 But as you start to send out emails as well like the the the open rate like how many people like unsubscribed like all that stuff is in real time So you can look at the analytics dashboard and track it all, you know by the second. So it's pretty cool That's as you get numbers in you know what I mean So where you want to kind of start is is really just being getting familiar with with everything that came over So my communications looking at the list looking at the sequence So if you click on that, you'll you'll see the two lists that are up in here Click on my click on yeah click on that so click on list So it's all about that list any any landing page that you're sending somebody to ends up going on a list So in this case, we got the free book customers And then we got scheduled appointments So those are two different lists and and to even get onto a list you would have had to create a form So to the left you got my forms. So my forms are the little box The name the email when you hit a landing page that landing page and you opt in to anyone's landing page You're filling out your name. You're filling out your email. That's a form so so the form Goes on to a squeeze page for example And that form is just set up, you know individually But that person fills out that form and then that person that lead ends up on a list And that's what's in my communications is is will either fill out the calendar form or they'll fill out the free book form And then they just end up lining on on those lists now the list click on my communications The list not every list needs to be tied to a sequence So you have your list on one hand and then you have your sequence on the other hand So the sequence is what's tied to your most important list and and those those lists again are coming from a specific squeeze page So whatever that squeeze page may be in your case, it's the book So that's the squeeze page. We're sending traffic to the book page as they fill out the form They put their name and email there then on this list and then if you hover over communications and then click on sequences That free book customer list will be tied to this sequence Which is the what that's the funnel basically correct. No, that's the emails. Those are the emails Okay, okay, those are the emails that are gonna follow So you can put as many emails as you want right there You could put three that automatically go out you could put 30 that automatically go out the one that I sent you this sequence It has five because in my emails I'm just showing five basic steps and I'm and I just simply set up five emails that automatic and go out So after the emails automatically go out, let's say all five of them all five of them go out And now now now everyone who's on that sequence. They received all five emails After that, you can always turn the five into ten You can always turn the ten emails into fifteen and that way you don't have to worry about that Lead being nurtured. It's all about nurturing the lead. And then that's what that's what that that's one thing I that I do is all email my list. That's nurturing your lead That's making sure that that lead keeps you top of mind You're gonna do it via email where you can you can set up a sequence and that's the importance of maybe setting up five Maybe setting up ten so you can just set it and forget it type of deal Now, let's say all let's say let's say that sequence. Let's say every lead every active lead on that sequence Let's say they reach the end and and they just they received all five If that's the case then you can always go and click on broadcast right through the top The broadcast is a one-off email. So let's say those people hit hit hit email number five and and they're done with that sequence Okay, cool. So now that list is just sitting there that list isn't receiving any more emails because you ain't got six seven eight setup You only got five so so now you can come in here and send out a broadcast Let's just say one day you wake up and you're like damn, okay. I want to I had this random thought I want to share that with my list. That's a broadcast That's a one-off email that you can send to anyone on a list. You can send it to anyone on a see It's not really anyone on a sequence. It's really anyone on the list It's all about the list the list you can send a broadcast to the list The list you can tie so it doesn't matter where they're at in that sequence So one one personal list could be on email number two the other person could be on email number four We're sitting out this broadcast is gonna go to everybody on that list very good question. Yes it doesn't matter where they're at in the sequence and It doesn't matter if they completed it. So yeah, so it doesn't matter You can send out a broadcast whenever and and I said I'll broadcast in fact I was I just got done cutting a video And I'm getting ready to send that out as a broadcast to my list that are no longer in sequences So I have I have a handful list. I have three of them specifically This is literally what I was working on right now, bro So you scrubbed your list to get the people that's not on a sequence anymore. No, no the people that are on the sequence It's not that I scrubbed it It's just a fact that it's just a fact that I know that that sequence already ended, you know It was five emails for example or it was ten emails for example, you know So I already know that that list that sequence ended But at the same time what I also do is I also create another list So for example, the book customers, there's five emails in the sequence. I Set it up through the automation which you can which I'll show you how to do I set up an Quote-unquote automation, which is what you see right there automations I set up an automation at the end of the fifth email So at the end of the fifth email, there's an automation and the automation is anyone who reaches the end unsubscribe them from this sequence and Adam to a different list So now I can come in here and look at a specific list, which I'll show you right now, bro Like this is stuff that I that I literally do. I Have all those people Who who got to the end of the fives of the five email sequence? I have them at the end unsubscribed Automatically, it's an automation. So I have it automate automatically unsubscribe them from that sequence and subscribe them to a different list and the name of that list is Leads who completed the five steps and now I know Who is on that list now I can now now I have a list of everyone who completed the five steps Now I know that that list those leads. They're just chilling So now what I do often is all come in and I'll send out a broadcast and that's exactly what I was about to do right now I just finished a video like I'll show it to you right now I'm gonna send out