 Ok, zato smo prišličili sistem, da se prišliči prejz, za najbolje 4,5 ljudi, da se prišliči prejz, zato sem vseh prišliči prejz v publikih relacijskih agenciju, da sem vseh prišliči prejz. ko je pravda veliko, pa ne ohoželjivo, pri začet into the PHP list guz, I told them that it was willing to test their system and help them to make the system good also for press release distribution. So help them in improving that Not just for marketing campaign, but for press release distribution. So we made an agreement and they are giving this for free to us. We don't pay basically the hosting. And we have at the moment, these are our numbers. So, we can send every month 50,000 emails. Protoživamo to, da je nekaj počet, da je tudi 13.000. Tako, imamo nekaj počet. Tukaj je tukaj, tukaj je tukaj dashboard. V momentu je, da je tukaj nekaj zelo. Proficij, da je zones tako prišeljeva, očušno po vseh vseh. Potvorim da jste imajo vseh. Zelo so jedno singobrih, kako jste mu stavili vseh. Preko ga je pozbila, da jemem nekaj nekih, način gleda, prihалjujem pristig잖아, in nekaj včudovitv, ko prišelimo vse svoj nekaj nekaj, kaj smo božal pridolj, z kaj smo počelili, ampak na svoj soli. Avčasem so, da sem prišel na zelo, ker sem svej pomečnik. Vse svej pomečnik je 13,000 e-mails, In tako, da ne viče, da se počužila, da je prikraten problem z tajimi inmevimi instavljenih. Zato sem vsobno, da postavljamo svoje instavljeni instavljeni, ali ne vsobno, da postavljamo svoje instavljeni, da je to prikraten v tem, da je vse vse vse vse vse. Zato je tukaj, da je nasi nesel, da je tukaj, da je tukaj, da je tukaj, How many press releases we have sent so far? So we have sent 65,000, more than 60,000 emails since we started in March, end of March. And so far this is a really, really, really good system. I want you to understand how the system works because it gives us huge opportunities to improve our communication. Zato se vse pravje, da se počljevaš, da je zelo. To je bilo prezvilist, ko sem postošila na september, in to je postošila do 419 žernarist. Vse želje se vseče in maj. Ne je bljene kopi. In maj je in maj, da smo nekaj pričočati personal. Dr. John. Ne ne pričočati personal, ker je naredil počke, in nekaj pričočati personal. Vseče in tače, ki smo nekaj priče. V 4.394 vljubi, če je tudi 10%. It's a rather, you can say it's not a good percentage, it's a very good percentage. Usually press release, the PR agency will tell you that a percentage of 3% is starts to be a good percentage, so if you're at over nine, is a very good percentage. Keep in mind that each journalist receives an average of 300 emails the prevail disease per day. So, if you look at the number of seconds he has in his day. It's not one presrilese per second, but we are close to one presrilese to four to five presrilesis per minute, which is really much, of course in unfortunately there are 376 bounces. Svarbac nalazim je izgledač izgledač, izgledač editor, izgledač izgledač, vseznač je izgledač vseznač. Vsih vičutek sem spravil na 4 hrv. In vseznač ima vsezneč te vrteče, na kaj je vso spidersč. tako, da počebi ne verjati... tudi nekako, da zelo zelo, da nezelo... ...zelo, da vse očeš, da se je razlikačniko, počeš, da bozno, da je odličniko. Sreč je nezelo, da se da brinje 5 %. Vse zelo, da je odličniko, da se je odličniko. Je tudi 95 %. Vse se najšlič, da si pričeš in je tudi zelo na internetu, da je počeš, da je zelo počeš. But at least this gives us evidence of the changes. The previous system, the emails were lost. And we could not only because the journalist in some cases is not receiving our press releases sent an email like, Oh, I was receiving your press releases until August and then it's November, I don't receive them anymore. Now we can chase them immediately. I didn't chase them so far, because there was the conference, but on Monday when I'm back in Italy, I will start chasing these guys that have. Some of them may have retired, some of them, of course, there's not everyone is changing, but this helps us in keeping the main list clean. I show you the process to send out a press release. This is the press release that I've sent the other day about the 502. So I took the screenshots while I was creating the campaign. They call it still a campaign, because it's a marketing campaign. For us it's not a campaign, but anyway, I don't mind about the name. So you have an editor, actually they've just improved this. It's a basic editor, but I usually never write the press release here. I usually bring office, of course, and then I cut and paste it. They unfortunately have a paste from Microsoft Word, and I've suggested them to add another one that is paste from ODF, which would be nicer. Actually, it's not true that it's paste from Microsoft Word, because if I paste an ODF inside, it gets it. So it's probably paste from a word processor. It's paste, but remove a stupid... Yeah, exactly, it filters the additional stuff. So when I paste something using this, which is paste from Word, it opens a window and I paste inside that window. This is the text. Then you hit OK, and you have the text inside the dashboard. And then several journalists want the HTML, several journalists want the text version. So this allows me to generate the text version from HTML just by pushing this button. So I get the two versions and the journalists can decide, because each journalist has his own small dashboard and he can decide to receive text HTML or to receive only one message per week. All the options that a mailing list manager gives you. So this is the text version. And then you choose a format. I've created a system template, which is using the LibreOffice green. It's a simple... There is a header and a footer with the LibreOffice, but it's just for making it nicer. And then