 Hey guys, JR Fisher here. It is Tuesday morning, and it's the last day of August already, let me get a little sip here. And today, we're gonna talk about building a list. It's gonna be a lot of fun. I think you're gonna enjoy it. And more importantly, you can make money off this, which is what we really want to do, right? I've got my iPad off to the right here. I can answer any questions that you may have. You may have some questions about this. I gotta tell you, having a list is like, man, it's so valuable. Like, I have several lists now, but since I have these lists, I can actually just send out an email and instantly have money. That's pretty cool stuff. Now, some of you listening may be new, and if you're new here, please do me a favor and subscribe. Hit that subscribe button down there. If it's red, click it, turn it gray, and as soon as that happens, you're gonna have the bell. You want to ring the bell to turn all bell notifications so you're notified each and every time I go live. I've got a little bit different camera action today, and there's a little bit more focus in on me. I'm waiting to be out for it and show more, but it is what it is. So we'll work with it. Not a problem. Now, do me a favor. Click in that chat section there. Let me know that you can hear me. Let me know that the audio is good, the video is good, that you can see me. I mean, I am what I am on video, but I mean, make sure you can see me. That's the important thing. Just type in there, you know, hey, I can hear you. I can see you. That type of thing. That would be really helpful. I would appreciate it if you would do that. Let me get another sip here while you're doing that. Now, some of you may not be watching this. Oh, there's my cup of the day. There it is. Every damn day. Okay, some of you may be new to this, and you may not be watching it live, and that's okay. You can still put comments in the comments section. Any questions you may have, anything you want to interject. You know, maybe you've got some issues, problems. Maybe you've got some successes that you want to share the successes with me. That's fine too. You can certainly do that. I'd love to hear about that. So what I'm going to do today is I'm going to go through a list of things that you can actually do to build your list. And I'm telling you guys, it's like I said, nothing is better than having a list when you're online because you can just send out emails and make money, which I mean, that's pretty darn neat to be able to do that. I feel really grateful today. I'm sitting out here. I'm in my new home looking out over the yard here. It's all beautiful. Grass is all cut. Pretty trees out here. Sunshine. I got nothing to complain about. I just want to share with you guys and give you some information so that you can use it so that you can get some results and you can make some money because that's what the whole thing's about. It's all about this building today and I want to get into it real quick. So the first thing I would tell you guys is that don't worry if you don't have anybody on your list. Don't worry because every single person that starts out online doesn't have anybody on their list. They just don't. I want to try to get this plug in a little bit more here maybe. There we go. Okay. That plug was a little bit loose. So nobody starts with the list. So don't worry about that part. Don't worry about the fact that you don't have a list because nobody starts with one. So the first thing I'm going to tell you is you want to create personalized CTAs. Okay. Call to action. Now it sounds like maybe to some of you that you should get some people on your list before you do this, but it's just the opposite. You need to set up all of these things. Okay. It's been found that you're going to have a 42% higher view to submission rate if you have a personalized CTA, which is a call to action. A call to action could be somebody opting in for getting a free download you have or opting in for a course or whatever it is. People who visit your website, people who look at your videos, that type of thing, are looking for something specific. They never just go out to the Internet and go, generally I wonder what's going on out there. That's pretty rare unless you're just watching the news or something like that. So your CTA needs to meet those unique needs. It needs to be specific. So when you're getting this traffic, they can opt in. They can know that they're getting what they want. You know, you could have something like click here to download a free list of things to protect your home during a storm. You know, that's pretty niche down. You know, it's talking about one particular thing and what you're going to do with that one particular thing. So that's what my definition of a really specific CTA or call to action is. If you offer people direct content directly related to their needs, your email won't feel as gimmicky either because it's like, oh, that's exactly what I asked for. So it won't seem as spammy or whatever. And you're going to feel like you're more helpful to people. You're going to feel like you're more helpful, which builds the trust, which, you know, you want to do that because you want to sell him something. And there's nothing wrong with selling people stuff, you know, kind of get over that hump. I hear so many people say, well, I could never be a salesperson. I'm too honest. You don't have to lie to sell anything. That's the most ridiculous thing