a broadcast and And that broadcast is a one-off email that I'm gonna send to a handful of people on on on these different lists And it's just one quick email So so as you really start to build it out Automations are important man like you'll you'll you'll be able to unsubscribe people if they reach the end unsubscribe them Put them on a different list if they open this email send them the next email if they buy my if they buy my product unsubscribe I'm from that list Like there's a lot of little little if this happens then do that if this happens then do that So if that lead reaches this step of email number five unsubscribe them and put them over there Put them on a different list Okay, so you're gonna want to segment these people like you're gonna want to segment These these these these these leads because especially if you're going for an appointment like let's say for example you know you have a lead in inside of a sequence and Let's say there's ten emails in that sequence and let's say your whole objective is to get people to schedule an appointment with you That's your whole objective right because you got it That's how you got to be thinking is it let me ask you that is that is that is that a goal of yours is to get people to schedule appointments It is because if I get them on the phone and I get them on a zoom Then I kind of I can show them the product perfect perfect So so here's here's an automation for you an automation would be like let's say for example You have a sequence they download your e-book and then boom for the next ten days. They're gonna receive an email There's ten emails in your sequence Anyone who schedules an appointment? Let's say they're on email number six and Boom on email number six you happen to just say something that struck a chord and they're like damn I want to talk to this guy and then they go and schedule an appointment So when they schedule an appointment, they end up on a list So an automation can be whoever subscribes to the appointment list Unsubscribe them from this sequence Because if they're on email number six and now boom they go for an appointment now I got to take them off. I don't need them getting email number seven email number eight Right, right, right like I'm already talking to them now. So I'm already pitching them on everything They don't need to know about nothing else no more. They're off that sequence and that's an automation So I can put them on another list now. You put them on another list Yeah, man, yeah Yeah, bro, like that's why this is so amazing do cartridge is so amazing bro like you you Yeah, it's just it's just it's all in one and and it's amazing the automations But but again, just try to jump on the Tuesday and Thursday calls if you can't make it live Make sure you watch the replay because I tell people all the time It's Facebook ads and cartridge There's the only two things two things that you need to be doing as a business owner right now Facebook ads Cartra, you know, or or if you're or if you're trying to learn a different platform to run ads YouTube ads YouTube ads crush it, but that's a whole nother learning curve. I always I always recommend starting with Facebook ads first Yeah, I'm staying away from YouTube. Well, I'm not I'm not gonna say I'm staying away from YouTube. That's that's my 2021 goal. Yeah. Yeah. Yeah. Get on YouTube. Yeah crush it. But yeah right now I'm gonna focus on Facebook Cartra Instagram. That's it man. That's it. That's all you guys stick with stick with that right there But but this is all the back end This is the back end This is what you got to get familiar with the Tuesday and Thursday calls are really good to just sit there and Just listen and just watch what the hell these people are doing and and and that will help you get used to everything over here because Once you learn this stuff, bro, you'll you'll you'll learn like you'll know it You'll know it like you'll know it. You'll know it in no time Like so so the automations are super powerful We'll we'll get to the automations as as leads start to come in, you know But but it's really it's really sequences right now. It's it's it's list right now and that's my communications So so what you want to do here's what here's one homework assignment that you really want to focus on is let's click on click on sequences What you're gonna want to do is you're gonna want to come in here, I would I would say focus on this first because you should know What that lead needs to know after they download your book So so and that's the top of the funnel So so running and running an ad for example or maybe just posting your link on social media and getting people to download your book That is the top of the funnel. It all starts there So so that's why I love it when when someone has some type of free offer. That's what this is That's what all of online marketing consist of a value ladder. There's a ladder. There's there's steps to your game There's steps to your higher product, right? It doesn't start with your $2,000 product. It starts with your free product Right, like like we got to get people in the door first And so we get them in the door with a free offer. That's the first step of your five-step ladder for example and so When you have that then let's say for example, I go to your page. I download your book What do I need to know after that and that and that right there? That's the million dollar question and the answer to that question. What do I need to know after that? The the answer to that question is answered in your series of emails That's the sequence. So you want to be able to to to set up, you know, five emails six emails seven emails You don't want to set up 30 like you don't need to set up nowhere near that but maybe a good a good a good seven to ten emails But again, it's all based on your book. It's all based on your and it doesn't even necessarily have to be a full-blown book It could just be a freaking seven pages of whatever like it could be Is it is already done is it a PDF? Let's let's let's upload that to Cartier real quick before you show me let me let me let's go back to Cartier real quick Let's let's upload that to Cartier So just go to my products no go to you're gonna go to my you're gonna go to my memberships So any PDF file is under my membership and it right at the top You'll see files This is where these are this is where all your PDF files go which you know right now We'll just start with one which is your book. So click on upload and then upload that PDF So keep it at no category Let's start. Let's let's let's get in the in a good habit. Let's start some good habits here We're gonna categorize everything especially in my pages in my pages your as you start to build out different pages We're gonna put everything in a category