 Okay, can you hear me now? Can you hear me? Can you hear me now? I have changed the microphone, so I wanna make sure that that is working right now. Let me know if you can hear me now. No, Paul says no. Huh, Marad says yes. Okay, so Paul, you need to use Marad's computer because it's working. Marad can hear me? Okay, cool. All right, so anyhow, I wanna get back to my story because I was trying to teach you guys something about marketing. And apparently I had no sound. And anybody else in here too, put it in there if you can hear me now. I know Marad says he can hear me. If he can hear me, I would think everybody can hear me. But I wanted to talk about marketing and helping you guys out today. And specifically, I wanted to talk about how we get more sales, how you can actually mop up more money, okay? And that's what I was trying to tell you about. And I guess I didn't have sound, I don't know why. But anyhow, let me explain something to you. Let's say I'm selling a course and I wanna make more money on this course and I don't wanna charge more money for it, I just wanna get more sales, okay? So let's say this course is a Facebook ads course. We use that because I do have a Facebook ads course. And let's say that I'm gonna do a webinar to sell it. So I'm gonna maybe do a 30 or 45 minute webinar. At the end of the webinar, I'm gonna sell a course for $997. Now here's the truth about anything that you sell. A portion of the people won't buy, okay? You're not gonna have 100%, that's never gonna happen. So what we wanna do is we want to maximize our sales and how are we gonna do that? Well, because, or excuse me, what we're gonna do is we're going to ask more than once. Now you say, well, yeah, you asked more than once in the webinar. No, there's more to it than that. If I do a webinar and some people don't buy, it could be because they got interrupted. It could be because they got a phone call. Somebody walked in the room, another kid's got hurt, you know, whatever, somebody came to the door and they got interrupted and they couldn't buy. So I wanna give them another opportunity to buy by doing an email sequence. Now, what I do, excuse me, is I do an email sequence and I try to find three or four objections that somebody may have had for not buying and I cover those objections in the series of three or four videos in the hopes that they're gonna watch one of these videos and it's gonna, you know, turn them on to buy. So the first video may be, you know, about money, you know, and the first video may say, hey, you know, X person, you didn't buy, I know you attended my webinar the other day, and maybe it's because of money and if that's the case, I don't want that to stop you so I'm gonna offer you a payment plan. So maybe I reduced the payments on it. Maybe I give them a discount code or something on it. So that's the first video. If they don't buy after that video, I'm gonna send another video. So let's say another one of the objections that I think they may have had is it may have seemed too complicated. They may have felt like they couldn't do it. So then what I'm gonna do is I'm gonna do a video on how simple the course actually is and how anybody can use it and I may walk them through the course and show them how simple it is and that's gonna cover some of those objections. And if they don't buy after that, I may send them another video after that. And it could be, you know, maybe you felt like you didn't have time to do this course and then I may wanna do a video and show them how easy it is to go through the course and how it doesn't take that much time. And in doing so, what I'm gonna do is I'm gonna hit like three or four of these objections that people may have. And in doing so, I pick up more sales. I'm mopping up more sales. I mean, it's really that simple. You've seen this before. Matter of fact, you could try this too when you're shopping online. Go to a site, find a product, put it in your cart like you're gonna buy it and then leave the site. You know, make sure they've got your email, obviously, because you're opting in. And you're gonna see that they're gonna send you discount codes. They're gonna send you better offers than what was originally on that particular product. In doing so, you could get a better deal. But what they're doing is they're doing the same principle and we do it too. You're kinda mopping up those people who didn't act at that time. They didn't take advantage of the offer at that time for whatever reason, you go back and you target those people again. So I want you guys to understand and feel free to put any comments in the chat section there if you have a question about this. But I want you guys to understand when you're marketing online, it's not a one and done deal. It's not like that. It's not like that at all. As a matter of fact, if you're selling an e-commerce, only about two to 3% of the people will ever buy when they come to the page. Only about two or 3%, so it's not much. You know, sometimes worse than that. And another interesting statistic also is that 85% of the people that come to your sales page will never even scroll. They won't scroll. So if you don't have an offer in that top section there where they can click and do something, you're gonna miss out on 85% of your business. And I just wanted to share that with you today because I think a lot of people will try to sell a product and they put it out there and they ask people one time, hey, buy my product and they don't buy it and they go, oh, that didn't work. It's not the case. You just didn't ask enough, you know, to drink here. Oh, a little splash. It's a matter of you guys really going after that sale over and over again and asking for that sale via emails or when they come to your homepage and your website that you've got some kind of opt-in where they can get a discount code or they can download some type of free PDF because what's gonna happen