 Hello, everyone, and welcome to the 2.30pm session in the business and enterprise track. As a reminder to our in-world and web audience, you can view the full conference schedule at conference.opensimulator.org and tweet your questions or comments too at OpenSim CC with the hashtag OSCC14 exclamation mark. This hour we are happy to introduce a terrific speaker on the Kitely Market, the Metaverse Marketplace, one year later. Our speaker is Ilan Tokner. He is the co-founder and CEO of Kitely, the biggest commercial provider of OpenSim regions and the creator of Kitely Market, the leading marketplace serving the hypergrid Metaverse. Ilan formally held key positions in several startups, including CEO at IDChoice and Director of Infrastructure Development at Omnisky. Ilan has an MBA from Tel Aviv University and a BSC in Computer Science from the Hebrew University of Jerusalem. Welcome all, let's hear Ilan's presentation. Thank you, Ilan. Well, as Gail mentioned, we run the biggest provider of OpenSim regions, commercially hosted. And some of you may have heard of our long-term vision about providing virtual worlds on demand, which will allow you to basically use virtual as a type of apps where you have the vision of the environment that you want to be in. You can quickly find it, something like a YouTube for virtual world, and you create your own copy, get your friends inside there, and immediately share that experience with other people. But that is a completely different presentation. Today I'm going to be talking about Kitely Market, the Metaverse Marketplace, and our experiences with it one year later after we launched it. First off, I'd like to define what I mean by when saying metaverse. Metaverse is a cyberspace in which you can travel between virtual environments using an avatar. That means that OpenSim is part of the metaverse, Hypergrid is part of the metaverse, other technologies which are designed to allow you to move an avatar between various systems is part of the metaverse. Second life in this example is a very big service. I would say it's akin to AOL before the internet became popular. It's the biggest kid in the block. It certainly has the most content, but eventually it will be replaced by a distributed connection of the services using various technologies that will create standards for interoperability. Having to point that, let's begin. Everyone here knows about the fact that virtual reality is coming, and it's starting the metaverse. The interesting Oculus Rift and other VR technologies is really driving back interest in virtual worlds and the use of virtual environments as more than just a curiosity. What was initially hailed as an excellent great thing in 2003, Zen left that in 2008, now becoming popular again as a concept and then some things that a lot of people are getting excited about. Mortal virtual worlds platforms will compete for metaverse market share. There are a lot of players trying to develop systems that will be part of the metaverse. At least initially, they won't be compatible with each other. This means that there will be a lot of technologies and a lot of systems and a lot of ways of doing things, different ways that permissions are licenses work, different ways that avatars work. All of those things will make it very difficult for content creators to reach and support all of their potential customers. There are sites such as TurboSquid which sell 3D content, and those sites are really aimed more at the content creator, where you can read the license, you can define, you can get the file that you want and the format that you want, you upload it into Blender, you work, create a lot of things. Those things are great, but they're not really suited for the end consumer who really just wants to be able to go to the marketplace, find the shoes that they want for the avatar, press a button and have it delivered to wherever virtual environments they're using. They don't want to mess with all the technicalities about how basically the sausage is made with the systems they're interested in. They just want a marketplace that's like in the real life. They go to Amazon to get the products they want. They want to have something similar to that in a marketplace. That's where Kite Market comes in. Kite Market will enable content creators to serve avatars from all across the metaverse from a single online store. That's really our goal. Let's begin by doing a quick overview of the Kite Market's existing features. I'll interleave that with a bit of comments about things that rolled out in this past year. Then I'll get to some lessons learned. From running the marketplace for the metaverse, for instance, amount of period when the metaverse is really in its infancy. First off, for a marketplace to be compelling, it has to be attractive to consumers. You really want to have, if you look at what Amazon and other big retailers have, online retailers, you have categories. You have various things such as attributes. For example, the color of the items, the material it's made of. Those are really things that are category specific. You want to have text search. You want to be able to filter things out using the combination of those things. You want to have stores inside the marketplace so merchants will be able to basically present their own wares inside the greater marketplace. You have their potential customers seeing other merchants' items at the time. You want to have various ways to sort items. You want to have the marketplace not be spammed by too many variations and demos of the same thing. For example, if you have a bet that comes in 20 colors, and each one of them also has a variation, in some place like Second Life Marketplace, that would mean having 40 product listings for that bet. In Kitely, that would be a single product listing with multiple variations. You can press a button. You can see here next to the sort field, which would group or ungroup those variations. You can see them separately or just see the most relevant variation given the other search attributes that you define. You don't just want to have