with your files will put everything in a category as well So let's click on manage my categories and let's just create a category and And it could be my book category or whatever or the title of the book My e-book perfect My e-book or just put e-book put e-book the shorter the credit e-book Perfect, perfect. Yeah, whatever busy book credit e-book perfect Okay, cool. So that's your category. So so if you ever if you ever, you know, create any more files Put them in that one if it pertains to this, you know, this side of your business So this credit e-book Perfect, look for that PDF and then just just upload it. I Would leave that right there Okay, so check mark and then boom there goes your there goes your There goes your your e-book. So now hit next and Then it's gonna upload and then you'll get the link and so this is this is your link So copy that little freaking chain looking that link thing right there copy that click on that link right there next to the pencil Yeah, there you go. Click on that And then and then copy that right there. That is your link. So let's copy that Let's open up a new tab and And paste it in and make sure that's that your PDF opens up So just open up a new tab at the top. Yeah, paste it in right there. Perfect. That's a bam, bam So now that link would go in the first email That is sent out Okay, so so so let's go to And so let's let's so let's get out of here go back to Cartra. Let's go to my pages real quick Yes, so so exit of that go to my pages and let's go to Let's go to thank you the top one right there free book. Thank you So in that that's the thank you page. So as you and again, you could change the colors You could change all that bro like this is just yeah, I was I was actually looking at this too I opened this up earlier. Yeah, yeah, so so this this video again, man When they go to your your landing page your squeeze page and they enter their name and email and they download that e-book They're taken to the thank you page on that. Thank you page as I mentioned before Number one, you're thanking them number two You're introducing yourself as the author of the book right you're introducing yourself little background of you Who the hell is great? You know, that's number two and then number three You're telling them to check their email say hey, man I just emailed you your you know the link to your PDF You'll be able to click on it and download it right away And then also you're telling them number three is make sure you check out for my emails that I got coming up coming Out over the next few days because I'm gonna be kind of just really sharing some more value and bringing some great content So make sure you check your emails. That's number three So I'm telling them to check it for the PDF that I just sent you but make sure you check it in the future as well Because I got a lot of stuff coming your way and then number four I'm telling them to click the button below if they want to schedule the call now You know, so but so but in that thank you video I'm saying check your email because that link what you have copied right now. That's what you're gonna put in the first email So in fact, I'm gonna do that right now go to my communications and all the emails are gonna be sent out through the sequence You can also send out the email through my form, but it's not gonna be sent out there We're gonna send it out through through through the sequence. That's gonna be the very first email that goes out. So Let's click on the pencil. Let's go into the email builder and So so what I was gonna say a few minutes ago. Yeah, go ahead and edit But you know what go ahead and change the name. Let's let's let's start working on that like let's change that name This credit e-book or whatever the hell you want to call it That's just for me to see right that's just for you to see yeah, but that bottom part is what they see That's the public description That's what they see if they ever go to unsubscribe So you want to put something there. Thank you for downloading or thank you for reading, you know, your biz credit e-book or whatever the hell Reading or thank you for downloading. It's just a description. It's just a little reminder of what list they're on Right You can always change that you can always change anything of this bro. Like yeah, you could change everything anytime Okay, thank you for reading the business credit e-book. Perfect. Perfect. So 2020 I don't know if you want that the five steps. I don't know if you want that. Well, let's just clean it up while we're here Yeah, this credit five steps because it's five emails, right? Well, it's right now. It's five emails, but based on your e-book, you know, is it five steps? No, no, yeah, get rid of that. Get rid of that. Yeah, because it don't have to be five emails It could be 15 emails if you if you want it could be three emails if you want but But there's five there for now. So so that first one as we go in click on edit as we go in That first email is gonna be the first email that's that's sent out Immediately, that's the one that's gonna have the link to download the book So I'll show you where to put that link Right over here in the first email Where I did put that email actually the first email is it I did I actually did put it in the welcome form It's actually in my forms. So click on my form. Sometimes I'll put out the email that goes out immediately Sometimes I'll put it in my form But 99% of the time I put it. Yeah, click on edit. I put it in the sequence So just like we were looking at that sequence where that first email goes out a day later What I'll normally do is I'll have that first email go out immediately and that first email is this one so I Ended up putting on this on this book one. I actually ended up putting it put in the first email In the I ended up shooting it out through here. Yeah through my forms Okay, so let's go through here and you'll see that first email. So save a next Okay, so The single opt-in that's what you want single opt-in and then the success page is the thank you page So that's where it's headed. So as people felt the form They go to the success page, which is your thank you page So that's fine right there and then we'll just rename, you know, the thank you page to get rid of the 2020 But hit save a next So the next one is welcome. This is the welcome message So it's going out from the correct email perfect and then we hit change on welcome message and This is that first email Again, nine out of ten times. I won't have it sent out here. Okay, but in this case I did so Click here to download so you'll you'll want to reword that but but that's as basic as you want to keep it You know just reword it a little bit to fit your business, but I wouldn't change much So I put the image of my photo. I