 When you are running Instagram ads You guys only use One keyword and test them against multiple ones. So like you do one ad set Targeting J. Cole and then do another one targeting big Sean to see Which one is better or do you use multiple interests or one? Yeah, that's the cleanest way to do it one keyword now You can over time add those keywords all into one asset and Or you could come out the gate with like 10 keywords and it could do well But the problem is you don't know what's a waste in that asset Fortunately for Facebook there is some natural optimization to it But they don't give you enough of a clean breakdown like a YouTube does if you're running your placements or something like that Where you can say oh that one's only doing 33% The rate versus these doing 60% so let me just take this 33% went out Facebook doesn't offer that opportunity so you get the cleanest by just doing them separately and a lot of times if It's it is spot-on too. You'll be Not only saving yourself some money, but you know something that you can just keep running it up with versus A lot of times people will add more information to to hide You know hide waste Versus just having the right things there to be right out of the jump Got you and like when you're testing keywords against each other. How many assets do you normally use? Like three to five or more three to five is a good start. You can keep going, right? technically it never stops, but You know three to five is a good start and you know, you're only spending five to ten dollars really do a five dollars Over a few days. So although, you know five twenty five over three days at seventy five dollars pretty quick But you're also getting that information pretty quick and starting to cut it off. You're not playing to run that 75 You know Consistently right it'll be more like all right I found two of those that are doing right very well those other two are waste I can go ahead and get those out the way. Maybe I add one more from here You know, but you want to most quickly at least get to two Ad sets that you're pretty confident about and three to five gives you a good chance because now you also get context of Whether one's doing bad or good if you just have two okay one's doing better than the other But is the one that's doing better than the other still trash itself or is it amazing? So that's what the three to five allows you to start to get that context as quickly as possible Yeah, that's okay Yeah, I appreciate it