that I've ever heard. You buy stuff every day. You buy cars and houses and deodorant and groceries and you're marketed to all the time. And you need these things to exist, right? So there's nothing wrong with selling people something, especially, you know, you got something of value that can help people out. I have courses that I do. And in the courses, I teach people how to make money online. I teach them how to fire their boss. I mean, I think that's pretty useful. All right. So number two, you want to create a pop-up or slide in for each page of your site. Every page of your site should have some type of pop-up you should have that there. A pop-up may sound initially kind of like a pain in the butt, but I'm not talking about those early 2000 pop-ups that, you know, probably should become a model right now and they were like popping up all over the page. It's just a single pop-up. It's simple. I'm talking about timed pop-ups or onsite retargeting. You know, after a user spends a certain amount of time on your site or your page, you can receive a pop-up relevant to the content on that particular page or their behavior on that page. So an example may include pop-ups that appear when the user tries to leave the page. Okay? And they say, don't leave yet. You know, get this 10% discount, whatever it is. But it's related to what they're doing. We're scroll pop-ups which appear after the user scrolls a certain percentage of way down the page. Now, a lot of these things sound complicated, but they're not if you have the right software. I use Cartra. When I'm done today in the description section, you're going to be able to see a link for Cartra. You can go there. You can watch a video. If you like what you see, which I think you will if you watch the video, you can get Cartra for only a dollar trial, which is pretty cheap. So, you know, experiments have been done. For one particular experiment, this company introduced a pop-up ad to returning visitors only, which appeared after the visitor spent 15 seconds on the site. And what they did is with this pop-up is it didn't show to anyone that came from a page from a newsletter or something like that. It only came from people who were already there and came back. They took the time to offer a meaningful content to people who came back on that page. With an impressive offer, pop-up is no longer obtrusive or, you know, a pain in the butt. It's actually helpful. This particular campaign on this web page, I won't say who they are, generated 2,689 leads in two weeks and increased their average time on page by 54%. So pop-ups aren't always gimmicky. And if they're done right, you're able to appeal to your visitor and quality content when they need it. Now, what I found is a lot of people don't use these tools like pop-ups, all these, you know, scroll pop-ups and exit pop-ups, because they don't have the right software to do it. And it's really difficult if you don't. That's why you need Karcher. Karcher will do all this for you. If you want to run them to a Karcher page, you can do that. If you have a WordPress website and you want the pop-up to be there, you can certainly do that. Either way will work. It doesn't really matter, but you do have to have the right software. Now, number three is you want to create a timed pop-up survey. This is pretty cool. Most people don't visit a new website and think, huh, so where's the sign-up form for my email? They don't do that. That's not what they're there for. So oftentimes, you need to get your viewers to feel bested in your content before you present them with a request for their email. So to build an email list, you may want to reach out to visitors on a specific page with surveys related to that content. So I'm more willing to answer an AB survey question if I'm already invested in the content. It feels more like a fair trade-off. So you want to do that. Get another sip here. And I just did one, which was really a cool survey. And it was about if you're an entrepreneur, do you have entrepreneurial traits? Because people are always thinking about starting a business. So if they're thinking about starting a business, they may want to take a test. Now, you can also do like AB ones. I'm looking at one of my samples here. I can't really put it up on the screen right now, but you seem interested in our news. Would you like to sign up for the daily news email? You can do something like that, you know, where they get a daily news email, that type of thing. And in doing that little survey, it stays up there for like 10 seconds. Viewers actually see, have seen some of the content already. So ideally, they're more inclined to sign up for emails from that source. So that's something else you could do. The next thing you can do, number four, is use humor or sarcasm in your CTAs. Humor or sarcasm works real well. It's like the no thanks copy. So we're so infiltrated with the yes-no web offers on a daily basis, we barely see them anymore. To increase your email list, you might want to try interjecting some personality. Hey, personality, there's an idea, right? Into your CTA copy. I always pause when I see a CTA with a small no thanks. I don't want to lose weight, right? You know, the little sarcasm thing. No, I don't want this because I don't want to lose weight. But they'll put a button underneath it like that or yes, sign me up link. Reminds me that there's a person behind the button. So when you're doing these things, try to have