linked that as well I linked the button and I linked the image So if you hover over the button don't click the button, but just hover over it Hit the pink one the pink pencil Now your link goes right there. So yeah Yeah, so remember as you're in the email right here Don't click the image because it's gonna take you out to the page and and then you got to come back It's gonna throw everything off. So never Right now gee you're about to be legit, bro I know but I feel like I'm getting over on you man Cuz I'm like like a lot of people don't show people how to do these things Man, I'm glad. I'm glad we found each other man So if you if you hover like like okay, so what I also do all either if I need that person to click and There's only a few things that I'm having them click for ever One thing one thing you're gonna ever click for is to download my PDF Another another thing that you end up clicking for is to watch my video So right there in the in the text click here at the top you can write whatever the hell you are right there So if I wanted to watch have them watch a video click here to watch my newest video Right, I can I can write that in the top left right there where it says copy. You got the text right there That's the text that's on the button Okay, and if I want to change the color of the button, then there's the background color I can change the color of the button But um, so let's let's click that pencil right to the pink one click the pink one Right here. No down the image over the image. Let's get rid of that Let's get rid of that Link click it the pencil now. Let's put your link up in there. That's my link right there So go ahead and go ahead and take that one out at the top left top left inside Yeah, right there take that one out and paste yours So that's where yours goes right there and then boom, you'll just you know, put your image or whatever And then now so let's do this. Let's and then and also so so again Oh, so never to click to click to download the button and click the image. Hell. Yeah. Yeah, okay So so I'll either link a button. I'll either link an image or I'll link a word So right there my name it's linked So if you hover over the over my name You see how it's blue right there and any any word that I go didn't highlight that any word That I hyperlink Yeah, copy the whole thing if I do it again, make sure it's just from the O and left So click you got a little bit over. So make sure you just click just the word. Yeah, there you go. Perfect. So If I hyperlink it it's that little link at the bottom you say that link But Gordon and X it out Or go in and delete it delete it and then write your name. Okay typing your name right there. Okay, so anytime I hyperlink a word I'll bold it which is what it is right now. I'll bold it go ahead and highlight it and Then I'll change the color to blue because but make sure you don't you got so much overage on that Yeah, make sure it's just the word So there you go right there So I'll change the color to blue because normally anything that's hyperlinked. It's blue So not that one the one of the left the a to the left. That's the background. Don't do that one Don't do that one do the yeah that one right there. That's that's for the text the other ones for the background So I'll highlight it and I'll put it blue and then what I'll also do is go ahead and highlight it again So now I'll link it so if I want to link it there's that link at the bottom that link that chain link right Right above click here to download right there. Bam. Click that and then boom put your link right there. Why not my oh like go ahead and link it right there and Just hit okay So now that word is hyperlink. So I'm a hyperlink a word. I'm gonna hype I'm gonna I'm gonna link a button or I'm gonna link an image So go ahead and click out of it click away from it get rid of the highlight just click Yeah, click out of click click right there click right there. Okay, cool Now score the very bottom and just send yourself a test email So says say send send test email Bam, so click on that now. Let's test our buttons click on your name Click on the button click on the image and see where it takes you. Oh, wow BAM Click on the button click on the image. Oh, that's serious. Yep And then click on the image Okay, so you didn't hyperlink the image the right or you didn't link the image the right way But but we could just we can we can get these and these are all your icons. Yeah But you just switch them out you just switch them out just hover over it and just switch them out But then also go back to Cartra if you really want to try to get gangster with it Like there's also other templates. That's a basic template. I try to keep my emails basic image Button and the But but what we can also do is click on design templates watch scroll to the top scroll a little higher Right now everything for now. No, no, we'll get there right now. We're in advanced You see how that button is is at the advanced side that the turquoise the blue button. It's advanced You see that right we're in the advanced feature But if you hovered if you clicked it to the left, don't do it But if you click it to the left, it'd be basic so basic is just text just text If you want to add anything it's advanced So if you want to add a button if you want to add an image if you want to add a template if you want to add Your social media icons all that stuff would be advanced and so now we're in advanced click on Design templates right at the bottom design templates So now you can click on you can either build out your own Watch for example click on headline Click on headline and then just click Click anyone click and drag it over and put it at the top. Hold it click hold it down Drag it over and drop it So you can literally build out your own Go back to headlines hit the left arrow There you go hit there you go, and then let's go down to go down a text So click on text Click on any of those blocks click drag and drop it right below drop your block right there Hmm, and then and then and then hit the back button Hit the back text and then boom get something else scroll down go to go to images Scroll down scroll down scroll down Go to go to go to headlines go to buttons go to images click drag it over so you could build out your own And here's what I do on this It starts with the first email So as I build out this first email if I'm gonna build it out myself Carter has a ton of templates that you can use but if I'm gonna build something out myself Watch go to go to go to footer add a footer real quick go to go to Scroll down scroll through all of them. Look at all of them. You got testimonials You got a countdown I could put a countdown clock up in there Footers click on footers. There's all these different examples of footers that