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SDGC19 | Dr. David Dunne: Minding the Mindset: Surviving and Thriving in Organisations

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Published on Dec 24, 2019

SDGC19 speaker Dr. David Dunne, Professor and Director, MBA Programs at the University of Victoria in British Columbia, presenting at the global conference in Toronto.

How do you keep your sanity as a service designer in a large bureaucracy? Designers think in ways that are alien, and sometimes threatening, to technocratic hierarchies. While these differences in thinking give designers their unique value, they can also make them cultural outcasts. In some cases, they are treated as harmless court jesters who do entertaining workshops; in others they are tolerated, but isolated a “safe” distance away from the centres of power. This talk will identify the distinct mindset of service designers, show how it challenges organizations, and suggest ways to bridge the divide without selling your soul.

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