some personality guys. Don't try to sound like you're a big corporation. People don't want to buy from big corporations. They've been doing that for years. They want that one-on-one relationship. You know, I can't count how many emails and messages I get from people in my survival pay food and my JR Fisher training where they individually, they ask me a question to say, hey JR, I was thinking about this. They think of me as me instead of this training company or this survival food company. So when I try to do these pop-ups or whatever, I try to have it, you know, more humanized, okay? And when I see it out there, it does remind me that somebody else is behind this thing. I was reading an opt-in blog post and a CTA popped up and it says, get your free on-site retargeting guide. Yes, send me the guide. It was one of the choices. And the other was no, my business isn't important. So your choices was my business isn't important or yes, could be the guide. So to click no without another thought, you know, if it just said no there, that would be like, no, I'm not interested. But if it says my business is not important, it'll give you a little bit of pause. It kind of makes you laugh. And more importantly, it will make people reconsider what your offer is. So think about that when you've got one of these yes-no things. The next thing up, number five, this is super, super important guys. Describe value in your CTA. What kind of value do you get? I had somebody send me a sample the other day and they were doing, you know, some ads and they had some artwork and all this. And it talked about, you know, what they were doing. But it didn't say any benefit to the person to watch this stuff, to listen to this stuff. They were doing, I think, a podcast. And it didn't, there was no benefit. There was nothing, you know. So I said, well, the first thing you want to do is you want to put on that podcast advertisement or banner or whatever. What is somebody going to get out of it? What are they going to get out of listening to your podcast? You know, we talked about a whole lot of different ways of formatting your CTAs, including, you know, pop-ups or personal offers embedded in your blog post. But what about the language in the CTA itself? You can rely on more than humor and sarcasm to get clicks to optimize sign-ups. Ironically, you don't want to use the word sign-up. You don't want to use that. If somebody wants to sign up or subscribe to more junkmails, I guess then you would use that. But instead, you want to use an outline the value that you can offer up front, using the language like download or feature or exclusive or gain access to. Those things make more sense than sign-up. For example, you might write download our exclusive e-book on how to quit your job. You know, hey, that's really specific and that's something that people would sign up for and include an email subscription form where you might say access to all of our exclusive discounted offers. So now they're getting, you know, access to all these discounted offers. That's something pretty cool. So you could do that. Your web viewers need to hear how your emails can offer unique and exclusive content that isn't already available on your website. So when they opt in, they get something special. They're treated special. They're offered special things. Otherwise, what's the point? I mean, they can just look at your website. They don't have to do it. They don't have to worry about getting emails. They want to believe that your company has the point. You know, why get on an email list and just get more emails, more crap, you know, if they don't get something special out of it. So think about that. Think about what you can say to make it seem more special. Let me give another sip here. And like I said, feel free guys. Put your comments in that chat section there. Let me put that in there. See here. Let me tap on that real quick. Put your questions, comments and suggestions in the chat section. I got a new tea today. I might not have a new tea. Actually, I got new honey in the tea and we always get local honey. This has a very unusual flavor. It's very different. Okay. So anyhow, number six, pitch your email newsletter on your social media accounts and email signature. Okay. So the more spots that you can get this out there, the better off you are. You may not have a long list of subscribers. You may have a network. If you have a following on Twitter, a fan base on Facebook or a business you communicate with via email, why not use those connections, those loyal connections to build your email list? You may try pitching an email newsletter on your business Facebook page. Maybe you have a Facebook page already. Maybe you have Twitter. Maybe you have LinkedIn accounts. So pitch it there. Otherwise they wouldn't be following you. Unless they're trolls. We all get some trolls. That certainly happens. But if you're uncomfortable pitching your email newsletter on social media or if you don't have a large following of any accounts, you could also include a link in your email signature. You could do that. I don't know why you would be uncomfortable. This is the way you build your business is by telling people about your business. You should never be ashamed of that. Whatever it is you're selling, why would you be ashamed of that? Why wouldn't you want to tell people about that? If you could help people, if you could make their life better, you can improve their