I can use click on footers. Oh Wow, so so I can click on that and I can drag that over so if you don't like my social media icons You can grab one of those drag it to the bottom and then link it all up So what I normally do on the first email. This is email number one What I normally do is all deck out my template I'll link everything the social media icons I'll get my template and then I'll score to the bottom just like you sent to test a test email What I do at the bottom is I save as template So now I use that same template for every email Thereafter so it looks the same and they're familiar with it. Oh, yeah so Obviously, I'll change out the text. Obviously, I'll link a different video link right here But it's it but it's really I'm really saving it for maybe maybe the image slot Maybe the button slot, but I'm really I really know me personally I I really save the email template so I don't have to keep changing out those social media icons For me, it's really those social media icons that I care about this. So it's that bottom footer So if I didn't save it as a template, I'd have to create that bottom footer every damn email and I ain't gonna do that Right, so I just save it as a template, but I link everything first and then I save as a template And then and then hit hit the left Actually, you know what score the very bottom score the very very bottom of the email. Yeah, very very bottom save as template Let's just save it for the heck of it real quick. So, you know, so so now as it saves as a template now Once it saves X out of that little window So X out of that and then and then go to the left go back up to the design templates and Then you click on my templates and it'll be right there So now for the next email, I can just click the whole damn thing email number two and just drag it over Yeah, and then just work out of that and then my email number two I might not need the button email number two. I might not need the image. I just X it out But again, I really keep it so I don't have to keep changing them down my cons at the bottom You know, so so so now let's get let's get rid of that header. Let's get rid of that text Right. Let's X out of that X out of that one and then even even go to my templates go back to my templates the heart And let's just get rid of that template because that's not the one we're gonna save. So let's X out of that one So so once you go ahead and delete once you really work on this first template again change out those icons at the bottom so score the very bottom and Just hover over that the icon the Facebook the Twitter whatever just hope no no no not that one don't exit No, unless you want to get rid of that one and add your own you could for sure do that too. So so Yeah, I can add another footer. Yeah, I can add another footer. Yeah, you can add another footer So go to footer and just and just choose a footer and then and then yeah, so and then and then you can I'm pretty sure you could change the color as well. So There's that so now you can just hover. Oh, yeah, click on that that pink. Yeah, click on that one Let's see if we could change the color Yeah, perfect. So there's there's a cut perfect. So you could change the color and then also whatever your one color is Whatever your one color is That's what you want to save So so you'll end up finding that color and then you can you can you can you can click on my palettes And then you can save it So let's just test this one. So go ahead and hit the hit the three dots next to my palettes click on that It create palette and then and then and then let's hit the plus sign or let's enter the name Let's just name it something random real quick Okay, great. Yeah. Yeah, that's fine hit save and Then and then and then what you're gonna do. I think you're gonna hit the plus sign Yeah, hit that plus sign right there No, the plus sign the circle Perfect and and so hit the color hit that gray circle. Yeah, click on that Okay, boom, and then you're good. So there goes your gray. So so now from this day forward You got that gray So so as you create pages as you create other emails now if you save this as a template Of course, that's gonna be safe. So you don't got to mess with it no more But from this point on any page that you're looking at change the color you got that same gray safe So I would just use that same color for everything right your branding consistent with the color And I can even change the color of this this page right here the email background correct Yeah, yeah, you could change the background as well But here's another thing that I want you to look at click on Edit background right at the arrow the left arrow. Let's go back No to the left to the left right there. Yeah, go back. What you can also do is click on Scroll up right there scroll up above headers Scroll up and then you look at full templates Cartra even already has a ton already done. Oh, wow So you can scroll through this and and and just and just grab grab a template and then just X out whatever part you don't want like you can work around their template you know so so The image slots there the button is there you could change the color like yeah, man. So the template Depending on how you know fancy you want to get but but these ones are all freaking awesome templates, you know But again, whatever it is save Would jack it all out the icons at the bottom and then save that one and have one master copy for everyone So, okay, so so this is where you should start you should start. This is my form. So this is the first email Let's get out of this real quick. So you'll come back into this and reward it But this is where you should start you should start by by by editing these Okay, yeah the form that's email number one. So let's hit save. Let's get out of here real quick But you know what let me show you one last thing hit the full templates hit that arrow go back One thing that I use a lot as you can see right there. There's already two of them first name in the subject line First name in the email. I always use their first name, which is right there click dynamic variables So I'll put that dynamic variable Copy the first name and you could put that anywhere anywhere in the email if you copy name in parentheses That's why the email that you know, I sent to you for example when you schedule an appointment the booking confirmed that email You got when you scheduled it says your name the email that you got an hour before our call today It says your name Right because I'm using a dynamic variable that just you know, it reads whatever the lead name is So I'll copy that go ahead and copy it copy the first name right there the dynamic variables Yeah, just copy the whole thing parentheses copy that whole damn thing and you could Yeah, you could paste it copy it and