 And then you're just going to double down. It makes a lot of sense. Yeah. So, so if you think we launched the website and started putting it on some shelves across New York City, I got out in front of it as quickly as I could. I did in store demos, face to face with consumers, you know, get to meet 50 people at a time, get their feedback. And I did that as essentially as much as I could in early 23 and very quickly.