 What's going to get us welcome back to another video so in this one I'm going to show you how to make money dropshipping in 2023 by volume failure this video is for the beginner this video is for the person who is just starting their dropshipping journey or perhaps have been dropshipping for a few months now um the ransom ads tested some products but ultimately they haven't seen the results they've been hoping for um this video is not for the experienced dropshipper or the seasoned dropshipper that you could say um who's consistently making sales and making a bit of money when it comes to dropshipping before jumping to the presentation then I just want to kind of pre-note the information and say that dropshipping is probably 10 times harder than what you think it is if you're new to this and you've been doing some research watching some videos on youtube um you're part of maybe some facebook groups or following certain people on twitter you've seen screenshots you've seen videos and it can be quite easy to kind of build up that perception that dropshipping is easy and that everybody's making ten thousand dollars a hundred thousand dollars a million thousand dollars when it comes to dropshipping but the harsh reality is that that's just not the case so if you are struggling then just know that it's completely normal and all you have to do is continue your education and ultimately don't quit the only time you fail is when you choose to actually give up at this that being said then let's go back to the presentation and firstly I think it's important to take a look at what not to do and first of all I think it's safe to say I think it's like a fair assumption to make that over 90 percent of people fail at dropshipping and when I say fail I mean that they don't make a single penny so if we can agree on this so in that case then I think it's safe to assume that if you do the same as the majority of the people then ultimately you're going to get the same results and you're going to fail as well if most people fail at dropshipping and you're doing the same as most people then you're going to get the same results as most people and I think it's a fair agreement for us to make that most people actually fail at this so let's take a look at what everybody else is doing so if you've been following the channel for a while you'll know that a few times throughout the year I'll do a weekly series where I take a look at subscribers Shopify stores and I'll review them so in my time I reckon I've probably built 20 or so Shopify stores myself I've probably reviewed somewhere between 50 and 100 stores so I think it's safe to say like when it comes to spotting what an amateurish or a store that doesn't really set itself up for success I can spot those pretty quick if I may say so how do we analyze a Shopify dropship in business first then we need to understand that when it comes to every successful e-commerce business there are three pillars well there's actually four but we can't see what suppliers brands are using so the three pillars to every successful e-commerce business whether it's on Shopify whether it's on Amazon wherever it may be for a business to be successful they have to do these three things well so what we're going to do is take a look at what you should be avoiding underneath all three of these pillars because we're taking a look at things from a Shopify dropshipping standpoint of view the first pillar is Shopify store or website so no matter where you're selling your e-commerce product the first pillar the first thing you need to do well to be successful is have a good website in this case is going to be Shopify store the next thing of course is a product you need to be selling a product which has a real kind of use case scenario for somebody makes somebody's life better makes somebody's life easier helps improve their own kind of perception of themselves and makes them feel better about themselves perhaps helps them with a certain pain they're having physical or mental whatever it may be basically you need a product that people want to buy you can't go around selling rubbish because nobody's going to buy number three is marketing obviously you need a way of getting your product in front of people you can have the next best thing since sliced bread but if you don't know how to put in front of people or to put in front of your ideal audience then obviously nobody's going to buy it pillar number one is your Shopify store I want to show you this website it's called trends.builtwith.com forward slash shop forward slash forward slash I should say Shopify dash theme you guys can go and check this out and I think you should because it's quite interesting reading or at least it is for a bit of a geek like me and basically what you're seeing here is a breakdown of what themes Shopify stores use in the United States they do do it by other countries as we can see in the right hand side here Australia Canada Brazil Germany etc with us being the biggest one by far so as we can see there's a massive leap between the US and pretty much any other country so the US gives you the best kind of averages or the best mean data to take any kind of draw or any conclusion from so if we come down here we can see how many websites are using different themes we can see the most popular one is the dawn theme so that's kind of like the replacement for the debut theme Shopify's default and free template we have Shopify custom theme debut Brooklyn craft minimum and then we have debutify down here and this is kind of like the top one seven or eight themes so the conclusion we can kind of draw with this this does take this with a pinch of salt and I will kind of explain this more in a second is that if you're using the same theme as everybody else then there's a tiny argument there to be made that you are setting yourself up for failure because if most people are using these themes and most people are failing then you're kind of putting yourself in the same boat however I'm not saying that you must avoid these popular themes because there's a reason those themes are popular is because they function well and they have great features what I am saying though is that you must must must this is non-negotiable if you want to be successful you must differentiate yourself from the competition and the reason for that is because your competition is going to be part of that 90 percent that we spoke about at the beginning it's going to be part of that group of people who fail at this so if you do not differentiate your store from those people ultimately you are going to lead yourself down that same