 Baww what's up everybody once again it's brand man Shawn and today we're talking about the impact of great shows and how you can level up your performance now of course we've seen a lot of great performers out there people like Travis Scott and he has his bird his unique performance of course you've seen Kanye West with I don't know all Kanye West shows Beyonce be out there doing aerobics Chance the Rapper has these puppets that's a unique show that he puts on so as a reminder the power of a great show is what it does for you as a marketing effect as a snowball effect when people experience your show just like when they experience any great product they spread the word but if your show is trash the word will not be spread or if they do spread a word it'll be a bad word to get spread which is going to stop your show from snowballing I call that product experience PR some people might just call it a testimonial either way it goes people finding out about how good your show is in whatever way they find out will only help your show get bigger better and it'll also make future marketing easier the only problem is a lot of artists have the mindset of I'm just an artist versus being an entertainer that's the biggest difference when you look at all the list of those people that I mentioned if you think about Michael Jackson the goat he was an entertainer now what's the difference between an artist and an entertainer well when you're an artist mode it's pretty selfish it's all about you whoever the artist is that's just a different kind of mold what's your level of expression what do you want to make things look and feel like but entertainer is only judged on the value of the people being entertained a lot of times you know people say art can't be judged but when it comes to entertainment if the people are not entertained then you aren't entertaining and what's so important about this small paradigm shift is it forces you to think about bringing joy or whatever freaking emotion that you want to bring to the audience it might be hard at first but I've seen a lot of artists who aren't necessarily huge do it I remember one of the great artists that I've seen do it was this artist named Tokyo I went to Aminev concert and he was one of the openers and he had this high energy just like Travis Scott it was small stage small venue probably only like 100 people in the venue he was an opener so he didn't have set design or anything like that but the level of energy and the way he interacted with the crowd made it amazing another thing you can do is interact with the crowd in different ways there was an artist that I was working with he actually had a music video coming out where there was going to be a crazy ex-girlfriend and a current girlfriend that a guy was messing with now he was performing for a crowd who had no idea who he was now what I had him do was before the performance he posted on his Instagram a side-by-side picture of both girls right the crazy ex-girlfriend who was going to go wild on the dude and the current girlfriend and then during the show in the middle of his set he stopped and told everybody about the video he had coming out the whole theme of it and he wanted people to go to his Instagram page and in the comments guess which one was the crazy ex-girlfriend and which one was the you know sweet vixen new girlfriend it was a small crowd interaction but one he got promo for his video out two he got a lot of people to go to his Instagram page give him some interaction and of course follow him in the process but it felt organic and he wasn't even begging people to follow him they just did it those kind of things are memorable for people especially since still still be seeing you in their social feeds since they followed you now another thing that you could definitely do even if you aren't the hugest artist in the world I know a lot of people say hey I might be able to have a lot of high energy jump around but I can't do this full-scale set design like Travis Scott but I have seen people do it y'all know that I've put on festivals I know that it doesn't cost that much to really trick out a room or trick out of stage myself there's an amazing artist named Yanni Moe has like the dopest live performance that she does where she does this set design it's I'm not gonna even go deep into it because I don't want to pass off the soft switch I've just got to follow look up Yanni Moe one day you'll probably see it recorded somewhere but it's interesting as the stage setups will be they will actually just be using stuff that people were about to throw away or buying things for a real low price there's all kind of things that you can do when you're getting creative now another thing that you can do is simply having some sort of novelty there's people who use things like loop pedals that allow you to create a unique and different experience and think about when Kai did that song I think it was the VMAs that very simplistic refined performance it's something that anybody can pretty much do but it was novel and it made people actually pay more attention to them and one thing you can always do is just integrate comedy Jamie Foxx is one of my favorite at all times as far as being a comedian slash artist I say it's black you say it's white you say it's red I say it's blue we just don't get along and then sometime they just walk in and you just you just want to say he used to put on shows that straddle the line between music and comedy so well that I'm surprised that I don't see more people doing the same thing in their own way but speaking of comedy when it comes to improving your show you can watch comedians you can watch other types of artists and performers all other sorts of things to make your performance unique you don't have to just watch musicians you don't have to watch musicians in your own genre take stuff from other people play with it experiment so you can create your own unique show because there's too many people who just jump up and down there's too many people who literally move the exact same way on stage when they're dancing figure out your own thing but usually that takes you looking other places even those places that you don't even necessarily like genre wise yourself you might go to a rave and say you know what I don't really mess with that music but I want to take the beach balls and throw them around in my performance and have phone machines blowing stuff there's all kind of different things that you can do or different things that you can take that could up your performance and set you apart from the people in your own realm of competition and we've already talked about the benefits of having a dope show so put in the comments some of the dope show ideas that you've tried but then I know some of y'all might not do that because y'all feel like it might be stolen but hey I would definitely like to know some of the unique things you've seen maybe if you aren't going to do them yourself other than that if you like this video go ahead hit that like button if you like it you might as well share it and if you're not subscribed you know what to do hit that subscribe button