license, your content. Why not do it? The link itself could go directly to your email newsletter or it could be a link to a blog post or a landing page with email subscriptions and CTAs on there, call to actions. So you could do it that way. You communicate daily with a diverse group of people via email when you get value from your personal emails. So they may want to opt-in to another thing that you have. They may want to do a download or whatever and that way you could also kind of categorize them as to what they're interested in. Number seven, this is a big one and number seven I think it's so funny because we don't think about it. It's do more. Do more. Create more landing pages. You know a lot of people say, well I'm not getting that many opt-ins on this landing page. I say well how many do you have? Well why don't you have a hundred of them? Think about it. Every day if you had more and more landing pages more opportunities for people to opt-in you'd have more people on your list. You're expanding it. So if you've got this real focused landing page that talks about one particular little niche and then you got another one talks about another niche another one talks about another niche all of a sudden you've got a whole lot more opportunity. Companies see about a 55% increase in leads when you increase the number of landing pages from 10 to 15. So I bet a lot of you out there probably got one and one is great but 15 is a whole lot better. So why not have a whole bunch of landing pages? It makes sense. Individual and personalized landing pages allow you to appeal to a wider demographic. Each person who visits your site needs something different. They're not all the same guys. They're not all the same. Maybe one person who visits your site needs people out to make money online. So maybe I've got a person who's visiting my site who's mad at their boss and they wouldn't put their job that day and they would learn how to make some money online because that's one category. Maybe I've got somebody else who's visiting my site and they're trying to figure out how to select products to sell online. Maybe this other person has a service business and they're trying to figure out how to get more clients. Maybe another person is already selling products online but they want to learn how to do upsells and downsells and cross-sells. Right there, I've got all these different niches. I could create different landing pages for each one. So it's super important that you're doing that. Really important that you're doing that, that you're doing these different type of landing pages. And you're doing a lot of them. It's like a restaurant menu. The more different items on the menu, you can cater to specific demographics. Maybe you've got your gluten-free people. Maybe you've got your seafood people. Maybe you've got your steak people. So when that menu has a whole lot more items on it, I mean, I'm not going to say I believe that restaurants with a whole lot of menu items are great because a lot of them are not. They have too many items on them. But what I'm saying to you is you do have to reach a larger group of people. The only way to do that is to have more landing pages. That's super important that you do that. Have more landing pages. Now, the next thing I'm going to tell you is number eight. And that is encourage everybody to sign up immediately. If you want to strategically place personalized CTAs where it counts on landing pages, on blog posts. But what about the rare but real visitors who want to sign up immediately? I mean, some people want to, they come to you because they want more information. If your newsletters, your emails primarily centers around one or two topics, it's relatively easy to create personalized CTAs. Simply write a CTA that mirrors your newsletter purpose. Such as, do you want free SEO hacks or sign up for our newsletter if you do? Be real specific. Do you want to protect your family from starvation? You want to sign up for survival cake food which is my survival food company. The newsletter that shows you how to stock up on food and how to preserve food, that type of thing. So, the next thing I'm going to tell you number nine is include a CTA on your about us page. A lot of people don't even have an about us page. An about us page is really super important. Because an about us page tells people about your company. It tells people about who you are. But once they get to that and they're really interested, make sure you have something there. Your about us page is one of the most important pages in terms of conversion potential. Think about it. How often do you visit an about us page for businesses you don't care about? You're looking at that about us page because you really care about that business. You're really interested in that business. Ideally, your about us page will prime visitors to want more from your business. But it might not be enough to convince them to purchase. A CTA that encourages them to sign up for a relevant newsletter is easier to concede to than a what? A buy now type please. So, you don't always want to have that. Try a scroll box. If you don't have a scroll box, those are good. Timing is everything they say. This is number 10, by the way, if you're keeping track and you're making some notes here, which you should be. You should be. And don't forget, subscribe, ring the bell. Ring the bell. Don't forget that. Got to tell you about that every now and then because some of