 Hey good afternoon Tom Stewart here. I am with Mike Callahan a simple growth and we have some news to share with you today How's it going my awesome Tom? Thanks for inviting me in here I know we've got some really exciting news to announce your team my team and It seems like everybody in between has been working really hard over the last probably two and a half three months So I'll let you do the honors because your team has done one hack of a job here And kind of what we've been doing behind the scenes here for the main central user base Thank You Mike we've Have developed a number of different Automations and campaigns within made central over the years that allow you to Mark it to your leads and customers in an automated way that being said that's not really our superpower It made central, you know, we do a lot of scheduling dispatching We kind of bring everything under one umbrella to run your whole cleaning company made central But we figured out that it would make more sense We've got a lot of users on made central that really want to get you know Into the deeply into very sophisticated Automations in order to do that we we figured that we needed to integrate with a product that was capable of doing that and Work with somebody who's a subject matter expert on on how to do that and we did we Reached out to Mike. We've been talking for a while and his team at simple growth worked with us at Made central when we built an integration so where made central users can Straight basically taught back and forth to to keep in a very efficient way and leverage all of the campaign features that Mike's company builds within that platform Thanks, Tom. Couldn't have said it better myself. I mean believe it or not We actually back obviously before QDS in February in San Diego, but that's when the conversation really started And we saw the ability to work together and actually bring this in here As we were talking before the show Tom We've got probably 12 or 15 users that had used our services on other platforms and different CRMs And have moved over to the enterprise version of cleaning that made central brings So we're really excited to be able to continue to service those clients now And the existing people but what we're really talking about is the webinar that we're going to be doing tomorrow night at 630 Eastern where Tom and I have a private webinar We'd be putting a link in the actual Facebook live here. You can sign up But really what the idea of the webinar is is not necessary to sell anything that we put together is just to give you an Executable roadmap how to automate your cleaning business literally from lead acquisition off your website or somebody calls All the way through the whole entire process of upselling and getting everything in the database and as Tom mentioned We've created a sync Through an API which basically connects two different softwares together so they can talk we've connected the automations now With the power features of made central if you're made central user Tom and the team have already done a great job, which are well aware of some of the more basic Automation so what we've done is built upon those and Built complimentary automations from our sales three and sales three plus Automations and it's going to be a completely done for you model that something you're looking to do Complete with proven concepts that have been done and performed with hundreds of cleaning companies Complete with turnkey marketing that can be customized So a lot of the stumbling blocks of time as you're well aware of we go to build out automations or marketing copy a lot of Time the business owner the business team doesn't have time to actually go out physically come up with marketing copy And on top of that there's a lot of questions around what's the best practice? How many times you reach out in what timing should it be email should it be a text message should maybe be a phone call so what we've done is Overdoing this with a B split testing and hundreds of hundreds of cleaning companies is actually develop the best practice for cleaning business So that's what we're gonna be diving into Tom and I are gonna basically give you the roadmap to build your own automations I'm made central and if you need some help obviously simple growth would be there But Tom I start now. I just really want to thank you and your team I believe your onboarding specialist was Rebecca over there made central and Really if you haven't looked at made central and you have a cleaning business probably doing a million and beyond It's really something to be to look at the the onboarding process was first-class I went through it as a cleaning company myself several months ago and Tom I get to tell you really really impressed first-class organization over there and the way they brought it on You could tell the software and the people supporting and onboarding it Understand the industry because they've been in the industry. They're still in the industry and that Is very uncommon. So I don't want to speak about your onboarding process on a very high level and some of the things made central does because Not only we're gonna talk about in this webinar what we can automate But if you haven't shifted to a CRM for your cleaning business This may be a great web for you to check out made central as well Yeah, I mean this is what this integration will certainly create more value for anybody who's a Amaze central partner because once the integration is set up It's like these extra campaigns that simple growth builds and manages They're just kind of run themselves. It's like no extra steps really involved. It's when you're doing activities where you're Getting a new lead or you're doing a one-time job You would want them to become a recurring customer or somebody leaves and you want to you know try to get back on You can set up campaigns Mike's people can set up campaigns that will Market under all those conditions and it just kind of happens in the background you don't have to think about it and You know, that's free money really cuz some of those well one day wake up and say, you know What I do need my home cleaned every other week or you know, I do miss having that professional cleaning company, you know come come clean my home and That's really the power of what we're doing here with this integration As far as the onboarding is concerned. Yeah, we're very proud of our team You know, we've we've invested heavily within the residential cleaning industry and have for for for years and years really, you know training consulting even before we Started, you know licensing made central and in a really big way and we're committed