 Our legacy is is jumping hurdles I think but I think along the way we've gotten so good at jumping the hurdles and making a way and assimilating that we never look back to say well what hurdles should I have never have had to jump. If you're just now finding your activism land legs today and if your compassion capacity is starting to increase today, keep that same energy. Don't back off or we don't treat it like a marketing initiative. And stop starting from the place of like well this is a black thing this is a human thing. We don't want this moment to pass right we need to make sure that we are putting this stake in the ground now that we are going to hold people accountable that we are going to put consequences in place for not doing so. I would encourage every agency to pull all of your numbers of the compensation for your employees and make sure that it's equal. Make sure that they are doing everything that they can to ensure that the folks that are working their companies are retain and are moving through the ranks and they have a true voice. There's no kind of race to the best PR statement that's going to solve this and there's no cultural band aid that a brand or business can do. We are the change we need to see in the world. But shame on you if you're only calling on your DNI representative today because there's a crisis. They need to have a seat at the table. They need to have a voice every single day not only when there's a crisis. Everyone is not built for that front line right out there in the community. But when we stop and pause in the roles and privilege that even the black people on this call have in their organizations what are you how are you spending that privilege. Are you speaking up because it is important to let people know you cannot protect and dismantle the same system. So pick your battles and pick one where you can you can be specific about what outcomes you're driving to. Do the work right do the work for yourself. Don't don't come to me asking me to give you the history lesson on race in America. How can I help you know what do you need and my response has been I need you to have the same energy a week from now a month from now in a year from now. I need you to invest in it and you'll find your way you'll find your way. You'll come back with it'll open so many questions for you but you will find your way. You will figure out the way that you can help and the way that you can get involved that is unique to you. But it also takes people who are in seats of power who have access to money to donate to the organizations that are on the ground but also to give back to your own industry. I have a personal mission and that mission is to be the change and inspire it and others because I believe that what people are doing now is opening their eyes. And I think if you're opening your eyes that starts to lead to a sense of understanding.