you guys forget about that. I want to make sure I'm doing okay on time. I am. We're about 22 minutes right now. And I'm probably going to go to about 30 minutes just so you know. Because I'm trying to walk you through all the processes of setting up your business. I'm going to do it all in five days. All in five days. Now, yes, there's more details to this, but I'm going to give you a really good outline in five days. And we're on day two now. So, you know, we were talking about branding yesterday and now we're talking about building your list. So, figure it out why your visitors are ready to convert depends on your website viewers behavior. So, you want to conduct A.B. testing to determine where you need to place your CTA. Does it work best towards the bottom of the blog page when it slides out to the right or does it work higher conversion at the beginning of the page, sliding out from the left. Ultimately it will vary depending on your pages content and your viewers, but a scroll box is like a subtle way and a useful option to help you catch your viewers when they're most ready to convert. It can be really simple type stuff, you know, you can have a box that pops up, that type of thing. Now, why am I talking about lists today? You know, put in the chat box, put the comment box there. Why do you think a list is so popular? Put your opinion in there and I was on a web page just now because I'm kind of going back and forth between a lot of things and I just got hit with a pop up. It's kind of funny you know that I'm saying this stuff and I'm getting hit with it. But, why do you think this is important? Let me type this in here. I'm going to type it in here. Why do you think building a list is important? Put your comments in the chat. There we go. Now, I wish I wish in the beginning when I started my dog's trying to get in, when I started selling online I wish I realized this. I didn't realize this and I got to tell you for the first I guess two, three years when I was online and I was doing good and I was making money, but I wasn't building a list. I mean I had a list of like a few hundred people. Now I've got thousands and thousands and thousands of people on my list so since I have a list like that now I can literally send out emails and make money instantly. Let's say I need two, three thousand dollars or ten thousand dollars. I can send out a set of emails and I know I'm going to have it. I did one at the beginning of, excuse me I guess it was about the middle of last week towards the end and I ran over the weekend into today and into like yesterday and I made like twenty-five thousand dollars you know off those emails and it took me a day or two to write them but twenty-five grand you know that was really nice it was just some extra money that I had coming in. How would that feel to you? How would it feel to be able to write a group of emails and get an extra twenty-five thousand dollars? How would that feel to you? It feels pretty good to me. I know it feels really good to me put your chat comments in there. How would that make you feel if you knew you could do that? That's what an email list really means. That's what it means to have an email list is that I can take that list and monetize it anytime I want. Anytime I want. Now, I don't often do that. I mean I may run a special every month or two or every three months or something like that but when I do I can really really monetize it and since I have all these like I talked about all these different calls to action out there and all these different opt-in pages I can make money anytime I want which is really really nice. And I I'm building my list every day. I have a thing in Cartra and when you join Cartra you should look in the description section and find the link for Cartra but when you join Cartra it'll show you how many opt-ins you're getting each day. How many people are joining your list and it's great to look down there and go, oh look another three hundred and eighty people joined my list today. Another two hundred and ten people joined my list today because every time that happens I know my income is going up and up and up and up and up and up and up and up. And when you learn to sell online okay once you get the basics down to where you can make a living online it just it expands every single year there's just more and more income coming in every single year. That's pretty cool stuff to know that every single year your income is going to go up doesn't matter what you know the economy does doesn't matter what inflation is but none of that matters your income is going to go up every single year and when you're working on that's not always true you don't always get a raise every year or maybe you get a raise and it's not anywhere close to what inflation is you know maybe like I mean look at groceries right now we got houses I just met one of my neighbors last night I was out walking and I got my mail and I went and talked to them and you know their their house you know it was like it's a million dollar home okay but you know that house you know just eight nine months ago was a six or seven hundred thousand dollar home. It's a million dollar home now so it's mine right here which is really really nice I mean my house I contracted for it in November of 2020 and here it is the end of August 2021 it's going up a quarter million dollars now that's really cool but the problem is if your income is not going up to meet these things if