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Norte Beer: With / Without Photoblocker by Del Campo Nazca Saatchi & Saatchi

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Published on Dec 9, 2011

In a time where everyone has a digital camera and Facebook photo tags are inevitable, it's time to step up your game. That's why Norte Beer came up with the clever tagline, "Night is very dangerous." The beer company also created the first intelligent beer cooler that also detects camera and cell phone flashes and will reflect back the powerful flash and render the photo ruined. The cooler has 4 sensors and accompanying flash systems to give 360-degree protection from the threat of being Facebook tagged on a night out with some friends.

Advertising Agency: Del Campo Nazca Saatchi & Saatchi, Argentina
Executive Creative Directors: Maxi Itzkoff, Mariano Serkin
Creative Director: Ariel Serkin
Creatives: Ezequiel De Luca, Nicolas Diaco
Accounts: Jaime Vidal, Manuela Sorzana
Agency Producers: Adrian Aspani, Camilo Rojas, Lucas Lucas Delenikas
Production Company: Landia
Director: Matias Moltrasio
Executive Producers: Andy Fogwill, Nico Cabuche
DP: Leo Hermo
Postproduction Company: Metrovision
Sound Designer: Elefante Rosagante
Music: Supercharango
Production: Martin Feigielman / Red Creek

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