is if you can build that email list, those people that come to your page and didn't buy anything, you can start emailing those people. You can start doing follow-up sequences for those people. You can start learning, you know, why they're not buying. Maybe you're gonna send out surveys to these people. But it's not a one and done deal. You've got to understand that and if you're doing a one and done deal, then it's gonna be very difficult. Now, what a lot of people mess up also is they go, well, gosh, I'm sending out all these emails. This is gonna wear me out. You have to have an automated system to do this, okay? It has to, like, if somebody attends one of my webinars, they get tagged that they attended that particular webinar and when they buy, they get tagged that they bought. So what I do is I set up an email sequence in Cartra, which I'll have a link in the description when this video is over with, but I send an email to these people via an automated system. So the automated system is gonna be like this. Send emails to people who attended this webinar, but who do not have tagged, purchased the product, whatever the product was on the webinar, let's say it was Facebook ads or something like that. That way, I can target those people who I know attended but did not buy. And then the next day, another email is gonna go out and it's gonna say the same thing. Send this email to the people who have a tag that says they attended the webinar, but do not have a tag that they purchased this course. And I can keep doing it. That way, I don't send out the email to people who did buy, because maybe that first email or that first video or second video somebody did buy, I don't wanna send them another email that says, hey, you didn't buy, here's a better deal. I don't wanna do that. So it's super important that you guys have an automated system like that. Now, I have that automated for everything. I have that automated for my survival food. I have it for all my courses. I have it for everything that I'm trying to sell. My wife has the same thing on hers and her dog training stuff. She has stuff out there that will automate these emails that go out to people and if they don't buy, then they're gonna send out another email and another email, another email. And I know when I first started, I was like, gosh, I don't wanna email these people because they're gonna unsubscribe and I won't have a list. But the thing is, if you don't email them, there's no point in having a list. There's just no point. And the fact is some people will unsubscribe but you won't ever sell anything unless you actually send out some emails and ask for their money, okay? There's nothing wrong with that. A lot of people say, well, people are gonna think I'm trying to sell them something. They know you're trying to sell them something. I mean, that's your job. If you have a good product and you think it's gonna improve somebody's life in some form or fashion, maybe they'll make more money or maybe they'll lose weight. Maybe they'll get in shape. Maybe they'll learn how to train their dog. If you've got a product that can improve their life, why wouldn't you want to offer it to them? Matter of fact, it's your obligation if you have something good to share it with people and you deserve to get paid for it. So you gotta get over those obstacles too. I think a lot of people have that obstacle in their head that they don't deserve to ask for a sale or they shouldn't be making money on people. Yes, you should. The whole world is making money on everybody else. And that's what makes the world go round. Paul says, great tip for offers, especially for buying on getting codes. Do you have a preferred webinar software? Does Karcher do that for webinar and email sequence? Yes, I do have preferred softwares. Matter of fact, the software I use for webinars is written by the same people that wrote the software for my email sequences and that is Genesis Digital. Genesis Digital is ever webinar and webinar jam. So ever webinar is an evergreen webinar and what that means is I do a webinar one time and then we may run some ads and people can sign up to go to the webinar but they're gonna see a replay of one I've already done, okay? So that's called an ever webinar. Webinar jam is the other half of that where I'm actually gonna be doing a live webinar and they can sign up to go to that live webinar. Then I use Karcher and Karcher, I'll have a link in the description below here once we're done, but Karcher is my email sequence, my email provider, my sales page builder, my videos, my courses, all that is built in Karcher and those two talk to each other. So if I have a webinar and I have a sign up page for it, I can take that code and put it into Karcher and it will put it on that page for me because those two talk to each other, it's basically the same company that owns both of these. So that's a pretty cool thing and I do recommend that webinar jam ever webinar in Karcher and those are three different things too, they're not just one and yes, you have to pay for all three of those. However, they make me a lot of money so I don't mind that, it doesn't matter to me as long as it's making me money. This darn wash, this thing is irritating me. I got this thing for Christmas and it like sends me notifications, I've got most of them turned off so every now and then I'll fill it buzz. I'm like, what is that? What's Paul say here? How many emails in your preferred sequence? It depends on what it is. I would generally say after something doesn't occur that I want to occur. In other words, let's say I do a webinar and people don't buy on that webinar. I usually will have a three or four day sequence of emails that go out. Generally what I do is one day after I'll send an email, maybe I'll have a video and give them some reasons to buy and then day two, it'll have another video and some reasons to buy and then day three, I'm