I decide to send an attachment. I always send a press release with a small attachment. Even, for instance, in this one, there was nothing real that I could attach. So I attached the small splash screen of LibreOffice. Because editors today online, offline, you always publish an image inside the article. So I want them not to lose the time to look for the image. I already send them the image. Of course, if they are smart enough to have more images for LibreOffice, then they are free to choose their own image. But at least they get the splash screen to attach without looking for the image around the web. Of course, this is attached. As you see, it's a small one. I never send a large attachment, unless there is a specific reason to send a large attachment. And then I define the hour, because in this case I wanted to send it on September 23. This is before I move it. I've changed it. So you can decide which is the time, the press release will start leaving automatically. You don't have to be online when the campaign is started. Once you have set the campaign, it starts automatically. You say stop sending after, because if it bounces, it tries to send it again and again and again, until there are three bounces from an address. Then it will put the address aside and will send you the address in a list as a bounce address. You can repeat the campaign, which of course has no meaning with press releases, but could be an option sometimes. And you can read you, which means restart from scratch every now and then. Of course, this is more from the marketing side. But nothing tells us that we cannot use this as a newsletter, if we want, and therefore to use instead of press releases to send out a newsletter. Why not? And then I choose the list. The list at the moment are divided into global. I have Italy, because only in Italy I have almost 3,000 editors. So of course Italy is very segmented, because I have, this is my historical list of Italian editors. Then I have Europe, America, Pacific, Africa, Asia, Farist, Asia, Middle Asia, and Asia Middle East. Asia is such a huge continent that I had to segment it. Otherwise I was not finding the mailing list. This is for my use, it's easy to understand for everyone. Just because otherwise you take a huge amount of time to select the list. And then I have a list for platform, which means Android, for instance, iOS. This is not by language, it's by platform. These are the journalists that we have the Android one, because I sent out a press release about the Android viewer. So I created an Android mailing list. Of course I will improve the Android platform mailing list and nothing tells that I will add categories. We will probably have a cloud category when the cloud version will be available. Then you see, all subscribers are 13,090. The 1,290 are the journalists that have unsubscribed, which were on top of 13,090. Of course journalists, at the end of each message they find, if you don't want to receive anymore this message, you click here and you will unsubscribe. I prefer them to unsubscribe. They can subscribe again, of course. Instead of thinking that we send spam. So of course every time we have a little bit of some people that unsubscribe, I don't mind. I keep on adding more people than the people that unsubscribe. Test, of course, is a small mailing list that I used to test messages to see how they... It's for addresses where I am just to see how the message looks if necessary. And then these are the lists that I chose for this email. Clicks by... There is... I gave the name, but then I put an explanation to make everyone aware. But when we will share it, I will run a webinar for everyone else to understand. So clicks by journalists are the journalists that have opened a previous email. And these journalists are receiving all our press releases because they have shown interest by opening one of the emails. Of course if they are not interested anymore they can unsubscribe. Then editorial team list is alias email of editorial departments. It's like for instance editors at PC magazine, editors at PC world, it's one alias and several people are subscribed to that alias. In some cases a journalist will unsubscribe from his personal email because he's already receiving the alias or vice versa. He wants to receive it on his personal he will unsubscribe the alias. Then inviting journalists, the journalists, I have pushed a little bit the number of journalists so I've invited journalists to subscribe to our emails but I'm not sending them minor releases. I send them only major releases with a small paragraph on top that says this is one of our major releases you will receive it only twice a year. You are of course invited to subscribe to our regular mailing list. If they subscribe they switch to the other mailing list automatically. Then there are journalists on list these are the journalists that I consider our friends. They did not open all emails but these are the guys that have told me that they want you to be on our list. Because before inserting a journalist into the mailing list I send him an email standard I've seen that you are writing about office software. Do you mind if I send you LibreOffice press releases? Or I've seen that you're writing about productivity or about standards or about do you mind if you receive our press releases? So these are the journalists on lists because they've accepted to be on our list. And then I've created for the LibreOffice 5.0 a special list of editors that are testing office suite. So I've called that LibreOffice 5.0 launch of LibreOffice 5.0 I might change the name of this list in the future so product review editors. But at the moment it's 5.0 it's okay for me. And when we launch 5.0 I created a special list of reviewers of