you could paste it anywhere inside. Are you on a PC? Yeah, I'm on a PC. Yeah, so so when you copy it and then you bring it over to the email. It's control V You can't right click and paste it has to be watch click right there. Yeah, just click. I cannot thank you enough BAM So so I could call them out which is what I do I use their first name all throughout the damn email My homie. Yeah, people like that. You know, I mean, so so yeah, so that's that so hit save this first Email that goes out immediately when they download the book. That's in my form. Okay That's what you should work on so hit save a next So the automation I Assigned the tag a tag is simply a way to categorize leads. That's all you'll learn more about tags later Tags are not the not the most important right right now But when that person ops in and they download your book, they're automatically subscribed to that list So that's good. We'll just reword the list, you know, take out the 2020 reword it, but that's fine That's it'll be it's the same list so scroll down to the bottom and then let's just hit save and next Now as you're going through as you're going through if you hit change click on change You won't be able to proceed Until you hit save so you notice how the save a next button is grayed out at the bottom You won't be able to proceed until you hit that green button. So whenever you see a green button, bro It's gonna say save it's gonna say edit anytime you see the damn green button You got to click it or else you're not gonna move forward It's the same in the calendar as you're setting up the calendar It's the same in my forms as you're setting up these forms It's even the same in in the in my communications as you're setting up your sequences If you see a green button, you have to smash it. Okay, so so hit that save button and then you can save and next That's super important because it's gonna bug the shit out of you're gonna be like dude How come I can't proceed right because you got to save it so save a next now You can proceed save a next and boom. That's my form So again that form is what is on the squeeze page So so so what you should work with so now let's click on my communications Let's click on my communications and the list let's hover over communications and let's click on sequences now Let's look into email number email number two and on So the email that's gonna go out tomorrow That's this right here. These are the automated emails So what I would do if I were you is I would start here. I would start here I would kind of just visualize what needs to be Said what I need to communicate to that lead after they download the book What am I looking at them looking for them to do am I looking for them to schedule a call with me? Am I looking to get them to look at a product? Am I trying to direct them to my website where they can purchase a product? Whatever like What is the whole process? You know what needs to be said from from for the next day on because after they download the book They're gonna get that welcome email in the form. They're gonna get that right away, but tomorrow. They're gonna get the first Right that's in the sequence in the sequence So let's so and it all starts with a starting rule So hover over the starting rules and let's click on edit up Up yeah right there starting rules hover over that that red blue or green Just hover over that and click on edit There we go edit so this right here is the starting rule You got the list on one hand and you got the sequence on the other the sequence needs to know Who is about to get these emails That's the starting rule so in the starting rule you can go ahead and customer bias part I go in X that went out X that out right there any price point X that went out We don't need that one We just want to go off of and also we don't even need the list So so click on list the number one right there click on that and then let's just kind of let's just get rid of the list I want to keep it super basic for you right now So click on that and then go to an X out. Yeah, go to an X that out that lead subscribes to list go to an X that out and And so now the starting rule click on opt-in form the starting rule is all based on the form So when the lead fills out that form They receive these emails to follow That's the starting rule that's how the system knows which list to send these sequences to right you're telling them right here So hit save lead fills out the form one day later shoot them step one of five That's what that we're telling the system right there in the starting rule Okay, so so and you can set those days up However, I have it set up to go out every every day for the next five days You can you can have once you can have it set up where it goes out every other day for the next, you know If you have ten emails What one can go out every other day you can set that up however you want and it's right here So click the three dots on on that first one So right here, this is where the magic happens We click on edit and then we open up the little settings or the dashboard of that email So there's many things to look at real quick Within the within the settings. So this is it right here So it starts with the top the delay You can change that one day to whatever you want The day in time leave that as default Monday, Tuesday, Wednesday, Thursday, Karcher will send it out If you're if you're if you're telling the system the delay, which is one day later It's gonna be based on the time that they opted in One day ago Right. So so so leave the money Tuesday, Wednesday, Thursday any time of the day So if that person downloads your book at 11 p.m Tomorrow at 11 p.m. Is when they're gonna get that next email and that's fine. That's fine I'd leave it as is the communication. Here's step one of five all that is what I normally do is all normally the communication That's that's just a title internally That's just like a like a like a like a like a yeah like a title that you see internally But what I try to do is I try to list the communication Here's step one of five. I'll try to match that with the subject line Which is the email content. So that email content below. Hey, hey, Greg Here's step one of five. That's the subject line So what I always normally try to do is match it so just the communication with the email content subject line I'll try to just keep it the same here's step one of five And then and then that's the gateway the gateway is the email that is coming from which is fine And then the recipients anyone reaching this step So that's fine. Leave it leave it leave it as is and then go ahead and click on the pencil next to the email content That's where you're going to be at you're going to be up in The email content So just like the previous email it's the same thing So