search. You don't want to have content discovery. So product variations and demos are all fitting in the same listing. So here you see a listing. You see it has five different color variations for this here. At the bottom you see related items that are different hares, type of style appears by the same merchant. So you want to have consumer reviews inside the system and reply and so forth. And you want to have all of this combined in a way that really makes it easy to navigate and to discover other content that you may have not come searching for initially. Okay, you also see that the kite market is advanced. There's multiple ways of views. For example, the content, the image viewer, image has multiple variations. So I can have multiple images and you have this unified image viewer where you can scroll between the various images that belong to all the variations. And if you like one of the variations, you can actually click from inside the image viewer to select that variation and switch to it. And so you can easily add it to your shopping cart or to your wish list. Okay, the next step is what do you want in things of this kind. If you want to personalize shopping, you want to personalize front page. So it includes things such as the featured products are stored, the kind of like advertisements that exist in the marketplace that are currently not so much personalized, but in the future it may be. You want to have the categories that you show be one that are relevant to you. And those are different for different people. You want to have a public and private wish list. So yeah, you can other people and see what you want. And obviously you want to have certain things that you don't want to share the wish in the world. And you want to basically have a system that has built-in sales and promotions. As you can see, for example, if something is 50% off until Tuesday, we'll be able to search things that are currently on sale and so forth. And that's going to be coming soon. Okay, part of the importance of having a good marketplace is that the user experience has to be great. You want the things to flip and slide and twitch and do all kinds of special effects so it feels fun. Almost like a mobile app like Flow. And that is actually what we have inside of Browser. So it has an intuitive layout and it's an animated, fast and fun. You don't have to wait for things to load. You just press a button and things. If you click on something and just the screen does an animation and so it's the other thing. Images preload and it does a lot of things in the back end so you get a great user experience. And one of the very important things about a marketplace, it has to be merchant friendly. Otherwise, you won't get content. So as before, we mentioned that you have multiple product variations for the same product. So you don't list the 40 beds separately. You list them in the same. Currently, for example, we're watching the listing for product listing for the here product that we saw before. You can see here, it's kind of maybe hard to read out, but you can see that you can define different attributes, the shared attributes like the product name and so forth are defined in a single place. And then you have component parts that are defined separately for each variation. You can define attributes that are applied to the entire product. For example, this is a long care style. And you can have very attributes that are specific to a specific variation. So it might be Auburn or black hair or so forth. You want to have the ability to test an item. If you press a button, it's a test delivery. And that you want to see how the buyer will get that. Many times, if you want to press your own items, there's a problem. You won't take all kinds of permission issues because you're the content creator. So you'll be able to do all kinds of things that your buyer won't be. So this test delivery actually creates a copy, sent to a copy, where you're not the creator of that product, but Kite Market is the owner where you can test it and see how your customer is going to be able to handle your product. And there's also the test demo delivery, obviously for your demo items. And that each can be listed separately and for each variation. And you see that the entire fit process for listing items is done from inside the marketplace. You don't have to go into that with your an upload state into the marketplace or market them for the marketplace or anything else. You just press a widget and it opens your view to your inventory and you can select multiple folders or specific items. And that way upload the content into your listing. Your listing can actually contain folders. So things can be organized in a way that you want when you deliver to your user. And part of what it does, Kite Market does in delivering to Kite Appatars is direct delivers to Kite Appatars inventory. So that includes the folder structure. Now when it delivers to a first-party grid, we have Kite Market automatically transforms those folders into boxes. They're only in boxes, your items, and they automatically boxes the item inside the delivery box item. For example, you get a Kite Market order number 123 inside as it has your very boxes for the items you bought when you delivered to an external grid. If you do this inside of Kite, it automatically appears in your inventory. Now you want to be able to do operations, not just on a particular product and variation. You want to do operations on multiple products at once or different hairless styles. Now in Kite Market, you have a very powerful tool for selecting and applying various changes to multiple products at once. So this is something new that we just rolled out a few days ago. And you can define groups of products, let's say, for example, this product belongs to Messier groups that I define. And I added the other hairless style that I wanted to do this group. And now I can filter by this group and do operations on them. I can search. I can do a lot of things, basically organize and handle my content in very convenient ways, not just single item at a time, but as a