Windows 10. So, you know, one week before the Microsoft launched Windows 10. One week before our launch of 5.0 so just by digging on the website I found all the editors that in that week did a review of Windows 10. So I sent to all the editors a special launch package that was you have reviewed Windows 10 LibreOffice 5.0 is compatible with Windows 10 you may want to review LibreOffice 5.0 And in the future we will do more and more and more of this because of course now I will make a main list of all the reviewers of office 16. Because it's natural that in Windows 10 you should test LibreOffice. Maybe you are more enthusiastic about office 16 but then you know LibreOffice. So this is and being a minor release I've sent only in English not in other languages. But we can decide to send minor release in other languages as well. That's not written in any way. By the way in this area there are Indian journalists in in Farista there is Taiwan of course there is China you speak the same language at the end so if you translate the press release I will send that to Chinese journalists and I hope you will not be offended by that. America of course is North and South America Africa we still we have a few journalists I think that Africa is a challenge that we have to improve because it's such a poor continent that they have other problems than installing software I totally understand but from what I understand they are really supporting free software because of course it's not just the fact that it's not a cost they are really concerned they have real ethical concern on one side and they are happy about the fact that we support their languages and they don't have to spend money to have a sweet in their language so they have for instance we have a library office in Swahili you can understand that all the central Africa is speaking in Swahili and it's not easy for them to find even books in Swahili so finding a software for them is a very important thing I will improve it I will improve it so I will add categories I will add the flexibility of the system is very good it's very solid so we will add countries we will add as I said now we have only one click by journalist my objective is to have click by journalist in every language so in every language should have two mailing list one generic and one with the address of the journalist that have opened our press releases and these guys should always get our press releases and not only these guys we should start poking these guys calling these guys at local level and talking to these guys and meeting these guys because they are interested in our stuff this gives you the numbers so all subscribers as you can see the editors obtain of course as no as no refusals all the others are people that unsubscribe this as you can see that as a problem as you can see the number of people that is receiving is a lot bigger than the people that haven't subscribed so it's a good for me is a good situation every list you can delete the list look at the list of course so look at the list of emails for several emails I also have the name of the journalist and the name of the magazine and I've added a number of fields which are covers, a platform covers as reviewed LibreOffice and so on and my plan is to improve this and in a way that in the future it will be easy to search the list and find the guys that have to receive a specific press release already on target you can look at the people you can add it and you can so these ones are public because I want the journalist these are the two I want the journalist to be able to access their profile if this is not clicked the list are private that means that the journalist update his profile on the list it's not that I don't want the journalist to do that but there is still not clean enough to show that to external sources if you think that this has been done in eight months it's quite a lot of work before it's clean enough to show to external sources it probably is going to be next year it's a rather demanding job then last thing you add the google analytics tracking code which is just in the message you don't need to reset the statistic I don't mind and then you hit this big button place campaigning queue for sending that means of course you send it immediately if you didn't change the scheduling tab otherwise it will wait until the schedule is leaving for it's usually as we decide before the time of the release I programmed this the evening before and I programmed giving me half an hour of time to stop everything so usually the press release start 30 minutes before our announcement just because I want to be sure that everything has worked otherwise I have 30 minutes to stop the campaign and to reschedule it at a later date because it's automatic of course and this just to again we looked at the the previous one this gives all the so sent as html 3900 as text 174 bounce 3076 open 394 clicked 15 I usually always have a link inside the release to see the people that are clicking of course the guys that are clicking on it are even more interested than the guy that are opening it so this is why I've told you forward it, it happened not that much but some press releases have been sent by an editor to another editor and I get an email that says that press release has been forwarded by Mr. X to Mr. Y so this is why I'm telling you that for the time being before we are able to have multi multi user account it is better than I concentrate all the sending of press releases and then I'm happy to share the statistics I'm happy to give you because this 394 if I click on that red number I get the list of emails so I'm happy to share with you the list of emails let's say of Indian Journalists that have press release and then you may want to send them