now now we're looking at email number two That's scheduled to go out the following day. Oh, it's the same thing. Okay. So so same same same layout Same layout same everything. Okay. That's why if you saved the template All you gotta do is just click on design templates find your favorite template and and drag it over Oh, yeah, this is I can I can knock this out Yeah, so now this is where I this is where I recommend you start start start on these emails Well, first I'm gonna start on the my form the first email that goes out Um, that's inside my form start with that one first start with that one. Yep Then come here and knock out. So I got six emails. I need to put together basically. Yes, man. Yes. I'd start right there I'd start right there and and and lay everything out and then and then again Here but here's how I have it set up. So so look at this email Hope you're well and crushing it today in chapter four of the ebis credit ebook So so what I would do is I would probably leave it leave it similar man because I got this is high converting already You don't want to change too too much but definitely add your add your two cents Put your spin to it right put your personality, you know what I mean? But but you don't have to change it too too much But just follow the diagram follow the blueprint, right? And so here's what I'm doing right here And that's why I sent you all the other pages which we're about to look at real quick What I'm doing right here is I'm writing out some text But I'm also getting them to watch a video So so what I have linked so look at the whole email scroll down watch the video here scroll down the image So so that image if they click it go ahead and don't click the image But hover over the image never click the image because it's going to take you out and then you got to come back in You don't want to hit the pink pencil So that image I have it linked to that page so go ahead and copy that you were at the top Copy that whole thing Go ahead and copy it open it up in a new tab. So what I also sent over were all the pages So when we go back and we look at your pages, you're going to have step one of five. This is that first page So so what I'm doing in the email And after a few after a few minutes the bottom of the page opens up And the bottom of the page is a link to schedule a call you won't see it right now You'll see it like in four minutes So I want that person's attention just on the video. I want them watching the video for the next few minutes And if they don't even watch it's a 20 minute video So so if they don't even watch three minutes of it They don't even see what pops up at the bottom But if they watch at least a few minutes, then they're going to see the drop down And that's good. And that's good. Yeah, I don't want to just show it to you right away I want you to watch the damn video for a few minutes And your video don't got to be 20 minutes You know what I mean like I just tend to talk a lot But you could be I could be a two minute video right there Whatever the hell you're trying to say, you know what I mean, but but at the end of the video at the end of your video There's the call to action Hey guys, and by the way, there's a button below if you like to schedule a call It'll take you straight to my calendar where you can schedule your best time So in these videos these emails there's five emails In each one I have them going to a video. That's just me So you're doing a step in all five emails is step one step two step three step four I'm breaking down every every part of that book But I'm breaking it down visually and I'm breaking it down in in video Now you don't got to do that, but that's just that's just taken to the next level Right So mine would be different like I would basically break down The steps in my ebook. Heck yeah. Heck. Yeah You're gonna you're gonna break down six steps Yeah, you're gonna break down those six steps Yeah, you're gonna break down those six steps and and and and you're gonna do it in video form I would I would do it in video form Okay, and and and that video goes on this page now that video You can you can shoot that video on your cell phone Like you could for sure or you could shoot it on on on your on your on your computer Web camera, whatever the hell you rocking with But whatever it is make sure it's on your computer So if you're if you're shooting on your cell phone, you got to transfer that file to your computer because What you can do with that video is you don't necessarily have to put it on youtube I put it on youtube That's a youtube link because i'm actually building a youtube channel So I you know if they go to my youtube channel, that's fine watch hover over the video Hover over it You'll see the youtube link that that youtube if you click on that link It'll take you not the one at the bottom, but the one yeah, you could subscribe right there But even even the one at the top Like if you hover over the video That step one link customization like if you click that you end up going to my channel And that's fine because i'm building a channel But if you ain't building a channel Then that video can it could be on youtube for sure But that video can also be on kartra And that's my videos so when you go into kartra you're looking at the dashboard the left my videos So you can you can upload all them videos right there if you want You can upload them out of kartra And and then now put them on a page or you can upload them all to YouTube and and they can just be on youtube You know they could just be on youtube but but but but the whole point of everything the whole point Is the fact that in my videos i'm linking you are in my emails I'm linking you to a video and i'm linking you not straight to not straight to My youtube channel i'm linking you to a page. That's what's so important Is i'm linking you so go back to step one go back to that other page I think somebody popped in yeah, what's up dan? Give me a second. Give me a second boss. That's my buddy dan. That's my buddy. Gregory. Hey, what's going on? So so go back to step one the tab at the top Step one. Yeah the page open up that tab that you have open at the very very top very very top No, no, no don't next out don't next out. Oh You got that tab open step one That tab to the left to the left to the left step one So i'm taking you from the email To this page And the reason why I do it that way and I don't just link you to my youtube channel Is because here I keep your attention It's one page. So i'm able to keep your attention plus now scroll down now. I think the bottom of the page opened up now Yeah, actually hasn't opened up yet. Okay, so But I keep your attention A little longer Than if I would have sent you straight to youtube if I sent you straight to youtube again Like