product and inspiration and demo items and multiple products at once and so forth. You also want to have advanced post sales tools. You want to have detailed sales history, which Kite has and it has drilled down into everything, including to the level where you click a user's name and you can send them an IM from the website. You want to have the notable sales reports, which you want to be able to easily refund specific items, not just the entire order. And you can do that from Kite Market from your sales history page. There's also a purchase history page for as a consumer when you buy items. That's a separation. You want to be able to deliver product updates from inside the marketplace, the online marketplace. And you can do that here when you do the redeliver for an item that the person bought, it sends in the latest version of that item that is listed, variation of that item that is listed in the marketplace. So you buy the black hair variation of that particular hair and you've got an updated version for that and if you're redelivered, you'll get that after you've searched it. And this will happen to both people inside Kite and people from other grids. You want to have various email notifications. You want to have detailed history for order history and so forth. Right now as you see, this page is still missing the advanced filtering and sorting that we had in product management page but that will arrive eventually as well to the post-sales tool. Okay. And you upload content into Kite. You want to make sure that the content is, it doesn't have problems. So Kite Market automatically checks your content for various problems and gives you warnings such as a particular asset is missing. That's it for the assets, for the textures for this, for this basically for this fire pit. And you have a delivered debug version which delivers you, and you not only see inside the browser, the error, you can deliver a product where the missing, the print of the missing parts are highlighted in red. So you can read that beside your own unmodified version of the item and finally quickly fix the problems that Kite Market detected. You want to have an integrated advertising system that allows you to basically advertise in particular days. It's not just a week, two weeks or a month. It automatically finds you the next three slots because there's a certain amount of slots available for each ad location. And then you see the tools where it doesn't out a complete for your product name. You can advertise both products or advertise your store and then you can create a banner and you can manage ads and basically track and see their performance. So you see how the collect, how much you paid and the clicks and how much sales it created, how much revenue you've got. So you can really understand the value and see the return on investment for your various ads and optimizing. Not more featured, but I won't go into that right now. There's advanced analytics you can see on the right side. There's a lot of, and it's a really long page. It contains a lot of graphs and tables and it allows you to really dig down and get the information that you want and it's actionable. So you can see which items perform best, how price changes for particular dates change your sales. You can see how what's the ratio of which category is so best. You can sort it and then combine information day, weeks, and month. You can see which reads you're selling to most. And there's really a lot of information you can use this for. And it's all drilled down and it's cross-linked with the other parts of the application. And you can also look and see where your customers came from. You can, for example, see here that most of the searches got to his item. Most of the purchases were made. Impressions were received from people actually already going to the store. Someone went to the marketplace. There were a few ads and related items were just rolled out. So it's still low. And you can drill down and see additional information. It's almost like the Google Analytics for the pure marketplace store. Okay, and you want to have flexible sales option. One of the sales in U.S. dollars are Kyrie credits. The Kyrie credits are non-convertible in virtual currencies. So if you want to make or earn real money, you have to sell in U.S. dollars. And we eventually have to fold in period transfers that money to your PayPal account. And you can see you can deliver to your Kyrie advertiser. You can send gifts. You can send to other avatars and other grids. There are things we've got to complete here. There's various things that makes the process easy. I'm not going to go too much detail if we don't have time. You can choose whether content can leave Kyrie or not. There's a Kyrie has its own content protection system which tracks content as it travels inside Kyrie, whether it's reds, giving to other people, moved, renamed and so forth. And if there's a problem, we can actually go in and do things. And we know which Kyrie market transaction each item arrived from. So we can act accordingly if there's problems. It's the most important part. It allows you to sell to the metaverse. If you want, you can sell to Oppenstead currently to all hypergrid-enabled grids. And there are a few closed grids that enabled, made exceptions to enable hypergrid just so they can deliver bought items from Kyrie market. So they closed it for other places but they're not Kyrie market deliveries. We're already tested and we'll be rolling out support for delivery to high fragility once that system is mature enough and then there will be other systems as well. Okay, as you can see, the three Kyrie market that's really rapidly seen rapid improvement. You can see the amount. I'm not going to start reading this, but you can see the amount of updates we've had to the system just this past year. And there's really a lot more coming. It's important to note that this is done while we're still working on the other aspects of origin where virtual worlds on demand technology. So you can see that we are advancing quite rapidly in our development. Okay, so let's get