up and to bring us back to the event that we're at tonight, you have the opportunity not only to present to about 300 attendees today, this event was sold out, not even advertised, it was selling like hotcakes with just networking in word of mouth but there's also some pretty big notable keynotes that are here tonight, Sheryl Sandberg being one of them and kind of one of the beacons that us females in technology look to. You have the opportunity as a lawyer turned technology entrepreneur to present in front of someone who's pretty well-known and inspirational thoughts on that. It's an honor. It's an honor and a privilege. I really can't thank Cloud Now Enough for putting together this event and giving female entrepreneurs like myself the opportunity to stand up and say what we do to an audience like this. It's pretty exciting. Last question there about your company, are you guys hiring, what types of rock stars are you looking for? Are you looking for people with legal background, with tech background? AI, because the core of what we do is artificial intelligence, natural language processing. So rock stars in artificial intelligence, send me your resume, I would love to talk to you. Excellent, Catherine, congratulations on the award. Thank you so much for stopping by lawyer turned tech entrepreneur. I love that, it's a great headline. Thank you so much, I really appreciate the time. Our pleasure. We want to thank you for watching theCUBE. I'm Lisa Martin on the ground at Facebook headquarters. We'll see you next time.