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Published on Dec 9, 2011
In a time where everyone has a digital camera and Facebook photo tags are inevitable, it's time to step up your game. That's why Norte Beer came up with the clever tagline, "Night is very dangerous." The beer company also created the first intelligent beer cooler that also detects camera and cell phone flashes and will reflect back the powerful flash and render the photo ruined. The cooler has 4 sensors and accompanying flash systems to give 360-degree protection from the threat of being Facebook tagged on a night out with some friends.
Advertising Agency: Del Campo Nazca Saatchi & Saatchi, Argentina Executive Creative Directors: Maxi Itzkoff, Mariano Serkin Creative Director: Ariel Serkin Creatives: Ezequiel De Luca, Nicolas Diaco Accounts: Jaime Vidal, Manuela Sorzana Agency Producers: Adrian Aspani, Camilo Rojas, Lucas Lucas Delenikas Production Company: Landia Director: Matias Moltrasio Executive Producers: Andy Fogwill, Nico Cabuche DP: Leo Hermo Postproduction Company: Metrovision Sound Designer: Elefante Rosagante Music: Supercharango Production: Martin Feigielman / Red Creek