to some of the lessons learned in doing Kyrie markets first year in business. First, I want to handle a few of the perceptions people had or concerned people had before we rolled out. And I'll remind people to use some of the concerns and then we'll see how what actually happened during the past year. Okay, so first off, people said, well, sell to the metaverse. People will esteem my content. And our answer at the time was people who are willing to steal your content are already doing so. Consider iTunes, a good marketplace enabled to get money from people who can steal your content in other places. And that is really the basis of the conflict. We believe that if you give people an easy way to acquire content that they can be sure is legal and as the price is right, they'll buy it there rather than go into other websites and look for it illegally. And okay, so the next concern people had was well, I already sell in other rapid places that someone wants to to buy what they sell they can get it there. And our answer at the time was these are some marketplace delivered to the metaverse. How much time and effort will you or your buyer need to invest to get the bad items properly delivered to the buyer's avatar? As you all know, there's issues when transferring content between grids and if it's going to take a long time, the dollar or two dollars or whatever we're equivalent to Nindonars that they paid is not going to be worth it for the merchant. So they're not going to spend that time and you're not going to get access to that content. And that's a sales loss for the merchant if they hadn't put some vitamin in the county market because they could have sold it in the county market but wouldn't bother selling it in other market places. So the best way is to make it easier for people to get your content legally and to steal it. Otherwise, you're just moving sales. So try to maximize your profit instead of minimizing content trust. Okay, so that's all nice and fair but what do our actual merchants think? This is the Oswald Wayfarer. He's one of our top merchants. He sells various mesh-based items mostly for landscaping. Okay, so this is the direct report from him on our forums. He said, I think the hyper grid delivery aspect is what is driving much of the growth besides the fact that the county market just works. My tightly earnings overshadowed my second life income for the first time in May 2014. So even though set up in some hyper grid has quarters of magnitude less users, you know, there's potential buyers in second life, a good merchant can already make more and tightly in a market than he can or she can in second life. And this has, when you think about it, there's some reason to it. There's obviously a lot more demand in second life but the amount of supply in open sim is so much less. So each merchant in second in open sim is competing with a lot less. Other content creators in second life which gives them, which gives really gives people an opportunity to get into a new market that they would otherwise dismiss out on. Okay, so let's look at some of the numbers to really understand what this all means. First off, the important things to say that people said, okay, you'll start off and they'll be, you'll open it up and there's kind of demand so people will buy but then they'll stop buying as you've exhausted. There's so few people in open sim so you'll exactly pretend you're buyers and they'll finish buying after a few months and that won't be it. So I spent, what I listed here is what's when Kylie Market open to business. First time people can actually buy Kylie Market other than alpha testers. When Kylie Market started living to the hyperbid and the results from last month. Now this is our just counts one month period from each of those states. So first off, you see that the number of items sold is actually growing and it surpassed those various peak and pent up demand points that you could have said, okay, well, a lot of people are going to buy here but then they're going to stop. Well, they haven't stopped the just keeps on growing. Obviously it's flat trades from month to month but the general but there's general growth momentum. So people buy items that have prices listed in US dollars. Initially said, well, if you don't have a convertible currency people that won't really want to buy. So the things to remember is Kite Market acts as a middleman in all transactions. So we actually hide the identity of the buyer from the seller into the seller from the buyer. So all of them all both of them just know the Kite remarket PayPal account. Neither one of them exchanges PayPal information. So that you keep your allowed you're able to transact it's an anonymously Navathor while actually doing real money transactions. And so as people want to make real money, the number of items listed has grown and for US dollars has grown. And you see that the number of items bought for US dollars has grown as well. So this is not a factor that is preventing people from growing from buying items in Kite Market on the contrary. Now the buyers spent an average of $33.45 in Kite Market. This is not in the single transactions. It's just total transactions revenue per unique buyer. But this is not an this is considerable amount considering that you know some users buy just something for a dollar and there are others that buy things for hundreds of dollars. This is not inconsequential and you can see the average items sold for two dollars in 11 cents. And this is again when people bought using Kite credits to use the undiscounted rate to do this calculation. They actually spent more money than that because some people the full eats counter rates are then because some people did not buy full use counted. Items listed in Kite credits in Kite Market by the way if the user doesn't have Kite credits they're automatically added the appropriate amount of Kite credits is adding to the shoving cart so you don't have to go and buy them in bulk. If you do buy them in bulk you might get a discount but you can also just buy items that's in Kite credit directly using