to you know Helping professional cleaning companies be successful and part of that is is having a strong team on the onboarding side As well as the ongoing support side, you know, we've got developers that are constantly Producing new features that we're rolling out You know, if you're listening to us, I'm sure you know somebody who's using made central ask them You know, there's neat stuff coming out all the time just like the integration where we're talking about here with simple growth so if you're not using made central if you've got especially if You're you're interested in in these sophisticated campaigns that that that simple growth can can provide to you This is kind of an opportunity to I get the best of both worlds because you know We can bring you underneath central and you can can leverage the value of simple growth campaigns all at the same time Yeah, awesome time And this is probably the first API that we've actually done with a company In in the cleaning industry that actually has a really full built-out API So Tom your team Mark over there was great with our developers and be able to go in and iterate test these things So this is something that's been put in now to about three or four made central instances tested over the last month We know how it works how it should work with people coming in as leads and clients And what we're gonna do on the webinars actually talk about the five stages of business and how to automate through lifecycle Marketing to overcome them and as you scale to a million and beyond some of those things is Figuring out your sales and marketing systems. How do we acquire more leads? How do we upsell our current client base to raise the client lifetime value? Even if you've gotten through those in a manual process and just literally grind it through it Those things don't go away as you hit a million and beyond as we're starting to work on people and systems and leadership and culture So the idea here is we're taking the exact system that I built in my seven figure business Service business and we've literally gone in with the experts like Tom and many others to build a system that works Perfectly for the cleaning industry So I'm really excited time to show everybody this roadmap that they can actually build and if they need some help Obviously, we're gonna be there. We're gonna have some specialist for anybody who shows up to the webinar To take advantage of a turnkey system But really we're gonna show you how to build out that fully automated cleaning business I'm made central with this integration Tom We've got probably about 18 to 20 separate services right now Alone in our upsell package with complete marketing copy written I was pulling my phone up to see if I could grab a list here, but I can't get it to refresh But we're gonna be going over some of that right in the webinar So you can actually see how to automate it and then some of the services we recommend going in One of the big ones Tom over castle keep is I'm sure one of your businesses There is a one time to reoccurring so if we go out for that deep clean And we don't have a reoccurring weekly or bi weekly or every three week clean after that Those automations automatically kick in based on the status of what's going into main central and upsell that process With best practice over communication time. So this is some of the things when we dive into in this talk Yeah, you know the important part of of that is and anybody who's running business has experienced this that you've got It's part of your strategy like we want to reach back out to those one-time cleans and try to Upsell them to become recurring clients But if you don't have the tools in place the automations in place to do that, you know Things happen somebody calls out sick you have some emergency you need to tend to the next thing You know you look up six months from now and ask the question. How come we haven't been doing that? So you don't have to worry about it if you automate it There's so much that we we do and made central already that does that and this just kind of takes it to another level That things happen, even if you're not paying attention to it It's just going to happen because the system is set up to make it happen and we're going to do a really a deeper dive on this next I guess tomorrow at 6 30 Eastern time and Mike you're going to like have a deck that you can share and kind of go into detail How the simple growth campaigns create value? Absolutely, I didn't want to give all the secrets away today with the preview Yeah, we're actually gonna have a flow chart. We're to dive into Over a million dollars worth of teaching that I've learned in actually the five stages of business and how to take those bottlenecks Where your business is actually stalling out losing money? By not having those holes in your sales pipeline plug and how to automate it We're literally going to go right from the made central booking form or somebody going in from your office entering them into made central Into the estimate follow-up a welcome and wow sequence How do we welcome those new clients into your business and acclimate them? What are all the things we should do to follow up to make sure they're happy and actually get them out to get you Those good social reviews. What happens if they're not happy? How do we go out and create better customer service and then go in and nurture them through different processes like newsletters and Different warm-ups far as education around the services. They should be doing in their home Say for instance around the holidays, maybe we're talking about best practice for cleaning up the fridge or cleaning the stove We're providing content and nurturing them and not only are we looking at people? Potentially at our clients, but maybe the leads that haven't signed up for the services as well as people You may want to talk to have canceled your clients especially around COVID here in the last few years 80% of those people have canceled your cleaning business. We're indifferent. They didn't love you They didn't hate you, but maybe some things out of their control like they lost their job And they just couldn't afford you they're probably you know self-esteem is probably heard a little bit now pride-wise They're embarrassed to reach back to you. So let's get them in there Let's nurture them provide some free value through education and then at the right time circle back and reactivate them And then the final thing Tom my favorite is really going to those upsell campaigns going out in that one time reoccurring and Going out and upselling additional services around the holidays or if we're doing a