 all the way from Los Angeles just to be here for Media Week 2022. It feels amazing to be back in IRL. I've been doing events virtually for over two years. So to see things in 3D, you really can't match the energy and kind of conversation and just casual nature of being back in real life. Keep yourselves around in the closet. Let's prove that this is live and in person. I am a huge people person. Any kind of industry event, I love the chance of learning a little bit, getting to have lunch and people getting to shmooze, meet and really figure out ways we can potentially collaborate down the line. It felt a little weird walking in. I'm not going to lie, but it's actually really invigorating. The energy is exciting. It feels good. It feels much more engaging. Media Week is really great. A lot of informative speakers, some great stage sessions, a lot of energy. It's great to have both marketers and publishers, as well as agencies, together in the same room. The creative juices are flowing. The collaboration, you can feel it in the air. I've learned a lot. Met some good friends who I haven't seen in a while. And connected and learned a little bit more about topics. Sometimes you don't want to talk about it on stage. You want to have a small talk. And it's a great opportunity to do that. Welcome, everyone. Welcome, welcome, welcome back. I think some of the most interesting takeaways are in a fragmented and a splintered kind of world. How do you adapt? How do you grow an audience? How do you maintain your vision and brand ID while developing new loyalty? And I think we're all kind of figuring out what the roadmap looks like. Talking a lot about contextual advertising and the replacement of IEDs, it's good to see that marketers are really thinking about how to work closer with publishers to directly use their contextual data as well as their first-party data to help bridge the cookie-less gap that we're facing. I learned a lot about what other publishers are doing in terms of their cookie-less solutions. And I've offered some solutions from our company, which is more location-based and non-ID specific. One enlightening piece of advice I took from one of the sessions, which is we have to all work together and not against each other. I think the biggest takeaway is at this point, it's time to start putting pen to paper and making a plan for what happens in the future with your data.