 First of all, I must compliment Sam as always for a very thorough job. I think, you know, it was very comprehensive, the way he looked at it. And I think the entire approach to all the sectors and I think the way he sort of progressed each of them looked at the nuances in those sectors in the top advertisers. So very well done. My compliments for that on 12%. I think having come out of a sobering year in 2017, I personally feel that 12% in 2018 is a number which is eminently doable. I would believe that we will beat this number and my rationale is very simple. My rationale is if the GDP grows at about 7 to 7.5%, which is what Sam also spoke about and everybody is speaking about. And within I'm taking inflation at close to about 5%. And we look at a nominal rate of growth for GDP at about 12.5%. Now if you look at our historical data of media, media and entertainment or addicts growth, I think we have grown marginally ahead at times a little bit. So when I say about 100 VPS or 200 VPS ahead. So that leaves us in the zone of 12 to 14 to 15%. So I think we should do 12 should be at the lower end of the of the bank. I would say 14, maybe even 14.5 on the other end. So I think that's the zone we should be in. The television at about four and a half last year was it was a very tough year. So I absolutely empathize with that number. So there is absolutely no doubt about that. I think this year at about 13% which they have pegged. I again see if you look at the historical trend of addicts growth and I go by in that historical trend there, you will see that television tends to grow marginally ahead of overall growth, which is what Sam has also pitched it at 12% and 13%. I think depending if the growth goes from 12 to 14%, as I was saying that the higher range in the higher end of the range, the growth could be 14. In which case the growth for television in my opinion could be 15. So I think, you know, so therefore the range for television I would then peg as 13 to 15. 13 is what we talked about in this report. I think it could go as high as 15. I have always conveyed that the future of television is television. And you know, the topic was very interesting, which was that is the television as we know it, is the end near for the television as we know it. My view is television is here to stay. It will morph. It is resilient. It will adapt. But the future of television is television, that's the key message. And more importantly, we are very fortunate to be in India. India is an end country. So it's not that digital will not grow rapidly. Digital will grow rapidly. We will embrace digital as well. But television will grow and grow by chance.