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Published on Jan 21, 2009
In March 2008, the multi-millionaire owner of A4E, Emma Harrison, appeared on the Channel 4 programme The Secret Millionaire. She visited Dagenham and worked undercover as a bog cleaner whilst looking for someone deserving of her money.
Rather than travel all the way to Dagenham, she could just have easily visited any of her A4E office, where she could have found someone worthy of her money amongst the poor downtrodden New Deal Claimants. But that wouldn't have the same PR value would it.