path which ends in failure another reason why you should differentiate yourself is because you don't want to blend in with the noise you don't want to blend in with the crowd if you're selling the same products as everybody else if you're using the same similar material and content and your store looks very similar in terms of its colors its fonts its imagery and its wording you're going to blend in and from a consumer standpoint of you you're going to come across and pretty much look like the same company the same business and if they didn't buy from your competitor who looks very similar selling the same product then why would they buy from you think about it they're just not going to so unless you differentiate yourself from the competition you will not win that customer so the four main places I see where people fail to differentiate themselves are colors fonts imagery and wording I put an asterisk next to imagery because that is pretty much where 99.9% of people all fall at this same hurdle they all use the same stock imagery taken from suppliers so colors how do we differentiate yourself if your business is using one of these colors or not these exact colors but there or thereabouts then these are like the three most popular colors used on dropship in stores so if you're using one of these then again you're going to be pointing yourself in that same boat as other people as the majority of people and again you don't want to be in that boat you want to be in your own boat that doesn't sink at the end of the day fonts again these are the three most popular fonts across different Shopify stores we have poppins we have leto and we have open sands if you're using those similar colors and these similar fonts it's going to be very hard to distinguish yourself from everybody else then we have imagery it is time-consuming but at the end of the day if you want to be successful at this you should be serious about this and spending the extra hour maybe even two hours to edit every photo of your product will pay dividends so here's two great examples on the left hand side this is what most people will do is they will import the imagery cross from their supplier if you've been on ad express for longer than two seconds you'll notice that suppliers copy each other they use the same content so no matter where people are sourcing that product from even if it's a different supplier to you chances out be the same images so edit each image individually take away the background put a shadow on put your logo on whatever you've got to do just to differentiate it from that stuck photo on ad express so here's a very quick and easy example if you're wondering how to remove backgrounds you can get tools like canvas i can show you very quickly um so just click the image go to edit image canva is a tool that i've been paying for for god knows how long now and probably three or four years um it's a tool that i'm not affiliated with in any single way but hands down no matter what business you're running if you are online you will have a use for canva so it's got some really great tools so i'm just click on background remover i think when i did it it like skips off this bit here but what you can do is you can click this arrays you can make your brush a bit bigger and then you basically just go ahead and edit yourself i'm not going to do it exact for the sake of this video just click done and then apply and then to add the shadow we can go to shadows we can go to glow we can go to apply and then obviously just take your logo wherever it may be upload it apply it done it really is that simple quick and easy and depending on how many products you've got on your Shopify store may literally be a 10 or 20 minute task to do this for the images that you're using last but not least then for the Shopify store is wording so so many times i read people's product descriptions this is where you have a chance to big up your products and be it a big up your Shopify store as much as possible and too many product descriptions are just boring and bland and sound like they've been written by a teenager doing their GCSEs there is no excuse nowadays with the tools like chat gpt so here's some great examples for that same product instead of just putting top quality sound that doesn't do anything it doesn't paint any pictures it doesn't make it exciting so what i did was a winner to chat gpt and i said rewrite top quality sound to make it sound more exciting and these are the three examples it gave me so unparalleled sonic clarity it's exciting it's sexy in comparison to top quality sound exemplary exemplary audio precision unmatched acoustic excellence three just more exciting and energizing statements and yet they all sell they all say the same thing pillar two is the product then arguably the most important part to any business because you need something that you're going to sell otherwise you'll never make a single penny now i could talk for two hours on product selection probably longer in fact i could definitely write a book on it there's so many different pieces of criteria and i have a checklist that's part of my program that has i think like 30 if not 40 pieces of criteria that you can check against every product but here are the top three points so if you've been running a business up to this point and you haven't seen the results you hoped for then check these three points against the product that you've been selling and if you miss any of these points then you know where your problem is so number one is validation what i mean by validation is that there's evidence that people want to buy your product so if you found a product on facebook or a competitor on facebook let's say um and you see in comments like this so i have this and i love it too please ready to order now how much is it where can i order just got mine minutes ago love it how do i order these mine arrived today bought myself one of those and i loved it ordered two more as gifts if you see comments like that on a facebook ad about a particular product there's no denying it people want to buy it number two amazon so not available preferably try and find a product that isn't available with amazon prime the majority of shoppers on amazon are prime members and they stick to products that are available via prime so if you find a product that's super easy to find on amazon they're undercutting you by 30% and they can get it delivered next day it's going to be very difficult to compete with that now i'm not saying this is a 100% must because you still can succeed especially if it's a new product however if you're selling quite a