 In five years, you're going to have students coming to economics classes saying the reason why I studied economics was these market power videos I saw online. My name is Craig Paulson. I'm an economics professor at the Huntsman School of Business at Utah State University and also the host of the YouTube channel Market Power. I'm an Emergent Ventures grantee. My Emergent Ventures project is a YouTube channel called Market Power and I really help people understand how economics and markets shape our world. This is something that I came up with. I remember last year seeing a viral YouTube video that got me really excited about engineering and physics and I thought, if I was a student today, if I was in high school and I saw these videos, I would want to go to college and major in either engineering or physics because it just looks so interesting. And when I had that thought, I realized no one was doing that for economics. And so I'm hoping that what this YouTube channel will accomplish is getting people interested in economics and understanding that it's something that they should go out and study and learn more about and we really just need more people to understand economics in the world. In five years, you're going to have students coming to economics classes saying the reason why I studied economics was these market power videos I saw online. That's my dream is to have that kind of impact on the future students and help them see how exciting economics is.