 So we're here at the Photokina and who are you? I'm Misha, Aperture brand ambassador Going to tell you some stuff about our lights. So this is Aperture brand right here, the logo. Yeah, this is our logo beautiful LED lighting This are some of our older panels, which you can see Those are the big ones. Those are the big ones Of course, we have the bigger ones like the 120d and the 300d which aren't panels, but also led LED lights Which I really like. And you're showing a future new one, a smaller one? Exactly. This is our future light It's a prototype for now. It's called the MW. The W stands for waterproof because you can put it underwater For at least three meters and it will be released somewhere around the NAB next year, which is in April It goes pretty hard, watch out for your eyes. So here we go As you can see, it's a very strong light. It will be the strongest small LED on the market So how does it compare to a... I have the what's it called? The M9? So we have the M9 and the MX, which is about two times as strong and again So you have the... this is the M9? Is this the most popular? Well, actually this was the most popular, but the one that's being held over here, that's the MX It's twice as strong as the M9 So right here twice as strong, can you hold? Yeah, definitely. So this is a bigger light Exactly, it's a bit bigger, but it still fits in the palm of my hand So this is now the strongest mini LED on the market What's special about that one? The special thing is that it's bike color, you can put it in five steps Also, it's very... yeah, sure, let me put this one down You can dim it if you want You can also put it at maximum and as you can see, it has different color temperatures, which I can change Also by a Press on the button You can see it goes all the way Warm and cold Very special, very very sturdy as you can see You really have to try hard to break it And it's powered by USB-C, if you want, but of course there's a bit inside as well Which is 1800 Love this light, it's like a portable eye light You can always use, you can always put it in your pocket, always carry it in your bag How's the battery life compared to this? Well, it's a bit longer, it's about one hour longer Of course, it differs on the, how do you call it, intensity But How bigger, how newer the light, the more battery life it has Actually, the MW has the best battery life This one? Yeah, this one has the best battery life So what is it different in technology? It looks like it's a different kind of LED or? Well, actually what I can tell you about is that the LEDs are just Organized in a different way That's why you get a bit of softer light Can you make the least bright? That's right Yeah, so this is already less bright This is the minimum And I can turn it up if you want There we go, turn it up all the way Can you light yourself with it? Yeah, definitely You can even blind your clients if you want Or a camera man if you want As you can see, you can go down Very compact It's very compact, yeah You can feel it, I actually cannot tell you how heavy it is But it feels like maybe 200 grams And so there's a screw here Yeah, there's only one underneath it And the buttons do what? Actually, so this is making it less bright This is making it more bright There's a booster on it which gives it an additional 20% of power And if you hold the booster button We have some special gimmicks in it Let's see, oh wait, let me turn the booster off So for example we have the paparazzi effect For all your famous people out there We have a firework effect which changes the intensity Like there is one watching fireworks and it goes on your face As you can see The foldbook that you see often used in horror movies Where you walk in a hallway and the light is not working properly The lighting effect where you can see it in a thunderstorm And then you can see there it goes And you have the TV, so for example If someone's watching TV, you don't need a real TV But it changes the intensity and it feels like it's changing scenes as well So those are the little gimmicks, the little extras That would be really nice and you can pretty much hide it anywhere Which is what makes it more useful In my opinion, I really like it So how soon is this available? Hopefully during NEB next year Which is around April And then should be on the market Is there a price? I cannot give you a guaranteed price But the pricing will be approximately at 250 euros Excluding the V80 Which is of course different in every country How much is this one? It's on the market now, right? 149? Yeah It's 149 And this one is also from last April Yeah The F7 Yeah 98 So it's bigger As you can see the light is pretty soft as well It changes the intensity It goes on the Sony batteries Can you do color temperature on this one too? At this one, yeah You can change the color temperature up to 10,000 K This is where we change the percentage And then when you use the same button You can change the color temperature It goes all the way from 9500 To You can see 3200 Which basically means daylight is right in the middle And daylight is the strongest Light intensity Yeah, easily changeable, very light Very portable Battery powered You can also use it by USB-C And you put these adapters in front? Yeah You get a couple of gels with it So you can even gel it or make it more soft Can we check this one over there? Here you have 180, 120D Yeah, so This is my favorite aperture light actually It's the 120D Mark II You've probably heard of the 120D Mark I This one is about 25% stronger 25% stronger than the 120D Mark I That is of course One of the really nice things about it It just comes with one box Yeah Just one Instead of two boxes where the other one came with What is this display? Is that e-ink? Sorry? Is that a memory LCD? Actually So what you can do? Can you show? Yeah, definitely One thing I really like It doesn't go from 10% But you can go even lower Start at 0% and then every 1% Which is some extra It can go of course all the way to 99% Or 100% of course You can kill the fan if you want Sometimes the fan might be a little bit hard So with the 120D Mark I With the 120D Mark II that's fixed And you can even turn off the fan You can group it So you can control it by the remote control You can put some effects at it as well Like the effects I just showed you Showed you on the MW There's a lightning effect There's a TV effect as well Paparazzi fireworks Just like the other light But you can change a little bit more of the variable So it's a little bit more the first Of course to press it and hold it You go back to the other To the normal settings Is that a wireless antenna? Yeah, it's a wireless antenna You can use the remote control to control it If you want You can make different groups You can have many of these Exactly, you can have many of these Like for example, all these are happy to be remote And so this is a professional class I'm sorry? All of your lights are professional But is this for... Definitely This one is in my opinion Very professional I think all of our lights are very professional But this one is just getting easier And easier in use And it's really good stuff Use it in a lot of my videos Really quick kind of get Can you make it max brightness? Yeah definitely, there we go At the moment this is the maximum Brightness So does it do a Specific kind of Video intensity or something? What is this technology right here? This is a LED technology The barn door in front So you can shape your light a bit better Which you probably know We have a lot of more lighting accessories At this time Which the barn door is one of it But also the new softboxes Very nice What's the advantage of having a big one like this? I'm sorry? This is spreading the light differently? Yeah this is spreading the light differently It makes the light a lot softer As I can show you There we go Defines the light There's a gel holder inside as well I can show you right here Watch out There we go Really in love with this one You open it and as you can see It's a magnetic Magnetic gel holder Pretty strong You can put any filters in it Just here And then close it And just sticks on there As you can see the light bounces around Gives a width Compared with this float Gives a very nice soft light For interviews I really love to use it Of course we have to create as well Which comes with the softbox And we do not only have The small softbox but Let's see for example Up there are the bigger ones The bigger ones The softer the light So has this been on the market already? Yeah it's on the market The 3 on the D is on the market That's the biggest one As of this moment How much kind of price around? This one is On the top of my head around 1100 I think a bit cheaper actually In Euros This one is 709 Euros as well Excluding the tax Doesn't come with the barn door Of course speaking only about the light there You always get a remote with it And this remote can be useful more than one light? Yeah definitely I can show you if you want It's up here We all put all these lights in different groups So there we go Very unique doesn't work Always happens I think it's not the right remote When you do video productions you would have How many of these? When you do video productions? It really depends On what I want to do Often I only use one of those lights And bounce it on a reflector Or I use some negative fill in the form of a black cloth Really depends But in the bigger productions Sometimes I use 3 300 days A couple 120D markers Really depends on What you want to shoot But often for an easy interview setting One will be plenty if you have some reflectors So why is Aputure the best company For this kind of stuff? It's very good quality It's really professional gear They listen to their customers a lot And what I really like Is of course the price as well It's not expensive, good quality So yeah, best of everything I guess Right?