boring generic product that people don't really care about quality or materials they just want the cheapest price and they want it tomorrow they're going to go look in on other platforms such as amazon to find it so a better takeaway from this point is try and find a product that isn't so easily that isn't flooded on amazon basically number three is countries to pick the right country to sell your products don't just assume usa or uk it can be so easy when you start a business to think you're going to sell to the usa because it's the biggest and most popular however if you checked out my video on monday you would have seen that usa is also the most competitive so it's the most expensive and most difficult to succeed in my opinion because that is where everybody goes if you've found a product that is validated and a product that isn't flooded on amazon however there's just lots and lots of people drop shipping it to the us why not go to the uk why not go to australia or new zealand or europe another country where that product might not be saturated might not be readily available however it still has the same appeal and still has that validation that people like the product and are buying it moving on to pillar number three then the final pillar if you're still watching with me then i just want to take a quick second to say thank you i really do appreciate the support i upload videos every monday wednesday and friday so if you're enjoying my content then make sure you hit subscribe to see every video so pillar number three then marketing understanding the following two things will completely transform your results so i want to show you a statistic so facebook reveal this is from career arc dot com so you guys can go check it out and see the stats for yourself or do a bit of research it's really especially when it comes to marketing you need to need to have some at least kind of basic knowledge of why consumers buy how they browse and the impact or things strategies you can put in your content in your actual creative to capture attention because that's what it's all about at the end of the day the reason it's so important especially on platforms like facebook is because people aren't on facebook to buy anything when was the last time you went on facebook to buy anything probably never unless you're going on the marketplace which is small fry in comparison to google or amazon people are on there to socialize to go through their newsfeed kill time while they're on a lunch break whatever it may be so facebook revealed that the average attention span on the platform for video content is about two seconds two seconds so one two gone that's all you have to capture the attention of the consumer on a desktop computer it's a bit longer but on a mobile it is 1.7 seconds that's less that's like one gone that's it you have that tiny little bit of time to capture the person's attention and the reason why this is so so so important is because if you have a very long boring drawing out creative and in that first two seconds the customer doesn't know everything about your business or everything about the product or you don't at least capture their intrigue to make them want to keep watching then you're going to lose you're going to fail it's just it really is that simple so in less than two seconds consumers have 38 percent of brand recall that's basically remembering the brand that was advertising 23 percent of brand awareness and 25 percent of purchase intent so in less than two seconds they have made their mind up basically quarter of the way or whether they're going to purchase that product or not so those first two seconds of your ad creative are what you need to split test and are what can make the difference between success and failure the second thing you need to understand is the best practices to improve your ad quality and performance so this is mind blowing to me this article which shows you basically what facebook are looking for and what they kind of shun upon or what they hate in ads which ultimately is going to inflict the results out of all the millions of advertisers on facebook only 7 000 people have seen this basically essentially these are the attributes of low quality ad content so if your facebook ads are doing any of these things it will impact it will harm the results of your facebook ads the two or three biggest things or mistakes where see people falling essentialized language completely butchered that but you can read it so seven mind blowing uses of carrots so instead of putting get free shipping today only doesn't need to be like that facebook does not enjoy that use of language next is engagement bait if you're asking people to like or comment or tag that's going to harm your results and the other thing as well is lack substantive or original content if you are recycling content taken from wherever you found it online and not making your own content that will harm your results so not only is original content better for facebook but it's better for your audience too so again think of it like this if you're using a really popular ad creation software or you're using content taken from a supplier and chopping it up and putting some cheesy music over the top but essentially it's the same as what's already out there what a lot of other people are using when your audience is scrolling through their newsfeed let's say they've seen that ad before for the same product and they have very similar content to yours and then they see yours later on in the day or they see yours the day after they're just going to kind of make that subconsciously in a split second thing i've already seen that not interested goodbye whereas if you've got an original piece of content and you take care and give those first two seconds to do diligence that they need then you have a very good chance of resetting their attention span then making no connection whatsoever to the other company or other dropshipper they've seen the product ad for and then you have your chance then to put in front of them your creative for them to watch the rest of the video and sell them on the product and so with that being said then guys and that's it for today's video i really hope you enjoyed it i really hope there was some important information in there for you and you found it helpful if you did let me know what that helpful piece of content is any comments questions video suggestions whatever it may be anything i can do to help you out just post it down below i read every single comment so i will get back to you thanks again for watching guys i'll see you in the next video on friday cheers