reoccurring clean for 12 to 18 months, we should be upselling those deep cleans and there's a whole lot more ready to get into but literally from stem to stem We're going to show you an executable roadmap how to automate your cleaning business with made central in this integration So if not anything else, you're gonna walk out after about 45 minutes an hour with a clear blueprint with all the executable steps To take the existing automations and put them on steroids Yeah, even even if you don't use made central even if you don't use simple growth But if you run a cleaning business, you're gonna have a deeper understanding at the end of this webinar in terms of the actual value You have in your customer list in your leads list. There's Free money there that you can go out and get and there's a lot of different ways You can do it and Mike's gonna kind of give you the playbook and if you want to do it yourself have at it If you want help doing it, we're we're here to help but Regardless if you're running a cleaning business, you really owe it to yourself to to you know get a deeper appreciation for How you can get value out of out of your leads and all customers? Yeah, Tommy Nellie too. So even if you're doing this manually, which I don't recommend But these are the things you need to be doing to break that million mark and go well beyond And Tom will probably talk about a little bit tomorrow night But it's 6 30 Eastern is really why this is so near dear to my heart is I was working at least 80 hours a week If not more in my service business that ended up causing a divorce So my mission right now really along with the simple growth team is to give people the roadmap to take their life back from the business And buy that time back So if you're running between seven fifteen a million and beyond these simple processes We're gonna show you that are really clean and gonna be executable after this webinar Should take a back about 35 to 40 hours a week of repetitive and mundane tasks that your your staff is doing now You might say well Mike We're not looking to get rid of our staff and I'm not suggesting that what I'm actually suggesting is taking those 15 to $20 Our people in your office and let's get them starting to work on those hundred to $200 Activities and start to buy that time back and engage more with our client base and continue to provide value and build that relationship And that's what we're gonna be talking about tomorrow So we're really gonna lift the hood on my seven figure business how we did it and how we've tested it Actually now use it with hundreds of cleaning companies with an industry-specific approach that's proven So if you've seen me out on the road at QDS or any of the other cleaning events You see me talk about this But we're really gonna open it up and show you how it can be done with made central And simple growth or if you're looking to build it yourself Obviously take a look at it because it's gonna really be a roadmap that you can walk away with about 45 minutes Know exactly where you need to be and you might not be able to tackle it all at once But we're gonna focus on the biggest pain points to buy the most time back from the business owner Or the manager and then you'll have that roadmap to continue to grow Looking for him to to hanging out tomorrow night at 6 30 Eastern I know you've got a compressed schedule, but is there anything else that you want to tackle? Or kind of highlight before we get into it No, I'm looking forward to tomorrow night, you know We're gonna get in a lot more details on this and there's you know a lot of why's behind this in terms of you know Why it's important, you know, just kind of follow up one on your mission I mean, we've been coaching cleaning business owners for for over 20 years and You know, there's a lot of success stories But there's also a lot of sad stories a lot of the sad stories oftentimes are just founded in the fact that companies can't grow and they they're having a hard time finding way to be profitable and You know when you aren't profitable, you're creating bad jobs Providing bad service and you're miserable and a lot of the automations that we're talking about here's a step forward towards that and No leveraging value out of your leads out of your contacts There's there's a lot more money to be had in the data that you have what's the old saying data is the new oil You've got a lot of data in your business. You need to be using that to the fullest extent That's really what tomorrow night's about and if you're able to do that then the people that you do have in your Organization, you know a dozen years ago they spent their time printing pieces of paper and and Making phone calls and sending out emails all of that's been automated now or should be automated now And they should be spending their time with customer service and coaching your your your your cleaning technicians You know building culture within your organization there's so many more higher order needs that you can get from your leadership staff then Doing these repetitive tasks that that that we can just make go away with automation Yeah, and like you said Tommy actually It's probably a hiring tool as well and an attraction tool for those those those key employees and team members You want to hire because let's face it. They don't want to be doing those things Let's automate it give them more fulfilling things that they can align with the culture and the mission and the vision of that business And drive that home so Tom I can't thank you enough for your team on the main central team your developers and everybody else who on boarded us Just like a regular customer to actually see what it looks like stem to stern so we could actually make this integration the process The best it could be so I'm really excited. This is a first-class integration And your team has been nothing but helpful here So I'm really excited to be able to show her to this roadmap to automation can be 630 Eastern tomorrow Click the link below if you haven't Tom like I was saying we've got at 12 or 15 people already presigned up for this service Because they've used it on other platforms and they've grown and so much they have to go to more of an enterprise software like made central Mike when you're ready, let us know so we are ready So I'm excited to show her the new version of these automations on made central. Yeah, this is awesome I'm looking forward to more nights again the link to the webinar is in chat. Just click on that and sign up We'll see you tomorrow night at 630 and buckle up. That's gonna be fun. Thanks, Mike. We'll see you tomorrow night. Okay, Lily Take care. Bye. Bye