 I've run into Michael Johnson of Appler and I've heard a lot of great stuff about this application and website service and I'd like to have you tell us about it. Yeah so Appler it's at getappler.com G-E-T-A-P-P-L-R it's a website so it's a web app it's not something that you download so you can just go there and visit it right away but what it is is a social app discovery so... Wait iTunes is perfect for for app discovery isn't it? You know what it really isn't actually and I and many other people have realized this over the years you know you look at the homepage of iTunes and it's a lot of stuff that isn't relevant to a lot of people certainly. So newest and most downloaded that isn't the way we should find our apps? No I don't think so honestly most of the great apps that I found almost all the ones that I use on a daily basis I found because my friends told me about them yeah yeah that's absolutely right and and so when I created this thing I wanted to take that social experience that of finding apps from my friends or recommending apps to my friends because you know when you find something cool you're like oh man I know this one person who would love this or I know everybody would love this and it's always fun to to let people know so I wanted to take that experience and turn it into a social network for people to enjoy online en masse. So this is iOS specific how does it work? So you go to getappler.com you sign up and what happens is it walks you through a couple step process of pulling in all the apps that you've ever purchased and then you can go through with one click on each one you can give it essentially a thumbs up or a thumbs down whether you would recommend it to somebody or whether you wouldn't and then optionally leaving a little review it doesn't have to be very long and a lot of times you don't have to leave a review at all because you know it's it's just something pretty quick and easy you you like it. So it's just like or don't like not a five star or anything like that? Exactly yeah I found that the the star ratings were everybody gives one or five anyway. Yeah they're too arbitrary if you're if you're doing anything but one or five. Yeah that's true so you mentioned being able to see what apps I have on my phone we talked a little bit about this earlier how does that work? Yeah so what you do is you can sign in with your Apple ID and password and we don't save that information on the servers or anywhere and if you don't want to do that if you're not comfortable with that you can of course not do that and find the apps individually but if you are comfortable with doing that it's great because it just shows them all to you right there you you know click yes no on all of them and then you can start following the people that you either know about or are friends with in real life and get those applications the recommendations from them in your activity feed it's kind of like Twitter you it's a follow model and then you you get an aggregate feed of all those people you follow. Okay so like if I'm find that Paul Shadwell always likes the same kind of apps that I like I would follow him and then I could see what kind of stuff he thought was cool. Exactly and so not only do you get that activity feed so the you know minute by minute of what people are recommending but it also takes an aggregate of all that stuff and creates your own top apps that you should check out sort of like what iTunes does but based on what you have interest in but not only that because it knows the apps that you already have it just subtracts those from the top apps because you don't want to be looking at something that you already have. But it would figure out for example I like utilities and I don't care about games it wouldn't show me a bunch of games. Well exactly yeah you can filter down in any any position that you want so if you're on the activity page or if you're on a person's specific profile page or looking at someone's entire app library you can always filter down to the stuff that you want to see so if you only want to see stuff that's free utility for your iPad then you can just punch those things in and then you'll only see that. Oh that sounds fantastic so is there any cost to the user for this? Absolutely not it's totally free and you can go there and check it out on your phone or on your computer it works either way or on your iPad it has optimized versions on all those devices and it's getappler.com. So to be specific it's iOS though you can access the iOS apps through your Mac. Correct yes you can go on your Mac and look at the iOS apps we want to do Mac apps coming soon it's it'll be a pretty easy process for us because it's essentially the same thing store yeah exactly all right great thank you very much Michael this is uh this has been a lot of fun let's check it out at getappler.com thank you