PayPal without having to buy a virtual currency first. Okay so going to the next line and there's not just growth beyond all kinds of expected points that people said well people are not going to buy from you afterwards. There's also growth beyond Kite that is selling to the it's a metaverse. You can see that Kite Market delivered to over into sorry to 49 open sync grids during the last year and that is quite a large number these are considering there are only about 200 so grids tracked by high purchasing grid business that is quite a good coverage. Some of those grids were not listed by high business some of the private grids but some of them are it's effective to reach them as well only just show that the reach here is good people are becoming aware of Kite Market and people are willing to pay more for exportable items. You see that the number of people are is that people are not bothered by having people want to to export their items. Many of the items also have variations variations can vary based on permission. So you can have let's say the same dress sold with Kite only or sold with ability to export and people often buy the export version and are willing to pay more for it. And you see that the percentage of items that items bought which were sold with the export permission has grown over time and it's now at 66 percent of the items bought are bought with that export permission. Okay, next there's a growth in number of items listed. We started off with about a thousand items about 30 percent of them were listed with that export permission and we now have more than six times that number of items variations listed in Kite Market and you see the percent with export permissions also grown to about 45 percent. Okay, we're almost at the end. The metaverse is still in its infancy but Kite Market is already performing like a free-to-play game store. While I'm mentioning this a lot of the people who are used to using the metaverse as a games do so and kind of in a freemium model to expect things to be free and they sometimes buy virtual items. So there's just 10,000 active hybrid users this is according to a hybrid business. Some of them are the same people which multiple accounts and multiple grids there are other people who are not listing many of those public grids. So I just rounded it up to about 10,000 the numbers maybe a bit lower or higher you can do the math accordingly but that's about the ballpark figure. And if you look at according to Gamasutra on site about between 5 and 10 percent that's a free-to-play online game users buy virtual items. Why is this important? Because Kite Market despite the fact that there are other places to acquire Kite content has already sold to about 4.7 percent of hybrid users. And that's that's market penetration equivalent to that of a market place selling to a closed on three-to-play online game. Even with all the competition in if you consider the fact that we still have not started a proper advertising campaign and so it demonstrates two things. A, Kite Market has a good reach and you can actually get to the consumer base that you want using Kite Market and two is that open some users behave like other users and and own a free-to-play online games. That is they're willing to spend money and there's they're not they're not there's not this communist everything needs to be free assumption. Some people might have it but in general the statistics show that they behave like any other MMO players especially free-to-play ones. Okay. So what's your takeaway from all this? Kite Market is an advanced virtual good marketplace. Its goal is to enable content creators to list once and sell everywhere. It will support delivery to avatars on any accessible virtual environment in the metaverse and despite the market verse being billion its infancy there is already money to be made in Kite Market. Okay. And now I'll go to your questions. There's a question for me if you have multiple avatars on different grids and with the same name can you transfer Kite Merchants within your different avatars? Okay. Avatars and opens them each have a unique UID and in order to prevent fraud we actually remember the first time an avatar we see an avatar let's say with the name John Schmoe we remember that avatar had a particular UID and it came from let's say a whisperer and if someone else tries to say well I'm John Schmoe I have the same UID but comes from a different grid then we know that person is basically trying to cheat and we won't transfer allow transfer of content to that person. Now you can have an avatar with different names you can have John Schmoe and Osgrid and Kite in other places each with their own UID and you can buy content for those avatars separately and deliver it using Kite Market. If you bought something that is not transferable you won't be able to transfer it between those avatars this is like exactly like buying a content for avatars in the same grid if you bought something without copy you won't be able to create copies and so it's really behaves like there were avatars in the same grid there's a concept of you buying something you buy it for a particular avatar in a particular grid there's according to the permissions you bought the item with that will define basically your license to what you can do with that item once it's delivered to your target grid and the type of terms of service has a proprietary right section which really defines how permissions translate into license and that's the default that's used in a and that's a different license that's provided by the character market margin okay the question was about different widths you can transfer character margin between the different avatars and different widths as I said you have if you can you can have an avatar with the same name on multiple grids when you buy the content for that avatar you buy it for a UUID then have a specific avatar and a specific grid depending on the commission with which you bought the item that will define whether or not you can transfer this item between those avatars if you didn't buy it for you as a person you