I told you before before you know what you're watching drinking drink champs You know, and that's and that's one of my favorite podcasts too. Oh me telling watching that every every day But that's what I don't want. So I don't want to I don't want to link you from my email I don't want you to click to watch the video and all of a sudden you're on youtube I need you to click to kind of the page so I can keep your attention a little longer It's one video That's why the bottom of the page doesn't open up yet Because I don't want you looking at the links below. I want you to focus on that video for a few more minutes Right. So that's number one. I keep your attention a little longer. Number two My facebook pixel is on this page So now i'm creating a custom audience through facebook ad manager And now I get to run I get to create audiences and run ads to everyone who's watching these videos because now facebook's tracking all that That's number two. I'm able to put my facebook pic So I couldn't do that if I sent you straight to youtube Right and then number three Then i'm able to Drop the bottom of the page open up the bottom of the page and there's the button to schedule a call Or there's the button to buy my product or there's the button to try kartra Which is what I do a lot a lot of so right below There'll be a button that opens up or the page will open up after a few minutes I think I set it for seven minutes actually But that bottom of the page will open up and so that's how I just do it in all my emails So if you go back to kartra, let's go back to kartra real quick and then let's let's um Let's let's edit so again anytime you see a green button No, no, no, no you got to hit the green button. Don't exhale bro Or else you wouldn't save anything you'll work on the whole damn email and then you'll exhale and you're screwed Always click the green button Hit edit So so that would be the next email now Let's get out of here real quick So you're gonna want to come back in here and and reword all of those emails Okay, so that that that that should be your homework right now is doing those emails But what I want to knock out a total of six emails. Yeah. Yeah. Yeah, but what I want to show you real quick So as you edited that saved it now We're back right here at the settings now score to the top And close this out So go ahead and close and then you can hit done and exit which is the green button Okay, so now let's go back real quick because here's what I do Here's here's what I do as I'm in kartra building out different things I'll have opened my communications, which is what's open right now And then I'll hover over don't click don't click don't click I'll hover over my pages Right click and open in new tab Because as I'm in the sequence builder I'm gonna need different pages. I knock out email number one. Boom. I go to email number two. That's a different page So so rather than having to come completely out, which is what you just did right now You came completely out of the email builder Now we're back to the dashboard I don't want to have to keep doing that every email. So I'll have open My pages so hover over my pages right click open in new tab So click right click. Yeah, right click open link in new tab Now these are the two tabs that I normally work out of actually one more now hover over my calendars Don't click hover over my calendars. Right click Open link in new tab because as I'm in the my communications as I'm in the sequence as I'm in the builder I'm writing out these emails. I need pages for these different emails. I also need my calendar link For these different emails because I'm gonna put that link Maybe I'm gonna put that link in in in the email my calendar link Maybe I might put that link in the page But I'll normally have open those three tabs as I'm working So now I could just bounce back and forth from each tab As I'm building out my emails as I'm writing out my emails So go to go to open up the other tab my pages. You got it right there click on that one Yeah, that one right there click on that one. That's my pages Yeah, there you go perfect. So Right here. That's what I sent you. So I sent you the pages for steps one of five step two of five step three of five Step four or five step five of five. Those are my emails. Those are the pages in each email Does that make sense? Oh Starting Scroll down. So starting right here. Yeah starting right there one of five Two of five three of five four five five of five. Those are videos. Got you. Got you. That's each page So so As you're in each email you're building out email number one That's why you'll want to have this tab open because you'll come back and and all you're going to do is hit the three dots Click those three dots right there Get code or link And that could be the link right there get code or link And then and then and then click on get the page link There's your link. So again, that's why it's important to have up this second tab So I can navigate back to my pages because I'm gonna need I'm gonna need to grab step two or five step three or five Step four or five. I'm gonna need to grab that. I see what you're saying. That link is what goes in the email Yeah No, I see what you say. Okay makes a whole lot of sense. So so don't worry about the videos right now But but at least you have the pages there all you're gonna do is just fill out that video whenever you do the videos But at least try to maybe write out the emails, you know, work on that first write out those emails because that's that's kind of the most Important the pages We can knock those pages out change the color, you know, put your image all that stuff is simple But what is the time consuming part is the email part? Is right now those emails Okay Yeah, I did get that uh Yeah, I did get that uh I I worked a domain Uh get credit for your business.com. Perfect. Perfect. Perfect. We'll link that later. So Let's set up another call. We'll link that later that that part's easy. Did you get through go daddy? Yeah, I did perfect. Perfect. So that's cool. So we'll link that later. Um And I use your trick too. I went into the incognito and got it for a dollar and everything like that. So that worked out good Perfect. So knock out the emails first and then and then schedule a call another call like Sometime this week and then and then we'll knock out these pages and we'll knock out that domain Okay, sounds good. I appreciate that David. Heck yeah g anything else? Nah, that's it man. Yeah work on those emails man. Knock it out. Let's chat like either tomorrow wednesday thursday Let's chat sometime this week because once we knock out this part man. It's just it's facebook ads will be the next thing Okay, cool. Appreciate it. All right, man. Hit me up, bro. Talk to you soon. Okay. Bye