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Pearson's new interactive textbooks for the iPad

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Published on Feb 13, 2012

Marjorie Scardino, Pearson's Chief Executive, and Peter Cohen, Chief Executive Officer, Pearson School, talk about the company's partnership with Apple for the creation of interactive textbooks for the iPad, and how Pearson's total mobile learning strategy represents a whole new way of thinking about education, revolutionizing the classroom experience. They are joined by Randal Charles, Kenneth Miller, and Joseph Levine, whose titles are among the first Pearson has released on iBooks 2.

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