gonna email them in the morning, I'm gonna email them in the afternoon and then late at night. So I'll probably send them three emails on that last day and let them know this thing's ending, it's gonna be over with. And that's another important thing is you have to have urgency, guys. When you're sending out these emails, you can't just say, hey, get this discount. You gotta say, get this discount because it's gonna end in 72 hours. You've got 72 hours. And then the next day is gonna say, get this discount or get this, I don't know, special offer, whatever you're gonna give them, I'm gonna give them a bonus or something. And that's another thing, give them another reason to buy. You gotta either give them a better price, you gotta give them a bonus, you gotta give them a better deal, something, something. It can't just be, here's the same price I told you before. And then I'm gonna say it's 48 hours and then the last day I'm gonna go, hey, you got 12 hours, you got six hours, you got one hour. And you gotta build that urgency. And what you'll find is that on day three, when you're sending out the 12 hour, six hour, three hour, one hour, that you're gonna have most of your sales on that day because now there's an urgency to it. Now they know it's gonna expire and you really have to expire that offer too. You can't have them go there four weeks later and it's the same thing. It's gotta be gone. And the way that operates is within Cartra, you can set a timer. I can set, let's say a 72 hour timer. And when somebody comes to this page, it knows their IP address. So since it knows their IP address, it's gonna start the timer. And it knows that IP address so that on day two and day three, it's gonna, I can put a timer at the top and it'll show them how many hours they got left. And when it expires, what I do is I redirect that page to this offer has expired and it's real, okay? And you can't fake that stuff. You gotta make sure it's real. Do you ever follow up with notification of new webinar for same product? Generally no, I guess you could. I mean, I don't think it would hurt but I have so many other products that I may offer them something else instead. I do redo webinars quite often. Right now I'm redoing one I have for the e-business toolbox. E-business toolbox is a really cool deal. E-business toolbox and if you're interested in that, let me know and I'll hook you up with that webinar once that's done. But basically what that does is give you access to a lot of my different courses all for one really low price. But I'm redoing that one right now. I've rewritten that webinar four times and it's made sales, it's done okay but I want it to do better, okay? And quite honestly, when you're doing webinars guys and it's a real art and I told you guys the other day about Jason Flatlin's book, One to Many. I think it's a really good book. But when you're doing these webinars, it's a living thing. It's something that you've got to constantly improve and you've got to constantly add to, you've got to constantly tweak. Within Cartra and within every webinar, I can look in there and I can see where people dropped off. So let's say I've got an offer that's at 50 minutes and I have people dropping off at 42. Well that's a problem, right? Because they never saw the offer. So it's really important that they see the offer and the only way you know that is to use a software like EverWebinar, something like that. And you can do the same thing inside of Cartra. You can see when somebody drops off on a video there. I love the urgency tip. Your buddy Matt B does that timer all the time. Yeah, of course. Yeah, I mean, these things are not things I invented. These are things that's been out there. A lot of people do these things. But if you're new to this and you haven't done this, this is the stuff that trips you up. Because since you're not doing it, you're not gonna get the results on your sales that you want and you're gonna think, well, this doesn't work. It does work, but you gotta add all these other layers to it. I mean, these other layers are so very important. Now, once you've got a webinar tweaked and it's doing well, we add what's called a self-liquidating offer. Okay, a self-liquidating offer. So what's a self-liquidating offer? A self-liquidating offer is something that you offer somebody after they sign up for a webinar. Okay, like immediately after. It goes to the thank you page and you offer them something for a value of money, okay? So it could be something as simple as 10 steps to get your business off the ground and I sell it for $7 or $8. But I'm gonna have the video to sell that on the page where they just signed up. So they sign up for my webinar and then it's gonna go to a page and I'm gonna go, hey, thanks for signing up for the webinar. I can't wait to see you there. It's gonna be really exciting. While I got you here, I do wanna give you an extra offer. It's something I'm doing for new sign-ups for my webinar and you can get this report for $8 or $10 or whatever it is. Now, the purpose of that is so that maybe it cost me $8 or $7 to get that lead. This is called a self-liquidating offer. Now I'm offering something to try to get some of that money back, okay? The other thing it does, which is kinda cool, is that if they've already given you some money prior to the webinar, they're gonna be more likely to actually buy your product in the webinar, right? So that's kind of a cool thing. So I use that self-liquidating offer. Never use a self-liquidating offer until the webinar's proven, okay? Because you wanna make sure you get enough traffic going through the webinar because if you don't, some of the people may get turned off by that offer or they may not go to the webinar and you may not make any sales and it wasn't the webinar's fault, it was the self-liquidating offer fault. So you want to get the webinar working first, make some money on the webinar