 Good afternoon everyone. Good afternoon sir. So we have got a topic on achieving customer excellence in agricultural sector. So we have divided our pick into five which you will be seeing in the following slides. So we have divided the work and you will be seeing the work of achieving customer excellence in my groupmate words. So for us you can continue. Fantastic. Love to see the team names there. That's good. All the best. Go ahead. So yes we have divided our developing customer excellence on these five topics of customer research, product development, marketing strategy, sales and distribution and finally customer satisfaction at the end. So we'll be going to see in detail by our groupmates. But quickly in five minutes. All the best. Okay so I shall be discussing about customer research. So achieving customer excellence basically means putting customer in the central position of all of our activities. So for that we need proper research. All in India level service should be carried out in order to find out what the customer actually wants. What are the pain points of the customer so that we can address this in our products. After that agro-climatic zone based identification of pests and diseases should be carried out because the needs and requirements of each agro-climatic zone is drastically different from the requirements of other zones. So before pushing our product we need to understand the farmer and only then we can achieve customer excellence. And after that also we have to consider existing consumption patterns because we cannot expect that we will introduce a new product and farmer will change his consumption pattern overnight. So we need to understand his habits and cater to his needs only then we can achieve customer excellence. At the next slide we will be discussed by my team mates. Thank you. Thank you. Here we are looking like when we are going to develop the product we have a targeted area. So based on the like who are working in that particular area we have to as Prathya has already said like the different agro-climatic zones have different requirements for different products. Some products might be more suited for agro-climate zone of one type and another thing for other types. So based on the targeted areas we have to be developing the product and then we have a targeted pests like the pests which might be more proliferated in one area might be different from other areas. So you know focusing on this also we have to be developing our product. Then again we have the existing products which the farmers are already using. When we look at the existing products that they're using we can find out the lacunas where they are lacking and where we can enter how we can serve like you can serve the keeping the customer in the center. And finally there's a feedback from the farmers which is very much like necessary when we're developing a product. It can be in the usability of the product and also in the feasibility of the product. So keeping all of these in mind we have to be developing the product. Okay now we'll talk about the marketing strategy. So we are going with this this four strategies. First thing is actually a collaboration with extension department talking about it. Actually the collaboration with different state universities and similarly the collaborations with the different k-weeks and all. So that will give a more impact and introduction into the customers mainly the farmers. And second thing is actually conducting the field days actually. So the company can go to different places different agro climatic zones where we are actually targeting and with the special crops which is actually there and those and conducting such kind of field trails at that particular area would give more like an exposure into the farmers regarding the particular like the herbicide or insecticide. Then penetration in penetration method like you can see in every every state of India like the farmers will have their own clubs their own groups and all in the in the rural areas and all. So the thing is that like the company can send their extension agents to those areas and they can introduce and they can say what are the problems is which the farmers are facing right now and how our particular product can be make it better. The next thing is word of mouth. As you see that one of the best marketing strategy is actually the word of mouth. The farmers who felt actually their product is going sexist they can they can share their sexist stories with everyone and they can share like the importance of this product and how benefiting they are by using this particular product. And those marketing strategy we're believing that this will drive a great a great market role for the particular product. Thank you. Next slide. Thank you. Coming to the sales and distribution of product we actually first we actually maintain a good relationship with the dealers and retailers because they are the first place that we are going to touch before the final direct customer and while this will taking into account the sales and distribution we also see the main cause about the affordability and availability. Affordability of a product actually combines the customers going to that product or not and even if we have high sales and we have a high rate of interest in that particular product we also should ensure the ease of availability and also in this time when we actually concentrate about dealers and retailers we actually give them credit and incentive so that they can promote our products as well. So because most of the times a dealers and retailers have a big say in what product consumers will take. Good evening sir. One or two minutes. How much time you want? We'll finish up in two minutes. The next thing is customer satisfaction and I believe that to achieve customer excellence customer satisfaction should be the top priority and in that when we see the communication barrier is the most important thing that is why we should be going with easy to read pamphlet in vernacular language in their local language so that the farmers or the customers will understand it and next we would see that customer and customer centric feedback taking it's not only about taking the feedback and leaving it there we should be focusing on what actually happening whether the customer is actually satisfied or not we should be the best listeners and very courteous to them and after sales service also is one more very important thing because like we just give them the service and we leave with them that is not important what actually the customer is facing with that and what we are able to provide to that problem to be able to show that empathy with the farmer is a very important thing for being a most customer centric. The next social media environment now these days we see the social media is everywhere and every farmer every customer is able to be able to use social media so we should be taking our products to the social media whether we can where we can actually tag the farmers where we can actually make farmers visible along with our products that makes them most satisfied and the next will be continued by Next is the success story of the farmers we share the success stories on the various social media platforms which get the attraction of the farmers and farmers make satisfied with our product. The second is interactive events with the farmers where we collaboration with the universities and the farmer organization so we can give them the information about our product and much more satisfaction then dedicated Gravins Reducing System the customer as a customer centric our approach we solve the each and every problem of the farmers regarding the pesticides and herbicides in our dedicated Gravins Reducing System. Fantastic thank you Shinde Pratik all the best fantastic oh my god that's a very detailed analysis in such a short period of time beautifully designed slides amazing and of course you know thing is of course you ultimately arrived right so by adopting and doing all this your company would look to be excellent in the eyes of the customer am i correct have i correct sir yes sir yes okay okay great job congratulations