you're not making more money to meet these things then that inflation is just going to eat you up so the cool thing about building a list and being online is you can increase your income every single year pretty much guaranteed so if you're making any money off you know five hundred people on our list or five thousand people on the list and then your list goes to ten thousand guess what you're going to make more money more money okay so that's why this list building is so important that's why I really wanted to preach to you guys about list building today I didn't do it in the beginning I was an idiot but in all fairness I didn't know to do it that's why I'm doing this video is so I can kind of wake you up and say you need to do this you really need to do this list thing is super important this list thing is important start working on before you even have products to sell you want to start getting people who are interested in whatever you're going to sell maybe you're selling camping goods maybe you're selling you know recipes whatever it is start having people opt in and start building that list of people that are interested in that because when you do have the product won't it be nice to just automatically send that product out to your list and automatically make money you don't have to worry about it I think that's pretty cool I think we're nearing the end of our training today if you guys have any other questions any comments I would love to see what those questions and comments are if you could put those in the chat box now we're live right now somebody's going to hear that it's going to be recording they're going to go are you not live I'm live right now okay dog on it I'm live right now and it's August 31st it is 928 in the morning on a Tuesday of 2021 now if I said that and that's not true so it's anytime after that then it's a recording that's how you're going to know it's a recording so that's the difference but here here's the truth if you're live right now you can put a comment in here now but if it's not live you can put it in the comment section below this video at any point after that and I come back and I see those comments and I answer you guys I answer your questions so feel free to do that don't forget if you haven't done so so far make sure you subscribe that subscribe button down there it's going to be red if you haven't subscribed so you need to click it turn it red you need to ring the bell turn on all bell notifications so that you're notified each and every time I go live I really appreciate you guys being here today I love each and every one of you I appreciate you taking time out of your day to even listen to me I mean there's so many things you could be doing I mean I know this is worthwhile but there's a lot of things you could be doing so you showing up here and listening to this training means the world to me I really appreciate it guys thank you so much for being here today I'm going to sign off I'm going to be here again tomorrow and tomorrow let me see if I could find out what are we talking about tomorrow I'm walking you through all of the steps of selling stuff online each day I'm trying to give you a video of what you need so the next one is tomorrow and it's how to warm up your email list how to warm up your email list and you get the whole sentence here this is for tomorrow because we talked about building the list today we talked about branding yesterday talked about building the list today this is going to be how to warm up your email list and that they are red hot buyers okay so that's what we're going to talk about tomorrow if you're interested in doing that you can show up tomorrow it's going to be at 9 a.m. Central Daylight Time which is 10 a.m. Eastern which is 7 a.m. so those are the average now today James bring what's going on so what are you offering people to sign up for your email list it it varies James according to what which property they're on I have surveys like I did the one the other day James that was are you an entrepreneur so it was a quiz that was a way to get people to sign up I have ones on my survival site that are anything from how to protect your family to you know download survival recipes to how to canned foods to you name I mean there's all kinds of stuff on there so all those things are there so that's the kind of stuff I offer so I also contest we have a giveaway on the survival site where they can win up to $500 for free food so that's another way of doing it there's all kinds of ways to get people to opt in James you know you know you're in the room even though we're not technically in a room you do brighten the room he says peace and blessings always everyone and James you're coming in late and I think you're coming in late because I'm starting earlier you let me know of that maybe I need to start later maybe I need to do these things at 10 o'clock but today I got record videos and I have to start that at 10 to get through all of them I have 12 videos to record today so I got to start at 10 so I can finish by dinner basically is what I have to do thanks a lot for being here guys I'm going to make each and every one of you thank you so so much make sure you show up this week go through each day we got five days of training to show you how to make money online if you go through each one of these days you're going to have the tools you need to make some money online thank you so much for listening and I'll see you in the next one