an email in your language that says thank you for opening our press release we hope that you are happy with the LibreOffice 5.0 or 5.0 whatever if you want to get information about the LibreOffice community in India please poke me and so on and so forth because this way I think that that journalist will be happy to know that there is someone speaking in his own language will probably be happier to publish about LibreOffice because maybe you explained them that LibreOffice in their language there is a community and there is a number of people that are willing to inform in the right way in a transparent way we don't want him to write anything that he doesn't want about LibreOffice but of course we are more than happy to provide him all the materials that he needs to write nice articles and I know that that can probably sound a little bit unfamiliar to some of you but this is the way you do it there is no other way to grow your popularity amongst journalists either you have a huge amount of money to buy advertising and therefore the journalist will notice that in three pages in their magazine there is an advertising of your company but we don't have that much money so we have to to use what we can which is being nice gentle, collaborative provide information be transparent, be happy to provide additional information if we cannot meet a deadline I will tell it immediately to the journalist one journey from a Linux magazine has poked me the first day of the meeting of the conference and I answered Matthew sorry but I'm swamped I will not be able to send you anything before Friday so if it's still okay for you you will get my text on Friday evening otherwise thank you for the opportunity but I can't Matthew has told me don't worry to publish the article I'm waiting your quote probably if I instead of telling him immediately you have to wait three days I I wouldn't let him wait until yesterday evening or even was this morning to tell him that I was not able to send the staff not only he would have ignored us but probably would have said that son of a nice lady is creating me a problem because I I've left some space for his comments and now he's telling me that he's not able to give me his comments and this is just an example so tell them immediately I cannot we are all volunteers so we cannot work 24 hours for anyone especially if we are not paid so it's a lot better to tell people we do our best best effort because they will understand they will understand our good will to cooperate with them and that was already seen and these are all the statistics so these are all the you know this I think can it be in Hungarian paket of no no, okay, sorry this is English crowd this is German this I don't know this is Italian so these are the results of the press release is sent in there is Hungarian as well but it was probably one of the first that I so it's on the second page not on the first there are it's temper page but you see views clicks how many sent so it's important can give us a very good background on what we are doing okay and I'm finished thank you the software is available for free for us okay, but not for the community members let's say for example so this can be used for other purposes as well okay, so PHP list is a free software you can install your own instance on your server it's rather easy I've installed one instance on my server I've not used but I wanted to see how difficult it was it's not incredibly difficult you need of course a server somewhere but it's rather easy to install online the importance is that they maintain that for us so we don't have to upgrade it we don't have to make any change that they are doing the management which can be quite a lot of time so of course for us it's free for TDF as long as you do that for TDF is free for all of you I think early next year there will be the multi-user version so everyone will have a multi-user version we'll have an account the account will allow to use all the main list to send the campaigns and so on of course myself as a manager I will get emails for all the ideas but we need someone that controls the use of the platform it's not to control you but of course we have to coordinate stuff one question in the multi-user environment for translated cross releases so how do you communicate in email address? no absolutely not let's say that probably we will agree on a sequence as it says if you want to know about the TDF this is the address and it will be my address if you want to know about LibreOffice your address for Iceland and it's your address of course there is a signature that every user can decide so in the template you decide the signature at the moment there is only of course one but each user when you configure your user environment you have to configure your signature so all your messages are the same signature of course we will agree on a signal that is similar for everyone to be consistent which I think it will be question to TDF this address question about LibreOffice this address question about the Icelandic community this address there should be some protocol involved we have to be consistent communication is different for each one because otherwise it looks like a mess and we would look unprofessional this is the problem Microsoft is using Burson Mastela Burson Mastela is a very good PR agency they look very professional we should look as professional as Burson Mastela even if we are not Burson Mastela and again if you are not on the private marketing list send me an email because you should get into the private marketing list myself so feed me any myself so feed or Florian we are a person that are looking after this kind of send us an email after the conference make sure that you are on the right on the right marketing list