bought it for that particular avatar just like you would in Second Life or if you bought the particular item in Second Life Marketplace and you have an app you have an alt you don't get to copy it to that alt if it's a non transfer or non copy item exactly the same as if it were one big grid each you know you can have you can copy you can sell using a single Kitely Market account which is basically just signing up for in Kitely you can deliver items to as many avatars as you want when you you purchase you select when you in the shopping cart you select which avatars that items will be delivered to and that basically defines you are the purchaser and the owner will be that avatar so you can now buy it for your Kite avatar and next time you can buy it for your avatar on Hyper and OS Grid and the next time you can buy it for someone else's avatar in Kite that you own in a different grid or whatever so you get to choose each time you don't have to create a Kitely Market account for each avatar you want to deliver to you just need to create one additional questions any additional questions any planted facilitated testing for merchandise ad images you can actually do this right now you can create two ads and for for similar items let's say for and see how the ROI how the basically the the conversion is for each one of the ads if you have a store ad that's actually something that can have a banner and then you can direct that to a particular well that group right now but in fact directly to a particular category in the future you can you'll be able to direct it to a group so you can have set different groups and do ad testing that way okay any other questions I'm scrolling here feel in did you find any other questions that I missed okay there's one more question in local chat Ilan can you see that it just came up just now what are there were some upcoming plans for the Kylie market well there are some things that I mentioned here about the sell and promotion systems there are plans to improve various components to make them more usable out of complete and so forth and there are various other options that I don't want to go into this time and kind of few surprises but the good thing is that it's going to be rolled out quite quickly as you've seen it's every few weeks we'll roll out an additional feature actually a couple of features and you'll label to to all kind of see it as it grows what's the question here I see a question wondering for individual products will a given add one kind of add might be more effective than another well that's that's really something you can test you can using the Kylie the the analytic system you can see the effect the price has had on your conversion and the conversion is not just sale it's also people added how many people started into a shop it's a wishing wish list and and that's you know the impressions and the number of people who checked out demos so you can see various ways that people interacted and track those so you can using them that combination of the analytics tools and the tools provided with the advertising system you can already get most of the information you want some of the features would require you to use additional things such as grouping and combine that with ads which is a feature that's not supported yet but you can reduce certain types of a testing particularly you can do things that are not ad related pricing related you can check that you play with that your prices of your of your items and you can see one of the drill downs in the kind of analytics that you can see the effect that you can see that breakdown per day of sales and so forth and impressions and see how how prices affected those things and you can play with other various elements of your product this thing you can see how it's affected as well so it's really about making the best use of the tools that we provided okay we have about five minutes left we probably have enough time for one more question does anyone have another question for Elon and of course you can always ask questions even after the session is over you can send him an I am or you can send me an I am and I can pass it on to him let me just go here if you look at it's my email is also listed here that's elan ilan at kitely.com if you have any question that you want to ask me directly you can email me directly to this email address and that's the best way to get a hold of me even after this conference is over I do see one more question Elon if we have time and I think we do have you thought about using the virtual market that Kitely is developing for real world goods do we have enough time to answer that one yeah well the marketplace is we're really building an advanced marketplace and obviously if you're building something like Amazon that has applications that can be used for things like Amazon uses that's really not our business model it's a moment but as I usually say if there's a business opportunity it's big enough we might look into it but again it's not our focus at this time okay well thank you Elon for a terrific presentation and thanks to the audience for listening this concludes the first day of the second annual open simulator community conference in 2014 although the conference programming has ended for the day little field grid is hosting a social event this evening at 8 p.m pacific standard time at the Speak Easy Dance Club and we encourage our attendees in world and on the web to visit little field for fun and post conference discussions you can hyper grid teleport to the event with your conference avatar or for more information see the conference program at conference dot open simulator dot org we'd like to thank our audience in world and on the web our speaker staff and volunteers today for a terrific first day of the conference we'll begin tomorrow morning at 7 a.m pacific standard time in the keynote regions with an exciting keynote address from Steven Laval from Oculus Rift he will talk about the race to bring virtual reality to a mainstream audience we hope to see you all there thank you and have a good rest of the day thank you Dylan