and then add that self-liquidating offer on the thank you page where they signed up for the webinar. And I know that's a little complicated, but it works really well. What is the top course for online advertising in the internet? Well, Morad, there's a lot out there and it depends on where you wanna advertise. There's not one course for all advertising on the internet because it's all different. I think I had the best course for Facebook ads. It's called Facebook Ads University. And there's a link, I'm gonna be in the description here where this video's done. But there's other good ones out there. There's not that many really good YouTube ones. I like Ad Outreach. Ad Outreach, you have to join and go through all their training. It's $10,000 for that though. And I bought that. That was a really good training. I really enjoyed it and we put together some good ads and made some money on that. But there isn't one that is for all kinds of advertising. Understand, if you buy a course for advertising on the internet, make sure it's specific to whatever platform it is because you got Instagram, you got LinkedIn, you got Facebook, you got YouTube, you got Google ads. And you got so many different ones out there and it really needs to be specific to it. And I'll tell you, it's really hard to find a great course on advertising on the internet. The reason it's hard is because if you're really good at it and you're making money on ads, you don't wanna do a course. It's just too much work. I did a course on Facebook ads and as a matter of fact, it comes with three different pieces of software. It's a great course. But I took a lot of time out to do that and I don't know if I would do that again because it's a lot of work. And it changes. That's the other problem you run into. If you're doing, excuse me, a course on a particular platform, the platforms constantly change and you'll have to go in there and constantly change your slides and your training and your course. And a lot of people don't wanna do that because that's a lot of work. So that's my best answer on that. There is no one particular one. You guys are having some good questions today. I really appreciate that. Stick your question in there. I'm probably gonna jump out of here in a couple minutes because I gotta get along with my day. I promised you guys that I would be here every single day throughout the end of the month. So I'm gonna do my best to stick to that. I got my dog barking in the background so you hear something at the door. Is native ads can make crazy money? Yeah, I mean, native ads, you usually are gonna have to get some type of ad network so that they can put them on all the different places they need to be on. But that's a whole another animal. That's a whole other type of advertising. I'm not a native ad person. I don't teach it. So I never teach things that I don't do and make money on. I don't only teach things that I do and I make money on. So native ads, yeah, they're great. If you know how to do them, it's not my thing. My thing now is YouTube ads. I do a lot of YouTube ads now. Facebook ads, my white friends a lot of Facebook ads. I have seen, due to political things, a big shift away from Facebook. As a matter of fact, I saw their stock dropping. People don't like to be censored. And I see Facebook doing that. I see Twitter doing that. And let me give you my blurb on censoring. I don't think it should be done ever, ever, ever. Even if it's hate speech, I don't think you should censor it. Because the problem with censoring people is that, who makes that decision? It's not gonna be you. It's gonna be the owner of that platform. It's gonna be the government. And who decides if it's hate speech or not? Who decides if it's offensive or not? You got a government person doing it. You got a owner of a business doing it. So I think that, even if I disagree with somebody, and I disagree with a lot of thoughts that are out there, but I think they should have a right to put their thought out there because it also helps identify those people. We know who those people are because if you don't let people speak, if you don't let people write things, what happens is they kind of go underground and you don't know what's going on. You don't know what they're planning. At least if you're allowing them to get their views out, you can have a discourse with them. You can argue with them. And you'll also know who they are and why they're doing it. So I just don't believe in the censorship thing. I really don't. So I think that's where a lot of these social platforms are gonna have some issues. I know they took, I think, parlor off the other day and I've never been on parlor. I don't know anything about it. But I do know that when you start censoring people, they're gonna find another way to get their message out and it's gonna be more sinister. I would rather know who they are, where they are, what they're thinking. Even if I disagree, okay? It's not a matter of agreeing or disagreeing with the stuff. It's a matter of letting people voice their opinion, okay? Because they have a right to do that. At least so far in America, they have a right to do that. So I just don't, I hate the censorship thing and I think these companies that are starting to do this are gonna see a huge backlash. The other day, and I want to look here, I always have my stocks up here because I do have stock in Facebook, but they're dropping. Yeah, they're down to 251 and I think they were close. Let's see what Facebook stock was and where they are now. Facebook stock. We'll look year to date. Yeah, they're way down. They were at like 272 and they're 251 now. So it's like, those could be some bad decisions for those people. It just could be. Overall, they're up since I bought them. Obviously, I bought them at $27, like in 2013, I think, something like that. They're 251 now, which is fine. But the thing is, I don't wanna get on a tangent