 This study examined the association between sociodemographic factors and motivation to reduce dementia risk among older adults in Australia. The results showed that individuals who were younger had lower socioeconomic status and had higher perceived barriers to lifestyle change had higher dementia risk scores. Additionally, men with low socioeconomic status and higher perceived barriers to lifestyle change had higher dementia risk scores. These findings suggest that public health campaigns should focus on overcoming motivational barriers to support reductions in dementia risk. Furthermore, a multi-faceted and inclusive approach targeting both sociodemographic differences and impediments to brain healthy lifestyles is needed to achieve genuine change. This article was authored by Joyce Laura Dodds, Kay Deckers, and others.