 Wow, what's up everybody once again is bramish on and today We got to talk about the fact that your niche is not enough I hear so many artists thinking like hey, man You know I got a niche and I've been targeted in this niche, but I'm not growing Well, some of the problems will probably be discussed in this video with how you look at the niche Which is why you might not be able to find success One two three are just completely different ways to look at the niche and number four is something That's even more important than having a niche. So let's go ahead and hop into it Now number one is is your niche even big enough? So many people find a niche and they find something so specific and so Small that there's actually no way that even if you were number one in that niche that you could have a Sustainable career this niche is so small that there's no gains from it. Yeah, you don't have any competition Yeah, you're able to reach the entire market in a short period of time But what does that matter if I don't know the niche is only like a hundred people big Number two is this niche mature enough now? What this means is your niche has to be evolved There to the point that there's an established culture around it. There has to be Organization around it doesn't have to be super formal. No, you know industry It doesn't have to be a commercial scale But there has to be these organized communities that you can approach So then the community can spread the word if that does not exist And it's just really a topic that people are interested in but they're not really Communicating and establishing a culture around there's nothing for you to go viral with them You have to have some established community So they can then share you and then champion you if you don't have that then you're not really targeting a true niche You just found something really specific that people are interested in but it's not something that you can actually Capitalize off of now number three is is your niche specific enough now? We talked about getting too specific and being too small now There's some people who actually are not specific enough We can talk about something that's really general that we probably hear a lot these days So you probably hear a lot these days when people say they're targeting Millennials their niche is Millennials What does that really mean when you think about this the truth is there's so many different types of Millennials There's different races. There's different ages of Millennials some Millennials like hip-hop music some Millennials like country music Some Millennials like whatever when you talk about your niche make sure it's not some general abstract category That has so many different subsets of people and that you can't really capitalize on a once again a specific culture Because if you can't capitalize off a specific culture, you aren't really moving within a niche It's okay to start within that culture and then eventually build out But you are not limited to staying within a niche for the long term But just to get some traction early on it's best to find something specific enough so you can Communicate directly to those people with the most impact and then grow outside of it That leads me into the fourth and most important thing now if you've seen the video that I did create a brand that matters It really holds in on why you should focus on your why what does that mean exactly? It means really communicating understanding why you're doing what you're doing so much that you're able to then Communicate to people the same values in whatever that community is because a lot of people think hey I'm in this niche. I'm in this gaming niche I'm making music for gamers and just because you're making music and you're saying they're for gamers and they're being marketed towards Gamers and even throwing in some random characters or some random anime characters that all of a sudden people are going to actually Care about what you have to say No, it doesn't really exactly work like that You have to be able in some way to be able to communicate the same values to be able to relate to people in ways That are a lot deeper than just straight up saying I like what you like There's all kind of people that come in and this is basically how corporate thing You're supposed to be an artist But so many corporations think hey all we're gonna do is get some influencer or make these people in this commercial Dress this way and everybody's gonna think we're cool Well, you come off the same way Maybe not ask it in authentic But you still are diluted if you don't focus on just communicating your authentic values Whatever that looks like there's a difference between name dropping a whole bunch of games and maybe throwing in something like hey I Failed my test yesterday because I stayed up the whole night playing games instead of studying or just something that just actually Communicates a relatable experience that they might be able to understand There's also rules and things that happen within games Gaming is obviously just one example. There's so many things. There's love. There's so many categories really, but There's just you have to be able to communicate your values the best way to understand this It's look back at my create a brand that matters video that link will be in the description below Other than that hope this was helpful would love to know what you guys think in the comments And if you liked this video go ahead hit that like button if you like it you might as well share it And if you're not subscribed, you know what to do hit that subscribe button