on censorship because I'll probably end up censored on this video, but I don't like it, I don't like it. Guys, do you have any other questions in there? So pop them in that chat real quick cause I'm getting ready to get out of here. And so you know, today is a day where I'm gonna be working on my webinar and I've been working on that webinar and keep in mind, I've already redone it four times. This is my fifth time to redo it, but I'm gonna be working on that webinar today. Hopefully I could get it finished. I don't know if I can. I don't think I'm gonna be able to get it finished. I'll be able to get the outline of it done, but actually, you know, recording and putting all this stuff in there I need to do, that's gonna take probably another day or two. Not to mention, I've still got another, I think nine videos I gotta edit from Thursday because I did 14 videos on Thursday. And I gotta get, and when I say edit, I'm just doing rough edits. And then I gotta get them over to my video editor and he'll actually, you know, put words in there and zoom in, zoom out, effects, you know, subscribe buttons, all that kind of stuff. Subscribe buttons, I totally forgot. Guys, don't forget to subscribe. Hit that subscribe button down there. If it's red, you need to click it and turn it gray. If it's red, that's a big warning to you that you haven't done it yet. So you need to do that. You also need to ring the bell. Turn on all bell notifications. Those notifications are so important because that's what's gonna tell you when I go live, when I post a new video, you gotta have your notifications in, guys. Last thing I will tell you, do you invest in Bitcoin? Heck no, I don't invest in Bitcoin. Not that it may not be a great thing, Morad, this scares the crap out of me. I mean, where is it? Where is Bitcoin? I don't see it anywhere. I don't know where Bitcoin is. I don't know, I can't wrap my head around the fact that some guy came up with some codes and we're buying codes. I just, you know, I sat at a mastermind in Bangkok with some real experts late one night at a hotel and they were all talking about Bitcoin and when I walked away from that table, I had no more idea about Bitcoin than when I sat down. I don't understand it. I don't get it. I don't invest in it, I just don't do it, not my thing. So no, I'm not a Bitcoin person. Any more questions, guys? You can go ahead and stick them in there. I do want to say, make sure you get some exercise. Exercise, seriously. You know, it's the one thing that I see a lot of people online miss and they're the most prone to not being healthy because they're sitting at a desk all day, they're typing on some keyboard and they're not getting exercise. And man, you got to get exercise, guys. I'm telling you, you know, even if you just walk, you know, go for, anybody can walk. Walk is free and, you know, if you don't have a place outside, walk around your house to do something. You know, I do like floor exercises. I do push-ups, I do pull-ups, I do dips. I do my bike. I do a lot of those things, sit-ups and all those things, but I do those things because I know I won't feel good if I don't. Okay, I just won't feel good. And I know I'll end up getting sick. Okay, so I don't want to get sick. So you got to exercise. Make sure you do that. The couples of books that is the best books in marketing. Oh, wow. You know, I'm looking at my stack of books up there, because I've got a lot of books up there. Ooh, I like the one on webinars, Jason Fladlin's, one to many, if you're doing webinars. I like Ogilby on advertising. Ogilby on advertising, and he's a guy who did print advertising. And I want to say in the 40s and 50s, I like his book a lot. I like traffic secrets. I like expert secrets. Those are both by Russell Brunson. There's so many of them out there, man. Never split the difference is a really good one on negotiation. And you know, digital marketing is everything. You know, in other words, you need to know how to do sales pages. You need to know how to sell. You need to know how to market. You need to know how to write stuff. You need to know how to use the English language. I have one that is words that sell. That's a really good one, words that sell. And it's just a book of phrases that you can use in your ad copy. You just thumb through and find the kind of phrases you need. There's so many really good ones out there. Thank you so much for being here, guys. I've been about 30 minutes now and I know the first few minutes, it didn't work. You had no sound, I apologize for that. But I did go over the same thing that I talked about in that first few minutes. So everybody should have gotten that. So you should be good there. Thank you so much for listening, guys. Don't forget, if you like this video, make sure you subscribe, make sure you ring the bell. Make sure you give me a thumbs up and share this video. If you think it's gonna help somebody out, share the video, this is day three. Tomorrow will be day four. I will see you guys tomorrow morning at 9 a.m. Be here, bring some questions. Anything you wanna know about marketing online, as long as I've done it and I've gotten success at it, I'm gonna share it with you. If I haven't done it, like, some people will ask me about, say, Instagram or something like that. I don't know anything about it. So I'm not gonna try to tell you what to do there because I don't know myself. But the things I do know about, the things I have made money on, that's what I'm gonna share with you on these daily vlogs. If you like these, put a comment in there that you like them. Let me know that. If I don't get the feedback, I'm not gonna keep doing them. But if I do get the feedback, I will certainly keep doing them. So make sure you put that in that chat section there. Thank you for everybody who showed up today. Don't forget to share this, like it, subscribe, and turn on notifications. I'll see you guys.